Pinterest - chii here? Social Network Pinterest. "Pinterest" Russian

MuRussia, zviri kuwedzera mukukurumbira pasocial network Pinterest. Chii - aizobudirira paIndaneti mabhizimisi mudziyo, kana kuti mukuru zvakadini pamanyorerwo mutsva portal varaidzo?

Muchidimbu pamusoro itsva mumagariro chirongwa

Pinterest ( «Pinterest" - Russian chiperengo) - Nzvimbo (kazhinji pozitsioniruschy pacharo sezvo social network), apo vanokwanisa Upload uye kugoverana mapikicha enyu. Akaita sechinhu "koko puranga", chiri nyore kusika munhu muunganidzwa mifananidzo, kudziudza panyaya (pokutanga, nzvimbo, pamabasa okuzvifadza, uye zvichingodaro. D.). Users anogona tarisa "bhodhi" vamwe nhengo pomumbure, uyewo nokushandisa chaivo twi "bhatani" kuti kuisa "jamhu" mifananidzo uye mifananidzo. "Husky" rinogona kuiswa.

Pinterest creators vanodavira kuti nzvimbo iyi achakwanisa kubatanidza vanhu kuburikidza nokugoverana pfungwa uye zvinopa rakafuridzirwa. Vakasikwa American Ben Silbermann ari neKomisheni Cold bika Labs, iri mari neboka vanamuzvinabhizimisi uye vanotanga. zvino Pinterest anonzi imwe yenzvimbo guru munyika yose mumagariro mabasa. Pinterest ane shanduro iri Russian.

Tsika kushandisa

vanozvishandisa Pinterest asati usvinudze zvakadzama functionality nzvimbo. Inowanikwa unokubvumira Upload mifananidzo uye anovaponesa, kugadzirisa, kushandisa dzimwe Video mafaira. The chikuru chishandiso - Spiky yemagetsi "kiyi" (Pin) izvo mapikicha uye mifananidzo inogona vasiyana zvevafundisi tsika kuti "EMAKATUNI" rakapotsa. The yokupedzisira, sezvinoita mutemo, akakamurwa nyaya dzakasiyana-siyana, uye nhau kugutsikana rakarongwa muzvikamu akawanda. Saka Other vanokwanisa kuwana mifananidzo anoratidza zvavanofarira uye mabasa aunofarira.

Home Pinterest akadana mbambo zvokudya, kuratidza kuchinja bhodhi iri iyo inodzidzisa yave vaitendawo. Pane "akakurudzira" peji munzanga network, apo mukuru ndingangokuvara neawakatumirwa kugutsikana, kuona dzinonakidza vechikamu. Pinterest ane Mobile Anwendung nokuda iPhone uye Android.

nuances rokunyoreswa

Kwenguva refu chirongwa yave mamiriro Beta, uye chiratidzo amutsira pasocial network aigona chete kuva nokuda pachake kukokwa Pinterest. Registration aiva murayiridzo nyore. Zvisinei, hapana quantitative kurambidzwa panyaya iyi haana - inodzidzisa anogona kukumbira chero shamwari ane nhoroondo, kutumira kukokwa. Kana rinotevera User zvokuita, aigona kusika nhoroondo yako, uye ipapo gadzirisa nayo, kana kunyoresa zvakakwana. Pinterest akakwanisa kupinza huripo Profiles kubva Facebook uye Twitter.

Naizvozvo mushandisi anopinda chikamu tsanangudzo mubereko. Ikoko akataura kuti vamwe rwaizoda kuona mifananidzo. Akabva akasika munhu "koko" munhu zvichienderana bhodhi. Inogona revatema pamwe Facebook uye Twitter. Zvisinei, muna 2012, Pinterest akavhura kwacho vanoshandisa zvachose. Kudiwa nokutuma mapepa akanyangarika. The kutevedzana kwokunyoreswa uye nhoroondo Kurongwa, sezvinorondedzerwa pamusoro, hwaponeswa. Kamwe muna Pinterest vakakwanisa kusika Profiles wose, nhamba vanoshandisa yakawedzera nguva zhinji pamusoro. Kana, somuenzaniso, pakati 2011, basa rakanga anenge mamiriyoni 1 nyaya, mune rimwe gore - vanopfuura mamiriyoni 20.

Commercial ukoshi

Social Network Pinterest ave kukurumidza ikava yakakurumbira yokutengesa nayo, yaishandiswa pezvitsiga kutungamirira. Pakati pevaya - nguo paIndaneti zvitoro. Pinterest - website kuti yava yavo kukwidziridzwa chokushandisa. mabhizimisi izvi dzinozivikanwa kushingaira harnessing pasocial network zvinhu. Accounts muna Pinterest vane pamwe Dzimwe Instagram, Facebook nemamwe network. Very vanoshingaira kushandisa "Pinterest" kambani, kushandisa vaifamba. Zvikurukuru, vamwe mabasa kuti kutenga matikiti zvinoshingaira kushandisa Photo Kutarisira nezvaanogona nokuda kwayo mumagariro zvirongwa. Pakati vanoshingaira "vatambi» Pinterest - dzimwe nhau Russian. Kunyanya kubudirira mirayiridzo iyi mamwe magazini glamour, zvinonzwisisika - ndivo chikuru kugutsikana - mufananidzo uyu, iyo dzichengete "Pinterest" achibvumira ari kunyaradzwa muoti.

Pane nyaya iri Pinterest panguva kubudisa dzimba, varidzi inonyatsozivikanwa vanyora. Kwavari kuenda kwako kufarira kero ne achitaipa "www.pinterest", uye kunatsurudza zvenhau kugutsikana yaita chenhando. Digital-sangano uye kwete kuedza kuwira shure kukura mikana yacho social network. Kune mienzaniso "Pinterestom" Use uye mabhizimisi kushanda zvekutepfenyura chaiyo.

Nzira kusimudzira kugutsikana kwako

Kune akawanda nzira inobudirira kusimudzira anoishandisa (somushonga, vakapiswa) tigutsikane Pinterest. Mumwe nzira - chaiwo placement pakati mutambo kugutsikana kuti chinowanzoitika mubereko vanoshandisa vakawanda, sezvo zororo uye kwevhiki achashanda zvose. Pamwe mapikicha nemavhidhiyo pamusoro vaitamba mutambo dingindira anogona kuitwa "chigadzirwa placement" (placement zvinhu pamwe muchiso Logo), kana midzi muna kugutsikana zvakananga zvokushambadzira mashoko. Munogonawo - the Optimization of womukati kutsvaka injini uye Pinterest vanorumbidza, saka kutaura, "romunzvimbo» SEO. basa iri ne mazvi achirondedzera zvirimo, Kuzvinyora navo achishandisa mifananidzo, siyana Infographics. Yakafanira Search Engine Optimization kuchabatsira tigutsikane kuti "pamberi" vamwe vanoshandisa.

Next Kukwidziridzwa turusi - Pinterest kusangana nevamwe munzanga network. Huru mabasa anoenderana nzvimbo iyi, vakaisa pasi default pasocial network, iwe chete vanofanira kushingaira kushandisa mukana uyu. Chimwe chinobatsira muromo telemarketers - unofanira kuisa mufananidzo yakasiyana. Maererano nedzimwe nyanzvi, vanenge 80% kubva pamifananidzo uye mifananidzo kuna Pinterest - kopi mumwe. Account vachatarira zvakawanda inokwezva vakawanda nemamwe kugutsikana.

Ndinogona kuita mari musi Pinterest?

Vamwe vanoshandisa Pinterest vakadzidza kuti pane kushandisa nhoroondo yako. Pakati unoshamisa mienzaniso - the creators ose startups Pinbooster - chikuva kuti anogona kubhadhara vadzidzi munzanga network kuti kuparadzirwa pakushambadzira tutsamba pezvitsiga siyana. nzira iyi zvakaoma - pfungwa haisi itsva, inguva kutanga startup watopiwa kushandiswa pachishandiswa dzimwe network - kunyanya Twitter. Pinbooster creators vakabvuma kuti ivo anhonga pfungwa yacho mu "Twitter" uye akabva akasarudza kurishandisa Pinterest. The startup kushanda pamwe kushambadza, mabhizimisi uye masangano, achivaita mazano User segmentation nenzira dzakasiyana nzira (nhamba vaaizivana, nzvimbo, uye zvichingodaro. D.). Munhu Pinterest anogona kuita pamwe chete startup. Pinbooster anogona kuratidza paIndaneti mushandi wenyu sei uchazogamuchira nokuda Bhuku pakushambadzira tigutsikane.

History chokusika

Mumwe havaoni kuti Pinterest - Ben Silbermann kubva Iowa. Vabereki vake - vanachiremba, uye akasarudza kuramba mubhizimisi mhuri kubudikidza chikoro ichi ari kurapwa kukoreji. Zvisinei, nyanzvi nzira American prolih mune zvimwe. Ben Aifarira kuverenga pamusoro utsanzi Portal TechCrunch, vanofarira zvemichina, uye nenguva isipi mubasa padandemutande kukura pa Google. Akanyanya akafuridzirwa basa pamwe mapikicha, uye akawana wakadaro vanhu, nokusika venyu Pinterest startup, iyo yakatanga kufamba muna 2009. kokutanga basa hofisi yaiva pamusha Ben Silbermann. The musiki idzva pasocial network akatuma okukoka vanoshandisa itsva. Pakutanga, mafeni vakawanda network vaiva nechokwadi chokuti wenyu Pinterest Internet hakusi inonakidza, hazvisi chaizvo aizobudirira chirongwa. Asi nokufamba kwenguva, mukuru startup achiri kuwanikwa kuzivikanwa munyika yose. Pfungwa nekunhonga uye kugoverana mifananidzo yakaita zvakawanda vanoshandisa Internet. The rinokosha muchinangwa mukusimudzira magazini Pinterest Times, iro rakabudiswa nyaya chirongwa, uyewo shoko Pinterest - uchinyora pamusoro 50 yakanakisisa nzvimbo muna 2011.

vateereri

Kudeuka vateereri pasocial network Pinterest - vakadzi. Ndivo vanenge 70% of uwandu vanoshandisa. Zera ruzhinji varidzi nhoroondo - makore 25-40. The ushasha vachapa zvikuru zvinonzwisisika nokuti mapikicha - nayo inotsigira yefashoni, uye anongoti kunofadza ziso mhando zvipfeko, zvemumba, kugadzira zvinhu zvitsva. Chokwadi kuti vakadzi - huru vateereri Pinterest wako, kunakirwa zvakasiyana siyana mabhizimisi kuti pave kushandisa mifananidzo zvigadzirwa zvavo uye mabasa zvakagadzirirwa kuti kudiwa kubva vakadzi. Pinterest ndiye chinozikamwa kuti hofori kusvetuka vateereri kukura pakazopera 2013-ndipo kubva mazana mashomanana ezviuru vanoshandisa mumakore okutanga kusvika mamiriyoni 50. Kwakadaro chaizvo kukura nokuwedzera motokari, vamwe vanamazvikokota chokuita chokuti chitarisiko chirongwa rakaenderana nguva vanoshingaira yokuwedzera Mobile mano, kunyanya pamahwendefa. Achibatsirwa izvi mapikicha Kutarira Kazhinji zvinobatsira kupfuura PC. Zvisina kunanga anosimbisa dzidziso nhamba inopiwa vakawanda pasocial network - inenge hafu Pinterest vanoshandisa danda riri pamwe iPad nenhoroondo.

Pinterest muRussia

vanozvishandisa Russian haisati kune Pinterest akadaro akaratidza kufarira, sezvinoitawo vanoitisana Indaneti dzimwe nyika. Uye ichi pasinei kwaita nemamwe pasocial network (kupfuura akakurumbira - Pinme.ru, izvo akagamuchira upfumi kubva inozivikanwa Fund Fastlane Ventures). Nokuti vakawanda vokuRussia, zita pasocial network iri itsva chaizvo, havazivi pamusoro Pinterest wako, zvose kuti chirongwa. Maererano nokufungidzira kuti nekambani kumusika kuna TNS, kuRussia vateereri network oda 513 zviuru. Users muna November 2013 (kunyange zvazvo dzimwe nyanzvi vanofungidzira kuti nhamba idzi hadzirishandisi vanoshandisa Mobile mafomu). Zvisinei, Top mamaneja Pinterest ari kubvunzurudzwa nhau Russian, akacherechedza kuti Russian User ruzivo kungava chakakosha kambani.

Maererano vamiririri American pasocial network, vokuRussia vanofarira cuisines zvenyika, vanoda kufamba, kudzidza zvinhu zvitsva pamusoro dzimwe nyika, kuedza kutevera nezvemaitiro fashoni uye magadzirirwo. miitiro aya vokuRussia inogona zvakanaka pamwe chete yaibvira network "Pinterest", iro rinoungana yakawanda mimwe kutarisana kugutsikana. Pane shanduro Pinterest websites muchiRussia.

Zvikonzero kukurumbira

Nyanzvi kusiyanisa zvikonzero zvinoverengeka chikuru kuti pose kubudirira Pinterest. Chekutanga, ndiyo maonero. It zvinoitwa Visualization muchimiro rakapotsa "EMAKATUNI," uye nyore sokuona mapikicha uye mifananidzo kuunganidza. In "Pinterest" anenge hapana chinyorwa kugutsikana, uye vanokwanisa skontsentirovatsya kuona imwe mhando zvenhau. Chechipiri, Pinterest ane mukuru musika nekugona. branding nyanzvi akakurumidza kuona kuti "Pinterest" Muzviitiko zvakawanda zvingava zvikuru pane dzimwe network, sezvo rinokosha vanhu nyore uye vakasununguka zvikuru kutora mufananidzo, pane rugwaro. Chechitatu, Pinterest anobvumira inodzidzisa kuti sokuti nemuteresi.

Pane Fans kuunganidza inoratidza, mari, uye kwakadaro chido asi vakakurumidza Kutamiswa kupinda digitaalinen chimiro, nemhaka nemikana American network. Kukura haasi mukuru chaizvo kukurumbira chirongwa Russia kungawedzera kuti pakanga shanduro iri Pinterest Russian asi.

Maberere nokuti kukura

Nyanzvi dzinodavira kuti Pinterest atora kugadzikana niche munyika "paIndaneti mararamiro" kubva nebhizimisi nemaonero - iri pasocial network kuumba pakati nepakati kuona fashoni uye kunotenga sezvo vakadaro. Dzimwe nyanzvi dzinofungidzira kuti Pinterest vanoshandisa vanopedza kupfuura vaya vane nhoroondo pamusoro Facebook, uye chokwadi ichi inoratidza zvinogona huru zvokushambadzira nzvimbo. Maererano Zvaifungidzirwa kuti Marketing, pezvitsiga zvichaita gravitate chokuti kushanda pamwe Pinterest zvakananga uye kushandisa pasocial network sechinhu kugovera chiteshi. Somugumisiro, chikamu mashandiro vanorovedzwa retailers, achatora pamusoro pasocial network Pinterest. Mugumo mushandisi achabatsirwa kubva dzichipfekeka nzvimbo kutenga zvinhu. Zvinokoshawo kuti mabhizimisi kuzvisarudzira: Pinterest - chii? Marketing mudziyo kana mukana nzira yokukurukurirana? Zvinokwanisika, nyanzvi bvuma, Pinterest wenyu kuumba yoga chigadzirwa kuti paIndaneti zvokutengeserana. Dambudziko huru munharaunda iyi, tenda telemarketers zvinogona rinoshanda Implementation kuti nangananga pakushambadzira zvinowanika.