The uchitamba mutambo Indasitiri: marongerwo uye tarisiro. Market uchitamba mutambo indasitiri

The uchitamba mutambo indasitiri ari kuwana kuchinja pamusoro okupedzisira 5-10 makore. Izvi zvinoitika nokuda zhinji zvinhu hakusi zvenhando. Izvi zvichakurukurwa munyaya ino.

Maitiro

Maererano kutungamirira vaongorori, pamusika ndiro uchitamba mutambo indasitiri anotambura chinja. Revenue kubva Gaming makumi emabhiriyoni US emadhora. Kana mashoko ichi siyana, zvichienderana zvinopa mashoko. Zviri pachena kuti hunoshamisa mugove kumusika akabatwa Video. mitambo Social vakagamuchira zvishoma kutarisirwa.

Zvisinei, nokuda wevanotungamirira uye zera nuances pakati vatambi venyika dzakasiyana vanotarisirwa kuramba vari vakawanda yemavhidhiyo uye ukuru kudiwa uchitamba mutambo inomunyaradza.

Zvinofungidzirwa kuti gamers vanosarudza chinyakare yevhidhiyo pamusoro Disc zvenhau, muri vanhu makore 15 kusvika 40 makore. Uyewo kufungawo chaishanda zvoupfumi zvavanokoshesa zvavo. Nemamwe mashoko, haasi munhu wose ane mukana kutenga kombiyuta simba inosangana zvinodiwa mumitambo matsva (se "The Witcher 3" kana Misa Kunoita: Andromeda), saka nengaidzo zvishoma nezvishoma vachambokanganwa kurutivi evanhu mitambo, izvo kupindamo kuburikidza network. No zvatinofarira anopiwa kuti Mobile chikumbiro kunobva Android kana iOS. Asi mitambo iyi akasiyana chaizvo kubva chinyakare vaya.

Nokudaro, uchitamba mutambo indasitiri akamboona zvishoma nezvishoma kwokuderera kwemari kubva yemavhidhiyo uye zvibereko vakadaro Mobile mafomu. Kana vhidhiyo mutambo Developers kuunza mari chete nokuda Implementation pfungwa waakazvitengesa (zvisinei kuti tiri kutaura pamusoro zvaioneka chaizvo zvitoro vasingatsigiri embodiments achishandisa zvigadzirwa platforms), vhidhiyo mitambo vane monetized kugutsikana, izvo zvinoita kuti mamwe rine kukura guru.

analytics

The ano mutambo Bhizimisi iri kupfuura mumhanzi. Enzanisa izvi zvinokwanisika chete chete firimu uye terevhizheni indasitiri. Zvisinei, nokuda kuchinja kudiwa mutambo kwakasimbiswa vakawanda chirongwa ongororo michina. Izvi, Chokwadi, kutaura pamusoro evanhu mitambo, uyewo online, kuti vaunze mumwe kupfuura simba maonero uchida mari monetization zvebasa racho. In zvakadaro kwakajairika mitambo yemavhidhiyo, asi ongororo inogona pasi rimwe bhuku rokutengesa.

Zvinhu kuti tarisa:

• Cant uye màu - nhamba vanoshandisa pazuva uye mwedzi, ukuwo;
• reshiyo imwe chakarurama mumwe: saith / màu;
• zviri pamwero - zvinoratidza nguva kuti mutambi inopedza basa racho;
• K chikonzero - zvinoratidza avhareji nhamba Vatambi kukura mutambo; chinhu chakafanana "dhigirii hwoupengo" iri mutambo nyika;
• ARPU - avhareji mari kutenga munhu mutambo;
• LTV - kukosha imwe mutambi, zvichienderana yose mari inenge yashandiswa iri mutambo chirongwa, kuti kana uchida kuva neshamwari zvivabatsire Links, ndiitewo upenyu chirongwa (chiito, makwikwi, chiitiko), uyewo chiito ndiwo mutambo nechinangwa pakuzivisa chirongwa.

monetization

Remangwana uchitamba mutambo ipfupi kuti kudzidza mifananidzo maitiro vatambi zvimwe chirongwa, kudzidza yokupindira yavo, uyewo kuda tinya shambadzo kana mu-mutambo kutibatsira aivabatsira kukura chirongwa Vanamakanika.

Pahwaro humboo zvinoumba bhizimisi muenzaniso:

1. Revenue nokuda chipeto kubhadhara mutambi. Kureva kuti kodzero kunakirwa game muitiro kubhadhara muripo. Muenzaniso ndiyo Welder musi iOS.
2. Normal mutambo kana kupiwa. Kureva, vatengi vari kupedza mari chaiyo kutenga nhumbi mukati game, pave munoenzanisa, kukunda muhondo uye vasununguka Gameplay. Most mitambo yakadaro. Made ne "chaiye" ndiye "inowanisa guru Leagues." Developers chete vanofanira kutevedza akatunhidzwa nengaidzo pakati Donati uye vanhuwo vatambi. In mabasa apo pane unbridgeable musiyano, vanhu refu yokudziyira pakati pemapoka maviri.
3. Monetization muchimiro mu-mutambo zvokushambadzira. Panowo zvose zviri nyore: Kana akataura chimwe chiitiko, chidzitiro anoratidza mureza. Muenzaniso ndiye "Mystery House", akagoverwa kuburikidza social network "VKontakte".

The musika ari yakatsvikinyidzana uchitamba mutambo makambani kupa vakaberekwa shanduro yebhizimisi muenzaniso kukura mutambo muzvirongwa. Uyewo panze kushambadzira zvigadziriswe kukwezva gamers itsva.

Ngativerengei kutamba kombiyuta indasitiri iri kukura nokuda kusvetuka uye miganhu, asi yezvinoreva uchitamba mutambo analytics richiri kuchangotanga. Kwete zvakazara chinozoiswa yose kaleidoscope zviridzwa dzakashandisa zvinodiwa nomumwe nomumwe mutambo wenyika womukati mutengi. A ano kunobva nenhungamiro ndeyeukama Databases hadzina rakagadzirirwa nekuchengeta exabytes mashoko, asi zvakatonyanya kudaro vasiri kujairana kushanda pamwe date vhoriyamu. Yakadaro yakawanda mashoko inopiwa nhamba nezviito kuti kuteererwa mutambi.

NoSQL michina zvakakodzera kushandisa michina kuti rakasiyana zvetsika Database.

Online casino

Chimwe zvinoumba uchitamba mutambo indasitiri, izvo zvinoreva kuisa mari kupinda mutambo. Kazhinji kana uchiona TV inoratidza chero nzvimbo unogona kunzwa AD rinotevera rakapotsa playing - slot michina, kupa kutamba mahara. Tiri kutaura "frispinah" - Free mutambo oedza tenderera ari dhiramu, regai kupa chisimbiso kuedza chero mari iteration. Kana iwe kuhwina nepakati iri kukasawedzerwa pane imwe mari.

Kazhinji, uwandu "kuruka" iri zvachose shoma. Principles uye zvigadziriswe rokuvaka basa womuenzaniso kwakafanana kuti chero "makororo mumwe-nezvombo" muupenyu chaihwo. Just akadana chokwadi zvakasiyana - machine slots. Free hwina chinhu ngairege uyo anotendeuka kwavari. Kunyange zvakadaro, mari kubva zvinhu zvakadai ndizvo chaizvo guru kare.

The uchitamba mutambo Indasitiri muRussia Somuenzaniso, Mail.ru

kambani iyi anofukidza muna Russian Federation haisi nzvimbo wokupedzisira kukura ichi musika zvekutepfenyura. Somuenzaniso, "meylovtsy" akabatsira kuti debunk ngano kuti mitambo yepakombiyuta vari yakawanda dzinoparadzana vanhu, uye murege pasi nzira dzekuziva kuti "chakakomba dandadzo."

gore rimwe nerimwe, tsvakurudzo kwaitungamirirwa Mail.ru Group munzvimbo uchitamba mutambo wacho nzvimbo, vaongorori vakawana kuti avhareji yezera ane Russian chap - makore 27-29. Zvikurukuru zviomere kambani akatanga muna 2015, apo vakawanda vatambi vakasiya chidimbu evanhu uchitamba mutambo zvikumbiro (vamboona kukura - vanenge 20% zvichienzaniswa 2014 gore), asi mamiriro ezvinhu akaponesa wandei zvabudiswa paIndaneti mitambo: chirongwa "Armata», Black Desert, SkyForge . Uye vose vanoziva iconic shooter paIndaneti inonzi Warface.

Maererano nenhamba kuti 2016, mobile mitambo kukurumbira uye bhuku mari anenge akaenzana magariro, maererano musoro Studio IT-Territory Basil Maguryana.

Prints

varaidzo dyidzana handiyo chete chikamu yezvinoreva indasitiri. Pano vachiri ndezvaJehovha rinodhindira. Gaming magazini, zvakagadzirirwa kufukidza zviitiko geymerskogo nyika kutaura pamusoro zviitiko yakarongwa kuti iitike nokubudiswa basa idzva, muri chinokosha bhora ichi.

The inozivikanwa anodhinda vezvenhau Russia ndiyo magazini "Gambling", rakabudiswa kubva September 1997. Popularity imhaka ruvara cover, mapepa, uye nzira aendesa zvinhu - makanyorwa mumutauro nyore, zvinonzwisisika siyana mafeni ose yemavhidhiyo. Riparadzirwe 180 000 makopi.

magazini Gaming vakazvitsaurira kuna kwete chete mitambo asiwo yose kombiyuta: Hardware, zvirongwa, Databases, Internet rwokugadzira uye software. Muenzaniso bhuku yakadai ndiyo zvishoma zvinozivikanwa "Hacker" magazini - rakadhindwa muna 1999, riparadzirwe akaita kupfuura kure makopi 220,000.

Career mumitambo

Kurota ose chap ari ruzivo (inoganhurana kupenga chiedza) - kushandira kambani hunotsigira yavo kufarira mutambo. Pfungwa, hazvina kuoma. Kunobva chete pamusoro kwezvikonzero: dzidzo, kuda kushanda uye kuva mirayiridzo iyi, kuvapo chekambani muguta, uyewo mabasa. Chokwadi, tiri kutaura pamusoro paIndaneti kutamba. Possible basa iri uchitamba mutambo indasitiri pazasi.

Programmer. Chokwadi, zita anotaura pacharo. Development chomutambo - yakawanda maawa kunyora flowery manyorero anorayira kuchinja worutsanga remitemo uye (yakaipisisa) vakachera mumupata womumwe remitemo kuziva zvikanganiso. The programmer vanofanira kukwanisa kunyora mumitauro yakawanda. Basa-chinja uye airemekedzwa zvikuru. Asi mutambo indasitiri haisi zvikuru mari govera ayo womukati IT-chikamu. Nokuti, kana kuziva mari, zviri nani kuenda IT-outsourcing, pane mumitambo kukura. Kana kunyange tengesa gasi.

Artist. Chimwe chinokosha pamusoro indasitiri. Asi pane zvakawanda nezvinetso kupfuura programmer. Kana manyorero mufanidzo asingadi wekuita pamwe chepamusoro uye uchitamba mutambo, wacho achagamuchira kukurumidza kuramba. All nokuti kuti zvakaoma kutsanangura chaizvo zvinodiwa zvinofanira kupiwa wacho kana basa iri zvakasikwa.

Kana pasina kukwanisa kuva programmer uye yokudhirowa, asi akakwezva basa uchitamba mutambo indasitiri, unogona kuedza ruoko rwako pane basa munharaunda maneja. Unofanira kuva vanoziva mutambo, kuti ndiitewo uchitamba mutambo wacho munharaunda upenyu, uyewo kuwana muhofisi mutambo kambani.

With rombo, unogona kukura kusvika mugadziri. Avo vakura kunyanya nokuda CM-s. Zvinodiwa nyore, asi hasha: adequacy, basa uye kushandisa pfungwa. Panguva iyo mugadziri, uyewo mutambo mugadziri, chinhu chakafanana randisingagoni: zvishoma yokutengesa, zvishoma munharaunda uye mberi.

Chaizvoizvo mutambo akagadzira. Avo zvichida kuva kwakaoma nokuda vanoverengeka mabasa kuti hazvigoni basa kune vanhuwo "murume munzira." Munhu basa anofunga mutambo Vanamakanika, simulates ose geometry yomuropa, kuva nzira kufamba maererano kumatunhu, kwete chete zvinowanisa pfungwa, izvo ichaunzwa kuti mutambo zvimwe mhando. ari Kana uine kufarira basa, izvozvo varumbidzwa kutanga kuedza pachako modmeykerstva. The kubatsira uchitamba mutambo indasitiri kwakadaro akafuma zvikuru. Panotova yakawanda Mod nzvimbo apo munhu anogona kuedza ruoko rwavo (Portal 2, Kubatana, RPG wezvinonhuhwira).

zvakawanda zvokusarudza

Kana chinozoiswa MMO chirongwa, kudikanwa munzvimbo dzakadai PR mamaneja, yokutengesa nezvokurara, rutsigiro nomudonzvo, testers. Mumwe specialization mabasa ayo. Kana panguva mambakwedza mitambo paIndaneti chete dhipatimendi kazhinji anoita akawanda kushanda, ipapo kukura uchitamba mutambo indasitiri azova saizvozvo kutanga kuitika kazhinji.

PR mamaneja uye telemarketers. Ava ndivo vanhu vanogona muchidimbu uye zvakarurama kununura ruzivo kuti interlocutor, kuti kutifadza naye chinhu. At uchibvunzurudzwa kazhinji kupa bvunzo basa: kupa nhamba akasiyana zvachose kumushora shanduro nebhizimisi kwacho kuti anogona kupa soro nhamba vakanyoresa vanoshandisa basa racho panguva yakaderera chaizvo bhajeti uchitamba mutambo kambani.

Support basa kana rutsigiro Tech. Kazhinji, chinoda PC ruzivo, zvimwe zvinoumba boka, iyo pane chido agadzirise, uye zvaidiwa uchitamba mutambo indasitiri. Uyewo kukwanisa kuratidza mashoko kune nemhosva. Kakawanda, chinzvimbo ichi kunosanganisira kudyidzana pamwe kunetsana nemakasitoma, nokuti chinonyanya mukana achava kugona uye kukwanisa kubata kunetseka.

A zvishoma pamusoro mitambo paIndaneti

The uchitamba mutambo Indasitiri - iri basa, kufanana mabhaisikopo, tourism uye mumhanzi. Zvinhu zvakadai kukura chaiwo yevhidhiyo iri CD-ROM, hazvigoni kuenzaniswa online, magariro mitambo uye Mobile mafomu.

The Kusiyana pachena: vatambi varaidzo iri muchimiro Browser anotsanangura mitambo paIndaneti inosanganisira aizomupa mari pamusoro chikamu mutambi kuvandudza unyanzvi yomuropa, simuka pamusoro vamwe vatambi. mitambo kwakadaro havagoni "kupfuura". Vane nokusingaperi, vachikweva anoda kuzvipira nguva dzose zuva nokuda ndima mazuva ose. Uye kakawanda pavhiki akabata vamwe makwikwi pakati vatambi (nemhuri) kuti kodzero mumwe mubayiro.

Video game kunogonawo zvakaitika ivo vakaumba storyline zvakajeka (vakasiyana pamusoro) uye haatarisiri kuomesa periodicity paIndaneti kuvapo.

Kazhinji, mutambi haanzwisisi kuti paIndaneti chirongwa anonyanya chakagadzirirwa richamuvimba Developers pachavo, kwete kuti vanhu vaigona wakasununguka kutamba uye kuita chero chavanoda. Kutadza kunzwisisa zvinokosha dzemabhizimisi muenzaniso kunotungamirira negativity kune Developers kuva anongoremberera nerunyerekupe kuti akakungurutsa kure chirongwa uye vachaitwa yakavharwa nokukurumidza. Zvisinei, avo vasiri kuenda peta. Updates kubuda imwe neimwe, uye pasina mutambi kwenguva refu kunoita kuti ndechokuti unhu kunova ichipererwa kupfuura vamwe. Kana akaipa kwapfuura, munhu anosarudza zvose zviri shure muna mutambo uye anowana kuti zvikuru kurashikirwa, chimiro haasi simba sepakutanga. Izvi zvakare kunoita kuti tibvunze pfungwa dzisina kunaka kuti mutambo akaita kutedzemuka. Muenzaniso basa RiotZone Mail.ru Group kubva munhoroondo makambani.

Kana pasina kunzwisisa izvi zvinhu, zviri nani kurovedza kushandisa chaiwo yevhidhiyo pamusoro PC kuti vave nenguva yakanaka.

eSports

Remangwana uchitamba mutambo indasitiri iri inonanga kuunza kubudirira kuti makambani, kuwana niche ayo pamusika pose. Munguva yedu, gamers abva mufananidzo chaiwo pamubhedha mbatatisi pamwe hazvina ushamwari mararamiro. Vakawanda urimowo uchitamba mutambo Championships, kuwana chaicho mari mibayiro. Mienzaniso iyi - Championships Warface, Dota 2 uye Hearthstone.

Games sezvo vakadaro kupera vachinzwisisa sechinhu zvoufuza. Mumakore zvakadai pfungwa se "mitambo chamutsa maniacs" kana "chete kutambisa nguva." Indasitiri kwakasimbiswa kuva bhizimisi hwenguva vanoziva.

Uyezve, Russia ndiyo nyika yekutanga apo kwakadaro chinhu sezvo e-mitambo yave kuzivikanwa. Zvino kare muna 2001. Uye muna 2017, shoko Logged zvachose uye kuzviisa pasi yokunyoresa pamwe nemamwe mitambo yakadai nhabvu, hockey kana basketball. Ndizvo zvino munharaunda Russian Federation angavawo makwikwi kuti eSports. Vakundi anogona kunyange kumupa runoenzanirana vachitova mukuranga.

The makwikwi haagoni kutora chikamu mutambo, iro rinopa zvinhu zvaanga. The zvakawanda zvinonakidza uye zvinoshamisa makwikwi dzakaitwa pasi pose munguva kubva 2000 kusvika 2013 sechikamu mitambo vakaita Warcraft 3 uye StarCraft. Richakunda chikwata kana chimwe mutambi pamwe zvikuru pfungwa muhondo yokupedzisira.

mhedziso

Pakupedzisira, zvinofanira kutaurwa kuti mutambo indasitiri ane zvikuru zvinogona kuti kukura uye iri kukurumidza kunanga guru remangwana rakajeka. Studio Developers uye awo dzichibuda sezvinoita howa mushure mvura, zvose pokugara ndima itsva.

Muenzaniso uyu yemarudzi kambani Plarium, ine mapazi muIsraeri, Ukraine, USA, muUK. Tichishandisa achangobva akazarura imwe hofisi muRussia muna Krasnodar. The kambani iri mubasa kukura zvose nemitambo paIndaneti uye Mobile mafomu.

Uye pane yakawanda makambani. Games kuenda anenge ose gore. Imwe vamwe zvikuru mavara. Kamwe pfungwa ndiko kuva yako PC, zvaiita sokuti kurota, asi zvino pane mumwe mhuri dzose. Muzvigadzirwa mberi hazvirevi mirai, ose mutambo mutsva rakabudiswa runopfuura rapfuura iri graphical kwayo, hwokugadzira uye dzichipfekeka maitiro.

Nekuti farira gamers kuchengetedza mari makombiyuta yakawanda simba kuti kugutsa hurongwa zvinodiwa muzvirongwa zvakadai se "The Witcher 3" kana Misa Kunoita: Andromeda. Tamba Minimal vanhu vashoma vanoda, nekuti nzira iyi, zvakaoma kunakidzwa nzvimbo dzokuona dzakanaka uye breakneck nokurwa munyika guru iri mutambo.

Sezvingatarisirwa, varidzi makombiyuta simba havafungi uye chete kuisa pazviruva kuti kunonyanyisa, kutanga rwendo kumativi mutambo nzvimbo. chinhu ichi zvakare kunovimbisa kukura uchitamba mutambo indasitiri, kunyange chaizvo zvisina kunanga. Zvakafanana vhiri: kubva inotonhorera mitambo - Buy kombiyuta ine simba, bv aya yatenga - kubva mutambo pamwe dzakakwirira maitiro zvinodiwa.

Sezvataurwa pamusoro apa, kombiyuta mitambo indasitiri iri kukura nokukurumidza, kwezvinhu mberi hazvirevi mira. Uye zvinhu zvose zvinoitwa kuti nechokwadi kuti munhu wose anogona vanakidzwe kupedza nguva yako kufarira mutambo.