Assessment uye nzira tiwedzere Marketing

Zvose zvinoitwa kuti zvaunoita kuti vadiwe vatengi, unofanira zvachose kunyatsoongorora. Marketing nzira vanofanira kushanda, vasaonekwa yemakambani vatengi. Kudzoka musi izvi nesimba vanofanira kuva kufadza.

1000 flyers uye 10 inoti mune imwe ezvinhu anogona kubatsira kuita zvinodiwa chinangwa, uye mumwe achava zvisingagamuchirwi mugumisiro. Izvi kunyanya chipfuro zvinokosha kuti makambani kuti ape mabasa zvinodhura.

Chokutanga, ngationei kunzwisisa zvemichina uye sei kuti vaongorore kubudirira Marketing.

Ndezvipi zviratidzo zvinofanira kutungamirirwa, uye zvinoitwa sei? Sei akavayera? Mumwe anogona kufungidzira wandei:

1. Total mari ive zvokushambadzira kambani.
2. Uwandu mhinduro.
3. Mhinduro yevanhu Kugamuchirwa uwandu mashoko.
4. Price pa kurapwa.
5. Uwandu mhinduro, izvo zvakazoita vatengi itsva avapo.
6. The chikamu chikumbira vatengi itsva.
7. Price nerimwe kukwezvwa yeGmail.END_STRONG
8. Nhamba mutengo uye kukosha itsva kukwezvwa nemhosva.
9. Royi - kudzokera muchimiro munhu chaiwo mufananidzo kune rokutengesa (kumucheto mumwe Ruble yokutengesa mari).

vamwe zviratidzi dzinofanira kuzokurukurwa zvizere. Ndeipi zvachose mari okushambadza rutsigiro? Izvi zvose zvinoreva kuti unogona mari chipatapata akwezve itsva vangangozova vatengi.

Uwandu mafomu - ndiwo sei vanhu vazhinji vakadzokera kwamuri. Mhinduro yevanhu uwandu mashoko ose. Kana isu funga nezvomuenzaniso 1000 flyers uye gumi kuuya zvinoda. Izvi zvinoreva kuti unokwanisa anenge 1% dzedaro.

Chii mutengo chete akapindura? Kana mumwe flyer iwe mari 5 rubles, ipapo wako zvachose mari yairema anenge 5 000 rubles. Mutengo nomumwe kurapwa achava akaenzana 500 rubles.

Sei ngaaverenge nhamba mhinduro, izvo zvakazoita vatengi matsva vawana? Somuenzaniso, kana gumi izvi zvinoda shanu vanhu vakasarudza kutenga chinhu, mune ichi kana kutendeuka kubva muzana achava akaenzana vanenge 50%. Masvomhu vari nyore, asi muchiitiko chino uchagara kukwanisa kwerubwinyo rwakagara rwuripo overenga pachavo, kuti arege kuramba ari mutsvuku. Zvinogonekawo kuti kuenzanisa-siyana mugero pachavo.

Price kukwezva munhu zvinogona mutengi. Mari mumwe murume haangavi 500 rubles, sezvataurwa pamusoro apa, uye 1000 rubles. Yatinoteerera nyore kukarukureta kuburikidza anowedzera mufananidzo uyu vaviri, uye isu tiwane mari chete nemhosva, iyo ichava 1000 rubles.

Kana kukosha nomumwe zvinogona mutengi ndizvo kagumi zvakawanda, umo nyaya nezvechisarudzo ichi chirongwa ichava zvikuru kubudirira here. Unogona zvakanaka kushandisa gwara iri yokutengesa zvinangwa. Ruble ose, rave paakapiwa mu yokutengesa, achaunza kupfuura 10 rubles kuti mambure purofiti.

A yakawanda kana chaizvoizvo zvakakwana? Iwe pachako pamusoro nguva vachaonga chokwadi ichi, kufunga bedzi pamusoro profitability bhizimisi ravo. zviratidzi kwakadaro kunofanira kuyerwa migumisiro kwedanidziro nerimwe. Nhasi tichaedza kupa mamiriro ezvinhu inotevera mienzaniso.

Example № 1. kambani Evaluation zvokushambadzira.

Muzvinabhizimisi akaita unaddressed tsamba pamwe kukokwa kunyoresa netsvimbo kugwinya kuti yakazarukira vakuru nevana.

Total akatuma vanopfuura 5,000 mabhii ari mailboxes kweguta.

1. Kudhinda mari vakapfuura uwandu mari 16 300 rubles.
2. Dana 10 vanhu.
3. Kunopindirana mhinduro rates, pachishandiswa manhamba vakasvika 0.2% (10/5000)
4. Price imwe ichava mhinduro akaenzana 1630 rubles, nokuti ichi zvakakodzera kuti vagovere yaipedzerwa 16,300 10.
5. Kuwanda Hits chakaparira pakuunganidza zvikomba zvitsva - 5.
6. The kutendeuka chikamu vatengi itsva yakanga 50% (5:10).
7. Kutora Cost nerimwe mutengi mutsva akasimuka 3260 rubles.

Muzvinabhizimisi akanga kugutsikana nemigumisiro uye akaramba mushandirapamwe. Flyers vakaiswa muruoko vanhu.

A chinokosha zvikuru chinhu

Mubvunzo angamuka: Zvakakodzera kufungawo mari okushambadza chirongwa dzinoitwa mamaneja uye kukurukura? Chero zvazvingava, regai kutsvaka chii mutengi achawana iwe mahara.

Nokuti mumwe munhu anoda kubetserwa itsva vachava kubhadhara, kunyange kana zvauri iri guru yezvitoro, uye zvinogona vatengi pachavo kwamuri nokuda nhumbi. Mari nomumwe nemhosva kunogona dzaona.

Unogara kubhadhara rendi, kuvabhadhara kuti vashandi, mari pamwedzi Magetsi nemvura, etc. Vazhinji izvi mari hwapera pamusoro payo, kuti vatengi kuuya pasina okuwedzera yokutengesa kuita.

Zvino tinotarisa muenzaniso pamwe tinyatsonzwisisa pakushambadzira danidziro.

Kana chitoro yako Vaigara nevanhu vanopfuura 100 zuva nezuva, kuva nechokwadi mufananidzo ichi kaviri pashure kushanda makambani rutsigiro. Ndiyo musimboti yose kubudirira Marketing, nekuti unofanira kufunga chete vatsva kuti vatengi, uye nguva dzose enzanisa, zviri isingadhuri. Zvichida, SMS-kutumira iguru nzira kukwezva tarisiro itsva vanoda kutenga chigadzirwa wako, kana pamwe zvichava nyatsoshanda flyers. Radio kushambadza kunogona kukonzera uyewo zvikwangwani munzvimbo vakawanda vanhu.

Example № 2. Qualification chirongwa.

Kana no mazita asingadi kusangana zvaunotarisira zvose, unofanira kuedza kushandisa flyers kukwezva vatengi itsva.

1. The anodhinda akapiwa 1000 mapepa, mutengo 1100 rubles. 1280 rubles zvichava zviripo basa vaikurudzira, uyo kwemazuva uchange vachipa panze flyers kuti Vanopfuura zvose. Ingoita 2380 rubles - mari.
2. 14 akagamuchira vachidzifudza.
3. Tikwanise Kupindura dziine 1,4%
4. Mari neimwe mhinduro vanofungidzirwa pa 170 rubles (2380: 14).
5. 5 - Uwandu mhinduro, izvo zvakazoita vatengi itsva dzakanga vawana.
6. Muzana kutendeuka yaiva 36% (5/14).
7. Profit kubva neimwe mutengi itsva 476 rubles (2830/5).

Zvakabuda pakushambadzira danidziro Alex akafara zvikuru. Akasarudza kushandisa ichi kukwezva itsva zvinogona vatengi nokukurumidza sezvinobvira.

Kana tikaenzanisa nemigumisiro ine yakananga mail, flyers kuti zvaiva nani zvikuru. Mukuwedzera, marii isingadhuri zvikuru, uye sezvo chikuru tsime mutengi kukosha, mashoko aya akaronga Alexei entrepreneur.

Inoshandisa ikozvino nezvechisarudzo ichi. We kupedza mapepa, saka kutanga akasimba panyaya kuwedzera chikamu mhinduro.

Muenzaniso 3. Yekuongorora of okushambadza kambani

Chain zvitoro vakasarudza kuti SMS no kuti subscribers chawo.

1. Mari mumwe shoko arasikirwe avhareji 1 Ruble.
2. About 25% akapiwa shoko rakasvika kuchitoro, uye vanenge 30% kuti vatengi kuita kutenga pa paavhareji rubles 3000, kumahombekombe kwete asingasviki 500 rubles.
3. The muzana Kutendeuka namatanda ari kutenga yakanga 6.25%, kureva 25% X 25%.
4. Akapiwa kuti vatanhatu zana subscribers kuita kutenga, uye vakauya Verengai nomumwe rubles 3,000 akapedza pamusoro pakushambadzira Mushandirapamwe vakauya 30 rubles kumucheto.

Shanduro iyi iri chekambani kushambadza unoshanda chaizvo, uye migumisiro chaizvo zvakafanana nezvaiitwa SMS no, kana zvaitwa zvakanaka.

Zvakanaka-akanyorwa kupfimbwa hazvirevi kutumira ezvokushambadzira mashoko vhiki ose. Unofanira kutumira mashoko kanenge kamwe mavhiki maviri, ipapo unogona zvakachengeteka kuvimba zvawanikwa izvi.

Regai kunodudzwa SMS-mail invoices, uyewo Mobile yokutengesa. Zvinofanira kushandiswa kana kubaya vateereri chokuita zvaunoita sezvo vakavimbika.

MUENZANISO №4. Maonero mushandirapamwe

Advertising chirongwa kwakaitika "Yandex. Direct ", yakavakirwa chinokosha-okuti" kunatsiridzwa zvimbudzi ", ne dzakatevedzana okushambadza akadai:" Imi kudiwa kugadzirisa muimba yokugezera? 5% dhisikaundi Only kusvikira September 15! Zvino isu tinya! ".

1. Total mari vakasvika anopfuura 3982 rubles.
2. Zvakaguma 230 169 nemaonero pamusoro vaGiriyedhi yenyu.
3. The clicks kuti website yako - 1199.
4. Vanopfuura 100 inoti kubva website yako.
5. Vanopfuura 25 mirairo ine kumahombekombe vanenge 40 000 rubles.
6. Mhinduro zvazvingava yaiva 0.52%
7. Price pa kurapwa akaenzana 3.32 rubles
8. Mari nerimwe idzva yeGmail.END_STRONG 159 rubles (3982/25).
9. Roi aiva 1258 rubles okuwedzera kumucheto rimwe Ruble kuti yokutengesa mari.

boka kwakadaro kushambadza ne zvikuru yemakwikwi uye mutengo-zvinobudirira kwakaitwa zvikuru zvakanaka. ino anoshanda, uye uwandu vatengi itsva iri kuwedzera.