Sponsorship. Kwakatangira uye zvaunofarira

Zvinofungidzirwa kuti rubatsiro muRussia anoyamura akazviratidza panguva rubhabhatidzo. Ipapo vanhu kubva rokumusoro munzanga panguva behest mwoyo, kana kuti kusika munhu nomufananidzo akanaka akabatsira kutadzisa, murombo uye kurwara. Somuenzaniso, kare muna 1016 yokutanga pokugara yakavhurwa kubudikidza Prince Yaroslav, apo mazana nherera kuwana rubatsiro uye dzidzo. The mutongi chete nezveshoko Zemsky uye chechi nyaya kusvika zvikamu kwavakanga nezvayo ne pfungwa chikuru rudo.

Gare gare, paiva chinhu chakadai se "patronage", pasina iro Russia asingadi ndaitora kunoshamisa muunganidzwa mabasa ounyanzvi yakanaka, somuenzaniso, imba Tretyakov. Uye shoko "dzinotsigira", nguva yokutanga zvakanga hwakataurwa okupedzisira makore perestroika, muna 1988, panguva KVN. Pashure paizvozvo, zviri kwazvo muupenyu hwedu.

Zvinofungidzirwa kuti kutsigira nemari chinguva kuratidzwa zvikuru udyire pane rudo. Sponsor, kazhinji kuti oupfumi rwemari zvakanaka mbirikira yake munhu kana zvebhizimisi muchimiro Magwaro Somuenzaniso, panguva dzimwe zvesimba anondibhadharira sangano. Charity ndiko, panguva dzakawanda, iri haashambadzwi. In Marketing, ichi inonzi "nhau mukaha mumarudzi vateereri."

In mitemo ano pfungwa "Sponsorship" Kunoratidzwa muna normative chakaitwa Federal Mutemo "On Advertising". Iye kushandisa muna December 2006 (rechi18). Maererano naye, mupinduriri ndiye munhu anenge apa mari kana kupa navo kupinda kuti chiitiko yakaitwa, nhepfenyuro kana vakasikwa mumwe mugumisiro hwokusika basa. Asi, iye akataura fanira zvokushambadzira.

Sponsor rubatsiro kunosanganisira zvimwe zvakanakira. Somuenzaniso, munhu anogona kuwana yomutero yaanobhadhara kuripwa mutero pamusoro mari vanhu vari mari dziri zvinodiwa Somuenzaniso, dzidzo zvokunyama vagari vari kero masangano hanya (asi kwete kupfuura kota mari yacho mupinduriri wacho mutero nguva). Uyezve, pane vasabatanidzwe pamusoro VAT uye mari mutero. Kuti uzive kuti zvinobatsira ane chimwe anorichengeta, unofanira uzive nevateresi bumbiro (Articles 284, 149), uyewo normative chiito "On anoyamura mabasa uye masangano anoyamura" No. 135-FL (rakabudiswa muna August 1995).

Facilities rubatsiro maererano nomutemo, hapana zvakawanda. Zvinokwanisika kubatsira vakaremara, asingashandi murombo kukanganiswa tsaona siyana, uye njodzi dzinongoitika dzoga, kudzivirira pauduku, maternity uye vamwe. Yokupedzisira zvinokosha zvikuru, nokuti munyika mukurumbira chaizvo nherera. More zvichidzika urongwa mari uye kutarisirwa zviri masangano mumaguta makuru, ari mumatunhu munoperevedza matoyi vana, midziyo, kugadziridza uye basa. Uyewo mukuru kwokudiwa ndiyo kutungamirirwa ingangova yakatorwa vadzidzi kuti upenyu chaihwo, kuwana unyanzvi yokukurukurirana mhuri uye kuwana basa. Inoda kwete kutsigira nemari chete, asiwo yakawanda nguva munhu anogona kupedza vana vakasiya pasina vabereki.