"Zita Last" (zvitoro): vatengi wongororo. Company "Zita": mudonzvo wongororo

Bhurukwa 60 S., 399 S. shangu, mwana matoyi - .. 50 p. Products panguva inokwanisika zvikuru mitengo anotipa nhasi ane kutengesa kambani, "Zita Last." The mutengi anopiwa mubvunzo husingaperi: kuti kutora kana kwete kutora? Ngationei pamwe chete vanogona chii muchitoro "Last Name," uye kuti iye kuuya nesu.

About wekambani

Trading kambani "unonzi" - Russia guru retailer. Wokutanga chitoro Sales, "Zita Last" yakavhurwa 2000 muguta guru. Nhasi samambure ichi, kuwedzera kuparadzirwa centre, vanotenga utariri uye mabhizimisi rutsigiro mabasa, ane inopfuura zana zvitoro muRussia uye anowedzera kushingaira. MuMoscow uye nedunhu Nhoroondo hakungorevi 40 dhipatimendi muzvitoro muna St. Petersburg - anopfuura gumi. Huru Kuparadzirwa pfungwa iri Urals - a Yekaterinburg, Perm, kuChelyabinsk, uye muna Volga Federal District - Kazan, Samara, Ufa. Shop "unonzi", kero uye nhamba dzorunhare izvo zvinogona kuwanikwa mubhuku peguta, nguva dzose achimirira vatengi aro kuti vafare pamwe trendy novelties uye discounts zvikuru. Uye nditende, pano ndizvo kusarudza!

zvigadzirwa zvose "mhuri" magazini vane unhu chitupa. The kambani iri anokonzera risanyatsobuda vakatengesa, achiita zvaidiwa mitemo wezvokutengeserana uye mutemo "On Protection yevatengi 'Rights. Buyers vari akavimbisa pamusoro chero nhumbi yakatengwa Via Network ichi.

Munzvimbo wezvokutengeserana zvipfeko chete mutengo category "dhisikaundi" (kure), kambani iri mutungamiri. Chinotaura pamusoro mutengi pamwe yakaderera uye pakati-mari kunyika, saka vazhinji atengeswa kuburikidza dhipatimendi muzvitoro, "Surnames" zvigadzirwa, kusanganisira inozivikanwa yose pezvitsiga zvinobvumidzwa, uye dzimwe nguva "musoro" mitengo. In muitiro rokutengesa dzose, kushambadza, uye kushandisa kwegadziriro discounts, aunopiwa mutengi mukana aponese zvikuru uye kuchengetedza mari mumhuri bhajeti.

A zvakananga mukwikwidzi wekambani iri "StokTsentr" kuti zvokurimisa zvakafanana siyana kuti pedyo mutengo chikuva "Last Name" Network. Internet chitoro wekambani haisati atanga.

musanganiswa

okutengesa dhipatimendi anopa vatengi anoverengeka zviuru SKUs. Goods chitoro "Zita Last" - zvakawanda zvakwo, bhizimisi, mitambo, denim zvipfeko kuti mhuri yose, uyewo shangu, chinoshamisira zvinhu, mhuri nhumbi, nenhumbi, zvizoro neimba nemakemikari. Pano unogona kutenga unhu mbatya dzakanaka uye matoyi kuti vana. Vakatengesa zvikwama, Scarves, heti uye outerwear: majasi, Mabhachi.

Product mutsetse rinomiririrwa sechinhu untwisted pose, zvipfuwo, uye zvishoma-anozivikanwa mavanga. "Unonzi" (zvitoro muMoscow) anotengesa pezvitsiga akadai: Finn kugabhuka, Motor, Puma, Colin kwakaita Wrangler, Savage, chikwata, Baon, Zuva Day, Motivi, Mweya zera, Ralf Ringer, Terranova, Quelle, «Etti Detti" "Wako" uye vamwe. Vazhinji chipa kutenga vakapiswa zvinhu vanotumirwa zvakananga kuchitoro "Zita Last." Customer ongororo zvinoratidza kuti yakakurumbira pezvitsiga vari, sezvo vachiti, "akadambura." Naizvozvo, chikuru mugove Portfolio inogarwa haana kusimudzirwa Chinese uye Turkish zvigadzirwa. Brand pezvitsiga kazhinji akaisa pamusoro akasarudzwa hanger. Next kuti zvipfeko vakatengesa parutivi kuburikidza date rinochengeta mhuri zvinhu - munhu cookware uye kicheni nemidziyo, Textiles, matkamuistoja, zvipo.

Kugamuchira mashoko pamusoro kushambadza uye discounts, tapota nyorerai chitoro "Zita Last." Kero iri pedyo zvakachengetwa dziri munzvimbo dzakawanda kunotenga Directories dzinowanikwa mumaguta makuru.

Pricing urongwa

Good upfumi kirasi - a "Zita Last." Shops, izvo vakavhengana wongororo paIndaneti: zvakanaka kubva kugutsikana vashanyi kubata hachizi chichatengwa nedhenari *, uye akaipa kubva mwoyo vatengi vachiri dzinosiyana vamwe mukana. Chikonzero ndechokuti boka iri pokutanga dererei mitengo, pane mutengi nyaradzo. Vanhu vazhinji pakarepo anosimudza nokufungirana kuti nei zvinhu zvakadaro chisingakoshi. Zvakakuvadza zvinhu, kuremara? Kwete On chii kunobva Pricing "unonzi"?

• Purchase kwenhumbi kubva mugadziri pasina nhume.
• High turnover kwenhumbi - hwaro zvose wemari chitoro. Revenue akaita nokuda guru turnover, kuti chikwata mutengo hazvirevi kuita nesimba basa.
• Constant kweiyi kudiwa, ezvinhu yose rokutengesa, pamwe mitengo anowira yose nokuda 30%.
• Off-mwaka, zvinhu regore rakapera vanotengeswa pamwe discounts makuru.
• Save pazvose: zvitoro duku rendi, wakarurama omukati zvitoro kuti havasi kufadza vatengi. Staff mari anogona kuderedza kuzvipira basa hurongwa.

Tichifunga kutengeka mutengo Tag, uye tichienzanisa nedzimwe wemari chitoro, zvinonzi vaidavira kuti chembatya "Last Name" zvakanaka zvakakwana. Uye nhumbi nemitengo yakaderera dzakadaro Hahugoni kutengwa dzimwe nehoro.

Discounts uye kushambadza

Shopping "Zita" kupa mutengi mumwe "achiwa mitengo" panguva nemwaka rokutengesa uye chipo kadhi munzanga. Discount Program anopa vakavimbika vatengi mukana kushandisa 7% dhisikaundi yoMuvhuro, mamwe mazuva nokuda 5 kana 3%. Nokuti Fans of zvaimutambisira-kunotenga uye okutengesa kushamisika zvakanaka uchava chipo kadhi kuti kutenga zvipfeko. Department zvitoro, "Last Name" (zvitoro muMoscow) kubvumira vagari guru kuti pane "pasocial mepu Muscovite" Discount: 5% pamusoro mevhiki, 3% pakupera kwevhiki. On nemitemo yokuenda dhisikaundi kadhi anogona kuwanika pedyo consultants, kuenda kuchitoro "Zita Last."

Business Partners ...

The kambani vatotanga nehwaro bhizimisi, vakawanda vacho vanoshanda kuvambwa kutengeserana sangano "unonzi". Shops, wongororo izvo zvinoratidza kuramba mutsika vatengi havangoiti chinhu. Naizvozvo, zvinokosha zvakawanda zvinogadzirwa kutengeswa kuburikidza samambure ichi, aigara kukasawedzerwa kuburikidza kuparadzirwa nzvimbo uye bhizimisi. "Unonzi" inopa dzinoverengeka zvechigarire vamwe vane mamiriro ezvinhu akanaka, kushandisa dzakasiyana-siyana zvinhu, nomumwe zvinhu chero uwandu kana chikuva mishonga kubva ichiparara.

Kuburikidza richikurukura muzvitoro "Zita" anogona chingatengeswa:

• kubva fashoni kana illiquid zvigadzirwa, mbatya, hadzina chinozoiswa mumwaka;
• Products kuti vari "wakaputsika" kukura siyana;
• zvinhu hamusi kudiwa pakati yevagari;
• zvigadzirwa zvinogadzirwa kana kupinza muna kwazvo pamusoro-urongwa.

Yemakwikwi zvakanakira pomumbure, "Last Name"

Kuti uone kuwanda dhipatimendi muzvitoro hazvo kutsvaka nekambani "Last Name" online store, kamwe zvakakwana kushanyira dhipatimendi chitoro uye kuona nemaziso zvose. Pano unogona mundotarisisa chekambani yemakwikwi zvakwakanakira pamusoro dzimwe discounters.

Chekutanga, kuti "Zita Last" anotengesa kure-mwaka muunganidzwa akatemerwa mutengo pazasi musika. Chechipiri, kushanda vagadziri vakawanda pasina vanozoshanda. Its yeGmail.END_STRONG chawo - anopfuura 40 mavanga. Chechitatu, rakadzika Mari chigadzirwa nokuderedza mari: vashandi mari, rendi, pakusika zvinodhura menyika. Minimalism uye rationality - ndiyo hwaro vanyorwa kutengeswa samambure muhoro.

Trading kambani "unonzi" anokwanisa kutanga uye kushanda chero zvoupfumi ezvinhu, pasinei kwokuomerwa dambudziko. mari muoti tichikufunga inova chikamu nzira ipi musika opareta. Naizvozvo, chekambani nzvimbo akanaka chaizvo, zvisinei mamiriro upfumi: yakanaka kana dambudziko.

Shop "zita rechipiri". kasitoma Reviews

Kana kutengeswa zvebhizimisi haagoni chete kuva ruoko simba, tiine "simba" kuti abate meso nevashanyi. Network "unonzi" - zvitoro, izvo akaongororazve kusiya zvakakwana achishingaira dzose vatengi, uyewo shanyira dhipatimendi chitoro kamwe. Negative nyaya pamushandirapamwe mu "unonzi" kupfuura nyaya dzinovaka. Ndezvipi zvazvakashatira kazhinji cherechedza vatengi?

1. "The rukuru zvisingavaki muviri kubva China." Kana usingade kutenga hembe kubva Chinese kana Turkish vaburitsi, uyai pakarepo kuna pacho, apo vakapiswa mbatya. Chokwadi, kuwanda kuchitoro wemari angasava 100% rinoumbwa vakapiswa zvinhu. Hatifaniri kukanganwa kuti pakati mafekitari mu China uye Turkey vane vakadzikama vaburitsi.
2. "In zvitoro kukanganisa, yerineni pasi, kukura vari kunoshandurwa, kwete tidied, etc ..." Kuvhiringidzika ari kutengesa makamuri - zvisingadzivisiki mugumisiro mutsika vatengi. Vanhu vakawanda havana kurangarira kuti "unonzi" - Shop (St. Petersburg), kuzvicheka-basa, saka mueni awana iye otora zvinhu zvinofanira kuva chakakodzera, uye ipapo kuisa nzvimbo dzose. Panoperera nomumwe kuchinja, uye awa imwe chete isati kutanga zuva rokutsvaira dhipatimendi vanowatengesa pamusoro zvokutengeserana kuburiro ngariremberere mbatya hukuru, chigadzirwa akadzokera kumunda.
3. "Munguva horo hapana Vatengesi." Mutengesi rokushanda - maawa 12, panguva iyo nguva anoita urongwa, reassesses, kugamuchirwa chigadzirwa itsva, kuchenesa mugomo vakapararira zvinhu. Musha Zirume anoshanda, sezvamakaropafadzwa 1500 mamita ² iri dzinounzwa maviri chete nhengo (rokuponesa patsvimbo).
4. Economy kirasi - "unonzi" - zvitoro, izvo dzinopesana chaizvo wongororo. Buyers vakanyunyuta: "Imba anotarira yakaita patainzwa yokuchengetera, kwete kutarisa kuti, hembe yakafunga musty." Nemari uye minimalism ari mudzimba kubvumira kuramba nemitengo yakaderera, zvokuti zvinokwezva vaenzi. MuStoke-chitoro kuzvidzora basa - Mashoko aya akashuma kuti mutengi hausi Boutique.

More wongororo kubva vatengi kukanganiswa nyaya dzakadai kutyora mutemo pamusoro kudzoka nhumbi, refu pamwe nekurutsa, kushayikwa nomudonzvo, zvisiri pamutemo "search" vanoshandisa, kushaya mutengo Tags kana kuvapo zviviri zvakasiyana mutengo Tags, hapana chidzitiro chakakodzera makamuri uye zvakawanda.

samambure iyi haana kumbozviti kuva oga kana refu azvipire yepamusoro. "Unonzi" - chitoro wongororo runovabvumira nomumwe kuti mhedziso yavo. Zvakakosha kuziva asati kuenda kuchitoro kuti Ndinowana kutenga pane discounters uye sei kuti urambe ikoko.

Kana kuenda kubasa "unonzi"?

Big turnover uye muchinjikwa dzakakwirira - ndiye specificity basa iri "Zita Last". Shop mudonzvo ongororo kuti unofanira kuverenga, inoda nguva dzose mapuranga itsva. dambudziko Network iri kuramba kuperevedza mudonzvo uye netsvimbo turnover. Ndezvipi zvikonzero uye chii havasi kugutsikana nemambure netsvimbo?

• Mubayiro pakati 12 fung woruwa, panguva kuzadziswa kwehurongwa - .. Solid shoma. The Hurongwa rinoitwa rose gore 4-5 nguva, uye mune mamwe gore - "anowa." nekushaya All uye kukundikana hurongwa deducted kubva muhoro.
• Denda yose zvitoro uye kuzvidzora basa aibuda vanu kushayikwa uye kuba. Tungamirira "unonzi" kuponeswa uye vakagadzirira zvokutengeserana makamuri makamera, uye pane vachinyara ezvinhu kana murindi kuchengeteka chaiwoiwo scours ose mutengi.
• Nekushaya mune dzimwe dhipatimendi muzvitoro samambure vashandi kunotungamirira ndechokuti keshiya anoita mabasa vanowatengesa uye vakuru - varindi.
• Low kukurudzira kuti mudonzvo idambudziko zvimwe zvitoro, "Zita Last", iyo inotungamirira hauremekedzi vatengi.

Mapoka dhipatimendi muzvitoro vakasiyana mumwe, vamwe vavo ndakasimba uye dzinodanana, kushanda kubva zuva yokutanga. Vazhinji, kusanganisira Implementation kuronga inoenderana nokuti vanotengesa pamwe vashanyi dhipatimendi basa.

Chakavanzika kuna vakawanda "Last Name" zvitoro?

Mitengo yezvinhu zvakanaka harigoni kuva pasi. With Panovhurwa dhipatimendi chitoro pachavo "unonzi" vatengi nevakawanda kuti ichi chitoro chaizvoizvo kuwana anonakidza, uye kunyange vakapiswa zvinhu pane zvine mari. Holiday kana marokwe kunyanya yakanaka hadziwanzowaniki chaizvo, asi yakawanda mbatya chaiwo werudzii, pane chinhu tonotora muhofisi, kubasa, hombe siyana zvinhu zvokushandisa nezuva pamusha kana panguva yokurenda. Female zvinhu zvikuru kupfuura vanhu, ivo nguva dzose achiudza.

Vakawanda vakaita imba nhumbi dhipatimendi. Zviri nyore chaizvo kuti kutenga nayo nhumbi diki, kavha uye nenhumbi zvipo. Munogona kutenga midziyo design: vases, nembiya, ndiro.

yakanaka Pricing Gwaro akaita mukurumbira kupfuura imwe muchiso. National Kuzivikanwa nayo akagashira nemambure "Last Name." Shop ongororo izvo kuudza sei sezvairi discounts zvinofadza vatengi inongogara kukura uye Virtual. Department of "Last Name" pasina kupamhidzira kunzi discounters, apo mhuri yose inogona kupfeka. Vasingakurumidzi vachakufarira paltry mutengo kuti unhu zvigadzirwa? Zviri zvinobatsira chaizvo apo unogona kutenga zvinhu zvose zvakafanira kuti imba nemhuri panzvimbo imwe.

Andapeni, zvekufuga anoisa kubva 100 p., Unokutakwairirai, Shirts kubva 150 p., 500 peji shangu. - zvose izvi uye zvimwe zvokushandisa chitoro "Last Name" (Kazan). Reviews zvinoratidza kuti dhipatimendi anogona kusarudza yepamusoro zvinhu, kunyanya pashure kuuya zvinhu zvitsva. "Unonzi" - Shop (St. Petersburg), iro inongogara kutanga gadziriro discounts uye zvinowanika. Somuenzaniso, rimwe 20% dhisikaundi pamusoro kutenga mufashoni zvinhu zviviri panguva imwe chete mutengo. Card yokuisira zvkawanda zuva kubva 5 kusvika 7%.

In "Zita" unogona kazhinji kuwana zvinhu zvinodhura micheka zvakasikwa. Zvisinei, rakadzika mutengo pakarepo kunokonzera mutengi vakafunga kuti chigadzirwa chiri chakaremara. Pano zvinofanira kurangarirwa kuti implementer zvigadziko zvayo kutengeserana Mutemo kupfuura mutengo zvose chimwe, asi pamusoro turnover unodiwa.

Where kuwana kero dzose dhipatimendi chitoro?

Dzidza sei kuronga dhisikaundi kadhi nguva dzose vatengi, vamwe yomwaka kushambadza uye discounts ikozvino anoshanda, unogona mamaneja, tapota nyorerai chitoro "Last Name." Kero dhipatimendi zvose chitoro inogona kuwanika mukuru Website. The zvitoro dziri kuitira kuti chero mutengi ane akasununguka kuwana kwavari uye hunogona kungoparara nomuongorori mabhazi.