Chii copywriting uye rewriting

Averenga bhuku rino, uchadzidza chii munhu copywriting uye rewriting magwaro. Kana isu nezvazvo copywriting mvura yakachena - mharidzo wenyaya, pamwe ane kubatsira kusimudzira mamwe mabasa: kambani, munhu, pfungwa, zvinhu, kana mabasa. Parizvino, ichi izwi rine yakasiyana. Kutaura zvazviri copywriting - ndiko kuti kunyora bvunzo kubva muvare. Nyaya ino zvinogona chinangwa kuiswa zvimwe Web-upfumi.

Kutaura zvazviri, mubvunzo zviri copywriting, unogona kazhinji kunzwa mhinduro: "Iyi ndiyo dzakasiyana kunyora rugwaro, kusanganisira kushambadza kana SEO". In padandemutande ose zuva yakawanda yakasiyana Web site kuti vanofanira kuzadzisa pamwe nemamwe kugutsikana. Varidzi Web zvine kupfuma vasingawanzotauri nguva nekubvunza kunyora nyaya uye kushandisa mabasa evanhu vari nenyanzvi mubasa koopiraytingom. Dzimwe nguva vanyori vakadai akadana nevanyori nevanyori kana Web anotsanangura, zvichienderana yezvakaita basa rinoitwa.

The chaizvo basa zvinoda nyanzvi vamwe mano. Writer anofanira kukwanisa zvakajeka uye zvakarurama vataure zvavanofunga, kuratidza vatengi pfungwa zvakakodzera. The acho, izvo zvakasikwa copywriters - rudzi chishandiso rokutengesa nhumbi, kusimudzira padandemutande pfuma, paumbwe evanhu tsika, pfungwa Networks vatengi. For mutauro wokuRussia Internet, ichi izwi achiri mutsva, asi muna US uye Europe, chiitiko ichi yave kuzivikanwa kwenguva yakareba.

Vanenge copywriting chiitiko chinogona chokuita kuwanda nevazhinji nhau, sezvo nguva nenguva wokudhinda. Zvino kwakanga kudiwa kunyora nyaya kuti aigona abvume mune chinhu vatengi waft navo kana kuti pfungwa. Kana paiva terevhizheni uye redhiyo, kudiwa copywriting kwakawedzera mberi, nekuti ikozvino zvakanga zvakakodzera kuti kushambadzira magwaro, nezvezviitiko zvakasiyana, masirogani uye mabhizimisi vaitaura.

Chii chiri copywriting nguva yedu? Zvikurukuru, pfungwa iyi inowanikwa mambure, sezvo watopiwa akati, kunosanganisira kunyora nemamwe nyaya dzawo, pakusikwa magwaro yepaIndaneti kusimudzirwa (SEO-magwaro). Uyewo, zvinokosha zvinoreva izwi pasi pakudzokorora akanga achiri kunyora aitengesera ezvokushambadzira magwaro. Tinogona kutaura takasununguka kuti vakawanda nezvinhu kuti tinoona pamusoro mapeji siyana Internet pfuma, akanyorwa copywriters.

In chiedza mashoko ari pamusoro apa, copywriting nyaya inogona anomiririrwa zvinotevera kwemarudzi:

• Advertising kutengesa magwaro.
• Web Rating - Nyaya anodzidzisa, dzaizopiwa achizadza zvepaIndaneti.
• SEO-copywriting - nyaya yakanyorwa kusimudzira Web zvekuvaka paIndaneti.

Asi pane zvinonzi speechwriting vaimiririra magwaro vakagadzirira zvikuru vanhu nokuita paruzhinji. Ainziwo kushambadza mashoko, akataura mukati siyana nevezvenhau kupfuma. Kutaura zvazviri, nzira copywriting ari rewriting. Saka akadana mashoko zvinhu, rave dzakatangwa imwe tsamba ane aripo rwezuva. Kana munyori uyu anoshandura mashoko uye rose nezvirevo panorumwe, zvakafanana zvinoreva (anoreva zvakafanana). Saka, yakasiyana wenyaya, chinhu chakatodzana mharidzo chikoro. Izvi zvinoitwa kuti, pasina kutyora Copyright yemabviro, kuumba yakasiyana rwezuva kutsvaka injini.

The munhu achiita basa rakadaro, rinonzi rewriter. Dzimwe nguva achitsanangura chii copywriting uye rewriting, nyanzvi enzanisa navo kunyora uye mharidzo. Sezvingatarisirwa rondedzero - chinyorwa vaitorwa Reiter kubva muvare vanofungidzirwa yepamusoro zvikuru. Uyezve, copywriter ichi kunogona kuita chero mhando kare dziri basa. Reraytery kungava vanachiremba yakamanikana Profile, vachiita chete kubudiswa kare rakanyorwa nomunhu magwaro.

PaIndaneti, rewriting uye kudiwa, sezvo kazhinji ndiyo kuzadza vakawanda nzvimbo kugutsikana.