Segmentation mumusika - inzira yokuziva boka yevatengi

In Marketing, pane chinhu chakadai musika segmentation. Kupesana uku nezvokumwe kunotsamira nomumwe zvinhu. Somuenzaniso, zvinodiwa, padanho muhoro, zera, nharaunda, zvaunokoshesa, tsika. Data zvose izvi kubvumira mugadziri kusarudza kana kunobatsira kutengesa zvigadzirwa zvavo munzvimbo iyi.

A chinangwa kuti ane segmentation mumusika - ndiko kuziva mumwe nomumwe mapoka vatengi zvakafanana zvinodiwa mabasa kana zvinhu vakasarudzwa. Kubva mugumisiro kunobva mutongi kutarisa kusikwa imwe mhando chigadzirwa.

Zvinotevera Zviratidzo musika segmentation :

- Geographical: vanoratidza nzvimbo yacho, vagari arambe achirema uye mamiriro;

- Demographics: hwokuratidza munhurume, zera, nhamba vanhu mumhuri.

- psychographic: kutsanangura mhando unhu nevakwegura, unhu uye nzira youpenyu (kana munhu wacho ane chitandadzo sezvazvakaita anomanikidza kana anopinda zvose, vanosarudza kufamba kana havadi kufamba);

- Socio-zvoupfumi: kuona munhu chinzvimbo munzanga, chinzvimbo chavo, mari uye dzidzo;

- zvounhu segmentation mumusika ndiko:

a) munhu kuti kutenga (dzose kana chiitiko chinokosha);

b) mamiriro mutengi, haana akawana nhumbi mhando, aichimbova mutengi, vanokwanisa mutengi, mutengi mutsva, nguva User;

c) Kuwedzera norukosoro: munyoro, mwero uye tichishingaira.

g) padanho pakuzvipira kuna chigadzirwa: isiyo, kushivirirana, dzisiri zvachose, kusiri;

d) zvinodiwa makomborero: unhu basa, kunyatsoshanda;

e) inoda pamwero: yakakwirira, unosvikirwa, kuchamudukupisa;

g) chokuita chigadzirwa: nechido, akanaka, kwazvakarerekera, kunaka, noruvengo.

Vatengesi anogona kuongorora kwete chete boka vatengi, asiwo kuitisa musika segmentation zvigadzirwa. nzira iyi zvinokosha kuti tizive zvikuru vaishuva zvigadzirwa pamusoro pamusika, ongorora simba rinomutsa waro Implementation, ongorora kuwanda negwara uye kuziva nzira kuvandudza makwikwi. Kune mhando nomwe segmentation:

1. By boka chigadzirwa (somuenzaniso, kudzidza kumusika weimba midziyo yemagetsi munzvimbo ino ichasanganisira kettles, washing machine, simbi, materevhizheni, etc.).

2. Panguva kuenda, zvinhu uye mashandiro ari chigadzirwa - vakawanda mhando. Somuenzaniso, unofanira kutsanangura segmentation chocolate:

- Color: rima, mukaka, chena;

- chitarisiko: nomuzariro kana Tile;

- filler: ne nzungu, akaomeswa, dzakachena.

The mashoko chichaitwa nzira iyi, zvinova nyore kuziva marketable niche.

3. Hazvizivikanwi mitengo: pasi, unosvikirwa, yakakwirira.

4. By mugadziri - unokubvumira kutsanangura zvose kumusika vechikamu kuziva matambudziko uye nenhanho makwikwi. Muenzaniso segmentation: romunharaunda, kubudikidza mavanga, maererano zita mugadziri wacho.

5. kavha: kuziva kuti kavha kupfuura aida mhando (kuraswa, homwe, yakadzivirirwa kubva buri).

6. Tichitevera bhuku uye kukura nhumbi: anozivisa rakajairika uye zvakakunakira chimiro kunotenga vatengi. Somuenzaniso, doro nehombodo nokuti segmentation: 0.5 fő, 1,5 fő, 3 litres.

7. mubatanidzwa nharaunda, izvo zvinosanganisira kudzidza nevamwe vanoverengeka.

Segmentation mumusika - iyi ndiyo nzira yakanakisisa kutsanangura boka vanoshandisa uye segmentation mishonga - kuziva zvikuru vakatsvaka mhando chigadzirwa kana basa.