Sei "Direct" ( "Yandex")? How kukurira "Yandex": okuti

Maererano nenhamba, mamiriro ezvinhu "Yandex" anoshanda anopfuura 50% kuti anotsvaka wokuRussia-kutaura Internet vanozvishandisa. Izvi dzesangano hofori nhasi hachisi search engine, ndiko yokutengesa kunovhengana nokuda kusimudzira nzvimbo pamusoro Web. Ndokusaka padandemutande nyanzvi uye varidzi zvaunazvo vanofanira kukwanisa kushanda ne "Yandex" - huru Chestkuva SEO-kusimudzirwa uye chechinyorwa kushambadzira padandemutande. Munyaya ino muchawana rondedzero yakatodzama sei "Direct" ( "Yandex"), iyo inopa mashandiro uye sei kubatanidza navo danho nedanho.

Sei sarudza "Yandex"?

Saka, kana zvikonzero: "Yandex" - yose kutsvaka injini kuRussia uye Kishi nyika "- hazvina kukwana, saka pano vari vashoma zvikuru zvikonzero kusimudzira zvinhu zvavo kuburikidza chechinyorwa zvokushambadzira. Ichakurukura kuti "Direct" ( "Yandex"):

• AD wako unoratidzwa chete kune munhu hanya, uye naizvozvo, zvikuru zvichida kuwana mutengi chaiyo;
• kushandisa basa chechinyorwa kushambadzira, uchawana mazuva rokutanga mutsika Vashanyi;
• kunanga mari - iwe mari pakushambadzira chete kana User akasvetuka (the clicks), uye nokudaro anogona overenga nhamba - sei kushambadza kunobudirira akaisa kuburikidza "Yandex";
• mukana rakamanikana muupenyu okushambadza - unogona isa AD yako kutsvaka chaiyo nzira, akadai enzvimbo - "Foni kugadzira Samara";
• Offers dzinobudiswa chete kumusoro-quality, rikaratidzwa pfuma;
• "Yandex" rinokuponesa nguva, saka unogona kumhanya imwe kushambadza Mushandirapamwe kweawa uye nokukurumidza kuzvishandura kana zvakakodzera.

Benefits ari peziso. Zvino isu kudzidza kushanda ne "Yandex" - kurairirwa, inotiudza unobva zvirimo, akamumutsira retargeting, kusika munhu okisheni uye nokupfupikisa migumisiro ane okushambadza rutsigiro vachishandisa padandemutande analytics.

Sei pave kushambadza chirongwa mu "Direct"?

Danho rokutanga kurutivi kusimudzira munhu ruzivo - munhu kunyoresa nhoroondo. Pinda muna "Yandex" kutsvaka muzariro - "Direct", rambai rokutanga kubatana uye baya "Register". Pano, iwe pinda zvakakodzera zvose mashoko ari, inoratidza nyika uye kusarudza "Professional Edition" "Yandex".

Kusika mushandirapamwe kuenda runoenzanirana Tab, sarudza kutanga uye magumo misi, tsanangurai vokukurukura yokukurukura. Kana uchida munhu yakaoma georeferencing, kusarudza zvakakodzera munda "Natsai" iri Muterere. Uyewo, tsanangurai munhu akaipa guru, kureva vaya queries kuti haunganyadziswi akaratidza kubvisa motokari vasingafarirwi uye basa mari bhajeti iri the clicks.

sarudza nzvimbo

Tsanangurai rutsigiro bhajeti uye kusarudza nzvimbo AD inofanira kuonekwa. Sei "Direct" ( "Yandex") munyaya iyi? Kana uri mutengesi kunzwisisa wezvokurapa zvokushandisa, uye regai kuisa chishambwe pedyo mutsetse "Regai kufunga zvaunofarira zviri vanoshandisa", AD venyu vachanzwirwa kune vanoshandisa akasiyana zviwanikwa, pasinei zvavanoda Tambo mishonga kana kwete chirimwa. Unodawo vaGiriyedhi wako wakagamuchira vanoshandisa chete kufarira Somuenzaniso, kukamura uchishandisa mishonga nzvimbo, saka muchiitiko ichi zvakafanira kufunga User zvavanosarudza. Saka, zvinokosha kuti kuisa cheki bhokisi pedyo achida mutsetse.

NdiEzekieri. Somuenzaniso, uri mutengesi Pizza. Zvakaoma chaizvo kuwana Category chinogona zvakananga kushambadza yenyu, nokuti kudya zvose pizza - uye vashanyi yezvokurapa Forum uye vanhu vari kutsvaka mafirimu paIndaneti. Saka, mumutsara "Regai kurangarira User zvaunofarira," iri nyaya haisi yakarumbidza kuisa munembo.

Kune zvakawanda zvakadzama zviruva Somuenzaniso, kumisa AD panguva asingabati site, Betting Kurwisana nokuda Mobile vanoshandisa runhare, platforms vasingafarirwi uye kero apo iwe haudi kuona vaGiriyedhi wako. Pashure paizvozvo, mberi zvakananga ayo zvisikwa.

Sei kuti chiziviso?

Vaya vanonzwisisa kuti chechinyorwa kushambadzira "Yandex", hapana chikonzero kutsanangura sei kuva okusika. Asi kana uri mutsva, unofanira kuziva sei kunhonga kiyi zvirevo uye chii chinodiwa kunaka mazwi akadzama.

Keyword kana okuti - ndizvo inodzidzisa ari kutsvaka ari kutsvaka kubhawa. Sei kudziwana? Zviri nyore: havafaniri kuva dzakadururwa fungidziro agare guru notibhuku muruoko, vachiyeuka anoreva zvakafanana - zvakakwana kuzvipfuudza kuna Wordstat «Yandex", kupinda zvaunazvo kupa uye kusarudza kupfuura yakakodzera kubva pachikwata.

Negative mazvi kunogona kubatsira dzinobvisa kubva zvokuwedzera queries, kuti arege kutambisa yenyu zvokushambadzira zvemadhora. Somuenzaniso, kana iwe tengesa Pizza pasina hurukuro kumba kwako, ipapo shoko renyu kunaka ndiye "pakusununguka."

Chii chimwe? The AD inogona neatly akaisa chiito akadai "Tenga Today -! Save Mangwana", Uye shoko-attractors "dhisikaundi, vakasununguka, chiito," nezvimwewo.

Wedzera vokukurukura uye inoratidza kuti nyaya kuti chichabatsira kuwedzera tinya kuburikidza.

Mamisirwo retargeting?

Nhasi, yepamusoro Website kusimudzirwa chete kusika zvishoma vaitengesa AD uye kuposita naro paIndaneti. Kuti kunyatsonzwisisa sei akunoita, "Yandex" uye chii chiri kushanda kwayo, unofanira kuziva mafungiro aya sezvo retargeting pamusoro.

Fungidzira zvinotevera ezvinhu: kuburikidza kutsvaka kana kuburikidza Classifieds iwe akawana ani mushanyi. Angadai akatenga nhumbi, asi rokushandisa chinhu kutsauswa kana havabvumirwi mari, uye murume akasarudza aizoita kwamuri pane dzimwe nguva, asi pashure penguva yakati akakanganwa nezvazvo.

Retargeting chinhu chinogona configured mu "Yandex. Direct "kunoita kuti chamber vanoshandisa ako uye kudzokera navo shure kushandisa pakutsvaka zvokushambadzira. Kureva, vanhu vaishanyira kamwe yako nzvimbo, ari mumwe zvinhu zvichava nzvimbo kushambadza pamusoro "Yandex" kuona AD wako.

Sei kugadzira nayo? Pre-vanofanira kuisa pakaunda nevashanyi kubva "Yandex. Metrics ". Next, mu "Terms of retargeting" nokukurumidza wokudhinda bhatani "Wedzerai" uye tsanangurai mamiriro ezvinhu ayo vanoshandisa zvichabviswa dzikarongwa. Somuenzaniso, vaya vanofarira kukurukura kana chaiyo chigadzirwa.

analytics

Uyezve, kuti "Yandex" (kushambadza), unofanira kunzwisisa nheyo basa "Yandex. Analytics ". Izvi zvinokosha kuti kuongorora ukuru kubudirira mushandirapamwe. Kuti izvi zvidaro, mu "Direct" akapa mashoma zvishandiso - yose, nguva, nenzvimbo uwandu, apo unogona kuona nhamba the clicks, nemaonero uye dauka, indekisi Citation, avhareji mari kushambadza, zvinonyatsorehwa bhajeti. Achibatsirwa "Yandex. Metrics "haigoni chete chamber sei vanoshandisa vakawanda vanosvika nzvimbo, asi zvavaiita, kuti zvinhu mhando aiona sei refu uye zvakaguma. Munogona kushandisa kwokunze nhamba hurongwa - Open Stat uye Live Internet.

okisheni

Pane chinoramba mubvunzo wokupedzisira - sei zvakawanda pakushambadzira uye kushambadza kwakadaro? Izvi zvichatibatsira kupindura mubvunzo: "Chii chinonzi okisheni" Yandex. Direct ", sei maitiro inoshanda uye anoisa mutengo?"

Okisheni - This okisheni vanoshambadza, migumisiro ayo kuisa CPC mari. Zvinonzi dzakatemerwa nomumwe mhando okushambadza - chaiyo placement, aishingaira uye vimbiso nefemero. Nokudaro, ndakagadza mutengo vashanduri kunobatsira kuti mushambadziri, uye boka "Yandex".

Saka, takakurukura kuti "Direct" ( "Yandex"), kuti ugotungidza kukosha mabasa uye kuti mutengo pa watinya. Kunobudirira imi kutendeuka!