Kumhara peji: kunobudirira copywriting muzviito

Kumhara peji (kumhara) - kupfuura unoshamisa muenzaniso zvakananga yokutengesa, "pomukuvadzi" kuti mutengi kuziva nekusimba chokwadi uye kubatsira kuita chimwe chinhu:

1. Kutenga zvinhu kana mabasa.
2. Nekudzvanya pamusoro kubatana kuti mashoko ari nzvimbo (chigadzirwa).
3. Subscription kune inogadziridza uye nhau kubudikidza neindaneti.
4. Site Zvinotarisirwa (chigadzirwa) kune dzimwe vanoshandisa.
5. Achitaura kana kupa dzinovaka.

The Kutendeuka kunyatsoshanda kuyera kumhara, ndiye reshiyo pakati the clicks pamusoro huru bhatani uye uwandu nemamwe vashanyi uyewo ndiyo chinangwa kumhara peji - kutendeukira kurongwa muenzi kuti mutengi (rinotengeswa nevaridzi muverengi mutsinhiri).

Gadzira kumhara peji imwe chinotanga kutsvaka rakasiyana kutengesa pfungwa (USP) - anozivikanwa iyo chinosiyanisa chaiyo chigadzirwa (basa nzvimbo) nezvimwe zvakafanana. At mashoko ayo anofanira:

1. Tanga kubva zvinodiwa akainangisa.
2. Mutauro makomborero, kwete zvinhu.
3. Zvinobva pafungidziro Qualitative mashoko - rinozivikanwa chokwadi kuti zvose projecting bhuku achitandadza nharo dzose.

USP anotsigirwa zvinokosha bhuku. Izvi zvinogona kuva pasi mutengo kana dhisikaundi, munhu akasununguka bhonasi, refu kana pakarepo kubatsira, zvichienzaniswa nechekare vanozivikanwa uye inoshanda chigadzirwa.

USP ndiyo hwaro kunyora rose kugutsikana kumhara. Chikamu chokutanga, riri pamusoro peji zvinosanganisira:

1. Anokwezva Musoro kuti 2-4 masekonzi kuti vanoshandisa abvume kuti chasvika kero.
2. Anoedza musoro wenyaya muchikamu anomutsa kufarira uye chinoita munhu kuverenga zviri mberi.

Chikamu chechipiri zvirimo, yakatsaurirwa kusiyana chigadzirwa, inobva mushanyi kubatsirwa. Unofanira kusarudza 3-5 mikuru zvakanakira kushanda mu "kupisa makwapa" womunhu: kukurumidza parumananzombe, chikomborero rinonangana zvomurayiro akainangisa. Achishandisa bulleted mazita, mavhidhiyo uye Infographics anokurudzira maonero uye kubudirira kumhara.

A chiito - chinhu unoendesa kumhara peji yacho, nokuti pauri unofanira kusunda pamwe zviri batanidzo uye kugadzirwa kure. Kukura bhatani kana hwindo rinonangana kubaya kumhara, kunofanira kutungamirirwa nyore uye Accessibility:

1. mashoko Clear ( "Register zvino," "Sign up").
2. Bright mavara, ziso-uchibata.
3. Zvayaiva ari pamusoro peji.

kumhara peji The anofanira ane zvakakwana hwokuti yaida chigadzirwa zvechokwadi kunounza kushanda. Kushandiswa nhamba iri nhamba, mutengi ongororo uye vanoshandisa, uyewo inonyatsozivikanwa mazita, kana mazita masangano kuchabatsira kuti tivimbe.

Yokupedzisira eMagwaro kumhara anofanira kupera okupedzisira nechokwadi uye kutya munhu, iro rinotarisa kumhara papeji. Muenzaniso kuvimbisa: mukana kudzoka zvinhu akabhadhara mari mushure mekugamuchira muripo, kuti zvakavanzika pamusoro Data vakapinda.