Ad zvidzidzo: zvakasikwa uye zvakakodzera placement. Unit hukuru

Advertising paIndaneti nhasi - riri simba rokutengesa chokushandisa, iro rinoshandiswa nemamiriyoni makambani munyika. Uyu chaiyo takunda-womuenzaniso, zvichireva mukana wokubatsirwa vaviri. Unorevei?

Internet kushambadza - ndiko kubata yavose vaviri: vanoshambadzira uye Webmasters. Dzidza zvakawanda pamusoro chii basa ravo uye nei mumwe nomumwe wavo hunobatsira pamwe sezvo kunyatsotevera sezvinobvira, verenga nyaya yedu. Zvichava kunyanya kuva vakazvipira kuna tsanangudzo vaGiriyedhi zviyero - sei rokusika kwavari, kodzero nzvimbo uye kuti awane pamusoro payo.

Webmaster makomborero

Chokutanga, tinofanira tsanangura sei muridzi nzvimbo (kana, zvikuru nyore, webmaster) pamwe zvokushambadzira sangano. Ngatitii une upfumi. Nyaya yake kunogona zvokutenga (semuenzaniso, tsanangudzo simbi) uye varaidzo (nhetembo yako). Vose rokutanga uye rechipiri - nzvimbo kuti anouya vanhu vanofarira mashoko kuti re pamusoro payo. Asi pakati pavo pane musiyano hombe - chinangwa uye achishandisa mubereko.

Muchiitiko chokutanga, unogona kutanga kutengesa necheni ari affiliate kubatana chero online store, ipapo yechipiri, pfungwa iyi Kwabviswa, musingadi kukwanisa monetize nezvinhu zvavo zvakanaka. Uye nditende, ari varaidzo muboka nzvimbo zvakawanda. Zvinangwa izvi, uye varipo vaGiriyedhi network. Vari kumusika, Chokwadi, zvakawanda, asi makambani makuru here mashoma. Zvinonzi vaiona kupfuura samambure kutsvaga hofori Google. Inonzi AdSense.

Runako kambani ndechokuti anogona kushanda munhu ane Website. Uye mari pamusoro zvekuvaka kunogona nokukurumidza uye nyore, zvisinei ayo nenyaya (Chokwadi, asi nyaya kubva "mukuru" kugutsikana anorambidzwa mitemo uye Pirate nzvimbo). Kuti aite izvi, unofanira kusika chiziviso chairema pomumbure iyo iwe pamwe, uye dzishandise naro pamapeji yenyu. Pashure paizvozvo, kamwe iwe enda pasi muenzi, achaona chidhina uye zvichida the clicks pamusoro payo, achida kuziva nezvazvo kana kuti mutongo zvakare. Iwe uve webmaster mune iyi vachawana mari. Seiri nyore, handiti?

mushambadziri makomborero

In akadaro kuna network dzinosvika zviuru vanoshambadzira. Ivo vose vakatengwa mukati pekugara vezvikwata nokuti ivo vanoda vaenzi vako. Uye runako ndechokuti kunyange nyaya, izvo, pachena, havana chokuita zvokutengeserana, nguva dzose pachava vanhu vanofarira kutenga nzvimbo mune zvinogumbura.

Izvi imhaka vanoverengeka zvakanakira kutsvaga pakushambadzira. Zvinonzi zvakanangwa chaizvo. Izvi zvinoreva kuti, kushandisa dzakasiyana-siyana filters, unogona 'kubvisa "pakati vashanyi zvaunoda. The Kukoshesa nzira zvinosanganisira zvinotevera: kunyika dzokugara, mutauro, guta, iro rokushandisa uchishandisa hurongwa. Munogona kusarudza nzvimbo apo shambadzo yako pachaiswa, kusarudza nokuda kwako zvinodiwa. Zviri zvose nyore uye zvinobatsira, nokuti iyi chauri tichishanda rakamanikana vanofarira zvinhu zvenyu uye mabasa vateereri.

Uye, chokwadi, mumwe mukana kushambadza kwakadaro - iri kwayo yakaderera mutengo. Kugovera AD wako Somuenzaniso, paTV, iwe vanobhadhara mari yakawanda nokuti broadest nhau. Zvisinei, chokwadi ndechokuti vanhu hanya vanogona kuva chaizvo duku. Ukuwo, munyika paIndaneti kushambadza iwe mari chete the clicks - kushanyira chaidzo wenyu nzvimbo.

Muyananisi - nemumwe Network

Zvakanaka mudzimu redunhu "kutenga uye kutengeswa" paIndaneti motokari anoronga zvokushambadzira Network. Ivo, sezvo isu ambotaurwa, zvakawanzwa - vanoshanda pamwe zvakasiyana zvinogona zviri ndeizvi Themed features, vamwe nemamwe kusarudza wokusarudza uye kunyatsoongorora motokari. Asi zvikuru network vari neKomisheni Google search engine, Yandex, Bing nevamwe.

In Makambani aya nokuda yakafara pamanyorerwo basa ravo aunganidzwa mamiriyoni vanoshambadzira uye Webmasters. Nokudaro, kurayira uripo sezvo wokutanga varayirwa, uye pamusoro zviwanikwa zvaipiwa chechipiri.

MuRussia, chinonyanya mukurumbira anogona kunzi ive kuna chikwata "Yandex" (pfungwa ne "kushambadzira" Yandex "Network"), uyewo Google (kusikwa Google AdSense). Vari mumwe nomumwe wedu anogona kuwanikwa mazana ezviuru nzvimbo. Sezvo nhume ari kupfuura Internet makambani, kushanda navo nyore chaizvo uye inobudirira nokuti rinopa zvose zvokushandisa kuti pakushambadzira. Just nezvazvo uye tichataura zvizere pazasi.

Advertising Tools

Saka, sezvo isu dzatoona, pane zvakawanda zvakasiyana zvishandiso kuti unogona kushandisa kuisa pamusoro mapeji kwenyu nzvimbo kubatana, mureza, kana imwewo ruzivo kubva vamwe vako. Shandisa mumwe kana mumwe dai nomumwe, tinotevedzera zvavo pezvatinoda. Asi zvikuru nevanhu (kanenge muna Google AdSense) mhando mbiri maturusi - AD zviumbu namatombo chechinyorwa Links.

Chokwadi, kushandisa imwe kana mumwe wavo anogona, zvichienderana iyo dingindira zvekuvaka, sei chichinyatsobatanidzwa ichi kana kuti zvinhu "akandipa" pamasikiro nzvimbo sezvazvakanyorwa panoonekwa nevashanyi. Zvichienderana izvi uye zvimwe zvinodiwa, kazhinji Webmasters sarudzo yavo nyasha zvidhinha. Uye ichi ndicho musoro chaizvo, izvo kunosimbiswazve nemashoko nhamba.

Ad zvidzidzo - ndiyo nhau kugutsikana (mufananidzo kana mavhidhiyo) kuti mushanyi anoona. Izvi zvinogona ishande uye Flash mureza, sezvazvakanyorwa zvakare inowanzoshandiswa pakushambadzira. Zviri pachena, mufananidzo zvingava zvikuru kukwezva nokuda anoishandisa nokuda zvaachaita kombiyuta. Zvakare, achishandisa hwakajeka mifananidzo mashoko ari nokukurumidza uye zvakarurama pane pane nyaya panyaya mameseji hungiso.

zvakwakanakira

Ad zvidzidzo panzvimbo dzine nzira - Blocks chechinyorwa Links. Izvi chaizvoizvo square, iyo anoiswa zvakasiyana-siyana inoratidza kuti vanoshambadzira 'Websites. Rinoumbwa nomumwe zvikamu zvitatu: rokuremekedza, tsananguro uye Kero upfumi. Chokwadi ndechokuti, pane Websites kuti kujairana kubatana kwenyu chikwata AD saka organically pasi magadzirirwe peji rako, vanogona kuva vakavhiringidzika pamwe Resource Muterere. Zvino iyi Chokwadi, inodzidzisa anoita kuchinja, pane zvinonakidza kana kuti zita rokuremekedza. Nokuda kwaizvozvo, dzimwe nguva chokushandisa uyu tibudirire.

Uye mune dzimwe nguva, kuti AD vezvikwata uri papeji iri kumiririrwa kwayo graphical vari kunakidza, uye somugumisiro - zvakawanda vanonyengera kuti user.

Popular zvinogona

Sezvaunoziva, vamwe nzvimbo vanogona kushandisa inosiyana izvi promotional chokushandisa. Izvi imhaka kusanganisira peji design, zvaakatadzisa placement pamusoro AD zviyero, uyewo zvido Adam Kazimirovich. Somuenzaniso, vamwe vanosarudza duku mativi mureza, organically "akandipa" munyaya, apo vamwe vakaita guru "skyscraper" kutwasuka kudivi peji.

Pane zvakawanda pamusoro chii kukura inofanira kuva zvinogumbura, zviri nani kuti zvimwe nzvimbo, asi isu pava hureruke. Maererano nokutsvakurudza kuitiswa nenyanzvi kubva Google AdSense, chinonyanya dzakakurumbira - ndiko kukura 336 X 280, 300 X 250, 728 X 90, 300 x 600 uye 320 X 100 (nokuti Mobile mano).

Saka, zvinogona izvi zvinogona kuwanikwa inonyanyoshandiswa, uye meso vashanyi vakashandisa kwavari kupfuura. Chimwe chinhu - kushanda. Mifananidzo iyi simudza kushoma nzvimbo, kunyange zvazvo anobvumawo vaifanira mashoko. Chete kuna chikwata zvinogona kuwanika kutsvaka hofori. With AdSense Somuenzaniso, pakusarudza webmaster anoona mureza pamanyorerwo uye kunyange nzira zvinoita website yaro pfupiso muoti.

placement

Gadza AD zvidzidzo zviri nyore chaizvo. Kuti aite izvi, akaisa panobva HTML-remitemo wako nzvimbo. Ngachipiwe sezvo chine vatambi kuti kubvumira affiliate nzvimbo iyo iwe batsira, chamutsa okushambadza zvakananga yenyu padandemutande mapeji. Kureva, iwe haufaniri kunetseka unobatanidza vanoshambadzira single - zvose akarongeka takasununguka zvikuru nezvazvo, kare isu ambotaurwa, pakutanga ino.

Chokwadi, kuti chikwata chenyu anoratidzwa pamusoro Website, zvinokosha kutsanangura kwete chete zvayo mhando, asi nzvimbo zvichava kuiswa. Pashure paizvozvo, unofanira kushandisa kuti mbishi zvinhu zvenyu nzvimbo namatidza bumbiro remitemo.

Kusarudza nzvimbo

Sezvaungafungidzira, musoro nyaya ndiyo vanoshambadza. Ad Unit, iro AD chikwata - izvi zvose kuti vaifarira mushambadziri, Webmasters uye Resellers, kuwedzera pane vaenzi. Kwavari, zvizhinji paIndaneti okushambadza anogona kuva asina kunaka chinhu, nokuti murume nyore haangazorori kuwana ruzivo pamusoro yaakanga, chokwadi, akashanyira wenyu nzvimbo. Zvinoita zvakaipa kana rakawandisa zvokushambadzira. Saka, zano guru - regai nokuvhiringidza yako peji advert uremu. Izvi zvichaita kuti yakaderera watinya-kuburikidza-zvazvingava, kuti kucharevei kwauri, uye kuderera mari imwe chete watinya.

Zviri nani kuti kusarudza apo iwe kuisa imwe kana mbiri shambadzo nenzira yakadaro kuti vava inodzidzisa sezvo shoma sezvinobvira "kugadzikana." The Mushanyi haafaniri kuona shambadzo isati - kana handitika the clicks.

ongororo Tools

Zviri kusarudza kunzvimbo shambadzo, iwe uchava nekolko zvokushandisa. Izvi mabasa Analytical. Vane ose makuru murevereri. The yakanakisisa huchashandiswa kunozivikanwa munyika Google Analytics, iyo anobvumira kupa kunonyanyisa chitsama kuti mashoko pamusoro apo vashanyi enyu rarira kuti vanoona zvakawanda uye wakarebesa uye nezvimwe. Shandisa mikana izvi kunzwisisa sei vanhu kuzvibata kwako nzvimbo uye akariisa kuti "musungo" dziri zvinogumbura. Musakanganwa kuita nguva nenguva basa maonero vaGiriyedhi vezvikwata kwako Nzvimbo kuiona "kubva kunze" uye kunzwisisa chii sei uye kuvandudza.

mikana

Tarisiro yokuwana nzvimbo yakakura kwazvo. Varidzi zvinhu, ndinosika kugutsikana kwako kufarira nyaya, anogona nyore kuwana kupfuura vakagamuchira dzavo makirisito basa. Izvi zvinopa mukana uwane zvaunenge unakidzwe kuita vakawanda. Uye kwazvo inotonhora panyaya chido kuedza uye kushanda zvakasimba.

zvakawanikwa

Nhasi, AD zviumbu anobatsira chaizvo chishandiswa monetizing Websites. Kushandisa dzimwe unyanzvi inokosha vaongorori, achibatsirwa wavo zvinokwanisika kuti yekudyidzana kuwedzera mari rinobva chete Website. Uye dzakazonaka horizons itsva vanhu vanoda kuzviita. Experience zvinoratidza kuti vakadaro "Internet Entrepreneurs" riri kukura.