Kuva copywriter: kutanga matanho. How kuti mari paIndaneti copywriting

Zviri nguva dzedu vakadaro kuti zvinenge mumwe nomumwe wedu mazuva ose ane chokuita Internet. Mumwe chete inoshandisa e-mail kana Skype yokukurukura, mumwe anokwevera anodiwa mashoko kubva dzakawanda paIndaneti zviwanikwa, uye mumwe chete kuuraya nguva mumagakava. network uye forum. Uye munhu wose, zvichida, kanenge kamwe vakashamisika: Zvinoita kuti vawane mari paIndaneti, uye zvakakoshesa, kuti zvikuru.

In edu mune zvoupfumi kusagadzikana ezvinhu, zvikonzero kutsvaka mhinduro yomubvunzo uyu angava zvakakwana. Uye Chikurukuru, vakawanda vakanzwa kuti vawane paIndaneti - zviri zvechokwadi, uye pane mienzaniso yevanhu chaivo vakanga vakabudirira chenzira ichi. Asi sezvo mutemo, okutanga kuedza vanotadza. Kana isu Noruzivo kutaura makororo, kana tiri akakumbira kubhadhara, izvo anowira kure pfupi nguva yakawandisa basa unongotaura. Panguva iyi, vakawanda tariro, tichiziva kuti chero kwaye zvakaoma ari rwomumbure - hapana kupfuura ingano.

Ko tarisiro vane?

Chokwadi, pane. Mazuva ano, Indaneti yazova ndimo kugara, uye kugadzikana chaizvo, mari zviuru zvevanhu munyika yose. It Developers, padandemutande vagadziri, programmers, creators nezvevhidhiyo okushambadza, uye venhau. Asi sezvo ari kutonga, zviri zvikuru mukuru nyanzvi yakati sandara, vauya refu nzira kuenda basa ravo vasati vakatanga kuunza zvaioneka chaizvo zvabuda. Uye isu hatingazvirumbidzi kutaura nhasi pamusoro ounyanzvi hwokugadzira izvi. Nokuti, pakutanga kwezvose, ndinoda kutaura pamusoro sei kuti anogona uye anogona kungava kuti vanhu kwete chete kure kwazvo zvirongwa unyanzvi kana Web Design, asi haana kukwanisa patsanura pachavo, kunyange hondo nechivimbo vanoshandisa Internet, kunze beginners .

Ndinogona kutanga kuita kubva muvare? Pane nzira kune avo vanhu vanoita kuti chero chikonzero vari kutsvaka mabasa epamba kana chikamu nguva? Ipapo. Uye nzira, sezvo nguva dzose, vashoma. Hatizombofi kugara pasi mari kuti the clicks, zvokusumwa, CAPTCHA, munzanga network. inopa kwakadaro zvakakwana nhasi, vamwe vavo vaiva mibvunzo, vamwe vanogona kutarisirwa. Kunyange zvakadaro, I zvamaronga kuti funga zvikuru hwakavimbika uye anonakidza, uye chinonyanya kukosha, nyore, kubva yangu nemaonero, pfungwa - kunyora nyaya arayire kana kutengeswa, kana kuti kakawanda vanoti, copywriting. Tsvakaiwo kuti sei uye kupi unogona kutanga kuita rugwaro magwaro, asina chiitiko ichi shure kwavo pfungwa.

Chii copywriting

Kutaura zvazviri, basa ane copywriter uye mutori vane zvakawanda zvakafanana. Vose Mazvikokota vanotsvaka ruzivo pamusoro apa nyaya, uye chinofadza mutsara payo muchimiro kukwezva vaverengi kuti nyaya. Asi pane Chokwadi, musiyano - kune chaizvo mune nerimwe ounyanzvi hwokugadzira. Copywriter Somuenzaniso, zvachose pasina chikonzero kuenda kunotsvaka mashoko pamusoro guta kana kuti kubvunzurudza. All mashoko anodiwa nayo anowana chete kubva World Wide Web, pasina kusiya kombiyuta yako Monitor. Asi kuti tinzwisise ari copywriter uye chii vari mabasa ayo, zvinokosha kutanga "copywriting" pfungwa, kuti uzive chii chinorehwa navo nhasi.

Saka akadana copywriting mabasa kwounyanzvi chokuita zvakasikwa uye mharidzo pakushambadzira magwaro. Nemamwe mashoko, pamwe kunyora zvinhu zvakananga kana pakavanda kusimudzira, zivisai kambani, mabasa, zvigadzirwa, pfungwa, kana vanhu. Zvisinei, ichi ndicho chete dzekare tsananguro. With Panyaya paIndaneti nhasi kuti chero copywriting kunzwisisa kunyora nyaya Websites kana kuumba tsika wenyaya.

Uye kana tatanga kubva pfungwa iyi, zviri nyore uye nyore kusvika kunzwisisa musimboti wenyika basa copywriter. Uyu munhu anonyora wongororo kuti Internet nezvikumbaridzo, kusanganisira paIndaneti zvitoro, magwaro kuitira. Asi pachine ukama unyanzvi, izvo kazhinji anenge yakadaro nyanzvi - iri rewriting, seo copywriting. Achitaura copywriters uye vazhinji zvinosanganisira unyanzvi izvi zvakare. Uye tisati nezvazvo sei kuti mari iri copywriting, kuti arege kuwana kuvhiringidzika, ngationei kusiyana unyanzvi izvi.

Rewriter kana copywriter?

Pakutanga zvingaita sokuti kuti mabasa aya havasi zvikuru akasiyana. Asi pakutanga kuaona chete. Copywriter, sezvo isu kare - ndiye munhu anosika rugwaro mirayiridzo mutengi. Zvinoita. Kureva nyanzvi akanyora nyaya kwakavakirwa pazivo yake uye zvaakaratidzwa enyaya. Kana iye aiziva nyaya iri kunyanya kunaka, ipapo anofanira kwazvo kunzwisisa nayo ndeyokudzidza zvimwe mashoko kubva akawanda zvinyorwa pamusoro Web, uye ipapo kuswedera voga yenyu. Zvino mubvunzo unomuka: murume uyu anofanira kuva tarenda sezvo munyori? Kwete, chete munyori, munyori haafaniri kuva.

Copywriter anofanira nhaka rokusika mafungiro, nekuti, pakutanga kwezvose, zviri kretivnym nyanzvi, "okushambadza" pfungwa dzinowanzoshandiswa akatenga kutengesa magwaro. Nyora nyaya pamusoro chete nyaya, kunyange vanokwanisa uye akanaka, anogona, zvichida zhinji. Asi copywriter kukwanisa kunyora rokutengesa tsamba, zvakarurama dzokuAustralia. Nemamwe mashoko, nyanzvi nani marketer, mutengesi kana kunyange muzvinabhizimisi pane munhu tsamba.

Kusiyana, copywriting, rewriting paIndaneti kunosanganisira lexical kuchinja yakatarwa magwaro. Kureva munyori anowana nyaya yepakutanga pamwe basa, anofanira nyorazve pachake mashoko ayo, kuti rakasiyana, apo ukaramba pakutanga zvichinje. Zvisinei, zviri chinodiwa kuti kuitira kuti nyaya kunyange pakutanga peziso zvairatidzika chepakutanga. Zvakadini nyorazve? Zviri nyore kuti zvokufungidzira. Unofanira kunyora mashoko. Rangarirai imi akanyora mharidzo kuchikoro? A nyore mutsara uri kupiwa nyaya, vachisiya chinokosha Unofunga, panotaura zvishoma yokugadziridza nemamiriro acho, nokutsiva mamwe mashoko sezvo anoreva zvakafanana, pazvinobvira. All. Zvakandiomera? Mhinduro yacho iri pachena: chinhu chinoshamisira, kana vakadzidziswa.

Seo copywriter

Pakupedzisira, seo copywriter. Imhandoi nyanzvi? Pano misiyano zvidiki. Kubva copywriter zvakasiyana pakuti anokwanisa nounyanzvi uye zvinonyatsoenderana zvakanaka rinorondedzerwa mazvi munyaya kuti pave murayiro. Kana isu kutendeukira kune pfungwa, mashoko seo-Copyright - iri Editing uye kutanga nyaya Websites, kuti ndiye magwaro zviri optimized kuti kutsvaka injini. Ko sei? Ndinofunga munhu wose anoziva kuti vakawanda nzvimbo pomumbure mubhizimisi, kuti, ivo zviripo kutengesa chigadzirwa, basa, etc. Internet vanozvishandisa vo, usati kutenga zvaaida chinhu, vachitsvaka mashoko nezvake. Shandisai kutsvaka kuburikidza achitaipa ari kutsvaka bhokisi ndivo chete mazvi (eg "kutenga firiji"), mumwe nomumwe wedu awana zvizhinji (dzimwe nguva mamiriyoni) mhinduro. Uye kupfuura akakodzera (unoenderana) chikumbiro wavo kazhinji ndivo peji rokutanga. Zviri papeji ino kuedza kuwana zvebhizimisi uye kwete zviwanikwa chete chinyorwa Optimization.

In tsika, anenge ose nyanzvi copywriter anoziva sei kuti optimize nyaya yako yekutsvaga queries. Hazvina kuoma kuti zvokufungidzira kuti unyanzvi izvi vanokosheswa kupfuura kungova kunyora tsika wenyaya.

Kuva copywriter

About chii unhu anofanira copywriter, taitaura. Asi chii dzidzo mhando anofanira kuva, chii unyanzvi vane pakutanga, pangava achiri nyanzvi akanaka? Zvinoshamisa, Chokwadi, kana une dhipuroma munhu philologist kana wenhau, iwe uchava nyore kutora rokutanga matanho. Asi copywriter - uyu mumwe ounyanzvi hwokugadzira iwayo ano, uko zvinofungidzirwa zvitupa, kureva, unyanzvi, ruzivo. Uye kana usina kukodzera dzidzo uye kunyange dzidzo pfungwa, asi chikoro raiva mutauro Russian uine zvishanu kana zvina, unogona kuva nyore inobudirira copywriter kana rewriter. Iri basa apo gore ruzivo zvinoreva kane zana kupfuura makore mashoma chikoro. Uye kana iwe uri maternity pazororo kana mudyandigere, vari kutsvaka nebasa kana kungoda kuwana imwe mari, unogona ishe dzakagadzirirwa ichi nyore. Uye kunyange yepamusoro achiputa Indaneti havafaniri kuva zvakakwana nezivo kutanga.

The chete chinhu chinokosha, copywriter vanofanira kuverenga upenyu. Zviri pachena kuti chikoro ruzivo kukanganwika pamusoro nguva. Hazvina basa, iwe uchagona dzifambirane nenguva, rangarirai nemitemo chiperengo uye nyora dzomutauro, padandemutande iri handbooks zvakakwana uye emirayiridzo. zviwanikwa izvi kazhinji ndivo shamwari kugara pakati copywriters zhinji.

Asi basa iri dzinokosha nohumwe unhu. Kubva pakutanga, haagoni kuita pasina chirango, pasina kukwanisa kuronga zuva rako, pasina chido kuti mari. Uye, chokwadi, tinofanira kutsunga - sezvo ose zvazvingava, zvakakodzera kutora danho rokutanga.

Zvino pamusoro apo kutanga uye sei kuti racho copywriting. Where kutsvaka vatengi, chii nyaya kunyora, apo kutengesa Nyaya yokutanga? Mikana mu runet yakakwana - ichi uye vakawanda exchanges ose freelancing, uye zvitoro kuti nyaya apo unogona kuposita magwaro okutengesa. Zvisinei, kamwe akatanga kufamba vachishandisa zviwanikwa izvi haangavi nyore. Zvakakosha kushanda kunze, kuti kuwana nguva vatengi. izvi zvose chete zvinogona kuitwa pamwe chete nomumwe exchanges ose copywriting. Uyezve, exchanges mitemo noukama masterminds uye vapari vemhosva pamutemo kuumbwa uye hunovimbisa kuripwa basa rako, iro kunoderedza ngozi ane kundikana kuedza richarova.

exchanges kwakadaro muwanze nhasi, mune zvakawanda pamwe roga gore. Uye waachangoroora zvakaoma kusarudza basa yokutanga. pfungwa yangu kuti unofanira kutanga waunovimba zvekuvaka kuti ane mukurumbira wakanaka uye, kupfuura pamusoro matatu pakati yavo mhando. Saka, I zvamaronga kuti funga vose nuances yomuenzaniso eTXT Exchange. Kuongorora zvekuvaka anogamuchira kazhinji zvakanaka, zvose kubva vashandirwi uye vanyori, ane nguva refu ratings uye mukurumbira wakanaka kwazvo.

Uyezve, kuti mutange kushandira copywriter pano anogona kuva munhu, chinjanai ichi haafaniri kupfuudza munhu advertising bvunzo, kuti kunyoresa. Chii, chokwadi, vanoda mumwe waachangoroora, mumwe murume asina ruzivo kunyora magwaro. Uye izvi hazvirevi kuti copywriters hadzina vanonyatsokwanisa, zviri hazviwanzodaro, asi miedzo dzinoitwa chete chikumbiro, kazhinji mumazuva basa yokutanga vawedzere zvakaoma avo remangwana.

How kuti mari iri Stock Exchange copywriting, sei kutanga

Kuti kutanga kushanda, chete vanofanira kunyoresa. Registration musi Exchange copywriting eTXT - tsvarakadenga mwero muitiro, hakusi akasiyana zvikuru kubva pane dzimwe nzvimbo. Zadza mbiru nezita, last zita, kuumba Login uye pasiwedhi, kupinda kwako e-mail. Zvadaro, sarudza mamiriro "Artist", sezvo munyori nyaya ine chaiyo chinzvimbo ichi pamusoro mukutsinhana ichi, kutaridzwa mhando mabasa kuti unoda kuita: copywriting, rewriting, seo copywriting, shanduro. Wokupedzisira pfungwa inogona kutaurwa kana murayiro wakanaka mutauro wokumwe. Kana zvakadaro, uyu mumwe guru ndinoiitawo. Zvakaoma pamusoro shanduro magwaro, kazhinji yepamusoro zvikuru. Iva nechokwadi kuti aone zviri kutaurwa.

Pfungwa, zvose zviri mwero nzira akapfuura, unogona ikozvino danda riri kuchikwama chenyu pamusoro Exchange. Pano unogona pakarepo kuona bookings kuti kupa vashandirwi. Vanofanira kare yauinayo. On chipi izvi, uchaona zvinodiwa kuti basa. Nyaya ino musoro, urefu, kusiyana, zvichida, Keywords, uyewo vatengi zvinodiwa inokosha. Uyezve, inoratidza mhando basa (copywriting, rewriting, seo copywriting, shanduro) uye rinodhura. Pano zvinofungirwa kuti kutaridzwa mutengo chete 1000 mabhii ari rakapera rwezuva. Asi chero uri mutsva, tora hurongwa mari zvakanaka kashoma kuti kukwanisa, sezvo Rating hurongwa haufaniri nechakare kuva. Zvokuita? Chokutanga, musavhunduka. Kana imwe nguva pariri kuzviisa yakawanda mafomu, vamwe vatengi nechokwadi unosarudza Muvaki. Zvechokwadi, pakutanga, tichafanira kuvimba mutengo asina kupfuura 10-15 rubles muzana 1000 vatambi. Asi nguva ino, zvakare, haangafambi pasina, iwe uchava tiwane Rating hurongwa, izvozvo anowedzera mumwe zvakanyorwa nyaya iwe. Uye kare chete kureva unogona kuverenga pamusoro zvishoma nezvishoma kuwedzera mari basa - dzakanga ndiro, dzakanga kuripwa basa rako.

Saka, ini tsanangura zvakare pfungwa, ndedzipi zvaunoita pawakatanga kuenda wemari exchange. Unofanira kunyoresa, zadza optioneel mashoko nezvako, agozopinda wako pachako cabinet uye zvakananga pasi zita renyu kusarudza chikamu "zvirevo zvitsva". Open mirairo dziripo, apo unogona kusarudza musoro pedyo nemi kuti kunyora. Kushandisa nokutsikirira bhatani, tinomirira Mutongo mushandirwi otanga wokutanga murayiro, rokutanga kuwanikwa akakodzera mashoko paIndaneti, vachibatsirwa kutsvaga injini.

Zviri pachena kuti kubvira pakutanga unofanira kuva anoshivirira kuwana mukurumbira mumusika. Zvikasadaro, kutarisira kugamuchira kwokutanga Rating haasi kukodzera pasina zvinodiwa. Asi vashoma kureva achabvumira vanoti nokuda kwokuripirwa 20-30 rubles kuti 1000, kuti aenderere mberi. Nokuti vaya chete vachida kuwana yepamusoro muripo zvokusarudza sechibayiro, zvakare. Kubva pakutanga chaipo, unogona kuedza kuwana yera unyanzvi hwavo pachavo. Achinyorera bvunzo basa kuti ritsigire padanho hutenzi pamusoro chikumbiro, hunowanika vanoshandisa. Kuti aite izvi, kuenda akakodzera chikamu zvakananga muhofisi. Paunosarudza basa achawana zvawaitaura (sezvo mukugadzirwa nomubayiro hurongwa). Asi basa iri haisi akabhadhara. Results vachapiwa dzinoongororwa chinjanai Moderators. Zvinogona kuwanwa kubva kwokutanga pamwero refu (one matatu nyeredzi). Kuti abudirire miedzo, unofanira kunyora rugwaro nemazvo uye zvakarurama uye kuramba kutsanangura pfungwa. Uye munofanirawo chido kupedza vaviri maawa kuitira kuti munguva yemberi mamwe zvisingabatsiri mirairo. Kana akabudirira miedzo kuti zvinodiwa, zvakakomba vatengi vachaita vanosarudza uve muiti basa rake. Uye chii kana kwete? Kana asingadi zvakaitika bvunzo pamwe achida mugumisiro? Kwete dambudziko, vatengi haangaoni basa rako. Asi iwe uchagona vafunga, kurovedza uye kutora bvunzo zvakare chero nguva.

Career copywriter

Saka, kupedza quests vatengi, ose zuva uchaona yako munyori Rating. zvazvingava ichi chinobata kukosha basa rako mune ramangwana. Asi kuti achiri rinopa Rating? Yakadzikama basa, pamwe nguva uchava vakavimbika vatengi. Vatengi aifarira basa rako achasiya yakanaka inofambiswa papeji rako, saka chipo chinogamuchirwa pano, uye avanotarisira anokanganisa sarudzo vamwe vatengi vanenge candidacy kwako somunhu muiti. Vazhinji achagona zvinosanganisira imi kwavo "chena Donongodzo". mushandirwi ose pane pamazita aya; Vanyori zvaisanganisira mariri, anogona kutora mirairo choga, pasina akamirira kusarudzwa kubva muiti. How kuenda "chena zvakarongwa" kuti mutengi? Kwete zvakaoma - unofanira yepamusoro basa uye mumaoko payo nenguva.

Chimwe pfungwa uchida kurega pairi. Exchange anoita hukama pakati muvambi mutengi. Chokutanga, onai basa. Kana ukagamuchira murayiro, pamusoro nhoroondo mutengi kukurukurirana kwacho mari kubhadhara basa rako. Uye panguva muripo kuti iwe kugamuchira rwoga, nechekare kubva exchange. Uye vose anokakavara nyaya, kana ipi, unogona kusarudza muno kuyananisa. Tataura mubvunzo sei kuti mari iri copywriting. Uye unyanzvi chii kushandisika pamusoro Stock Exchange?

Ndezvipi zvimwe basa riri Stock Exchange mutengo

Isati tati pane eTXT zvinokwanisika kuita shanduro dzakanaka kwazvo. Uye ruzivo rwemitauro yakasiyana-siyana inotarisirwa. Mukuwedzera, pane basa rakakwana revanyori vanoongorora uye vanyori. Kana iwe uine philological, dzidzo yezvinyorwa, zvino zvakagadziriswa pamagwaro ekugadzirisa zvinogona kunge zvakanaka. Mukuwedzera, kutengesa kune dare rezvinyorwa. Kune vese vashandisi vari muhurongwa, kunyora magwaro ekutengesa kunowanika. Zvishoma nezvishoma, mari yavo ichawedzera. Uye imwe neimwe nyaya inotengeswa, pamwe chete yakanyorerwa kurongeka, inowedzera kukosha kwevanyori, uye naizvozvo, inokonzera mari yebasa rinotevera.

Mutengo wemagazini

Uye pano tinouya kumubvunzo unonakidza zvikuru: ingani iwe unogona kuwana pane copywriting munhu anotanga, basa rakawanda revanyanzvi vakadaro? Nyanzvi yakanaka ine ruzivo rwakanaka, kuva nevatengi nguva dzose uye zita munharaunda ino inogona kuwana zvakanaka chaizvo. Zvisinei, isu tiri kutaura pamusoro pevanhu vatsva, uye "kukura" kune zvakakwirira, zvinoda kushanda zvakaoma. Mumwe munyori wezinga rimwechete mushure memwedzi inoverengeka yekudzidzira anogona nyore kuwana 10-15 zviuru zveRubles pamwedzi, uyezve. Uye, ndiani anoziva, pamwe mumwedzi mitanhatu basa iri richava guru rekushandisa mari yako.

Shanda semunyori wenyaya: mhinduro

Zvechokwadi, kudzokorora nezvebasa iri kunogona kuwanikwa zvakasiyana zvikuru. Mumwe munhu paanotadza kukanganisa anodzivisa kuedza kwose kuenderera mberi. Asi, zvichida, ndeyekuda kwekusaziva, kuita mari pane copywriting. Vanhu vane chinangwa, mushure memwedzi inoverengeka, vanogona kugamuchira mirairo pakutsinhanisa uye 60-100 rubles pamusoro pe1 000, uye nezvimwe, kunze kwekubudirira kutengesa zvinyorwa zvavo muchitoro.

IInternet inoziva vakawanda vanyori vanyori vanobudirira, basa reimwe yei rinogona kuva muenzaniso wakanaka uye zvinokurudzira vanotanga. Pakupedzisira ndinoda kupa mazano kune vatsva kuti varege kumira hafu. Uye kune avo vanofunga chete nezvebasa remunyori, kukuyeuchidza: mugwagwa wemakiromita ane chiuru unotanga nechitanhatu chimwe.