Sei Google Analytics?

Nyaya iyi aiendeswa ruzivo bloggers uye Webmasters, anotsanangura sei kusimudzira panzvimbo yenyu. Tichakurukura tsanangura sei Google Analytics chii inobudisa uye sei kushandisa nzira iyi.

Pakati Indaneti telemarketers chichiri vaidavira kuti Optimization pamusoro ezvokutengeserana nzvimbo akaisa bhajeti vasina zvishoma pane mberi. Sei? Izvi imhaka yokuti kuita basa pamwe nzvimbo yenyu nyore vanoshandisa, saka isu kungawedzera mukana wokuti uite mokudzokera nzvimbo. Saka zvekuvaka anova noushamwari vanoshandisa ndiani nokunyora magwaro kuti blog, kubatanidzwa mukurukurirano Forum yako, laykat kana kuti achidzokorora kutenga uye akakurudzira vamwe. Somugumisiro, zvinoderedza mutengo kukwidziridzwa.

Unoziva sei kuti inyaya kune vanoshandisa, izvo chinokwezva pfungwa uye sei kuti chamber Vashanyi website yako? Izvi chishandiso kuti Google Analytics. Muna November 2012 mukana maonero Vashanyi chaiwo kwenguva. Somuenzaniso, iwe kuisa kubatana kuti chikamu kana imwe nyaya pamusoro websites iri pasocial network. Iwe uvhure mushumo Nyanzvi Google uye vanoona apo unowana vashanyi uye zvavari kuita panguva.

Uyezve, pane Visualization ari umboo basa, kukwanisa kuona mishumo Mobile platforms, uye zvakawanda, zvichiita kuti zvive nyore kushanda.

Nemamwe mashoko, Google Analytics - yepachena basa kuongorora kutendeuka chokupika nzvimbo uye muenzi nhamba.

Kuti snap ari mudziyo vanofanira kuisa asynchronous romutemo. Pamwe naye nzvimbo anogamuchira rakasiyana kuzivikanwa nhamba. The manual, rinotsanangura sei kuisa Google Analytics, zvose pamusoro mhando nzvimbo zvinotsanangurwa zvizere, izvo zvichakubatsira kuti zvakanaka kugadzira ari mudziyo zvakananga kuti aenderane zvaunoda. Dzishandise bumbiro remitemo pamapeji ose nzvimbo hakuzovi kwakaoma. Kazhinji vagadziri nzvimbo (Ads, chikuva kuti LiveJournal, WordPress) vane imwe-nguva inowanikwa hwokugadza bumbiro remitemo. Nemamwe mashoko, iwe kupinda bumbiro kamwe, uye zvino ari kuchinja akawedzera kune dzimwe mapeji. Kusanganisira itsva.

Akatevera inokosha uye anodiwa nhano - iri zvinangwa. Zvinogona kunzi, kuti litmus bepa kuti motokari zvinyorwa. Unofanira kuona kuti zviito panzvimbo dzinokosha. Somuenzaniso, kutengeswa nenhumbi, kuona mavhidhiyo, kukopa purogiramu, shanyira peji, etc.

Paunoshanda ane ruzivo dzezvematongerwo Google ichapa mhinduro dzemibvunzo yakawanda:

• Chii Vashanyi kune nzvimbo?
• Location ari kuchinja?
• Rudzii maitiro zvatinotarisira kubva vashanyi?
• Zviri kunyatsoitika panzvimbo?

Sechivako ungwaru rine zvikamu zvishanu: vateereri, zvinotisimbisa rwemotokari, okushambadza, kugutsikana uye kutendeuka. Cherechedzai inofanira kubhadharwa kune zvinotevera inoti:

• quantitative metrics (Unique Visitors, Total Page Views, Kushanya, Sources, Top kupinda / mbudo mapeji, Search Engine Optimization) ;
• maitiro metrics (dauka Rate, Time musi Page, Time musi Site, New Vs Kudzokera).

Pachishandiswa vakaratidza data, unogona kuchinja tigutsikane optimize pezvokuvamba nzvimbo yayo kusimudzirwa, etc.