Sei kwaibva motokari?

Internet motokari chinhu chimwe pane mubatanidzwa vose Vanovhura pokubudisira upfumi. To musi, zvose akaronga kuti motokari ndiyo kiyi profitability nechirongwa. motokari akasiyana kunogona kuunza mari akasiyana, asi chimwe chinhu nguva dzose: zvinofanira kugara mukuru zviri panguva. Tichaedza kusimbisa dingindira motokari napo zvose, nokupindura mibvunzo iri zvose huru kuti inomuka pamusoro motokari beginners Webmasters.

motokari matura

Traffic haigoni akasikwa kubva chinhu, sezvo imi hamugoni chete kudhinda mari. Vashanyi vanofanira kuunza mamwe makuru manyuko, kuti kare akunda pachavo vateereri kwayo. Ngationei iyo motokari mabhuku kutsivana nhasi:

• kutsvaka injini;
• pasocial network;
• Mobile nhume;
• Bookmarks ari mubrowser;
• nezvikumbaridzo uye Forums;
• kure-mutsetse kushambadza;
• paIndaneti kushambadza;
• kumwewo.

Zvinokosha kucherechedza kuti zvakakosha kumisa mberi nzira monetize yenyu padandemutande chirongwa kunhonga zvakafanira nzira kuti vaivapo kukura. Kana uchironga kuita mari kubva kutengesa, unogona kushandisa chero kupi rwemotokari, kusanganisira pakushambadzira. Asi nokuda kwokuona site hakusi zvinobatsira, nekuti kwavo basa womuenzaniso zvinoreva zvakaoma pakushambadzira rokutengesa uye motokari Resale anodhura ndiye mumwe nyaya. Naizvozvo, isu tanga funga zvinotisimbisa rusununguko motokari.

Sei vashanyi vakasununguka

Jump kubva dandemutande imwe zvekuvaka mumwe Internet User anogona kuwanikwa kubatana kana uchishandisa search engine. Both nzira kupa zvakawanda vakasununguka nzira kuti motokari. Pasi apa, ratinoparidza dzinokosha mienzaniso kuti motokari kubva makuru zvinyorwa:

1. Search Engines. Kuti vasvike pamusoro mhinduro iri nyore kunhonga chaiwo kupindirana kwemuvanzrira wezvirevo nemabviro makirisito kutsvaka queries. Under zvikumbiro izvi vanofanira kunyora nyaya kuti ichanyanya dzakananga mazvi.
2. Social se "Vkontakte" uye "Facebook" anogona kusika paruzhinji mapoka mubereko. Kuzadza mapoka aya anonakidza kugutsikana uye kusiya kubatana nayo nemamwe servers, unogona dhayira ari rinotengeswa nevaridzi, iyo zvino inogona mudzoke kunyika vateereri website yako.
3. Mutumwa nokuti Mobile mano anotsigira mashandiro dzevakurukuri bots. Unogona kusika zvimwe Bot nemhinduro rinoshamisa uye vanhu vachakukandira kure mumwe Links maro. Saka iwe kuwana vateereri, iyo zvino anogona exchange kupinda motokari yako nzvimbo.
4. Kana uchitova yakakwirira motokari netsika hwatingawana siyana, kushanda nesimba kuti vanhu vakawedzera yako nzvimbo yako vaaida uye kushanyira nguva dzose.
5. Nezvikumbaridzo zvinofadza, zvakadai se "Peekaboo" kana "Habrahabr", vane zvakakwana solvent vateereri. Kana iwe zarekomenduete ikoko pachako, iwe uchagona chinyararire pave nzvimbo yako kana chigadzirwa.
6. Vanhu vachiri kuenda panze uye mutarise zvikwangwani. Izvi kushambadza nzira inoshanda zvakanaka zvizhinji zvokushambadzira bhajeti.
7. Online kushambadza ane mhando zhinji, uye zviri nani kuti ape nyika nyanzvi, kwazvo achitsanangura zvinangwa zvako uye zvinangwa.

mabhuku New rwemotokari

A itsva kunobva motokari kuti portal kwako kungava Somuenzaniso, motokari kubva Mobile mafomu.

Vanovhura paIndaneti chitoro Ungakwezvwa tichibatsirwa zvekushandisa zvakafanana "pamusoro Yandex.Market" anoratidza kuchitoro pamwe rakadzika mitengo. Kana usingade kana havagoni kudzikisa mutengo - kungochinja kuwanda pamusoro Website uye kana kutaura pamwe nemhosva pafoni, edza Kumutsanangurira kuti mutengo chinguva kupfuura akataura pamusoro Website. Vatengi vakawanda zvandisingadi kutsvaka apiwa chitoro uye kubvumirana kuritenga. Unogonawo kushandisa doprodazhy (apsely) kuti vatengi kuti utilities izvi.

News aggregators, kunyange sezvo yekare sezvo nyika, asi Webmasters vakawanda vachiri underestimating kukosha kwavo. Kana iwe wedzera newsmen yako dzinoverengeka aggregators zvakakwana, unogona kuwana zvakawanda motokari chete navo. Pashure pezvose, vanhu vanoda kuverenga nhau panzvimbo imwe, asi kwete anodarika Internet kunotsvaka zvishoma kucherechedza diki.

ruono kushambadza

Mune dzimwe yezvokutengeserana niches kupinda pamusoro SERPs anenge asina tariro, saka chechinyorwa okushambadza anova chinangwa kurerutsa. Kuronga akapoteredza unyanzvi vaya vanoita izvozvo. Zvakakosha kuenda kuburikidza hombe ndandanda guru inonzwika apo chena mazita misi kuwana mukana kunaka mazwi akadzama. Ipapo iwe unofanira kuvavarira vateereri, kusarudza promotional zvinhu, kuitisa miedzo, uye zvimwe zvinhu zvizhinji. Muchidimbu, zviri nani kupawo mushandirapamwe ruzivo munhu, nani zvokushambadzira sangano. Nokuti uchabva kugara kutaurirana pamwechete muiti uye kudavira kuti motokari chiteshi haisi mangwana ichashandwa, uye iwe acharamba kugamuchira zvakakodzera zvemaBhaibheri vashanyi nzvimbo.

Kumwe maitiro basa anenge Vanakangana shambadzo uye kukanganiswa munzanga network. Kana uchida kuwana vatengi kana motokari kunobatsira - gadzirira kushanda pamusoro parameters mushandirapamwe.

Unoziva sei mumwe mukwikwidzi yomumugwagwa zvinyorwa

Nyore kunzwisisa uye iri nevakawanda basa Similarweb.com

basa iri kunoita kuti kutarisa anofungidzirwa uwandu pamwedzi vateereri, motokari yemaguta nyika uye motokari manyuko, zvivabatsire kuchinja nemagariro usanganidzo. "Similarveb" akanaka nokuda ine yera ari mukwikwidzi, asi nhamba sevanonyanya zvikuru kururama. Unogona kutarisa ichi nokuongorora tichibatsirwa website yako.

Dzimwe nguva unogona kuwanikwa panzvimbo Counter Live Internet Nhamba havasi pasiwedhi kudzivirirwa. Muchiitiko chino, uchakwanisa pasina chero dambudziko kuona nhamba yacho upfumi. Asi kubudirira ichi kunouya chaizvo kashoma, nekuti hapana munhu anoda ipenye mazvi uye mapeji anowana kufadza motokari.

Kuti abatsire basa kuwana zvakawanda pamusoro manyuko rwemotokari vamwe kuchaitawo kukwanisa sevhisi zvinotevera:

• alexa.com;
• compete.com;
• Semrush.com;
• Quantcast.com.

Kuwedzera mwero mabasa aya, pane mukana kuti vanofarira nzvimbo zvino kutengesa mukutsinhana Telderi.ru zvepaIndaneti. Zvadaro unogona kungotaura kunyora mutengesi uye vawane zvose zvakafanira Statistical Data pasina mitoro kutenga.

Kuongorora motokari vakagamuchira

Kuti varege wekuvamba vhiri, edza nenhamba mabasa "Yandeks.Metrika", kana unogona kushandisa kuongorora sezvo basa Google Analytics motokari zvinyorwa. Both zvokushandisa zviri simba zvakakwana, uye chamber zvinangwa yakaoma, akaisa utm-Labels uye zvichingodaro.

"Yandeks.Metrika" ane ushamwari User inowanikwa unobvumira muridzi nzvimbo kuti vakazvimiririra kubata anodiwa nhamba kuti akavezwa data, mushumo pamusoro zvimwe yemichindwe uye zviratidzo, uye zvichingodaro. D. Asi basa kubva Google pamwe zvikuru Integrated wayo chechinyorwa zvokushambadzira Ad Words.

Target motokari mabviro

nenhamba basa "Google Analytics" inopa dzichipfekeka ezvinhu zvinangwa. Chinangwa chiri mupfungwa iyi inogona kuva chero chinhu rinotungamirirwa zvinoitirwa kuwana kutendeuka. Izvi zvinogona achirayira, kunyoresa panzvimbo, akaita repost uye zvichingodaro. Zvakanaka vakasarudzwa huru kubvumira mberi zvakakwana nezvemabatiro nhamba uye kuti zvechokwadi mumiririri mharidzo, pasina kuisa zvinangwa wegadziriro iri nyore kutaura zvakarurama kunyatsoongorora kubudirira paIndaneti bhizimisi.

Zvinangwa zviri vakaziva uye hurukuro rukoko inogona kurondedzerwa se sefa kana mapeji vanoonekwa vashanyi, kana mumwe nhamba vavo. Chinangwa ndechokuti kuva mari yakaenzana. Panyaya iyi, kutendeuka mwero achava udzamu kukosha nomumwe kutendeuka, izvo achacherekedza mhando kukosha. Zvingava Somuenzaniso, kufadza kana shoma mari yacho kutengeserana panzvimbo.

Kune 5 mhando zvinangwa kuti tine dzaitaurwa tafura pazasi.

Mamisirwo zvinangwa mu Google Analytics

Kuti kuwedzera chinangwa idzva Google Analytics, unofanira kuenda arun Panel, uye ipapo kubaya chikamu - 'Wedzerai chinangwa.' Next, unofanira kutevera mirayiridzo:

1. Kutaridzwa zita uye mhando. Chinangwa anogona kutaurwa Somuenzaniso, imwe peji inovhura mubrowser rako pashure pokupedza yakaronga kutenga kana nokunyora magwaro kuti neindaneti-mugwaronhau.
2. Unofanira kutaridzwa URL kuti chipfuro peji yacho. Kana zvakakodzera, unogona kurongera nzira kuna kubaya chiito uye kukosha yokutendeutsa.
3. Gadzira kupfura.

View mishumo kubudirira pazvinangwa uye kubudirira yokutendeutsa, unogona kuona "Conversion" by yaakasarudza Sub-ipapo "Zvinangwa". Pano tichawana ruzivo mberi uye kuti kutendeuka rates, kuchavawo iripo mashoko pamusoro mari kukosha zvinangwa. Menu "Vavariro" kukupa mashoko anenge ari graphical chimiro.

The "Traffic Sources - Ad Words" kunoita kuti chamber kubudirira okushambadza pamusoro mapoka AD, rutsigiro, Keywords, kutsvaka queries.

zvakananga Request

yakananga motokari mabviro kunokonzera mibvunzo yakawanda kubva vanoshandisa nhamba kubva Google. Direct shoko shanduro kubva Chirungu rinoreva "mutsetse", iri akapoteredza vaivapo ari mushanyi anenge auya zvakananga wako nzvimbo, kureva, kubva Bookmarks.

Rate yakananga runhare kunogona kuva zvakarurama zvakarurama kuratidza kunaka zvekuvaka is kushambadzira, chero kuti iwe kurishandisa. Kana asina - Zvino kunyange nani, ipapo zviri dzose vaverengi kwakakodzera.

Analysis yomumugwagwa matura

Kuongororwa gobvu motokari panobva zvinoreva basa ne "Google Analytics".

Zvichaita omerera ripoti, iro rinoshandiswa mune kuongorora. Kurivhura muchishandisa pakanzi "Traffic Sources" uye zvadaro sarudza "motokari All". Chinhu chokutanga unoshamisa girafu pamusoro uwandu kuchinja akagoverwa zuva nezuva, uyewo pamusoro zvinopa mashoko.

Kuti uone pachisara tinya panobva kuburikidza kusarudza kubva zvavo pasi. Zvino unogona kuongorora zvakadzama munhu motokari panobva kudzidza zvinhu chisingaoneki ari mukuru papurogiramu. Tinoshandisa Sefa ari okuwedzera parameter.

Next, unogona kugadzira pazviruva Sezvamunoda, kuidza siyana Statistical hypotheses, kusimbisa kana avaramba.

Regai kuisa mari

Statistics - rakazvimirira yesayenzi chirango chine ngozi dzakawanda apo nzwisisa zvinhu zvechokwadi zvinofanira kududzirwa kwete zvinoita. Naizvozvo, zvikuru mari yaunopedza pazvinhu motokari akabhadhara mugero, kunokonzera ngozi kuti zvisina kururama kududzira mashoko ose Statistical zvakabudiswa. Saka, basa rakadaro nani outsource kune nyanzvi.