Shingairira "chakavanzika shopper" -kuongorora pamusoro pekukosha kwegoridhe

Zuva rimwe nerimwe tinoshanyira mabhizinesi akasiyana-siyana, kutenga zvokudya, zvinhu zveimba, mbatya, midziyo yemumba. Asi kana iwe uchida kuziva nzira yekuwana mari pane bhizinesi iri, unogona kuedza kushanda basa semutengi wepachivande. Ongororo pamusoro pezvivako izvo vashanyi vanogara vanobva, zvechokwadi, zvinokosha kune vadzidzisi vekambani uye zvinogona kukanganisa mitemo yebasa. Asi "chakavanzika shopper" (chakavanzika chakavanzika) chinoshanda maererano nechimwe chiitiko, uye pfungwa dzake dzichava dzinokosha.

Mutyairi pachiteshi chemotokari, mudzidzi akamira mumuganhu weguruji kuMcDonald's, kana vaviri vakaroorana vanoshandira chikwereti chekutenga chikwereti pabhangi - vanogona kubatana nemumwe basa - mutengi wakavanzika. Mhinduro dzavanosiya dzinofanira kushandiswa kuongorora hutano hwebasa pane imwe nzvimbo. Iyi nzira yekuwana uye basa iri itsva kuneCentral Europe neRussia. Kune mapoka mashoma emakambani emakambani anopa maitiro akadaro ekutengeserana mabhizinesi, mabanki, motokari mabhizimusi. Munguva pfupi yapfuura, pakanga paine imwe nyanzvi - mutengi akavanzika wezvivako zvitsva. Zvinoratidzika kushamisa? Zvisinei, vanogadzirisa uye vanogadzira, vadzidzisi uye kutungamirirwa kwemasangano edzimba dzinodawo kuziva kuti vamiririri avo - pakati nevana vakuru - vanoshumira vatengi vavo. Chido chekutsvakurudza kwakadaro kunzwisiswa nemakambani akawanda uye akawanda. Nokukwikwidzana kwakasimba kwakadaro, ikozvino kwave kuripo pamusika, mabhizinesi haakwanisi kugadzirisa kusarura uye kusakosha-tsika yepamutambisi webasa. Mushure mezvose, zvisinei kuti mukurumbira wakakura sei kana basa, zvisinei kuti chii chinodhura mutenzi wemugovera wacho, kana mudzidzisi kana mutengesi asingakoshi kana kuti asingakwanise, vatengi vanovhota. Nemari yavo, iyo yavanobva kune imwe nzvimbo.

Chinangwa chikuru chekudzidza ne "chakavanzika shopper" nzira ndeyekupindurwa kwakagamuchirwa mushure mekukurukurirana kwechokwadi, mushure mekugadzirwa kana kutengesa chaiyo kana kuenda kune imwe nzvimbo. Kudzidza kwehutano hwebasa revatengi hakuiti kuburikidza nehuwandu hwemibvunzo. Izvi zvinogona kunge zvinyorwa zvekunyoresa zvekukurukurwa zvakanyoreswa neshoko rakavanzika rinoshandiswa, uye mifananidzo. Zvose zvinoshandiswa nevatengi vese zvinotaridzirwa: kutaridzika kwechivako, nguva yekumirira yevashandi rubatsiro, nzira uye nzira yekugadzirisa nyaya yakadaro nemushandi, tsvina uye nyaradzo, chigumisiro ndechekupedzisa kubudirira kana kukaramba kutenga.

Sezvo tapedza murairo unokosha, kudzidzisa nekushanyira nzvimbo yakatarwa, mutengi wepachivande anoongorora mapeji mubhuku remibvunzo yakawanda, achiongorora nzvimbo dzose iyo kambani yevatungamiri inoda kutarisa. Anofanirawo kuratidza maonero ake, maonero anozvimiririra panyaya iyi, anorondedzera manzwiro ake uye maonero. Vamwe vanotengesa pakavanzika vanoshanda nezvitoro, vamwe vane mabhangi uye mabiko. Muzvikamu zviviri zvekupedzisira pane kukwikwidza kukuru kwekambani. Uye kana asina kugutsikana nebasa racho, kazhinji haazoregi kunyunyuta, asi achangoenda kune rimwe resitorendi, achinje bhangi, uye zvakare kuudza shamwari dzake nezvematambudziko ose aakatarisana naye. Uye iyi ndiyo nzira yakasimba yekutsvaga (kana kupesana nekutsvaga). Munhu anogutsikana mutengi achaunza shamwari nemhuri, akaodzwa mwoyo - anogona kutyisidzira vashoma vashoma vanogona. Saka, vatungamiri vane njere yekambani vanoita zvose kuti vaenzi vafare. Uye mune izvi vanozobatsira mutengi akavanzika. Mhinduro dzaiitwa idzi "zvakavanzika" dzinonyatsoongororwa nevatungamiri, uye pane zvadzo zvakagadziriswa zvakagadziriswa. Ndicho chikonzero unhu hwakadai sekucherechedza, kuongorora, kunyatsoyeuka, kukwanisa kuratidza pfungwa dzako zvakakosha zvikuru mubasa rakadaro.

Iwe unoda kuzviedza iwe pachako mubasa rakadaro semutengi wepachivande? Vacancies dzinofanira kutanga dzichitsvakwa kutsvaga muhurumende dzinoita tsvakurudzo yekutsvaga. Hazvirevi kumibvunzo chete, asi edza kupa mabhizinesi nehuwandu hwakawanda huripo hwekuongorora mazano. Mystery shopper kazhinji inoita kuti pave nekutaridzika kwakavanzika kwebasa munzvimbo dzakasiyana-siyana (mabhizi, salons, boutiques, mafirimu emakamuri), vachitamba muchengeti wekambani yekambani. Chinangwa chekudzidza ndechekuongorora chaiyo yehutano hwebasa, izvo zvinoreva kuti munhu ari kuita tsvakurudzo haagoni kuzarura basa rawo chaiyo. Dzimwe nguva vatori vemabhuku vanofanira kunyora hurukuro nemumwe muongorori parekodha, asi nenzira iyo hapana munhu anoona uye asingazivi nezvazvo. Vatengi vepachivande vanoita tsvakurudzo pamusoro penzvimbo yekugara kana munzvimbo dzavanowanzoitika, kazhinji panguva imwechete vachitungamirirwa nevanoda ivo, uye kwete chete script. Uyu ndiwo rudzi rwakakodzera rwezvimwe zviwanikwa zvevadzidzi, amai pamusana wekuzvarwa, freelancers.

Zvinosuruvarisa, kuchine chirevo chekuti nzira yekutsvakurudza "Mystery Shopping" inoshandiswa pakutsvaga vashandi. Zvisinei, mukuita izvi izvi zviri kure nechokwadi. Kambani inorayira kuongorora kwakadaro ichaongorora zvigumisiro uye chii chinoshaya basa racho uye zvikanganiso zvakashandiswa nevashandi. Zvisinei, kazhinji kacho vatungamiri havazivi kuti ndeupi wevashandi vevanyori vakasiya mavoti avo, nokuti ruzivo urwu haruna kuziviswa. Vadzidzisi vemabhizimisi vanogona kunzwisisa kuti inodhura uye inokurumidza kudzorera uye kukurudzira kuvandudza mushandi aripo, pane kumusiya uye kudzidzisa imwe itsva. Nokudaro, basa idzva "mutengi wepachivande" rinobatsira zvakananga pakuvandudza kwehutano hwehutano uye zvakanaka zvinokurudzira kuwirirana.