Stores "Pyaterochka" muMoscow: kero, maawa kushanda, discounts uye kushambadza

"Pyaterochka" ndezvimwe zvezvisarudzo kucherechedzwa uye pakukura maererano turnover kuti chitoro pezvitsiga muRussia. sangano iri, izvo akatanga kuvapo muna chitoro kumusika muSt Petersburg, ari achishingaira yakatanga muMoscow uye mamwe maguta akawanda Russian. Pakati yayo huru yemakwikwi zvakwakanakira - pasi mutengo kuti nhumbi, yakanaka azvipire basa, hombe-pamwero nenzvimbo placement pamusoro nehoro. "Pyaterochka" - anokwezva mushandirwi uye waunotarisira franchisor.

muchiso Izvi ndowenyika kunhaka X5, izvo ane zvimwe mabhizimisi makuru ari chitoro zvekutepfenyura uye ane zvikuru ruzivo munyika dzichiri misika vachishandisa yakasiyana kukwidziridzwa matungamirire. Ndezvipi chinozikamwa "Pyaterochka" nhoroondo zvinhu pamusoro kambani? Sei vanyatsoziva pachavo pamwe kuMudzidzisi kuonana nezveupenyu zvitoro, uyewo discounts uye kushambadza zvaipiwa kambani?

General ruzivo pamusoro pomumbure "Pyaterochka"

Chain zvitoro "Pyaterochka" (Moscow, St. Petersburg uye mamwe maguta makuru vanobatanidzwa mune nenzvimbo pamberi zvizivikanwe) ndiyo imwe yakakurumbira makambani bhora kuti chitoro kutengeserana. "Nemakwara" anomirirwa vanopfuura zviuru 7. Shops uye X5 ndiro basa chinoumba ari kunhaka pakuva nemambure. Mugove waro kwemari - vanenge 76% mune nhengo boka makambani.

The Range mishonga kuti vape vatengi zvitoro "Pyaterochka" muMoscow uye mamwe maguta, ane anenge 4,500 nzvimbo. Avhareji nzvimbo nehoro kuti anopiwa parutivi rwomumbure iri ba anenge 394. mamita. Zvinobatsira kuva uchiziva mashoko anokosha pamusoro kunhaka X5, iyo muridzi "Pyaterochka".

Wakabata X5: kushanda chitoro nengetani uye muchiso kusimudzirwa

X5 Holding akazviratidza muna pamusika yeRussia muna 2006. Asi pakazosvika nguva nemambure "Pyaterochka" kare kushanda. Yokutanga vezvokutengeserana muchiso, muridzi nokuda havaoni pane nhengo boka makambani, aiva "pamharadzano."

Muna 1995 akazarura kuchitoro ari chitoro rezvebonde wokutanga muMoscow, muna 1996 akabatana international sangano Food Business Forum.

samambure "Pyaterochka" rakaumbwa muna 1999. Panyaya iyi, kutanga chitoro pasi nhengo muchiso yakavhurwa muSt Petersburg. Pakazosvika 2000, guta rine 17 zvitoro itsva yokuparadzira.

Sezvataurwa venhau, "Pyaterochka" yazova rokutanga pezvitsiga kukura discounter format, zvikuru matsva musika weRussia. Musimboti yakakodzera basa womuenzaniso ndiko kushandiswa 3 zvikuru kwikwidzana zvakwakanakira:

• kunobatanidza optimized basa utariri kwezvivako;
• kutanga inogona kuenderera zvokuvakisa migero;
• zvinopa zvikuru nokukurumidza yazvakaitikira nehoro.

ino kunoita retailer mukana kuderedza ari yaiona mari uye kuderedza zvokuvakisa mari. Zvisinei, kazhinji kacho kuMudzidzisi zvaunofarira kunokwanisika Akaroromesawo kuwanda zvigadzirwa tichienzanisa mureza ndibhadhare mari muchitoro.

The itsva okutengesa pfungwa dzataurwa nokuda havaoni ari "Pyaterochka" kwava, kupfuura zvose, munhu yemakwikwi Wholesale misika pamusoro vose nehoro, pane anodhura zvitoro, uye saka rikwezve vagari. Mu "Pyaterochka" mhando dzakawanda dzakakurumbira zvigadzirwa - zvakadai tea kofi vakatengeswa kunyange isingadhuri kupfuura kumusika. Kazhinji, yezvebhizimisi muenzaniso chitoro cheni kusingasanganisiri kushandiswa yakakwirira varikumahombekombe pamusoro zvigadzirwa, saka kuona zvemakwikwi mitengo.

Sezvataona kubudikidza Mamaneja dzesangano iri pakabvunzurudzwa nhau, "Pyaterochka", kune rumwe rutivi, bhasikoro Western ruzivo somunhu discounter, zvakanga akakwanisa kupa rakasiyana-siyana kwenhumbi kupfuura avhareji vatorwa discounter. Zvakananga, kutsva zvibereko akaratidzwa zvakakwana paupamhi pamusoro echiShinto. Nyaya iyi, Sezvineiwo, kwaiva kuchikonzerwa chaizvo kuti mutengi unhu vokuRussia: kana vagari kunyika dzokuMadokero dziri yakatengwa muna Grocery muzvitoro Paavhareji 1-2 pavhiki, vatengi Russian - dzimwe nguva kanoverengeka pazuva.

"Pyaterochka" sezvo hachizi, pamwe vachikwanisa kupa zvinhu nemitengo yakaderera yawana mukurumbira sezvo zvokutengeserana samambure aine zvakakwana yakakwirira azvipire basa. Nokuti chinangwa ichi, dzesangano akaita vakasuma rinokosha mudonzvo kusarudzwa hurongwa.

Pakukura hachizi idzva vakabatsira zvoupfumi mamiriro ezvinhu munyika - kumavambo 2000s, akatanga kuvandudza, mutengi kudiwa akatonyanya simba. Panguva iyoyowo, ari kumbonyanya dzinodhura yokumwe mari panguva imwe zvinobetsera chinzvimbo Implementation pamusoro chitoro nemauto wakagamuchira zvakawanda kacho mumhuri zvinhu. Izvi zvakabatsira, pamwe Privacy Policy discounter okutengesa kukura simba kuMudzidzisi zvinhu uye kukura vomunharaunda kugadzirwa mu Russia.

Muna 2001 iye akaonekwa "Pyaterochka" muzvitoro muMoscow. Muna 2003, kuti zvizivikanwe yakatangawo kukudziridza pahwaro imwe kodzero - kwapera munyaya isu kufunga zvinhu nhengo affiliate zvirongwa. Muna 2004, kuti "Pyaterochka" zvitoro akazarura muUkraine Kazakhstan. Muna 2005, kuti zvizivikanwe vakapinda IPO, nokuvhura dzokushandura pamusoro London Stock Exchange.

Muna 2006, nemambure "Pyaterochka" uye "pamharadzano" vakanga kubatanidzwa mune ive X5. Pakazosvika nguva yakawanda nehoro 600 pasi nhengo muchiso mazita akazarurwa.

Muna 2007, "Pyaterochka" zvitoro akavhurwa Nizhny Novgorod mudunhu. The muchiso akatanga kukudziridza kumatunhu Russian. Muna 2010, "Pyaterochka" akazviratidza muna Tambov mudunhu, muna 2011 - muna yakarwiwa panzvimbo inonzi Karelia, muna Bryansk, Ivanovo uye Smolensk kumatunhu. X5 zvino akabata imwe pezvitsiga kupfuura iri chitoro kutengeserana of Russian Federation.

Stores "Pyaterochka" muMoscow uye mamwe maguta Russian vakawana chemhando mukurumbira. Zvisinei, dzinonakidza kwete chete kune vatengi: Entrepreneurs zhinji vanowanzopedzisira kutanga bhizimisi pamusoro kodzero womuenzaniso dzichitaurwa X5. Funga mamiriro ayo.

Development "Pyaterochka" muchiso: franchising

Wakabata X5 havaoni kuva franchising chirongwa, sezvataona kumusoro, kubva 2003. Maererano Dzidziso kusimudzira pezvitsiga kuva boka iri makambani ano, ari entrepreneur, uyo akasaina pamwe X5 kodzero chibvumirano, anowana mukana munguva pfupi kutanga bhizimisi guru turnovers. The chikuru mukana muenzaniso uyu zvokutenga pamwe kuti muridzi weimwe shopu - kubatanidzwa zvakanaka kutoitwa muenzaniso mubhizimisi zvakanaka.

Nokudaro, "Pyaterochka" kodzero zvinopa entrepreneur mukana:

• X5 achibatsirwa consultants kana kutanga bhizimisi;
• kushandisa IT-kwezvivako of muchiso;
• shandisa nekusimba zvinobudirira yokutengesa zano, kushambadza kusimudzirwa;
• kushandisa tsvina logistic redunhu;
• Chitima tsvimbo siyana munzvimbo.

Chimwe chakanakira anokosha franchising X5 - mukana kutora nhumbi okutengesa. Uyewo kucherechedza ndechokuti vakabata kambani asingaverengerwi shamwari yacho franchising royalties.

Kunyanya nemhaka avo zvazvakanakira, zvitoro "Pyaterochka" muMoscow uye mamwe maguta Russian akasvinurira saka dynamically. Entrepreneur pamwe mukana kutanga bhizimisi akadzika midzi muenzaniso, uyewo nokushandiswa kwezvivako pfuma mikuru pezvitsiga ndigokugamuchirai vangangoramba pamwe dzesangano. Zvino, asi, somuenzaniso, uye ayo co-vanoita kana Lenders kwete chete.

Chimwe chikuru nuances ari vaiona zvokutengeserana zvakarukwa - rebranding. Ongorora mamiriro ayo.

Kukura kutengeserana samambure "Pyaterochka": rebranding

Large-pamwero apiwa branding pamusoro pomumbure "Pyaterochka" rakatangwa muna 2013. utariri nezvinangwa vakanga yoku- pakuonekwa muzvitoro, kuwanda uye kunatsiridza nenhumbi kutengeswa, uyewo yokuzvigadzirisa. Senzira nzira itsva kuti pave yakazaruka network uye franchising mazwi. Rave yoku- uye Logo "Pyaterochka".

Kuchinja pfungwa kuvandudzika zvizivikanwe kwave chokuita kuitika itsva mumusika. Vatengi vava kupfuura zvakawandisa chitoro zviketani vakatanga kutarisira unhu basa uye chigadzirwa siyana. Somugumisiro yacho kunenge branding mu "Pyaterochka" akazviratidza zvakawanda itsva zvigadzirwa, akawedzera kuwanda michero uye miriwo. Munzvimbo dzakawanda, mugove omunzvimbo kugadzirwa zvinhu zviwedzerwe kutengeserana Network. Zvakawanda ngwariro rwakabhadharwa kuna pakuwedzera chitoro nzvimbo "Pyaterochka".

Rebranding, maererano nyanzvi, kambani zvinodiwawo nokuti pamatunhu makwikwi. Mumaguta apo dzesangano iri vachishingaira zvakaitika mabasa mamwe chikuru zvokutengeserana makambani chatingapiwa vatengi yemakwikwi mitengo uye basa rakanaka.

Jobs "Pyaterochka" muzvitoro muMoscow aidawo kuti zvikuru kukwezva: vose mubayiro chinoumba, uye maererano nebasa tarisiro. The chete zvinogona kutaurwa nemamwe maguta muchiso kuvapo. Job muMoscow mu "Pyaterochka" zvitoro inogona anokwezva mukana kupinda zvokutengeserana pfungwa yaiva nekaupenyu pedyo kumba mudonzvo - nemhaka hombe-pamwero jogirafi dzesangano. Chokwadi, zvinodiwa rwevamiriri mamwe zvinzvimbo "Pyaterochka" rinogona kuva mukuru zvikuru - kubva panguva yokutanga zvakachengetwa pasi muchiso ichi, sezvataona kumusoro, Corporation chinozoiswa muchiuto purogiramu inokosha.

Kunze rebranding, vaiona okutengesa samambure chendangariro makwikwi pamisika nokupa vatengi dhisikaundi siyana zvirongwa nezviito zvainanga kuwedzera vatengi kuvimbika. Tichadzidza unhu hwavo zvizere.

Brand "Pyaterochka" pamusika kuti chitoro: kuwedzera mutengi kuvimbika

Discounts mu "Pyaterochka" zvitoro muMoscow uye mamwe maguta Russian, apo pane hachizi, uyewo migove zvinopiwa vatengi nguva dzose.

Zvezvisarudzo chinozikamwa zvinopiswa yakakodzera mhando - ". Mazvita" Zvakaitwa nayo mutengi rinodzokera pakati 0.5% zvatengwa zvose mubhangi kadhi, kana iri wakabudiswa "Sberbank" iri gadziriro iri The zvakakodzera Kuwanda munhu kodzero yokuva chero chitoro nzira yokubudisa ane ne "nemari Bank" Panodyidzanwa chibvumirano.

Chimwe chirongwa chinoshamisa kukwezva vatengi kubva "Pyaterochka" - the dhisikaundi iri uwandu 55 rubles por cheki. Chiito ichi rakatangwa muna April 2016. Chaizvoizvo Its iri ndechokuti munhu kuita kutenga chero chitoro "Pyaterochka" iri uwandu 555 rubles uye kumusoro, vakagamuchira kapepa chaiwo Cash check. In Zvakazoitwa kutenga, achiita chiito munguva nehanya migove, munhu pamusoro mharidzo yacho pitikoti akagamuchira dhisikaundi iri uwandu 55 rubles muzana 1 chionekeso. Zvisinei, panguva imwe chete, zvakanga zvisingaiti kuti kubhadhara kutenga chete kuburikidza ruchitedzemuka, uye discounts wandei nevasiri muchidimbu. Cash navo sezvo zvakanga zvisingabviri. Uyezve, pashure hurukuro neimwe pitikoti wakabatwa keshiya.

Promotional zvinogadzirwa

Chokwadi, tambo uye zvetsika matanho ari "Pyaterochka" chitoro. Moscow nemamwe maguta mazhinji pamberi zvizivikanwe vari dzinoratidzwa yakakwirira azvipire makwikwi chitoro kumusika, saka kuzvitoro network vanofanira kuramba kukwikwidzana kupa vatengi repasi mitengo. Nokuti kuichengeta pazasi-musika vaitaura akaoma, makambani vanosarudza govera mumwe chikamu kuwanda promotional zvinogadzirwa - mumwe vaitengesa ari dhisikaundi mune imwe nguva. Its kukosha zvinogona makumi ezviuru muzana.

Pakati chinonyanya kukosha zvinhu kunogona munhu ashanyire chitoro "Pyaterochka" - mugove nhasi. Moscow, pasinei nokuti uri chimwe chezvinhu solvent pamisika, ndiro guta umo yakadereresa mitengo - chisingarambiki chekuti yemakwikwi mukana upi zvizivikanwe pa pamisika chitoro. About ano kushambadza pane vamwe "Pyaterochka" zvigadzirwa inozivisa mutengi nenzira dzakasiyana-siyana - kuburikidza paIndaneti Directories, kuburikidza kuparadzirwa nezvinhu akadhindwa muzvitoro kana kuburikidza masangano mumwe.

Brand "Pyaterochka": kushanda maawa

Yakakunakira maawa kushanda kuti mutengi pfungwa sale - mumwe inokosha yemakwikwi zvinobatsira kuti ano muchiso pamusoro musika chitoro. Munhu Planner dzose kutenga, zvakakosha kuziva riri pedyo nomusha wake chitoro "Pyaterochka" mashandiro. Moscow - guta apo kutenga basa kunotanga tichishandisa mangwanani uye rinovapo kusvikira mukupera maawa. Hazvishamisi kuti guta guru "Pyaterochka" zvitoro anosvinurira kubva 8 kusvika 22 maawa.

Muscovite, vanogona kuva nguva kumhanya kuti magirosari yakaita basa - kana, somuenzaniso, ake zuva kushanda inotanga pa 9, uye pakupera rimwe kushanda zuva, panzvimbo iri muchitoro "Pyaterochka" yakamunakira. mashandiro (Moscow, mu pfungwa iyi, Chokwadi, handivo guta) chinhu chinokosha yemakwikwi mukana zvizivikanwe, chipo mune chitoro kumusika, asi hapana zvishoma chinokosha kukwezva vatengi kuchitoro kufarira - ayo jogirafi. The nzvimbo imwe pfungwa Sale Muzviitiko zvakawanda, rava huru nharo pamusoro nechitarisiko munhu chido kushanyira imwe chitoro.

Geography muchiso nehoro

Ngationei kudzidza, apo vari "Pyaterochka" muzvitoro muMoscow. Taura navo, tinoona dzinoenderana dzakasiyana mumaruwa guru reRussia. Saka, kukwanisa kutenga mu "Pyaterochka" rine vagari kure nzvimbo Moscow. Somuenzaniso, pfungwa kutengeswa pasi Zita revagadziri pasi kukurukurwa imomo mumugwagwa. Biruliovsky, 13 1. Kana isu kutaura pamusoro kuchamhembe guru -. Store "Pyaterochka" muna Bibirevo ipapo, mumugwagwa. Muranowski, 12. Strogino pfungwa kutengeswa mukati kuMudzidzisi rezvebonde ane pa Ul. Tallinn, 26. Kana tiri kutaura pamusoro nzvimbo guru, kuti dziri pedyo nepakati, chitoro "Pyaterochka" rine Somuenzaniso, kwepamuchinjikwa-nyika nharaunda, pa Ul. Raskova 14.

Chokwadi, ichi ndicho chete chikamu chiduku nehoro anazvo muchiso. Pane zvitoro kuti dziri pedyo nepakati, pane avo vane yakabatana Moscow Ring Road. Runoenzanirana nehoro vane zvose zvebhizimisi uye kurara nzvimbo guru. Muscovites vanogona kutenga zvigadzirwa zvakananga pamusoro basa, uye kwete kure neimba.

Location, wedzimba "Pyaterochka" rakanyatsojeka nyore kubva pfungwa nemaonero kutenga nemotokari, zvose mashoko pakufamba Accessibility nokuda pevhu kana Somuenzaniso, mubhazi. Saka, tinogona kutaura kuti mazita wedzimba "Pyaterochka" iri gadziriro kwazvo pamwero mukuru jogirafi muMoscow. Kugadzirisa avo kana zvimwe nehoro kupfuura zvakananga vanogona kuwanikwa kuburikidza panzvimbo dzesangano kana nokudana chekambani consultants.

Contact "Pyaterochka": Phones

Chaizvo apo kudana? Zvinokosha kuziva kuti haana nenzira yakakura kudaro siyana, sezvo kero muzvitoro "Pyaterochka" zvitoro runhare nhamba. Moscow, Saint Petersburg kana rimwe guta anogona kunzi nokuda nzvimbo chaiyo nehoro achitaura rutsigiro mutsetse dzesangano kuburikidza rimwe multi-mutsetse dzeserura uye wakasununguka. The mutengi anogona kuzodana "Pyaterochka" riri + 7800555 55 05 uye kumbira nemakurukota ake. Kana zvakakodzera, kudana achapiwa redirected kune unyanzvi. Foni mutsetse makambani vanogona kuedza kuwana Somuenzaniso, apo vari pedyo kusvika mamiriro nzvimbo yacho mutengi muzvitoro "Pyaterochka" muMoscow, sei kuti kwavari nemotokari kana kushandisa zvifambiso.

Zvinofanira kucherechedzwa kuti zvakumbirwa mashoko anogona kupiwa kumunhu, kwete chete panyaya zvitoro muguta guru, asiwo mamwe maguta Russian.

pfupiso

Saka, takadzidza zvinokosha rimwe Makambani inozivikanwa kwazvo wokuRussia chitoro - muchiso "Pyaterochka". Shopping maawa (Moscow, Chokwadi, kunoratidzwa dzavo nguva kupfuura mamwe maguta akawanda), nzvimbo chaiyo pfungwa sale, kunyanya mirayiridzo nokuda kwavo pachena kuwanika paIndaneti, ndaza, chitoro Anopararira, uye kana zvakakodzera, mashoko anogona akumbira kubudikidza mutengi pamusoro multi-mugero runhare kambani.

, The X5 ari vakabata kambani, "Pyaterochka", uyewo mamwe rinozivikanwa muchiso retailers "pamharadzano." On pamusika, kambani iri kukura chitoro kushandisa nzira dzakasiyana, kusanganisira - franchising. Mugadziriro kuMudzidzisi Kudyidzana munzvimbo Entrepreneurs mukana kuva bhizimisi vachishandisa zano uye infrastructural pfuma yamarudzi kunhaka.

"Pyaterochka" muchiso chendangariro makwikwi ayo kuburikidza nezvirongwa siyana kukwezva vatengi. Discounts mu "Pyaterochka" chitoro nhasi muMoscow uye mamwe maguta Russian Federation zvakabayirwa vatengi kuti nehoro nguva dzose. Promotions - mumwe inobudirira kuvimbika Ezvemutauro uyewo kazhinji dzaidzidziswa kambani. Information pamusoro mutengi kuroorana chirongwa kupararira muchiso mamaneja nenzira dzakasiyana. The mutengi anogona kutora rakadhindwa katarogu "Pyaterochka" muzvitoro muMoscow kana mumwe guta kana kutenga chigadzirwa, shandisa paIndaneti pfuma, iyo anoratidza ruzivo pamusoro discounts uye kushambadza.

muchiso kuvapo jogirafi riri guru kwazvo. Kana isu nezvazvo Moscow, ari "Pyaterochka" zvitoro anogona kuwanikwa chero chikamu guru.