Tinoshandisa chikamu Kutarisira kuwedzera okutengesa

Prosperity nechimwe chitoro kunoenderana kukurumbira kwayo pakati vatengi. High waivako kunokwanisika tichiregeredza kupfuura basa Billing zvigadzirwa, nezvei uye zvine musoro inonzwisisika dhipatimendi chitoro marongerwo mamiriro.

Zvinokonzera chikamu utariri

Kubvira ipapo, makambani vose vakatanga kushingaira chokuwedzera ayo mutsetse mishonga kune yokupedzisira mutengi zvava kuoma kusarudza kubva vakawanda zvigadzirwa akauya. Izvi zvakaita kuti kukanganisa kushamwaridzana nevanhu neumwe chigadzirwa nokuda kwayo mugadziri. zvitoro zvakawanda kuratidza zvinhu, inobva mugadziri ndiani. Ndiyo kutanga achitungamirira chokwadi kuti mutengi akarasika ari chitoro uye, somugumisiro, nguva dzose kuwana zvigadzirwa avo chete, kuti pana yaakanga aiziva.

Izvi zvakazoita kuti chidzoke itsva yokusvika hurukuro zvigadzirwa muchitoro. Procter & Gamble Company akaita aida kuisa zvigadzirwa zvavo vakawanda maererano chimwe chinangwa. Uye pakanga muchikwata zvakanaka. Akakurumidza akatora aitungamirira chinzvimbo pakati siyana kuzvidzora hurongwa chigadzirwa Portfolio.

Category Management: Consumer pfungwa

Chero chiitiko chinofanira kuva kunobatsirawo kuti kambani. On chikamu kuguma User, chikamu Kutarisira - ndiwo mukana kuona zvibereko vagadziri siyana panzvimbo imwe. Saka, zvinokwanisika here enzanisa mutengo, unhu uye chitarisiko. Izvi rinokurudzira vagadziri kuisa kusimbisa kuororwa zvibereko zvavo, zvinokosha uye memorability.

Category Management: Vatengesi aitarire

Nokuti vanowatengesa, kushandiswa muchikwata Kutarisira yazova chinokosha zvinobatsira. Vakakwanisa kuderedza pasi specialization yenyu uye vaise pfungwa zvakadzama kudzidza vashoma chigadzirwa mhando. Nokuda kuti chigadzirwa placement ava zvakajeka zvikuru kuti vatengi, Sales ikawanda uye, naizvozvovo, vakawedzera vashandi 'bonuses. For mamaneja Mapato yava nyore zvikuru kuti arambe vakasara nenhumbi uye nenguva vasabatwa yebongozozo, kana kushota.

Category Management: rwezviri vagadziri

The makambani vagadziri kana avo vari kuita Wholesale vazvo kuti chitoro muzvitoro, basa Nzira kudzikamiswa uye nyore pamwe dhipatimendi netsvimbo. Izvi akavabvumira inozikanwa kuita nzira chakazozivikanwa sezvo okutengesa utariri nzira. Zvino, makambani aya kushanda vashomanana vanozoshanda uye vashandi vanofurira chisarudzo pamusoro kutenga imwe batch mangé zvinhu.

Saka, kana rapinzwa okutengesa hurongwa muchikwata Kutarisira huve nyore uye anoronga yose muitiro, uyewo kunowedzera bhuku zvigadzirwa kutengeswa. Huru zvinangwa, akadai mutengi kugutsikana uye yakawedzera mari, pamwe chikuru kushanda kunokwanisika kana uchishandisa Range ichi kudzora enyika.