VaIri - chinhu chinokosha kumhanya bhizimisi raibudirira

Kukurukurirana chinhu kambani - ndiko RUBATSIRO RUNOTARISA muitiro. Mashoko wemakororo makambani, vanogona kutungamirira vamwe migumisiro nekambani ukama vehurumende, vashandi, vatengi. Kutsanangura zvose kutaurirana anosangana kambani, uye pane kubatana makambani, kana Investor Relations.

Nhoroondo chiitiko

Pfungwa yokuti 'investor ukama "akanga akagadzira pedyo Ralph Cordiner (kambani General Electric) muna 1953. Wokutanga vaIri mabasa vakagovera mashoko zvemari pamusoro kambani, nhau zvabudiswa musi wegore mishumo uye zvabuda zvemari. Muna 1969 zvakanzi akasika National Institute of Investor Relations (US) - wokutanga nyanzvi nokushamwaridzana. Gare gare, masangano aya aonekwa Western Europe, izvo 2008 akaumba Global Network vaIri (GIRN).

Chii vaIri ari ano mupfungwa?

Investor Relations - a munda nezvebasa wekambani, iro riri mharadzano rezvemari, kukurukurirana, mutemo kumusika. Chinangwa vaIri - ndiko kuvaka inoshanda dzichikurukura kubatana pakati sangano uye mari munharaunda kuti chaizvoizvo inobata, kana Tingangonyanya ane simba pamusoro tinyatsonzwisisa mumusika kukosha kambani. Kazhinji chete zita rinotsanangura dhipatimendi iri boka iri kuita kuramba muchikurukurirana Links vane makambani.

VaIri - ndiko kunonyanya kushandiswa paruzhinji kukurukurirana uye ruzivo Mipata kuwana inodiwa maitiro kubva shareholders kana makambani, kureva kuti kuwedzera zvavo kufarira kuchengetedzeka imwe issuer.

Ndiani uye chii chinodiwa Investor Relations

Ndiani uye sei kushandisa vaIri mubasa?

1. Public makambani, guta kuwedzera iyo inoenderana pachena ukama.
2. New issuers kuti abudirire kuisa kuchengetedzeka.
3. Makambani zvinokwezva mari Rwako kuburikidza paruzhinji kana private placement kuti migove kuwedzera guta inflows.
4. The initiators vebasa idzva, izvo zvinokwezva mari dzisina kupiwa mukana wokuzvidzivirira kuti basa kwakaitika.
5. Anokwereta kuti zvikwereti zvedu, kuderedza mari chikwereti.
6. Buyers uye vanotengesa bhizimisi kuti vawanze zvakanaka Pakuurayiwa kutengeserana.
7. Banks, makambani inishuwarenzi nezvimwe retailers upfumi kuva makwikwi nani.
8. Vavaki kukwezva makambani.

Investor Relations muRussia

Munyika yaimbova Soviet Union, kusanganisira Russian Federation, vaIri - ichi muduku mabhizimisi kukura, riri okukura huchiri. Asi sezvo upenyu hazvirevi mira, penyanzvi makambani ano vanofanira kuva competencies itsva, kunyanya Pakatangwa uye kuramba kutaurirana Links. Vakawanda panorongwa dzidzo kudzidzisa vashandi zvikuru vanonyatsokwanisa munharaunda iyi.

Vazhinji kukosha vatambi pamusoro European pamusika mari kukurukurirana uye vaIri mabasa nhasi uye kuti mudzimba dzezvimwe, asi kwete vose mahofisi avo pano. American dzezvokukurukurirana consultant rakada hapana ari pamusika weRussia. Kana mudzimba makambani uchishanda munda uyu, havana zvakawanda, asi nhamba yavo kuwedzera yekudyidzana munguva yemberi iri pedyo.

Mamwe makambani ari kuedza kumusika kuti mari uye zvemari kukurukurirana. Zvisinei, vaIri - ndiko chiitwa chinoda zvachose kunyudza. Kunobudirira kutsigirwa kwema kunoda yaunonyanya kushandisa nyika dzakawanda uye National kukurukura mabasa, kuziva chaiye nguva zvezvipfuwo mabhizimisi uye kukunda mutauro ematongerwo.