Asos: kuongorora uye mazano

Kusvika parizvino, imwe yezvokutengeserana zvekutsvaga zvekutsvaga muIndaneti, zvishandiso uye zvipfeko "Asos". Mhinduro kubva kune avo vatove vachishandisa maitiro ayo maitiro akanaka: kuve nyore kufamba, zvinhu zvakasiyana-siyana zvemishonga, kushandiswa kwekusingaperi nekukomborera, mazwi anofadza ekutengeserana, kudzoka kwenyika - vese vatengi vanozvikoshesa. Panzvimbo yepamutemo kune nzvimbo dzakawanda: varume nevakadzi vakadzipfekedza, shangu, zvishandiso, michina yekuchengetedza, mabhegi, zvishongo. Maererano nenyanzvi, kazhinji, pane zvingango makumi mashanu zvezviuru kubva kune vanozivikanwa vanogadzira, kusanganisira pasi pezita re "Asos". Ongororo dzinounganidzwa muchikamu chinokosha. Kugoverwa kwekambani iyi iri muguta reBarnsley (Great Britain) - saka zvinhu zvinotumirwa pasi rese. Mukuwedzera, dare rine nzvimbo dzakamunharaunda muU.S., Germany, England, Spain, France neAustralia. Zvose zvikamu zvinosanganisira zvikamu zvitatu: zvinhu zvinokosha, mhando dzemhando uye zvigadzirwa "ane unhu", asingatyi uye asina kujairika.

Vateereri vanoteerera

Ndezvipi vatengi vari kutarisa Asos? Uchapupu huri kuratidza kuti vavanotarisa vateereri vanobva kune vasikana nevakomana vane makore makumi maviri nepamusoro, vanoshandisa vashandi veIndaneti vanoshingaira vanonzwisisa marongerwo uye mafashoni emazuva ano.

Brand phenomenon

Maererano nevadzidzisi vemakambani, inogona kuenzaniswa nehuwandu hwezvakadaro seApple kana Starbucks. Pakutanga, pfungwa yeAsos yakanzwika seinotevera: "Sezvaonekwa paChechi". Hazvisi zvakaoma kufungidzira kuti kambani yakaronga kutengesa zvipfeko, sevanyori. Zvisinei, mune ramangwana kuburitswa kwakawedzerwa: nhasi, "Asos" (kugadziriswa kwevatengi vanosimbisa izvi) zvakashandurwa kuva chimiro chaiyo, ichibatanidza marongerwo ose: kubva kunyanya yekutonga kune boka rekutanga. Kwemakore gumi nemakore ekushanda, dhaka rakagara rasika maAmerica, echiGerman uye echiFrench. Munguva pfupi yapfuura yakava kuzivikanwa kuti munguva yemberi iri mberi chiratidzo chichapinda mumusika weChina. Munguva yemberi, zvigadzirwa zvose zvichachengetwa ipapo.

Mitsara yezvokupfeka

Ndezvipi zvishamiso zvishamiso kuti "Asos" inogona kuzvikudza? Nguo, mazano pamusoro pezvasara kakawanda, zvakakamurwa kuva gumi nemaviri. Inonyanya kuzivikanwa pakati pevasikana vaduku Ndidzo - mapfekero emapato uye dzimwe nguva dzinokosha. Pano iwe unogona kuona sequin, ruhinestones, mashizha, maziso, mavara. Vagadziri veJapan avant-garda vanosarudza mureza White, vakaurayiwa mumweya we minimalism. Muchikamu Chine unogona kuwana zvisikwa zvevakagadziri vakakurumbira, uye Reclaimed Vintage ndiyo pfuma chaiyo kune vanoda kare - pano inonzi vintage items yakashandurwa nenzira yemazuva ano. Iko kunewo zvipfeko mumhando yemadzinza pano - tsvaga iyo muchikamu cheAfrica. Nenzira, yakasimbiswa nemaoko, uye kwete pane imwe nzvimbo, asi muKenya pachayo, kubva kune zvishandise zvakare.

Footwear

Nguruve "Asos" (kuongororwa pamusoro pazvo dzakasiyana) inoratidzwawo mumhando dzakasiyana-siyana: ballet shangu uye shangu, shangu uye shangu, mabhuti uye mabheti emakumbo, mabhuti uye sneakers. Kana iwe uchida, iwe unogona kupfeka uye kupfeka kubva pamusoro kusvika kune imwe, uchiwedzera bhegi rewadhirobe nezvimwe zvinhu.