Chii kushambadza? Species mienzaniso

Chii kushambadza? Sei sangano? Apo yakanakisisa nzvimbo? With nyaya idzi inofanira kutanga munhu upi kuronga kuvhura bhizimisi.

Pfungwa yokuti 'okushambadza "zvinobva pashoko« reclamare », kureva "Vachidanidzira." Pakutanga zvakanga vaifungidzira kuti kushambadzira - kureva mashoko pamusoro chigadzirwa kana basa chero zvichibvira, sezvo rakasiyana-siyana vanhu sezvinobvira.

Nhasi, nzira iyi ndeyokufunga maonero okuparadzwa chero basa chiwe.

Chii kushambadza nhasi? It nangananga mushumo zvakakodzera ruzivo kune vanofarira vanhu mairi. Izvi zvinogona kutsanangurwa nyore: zvinoita njere kutaura zvakanakira itsva vechidiki pasocial network mumusha unochengeterwa vakwegura. Vadzidzi kashoma kuti kufarira mashoko, kunyange mavara uye hwakadzama, kunyatsonzwisisa mapiritsi vakwegura.

On wokuti chii kushambadza nhasi, pane mhinduro pfupi. Uyu chidobi uye nzira. Vasati vatanga wayo kudzidza, zvinokosha kunzwisisa mazwi, kouranda marudzi.

Pamusoro Zvinoumba kubaya boka kushambadza kunogona guru, svikiro kana slabosegmentirovannoy. The chaiwo basa kana chigadzirwa, ikava duku akainangisa. Muenzaniso: New mazino zviridzwa. zvinogadzirwa zvakadai dzinofarirana nhete chaizvo boka revanhu chokuita basa.

On matambudziko pamusoro vateereri yokushatirwa kunogona wezvokutengeserana uye magariro. Chii evanhu zvokushambadzira? Kuti anokwezvera imwe chinhu hachisi unotiranga asi kuti pave mufananidzo akanaka. Muenzaniso: nerimwe musarudzo kuitwa, chinangwa chiri kuumba dzakanakira mufananidzo womumwe mumiriri.

Commercial kushambadza chakagadzirirwa kuwedzera purofiti.

Branding iri kusiyaniswa noupamhi nokuparadzirwa. Advertising ari pose, yenyika dzakapoteredza, dzematunhu, emo. Vanoshambadza pamusoro mavharanda, inozivisa kuvhurika itsva upfumi bhabhashopu yaiva - munharaunda. Stories vari kutepfenyurwa Via Satellite munyika yose - pose.

Maererano nzira yavo placement okushambadza kunogona mhando zvinotevera:

• zvekunze (mabhazi, zvikwangwani, zvigaro, makabhati, masvingo zvezvivako, etc.);
• Kudhinda (mapepa, mapepanhau, mabhizimisi makadhi, matkamuistoja, etc.);
• padandemutande.

Chii paIndaneti zvokushambadzira? Ichi ruzivo kuti anoiswa pamusoro pomunhu, pasocial network, uyai tsamba. Mireza, kwakakwana uye yakajeka Links, kunyange spam - ose pakushambadzira kwakadaro. Nhasi nzira yemakwikwi chaizvo kutaura mashoko makuru evanhu.

By kutambudza kuuraya nzira angava rugwaro, mumhanzi, kuona zvakasiyana. Visual anoparadzirwa anogona kuva kunofambira mberi (muenzaniso mifananidzo) kana simba (video, kutama mufananidzo).

Pakazosvika nzira nezvainoita kubaya mapoka branding anoshandisa matanho maviri. Chokutanga - zvakananga nezvaanoreva. Pano zvose zviri nyore chaizvo: "Tenga yogati yedu - yakanaka yogati kuRussia." Kunanga kushambadza anoshanda wakawondereiko kudai mazuva ose zvikuru. chinangwa chacho - kuti kuwana mutengi kutenga chigadzirwa pakarepo, uye kushanda mupfungwa dzake kuti aisagona kurarama pasina chigadzirwa ichi (mabasa, zvinhu). kushambadza kwakadaro unoshanda chinyararire, potse pamusoro subconscious chechetere. Zvisikwa Its kunoda ruzivo wepfungwa uye nguva.

Pakupedzisira, nzira kukurukura mutengi kushambadza anogona kunge munhu zvichienderana kana usiri. Muenzaniso unoshamisa rokutanga - nyaya unhu nomukurumbira pakati mabhanga, kuminamato izvo vanofara kushandisa.

Chokwadi, hazvisi zvose mashoko pakushambadzira, asi chete nhete rukoko ruzivo kuti entrepreneur vanofanira kudzidza, usati wavhura basa rako pachako. Asi kunyange zvishoma ichi ichakubatsira kunzwisisa chii ezvokushambadzira worudzii zvinodiwa uye anogona kuita achifarira zvazvinoita.