Car branding - mutsva mhando pakushambadzira

Munguva ichangopfuura, mumigwagwa guta ripi riri kuramba zvichiita kuona motokari yakanaka, iyo inoratidza kuti Logos makambani siyana kuti zvinopa chaizvo mabasa kana kutengesa zvinhu. Chii? Uye nei vari kuva akakurumbira?

Chii branding

Car branding - ndiye okushambadza imwe mhando kuti chinokwezva pfungwa vakawanda vanhu vanobva kwakasiyana zvachose sectors vemo. Achibatsirwa chaiyo nemidziyo motokari ine firimu rine Logo kambani, izvo anoda munowedzera vangangozova vatengi kuita. Uyezve, nzira iyi kunoita kuti vanyatsoziva vatengi pamwe zvizivikanwe itsva trademarks, apo nokusimbisa mufananidzo sangano. Pakati pezvimwe zvakanakira kouranda zvinokosha kuziva kucherechedzwa nevanhu imwe kambani. Izvi zvinoitwa kumbonyanya kakawanda Tarisana pakati mutengi pamwe mashoko akadhindwa ari motokari. Saka kouranda motokari - ichi ezvokushambadzira mhando, izvo vaiona chaizvo.

Ndiani anofanira branding

Kuti tipindure mubvunzo uyu nyore. Pashure pezvose, vari kushambadza kunoda anenge kambani ose. Zvinotevera vangazivikanwa:

1. Makambani makuru havafaniri kukwezva vatengi itsva uye kuwedzera mufananidzo.
2. Representatives uye yemakambani anoda kuyeuchidza kamwe zvakare kwayo kuvapo pasina ose panodana kutenga chigadzirwa ravo kana basa.
3. Makambani kuti tsvakai vatengi itsva kutenga avo chete vane zvinhu zvakasiyana.
4. makambani madiki vachangotanga kukunda kumusika nokupa zvimwe mabasa kana zvinenge siyana zvigadzirwa.
5. Makambani kuti kuronga mhemberero siyana uye zviitiko.
6. Vanhu kutsvaka kubudisa mashoko anokosha kwavari. Kakawanda iri chero makorokoto kana kuzivikanwa.

Sei uchida branding

kambani imwe neimwe anoshandisa nzira iyi kushambadzira nhumbi dzayo kana mabasa nokuda kwezvikonzero zvakasiyana-siyana. Zvechokwadi, vakawanda emakambani nenzira iyi kuedza kuwedzera Sales, kuti muchiso yenyu zvikuru kucherechedzwa, uyewo kuvandudza mufananidzo. Zvisinei, izvi unhu huri itsva branding zvakasimba.

Makambani makuru vanoshandisa gimmick kuzivisa dzavo dzose vatengi uye vatengi vanenge discounts itsva uye kushambadza. More vachiwanzoshandisa ichi zvinonetsa nzira, iyo hatifaniri vakanonga zvavo mufananidzo kana ari kusimudzira zvinhu kana mabasa ari pamusika.

Kuti marori branding anogona yekudyidzana kuwedzera kudiwa uye okutengesa. Pashure pezvose vaimirirwa muchiso anoona vazhinji zuva nezuva. Zvinokosha kucherechedza kuti kushambadzira branding motokari ichaongororwa kuva inonyatsobudirira nzira yokuratidza chekambani kubudirana pachena kuti collaborations itsva.

Zvakanakira branding

Chokwadi, ichi mhando okushambadza sechinhu kouranda motokari, ane zvimwe zvinoverengeka zvakanakira kuti zvinoita amire pakati vamwe. inofanira dzinounzwa pakati zvinotevera zvazvakanakira:

1. Wakafara zvezvinotaurwa zvinogona vatengi ose evanhu mapoka. Ichi uye vatakurwi uye vatyairi, uye netsoka.
2. Zvakakwana yakakwirira muchiso dzosa. Kuona kamwe inopenya kushambadzira, vanhu kashoma kuti kukanganwika.
3. Information pamusoro kugoverwa kana kuti zvinoita kuti kambani iri pachiyero meso vangangozova vatengi.
4. Kuvanza yakakura nzvimbo. zvazvingava Izvi zvinoenderana paavhareji zuva siyana motokari. Zvinofanira kurangarirwa kuti rimwe zuva motokari kunoita zvizhinji. Saka kunounza chaihwo mugumisiro mhando yakadaro kushambadza, akadai motokari branding. Ekaterinburg Somuenzaniso - guta guru, uye rimwe zuva mumwe tekisi inoita avhareji mileage makiromita anopfuura 500 pamwe munzira dzaro. Ungafungidzira sei vanhu vakawanda vachaona vaGiriyedhi ichi. Kunze, motokari akadaro anoita hapana zvachose nzira. With ichi anofukidza zvakawanda nendima uye kukwezva vatengi. Kakawanda, zviri okushambadza mhando iyi kunosvika muguta rose.
5. Quality kudzora okushambadza rinoitwa vakapoteredza wachi. Zvinokosha kucherechedza kuti branding mumotokari - ndicho chete chimiro okushambadza anogona kuvhiyiwa zuva nezuva rose gore, maawa 24 pazuva.

Sei motokari branding

Most kazhinji akaita motokari branding firimu. Kazhinji ndiwo raive nebutiro pakavha pamwe kushambadza, mifananidzo uye kuonana mashoko wekambani. Zvinokosha kucherechedza kuti firimu iri yakachengeteka uye nokudaro zvakare chinodzivirira motokari pevhu kubudikidza zvakasiyana chips zviduku anokwenya.

Shandisa kushambadza chaizvo sezvakaitwa kwakajairika raive nebutiro pasting senga nzira. The zvemichina ndiyo chete. Musiyano chete ndechokuti unhani zvinhu chine zvokushambadzira ruzivo. Saka kana uchida Brand motokari yako kunogona kuva.

Sarudza

Kana firimu rinoshandiswa nyanzvi, nokucherechedza zvigadzirwa, ipapo raive nebutiro flooring ichagara refu zvakakwana pasina flaking kana kurasikirwa ruvara ravo rakajeka. Kana zvakakodzera, vanoshambadza pamwe motokari inogona kubviswa. The paintwork motokari haazokuvadzwi. Zvisinei, zvinokosha kuyeuka kuti varombo kunaka raive nebutiro firimu anogona Nokutadzira Zvinoonekwa mumotokari. Saka, hazvina zvakakodzera kushandisa zvinhu zvakadaro kuti branding. Vamwe mafirimu vane murombo marongerwo uye anogona kuchinja zvivako zvavo. pamusoro kwenguva, mukuru unhani inova zvechigarire, uye kuti arubvise pasina kukuvadza kuti pendi rukoko hazvitomboiti.