Marketing dzezvokukurukurirana - ndiyo nheyo bhizimisi raibudirira

Nokuti kunzwisisa chii chikuru yokutengesa ei nani, zviri nani kuti zviparadzanise izwi uye kusarudza mumwe mugove yoga. Shoko "yokutengesa" kwenguva refu ari kunzwa, sokuti zvinoreva inozivikanwa vose, uye kumbira - muchapiwa vakawanda tsanangudzo dzakasiyana. Hapana chinoshamisa mu bhuku ose akatsunga nenzira yake, kunyange zvazvo, hapana anorwisana maonero. Mumashoko maviri: yokutengesa kukurukurirana - ndiwo muitiro yokuziva, anotokonya uye zvakanakisisa zvidikanwi mutengi. Vakagamuchira panguva iyi, mubereko - ndiwo nzvimbo basa dzimwe nyanzvi (maakaundendi, mari, mutero vaongorori).

Communications - izwi zvinonzwisiswa nevanhu vose. Naizvozvo, Marketing ei - kunzwisisa zviyero zvainanga wakakwana ruzivo kuti akainangisa pamusoro kubatsira unhu chigadzirwa (basa). kunzwisisa Izvi zvinosanganisira dzinoverengeka maturusi uye pfungwa.

Rinonyatsooneka yokutengesa kukurukurirana - ndiko:

• Vanoshambadza: rekuremekedza kukumbira nevatengi nhumbi, pamwe chikumbiro kutenga kuti chigadzirwa (basa) uye tsanangudzo chero yokusiyana. Used channel: redhiyo, TV, mapepanhau, panze kushambadza, tsamba, Internet.
• Paumbwe imwe kucherechedzwa muchiso (muchiso): Logo design, branding.
• Public nomukadzi (kusika munhu nomufananidzo akanaka wekambani kana chigadzirwa) wePublic Relations (pakati PR): nokuda kwazvo wedzerai mumusika. Kusvikira kumugumo User akaita chisarudzo chake vachida chigadzirwa yako, unofanira kuratidza chinangwa tinyatsonzwisisa akazvimirira nyanzvi uye dzimwe vatengi, voruzhinji. Rinogona kunzi kutsigira Russian mafungiro (muvakidzani wedu maonero munhu kunokosha kupfuura vose).
• Kukurudzira zvirongwa kuvimbika (dzokuwedzera zvinhu uye mabasa kuti kuvandudza mufananidzo chekambani vanozivikanwa).

• Sales Management (pachake nokutongesa, kusimudzirwa bhonasi zvirongwa okutengesa). Kune vakawanda pfava vakomana akasvika nomuenzaniso zvinoshamisa zviri vacuum, akamira zvishoma isingadhuri motokari - izvi pachako nokutengeserana. Asi ichi hachisi muenzaniso zvakanakisisa, zvakakodzera chinangwa marongero kwacho uye nani zvabuda zvinogona kuwanika, apo kuramba chiso uye muchiso mufananidzo.
• Direct yokutengesa (kugadzirisa pachake kuteterera mutengi kubudikidza zvakananga tsamba Indaneti, e-mail).
• Sales Kukwidziridzwa: migove, mumwe-nguva discounts, rotari nezvimwe zviitiko ndiponesezve kufarira muchiso. It pfungwa pfupi.

Muupenyu hwezuva nezuva, tinogona kuona kushandiswa Marketing kukurukurirana enyika:

• vaunze kufarira zvizivikanwe (kubhabhatidzwa);
• Zivisai pachena aikwikwidza chirongwa (anobatsira ehupfumi zvibereko);
• budirira nevatengi kufarira chigadzirwa (vhoti).

Zvakaratidza, zvakafanana ano, chero vatengi tikasadziwana stale zvinhu. Asi atova ari mumunda zvezvakatipoteredza zvinangwa nebasa zvavakanga vachida kuita. For Makambani uchishanda uri maonero refu, yokutengesa ei - Maitikiro acho iri munzvimbo voruzhinji mubereko icho hunoshanda.