Nhoroondo "McDonald kuti". "McDonald kuti": nhoroondo yokusika, budiriro uye kubudirira

Rey Krok - munhu, nokuda izvo munyika unoshanda 29.000 zvokudya restaurants ikozvino, kushumira vanhu vanopfuura mamiriyoni 45 pazuva. Asi iye akasangana McDonald nehama aine makore 52, vakava anoyevedza ndandanda zvirwere uye matambudziko. Nhoroondo "McDonalds" - zvose nyaya Ray Kroc, uyo vakakwanisa kuwana akaibva chaizvo akwegura 600 miriyoni emadhora ose! Uyu murume akakwanisa kwete kukurumidza chete uye fabulously mupfumi, asi yekudyidzana kushandura manyorero upenyu vanhu vakawanda munyika.

Kutanga enzira - McDonald hama

McDonald hama - havaoni iyi yakakurumbira ngetani mumaresitorendi. Zviri kuburikidza navo nyaya "McDonald kuti" kwatanga. Tsika yokutanga zvokudya kutsanya, vakazarura muna 1940. The café yekare nguva akanga ashumira zvetsika 25 ndiro. Hama zvikuru zvakawanda zviripo, vachimusiya hamburgers uye cheeseburgers, French fries, makeke, machipisi, kofi uye milkshakes. ichi zvose kugadzirira uye kushumira nokukurumidza mumaresitorendi "McDonalds". Nhoroondo yakakurumbira muchiso Panewo yezwi vanoshandisa vaizviti basa, kicheni alterations uchingodzikira simba mitengo.

Panzira, mumazuva iwayo vakadzi vaisagona kushanda establishments zvakadai, sezvo hama vaitenda kuti vachaita kutsausa hono mudonzvo kushanda. MacDonalds vakakwanisa kubata zvido vanhu vari yakaoma post-hondo kumwedzi. Bhizimisi ravo rakaisvonaka pamwe. Very vobatanidzwa ari kusimudzira hama muresitorendi "McDonald kuti". Logo History yakatanga rwendo wayo kubva pakati 50s, ndipo apo pane zvikazikamwa kune vose maberere Icon tsvuku uye tsvuku. Asi tsika ichiri isina kukwira. Yakanga uye paiva Rey Krok - munhu akachinja zvachose kutsanya zvokudya muresitorendi.

Pamusana uyo aiva kukura "McDonald kuti"?

Rey Krok - kwete vakatanga kutsanya zvokudya kana chinhu chipi zvacho. Chinhu choga chaaigona kuita zvakanaka muupenyu hwavo - basa iri. akatengesa Long 17 makore mapepa mikombe inozivikanwa kambani, uye ipapo akamisa basa rake kuti anotengesa zvirimwa kuti zvaAtemisi aizikirimu. Zvisinei, munguva pfupi iri vakwikwidzi vane kusunungurwa idzva zano womuenzaniso, uye Ray aifanira kuvhara kambani. Vapererwa uye kutsvaka basa, akatanga kufamba vakapoteredza nyika uye kamwe akanzwa inonakidza chimedu nhau. The resitorendi duku akarayira vakawanda gumi zvinomera zvayo kuti aizikirimu. Musi mubvunzo zviri kuitika ipapo, shamwari yake ndokuti, "Vanhu vari kuita mari." Krok, pasina nguva kuti kuzeza akagara seri vhiri uye akadzinga kure kune jeka California. Nhoroondo "McDonald kuti" izvo rakatanga muna 1940, vakamirira kuchinja.

Franchise muSan Bernardino

Kamwe muguta duku San Bernardino, Ray akakurumidza kuona kuchiva Datenroku. "McDonald kuti" kaiva padivi pomugwagwa pakagadzwa mukuru-nokukurumidza hurongwa kuvariritira uye chenhando ndiro. Ray akaona simbi kicheni yemabhuku uye zvikuru chiduku Muterere randinogara pfumbamwe zvinhu. Asi kupfuura zvose akashamiswa mutengo kuti vaiva hafu mutengo vakwikwidzi. Tucked mabasa ose pano MacDonalds hama vaiva, zvinosuruvarisa nemamatiresi izvi. Mari ivo, vane zvikuru kugutsikana, uye havana kuda kuti kufambira mberi kukuru. Kana upenyu hwavo havana kuonekwa Kroc, nyaya "McDonald kuti" kuti kungorega kumiswa. Hama dzakanga dzisina kutsvaga makambani, uye avo Sponsors kuti kuonekwa munzira pachavo, mwoyo mari yakawanda pakuvaka mumaresitorendi. Kutengesa kodzero nokuti zvakanaka hwomukova mari shoma (kusvika 2500 madhora), havatombozivi uchinje chikamu mari kuti nzvimbo iyi. Akakanganiswa Rey Krok vakatora nyaya mumaoko avo uye vakapa hama itsva Zano kwokukurukurirana.

Nhoroondo kwaita "McDonald kuti": kutengesa kodzero Kroc

Kroc akapa varidzi establishments vachitengesa Franchises munyika nacho. The mutengo kwemakore 20 ari $ 950. Uye Datenroku ose vanofanira kubhadhara chikamu mubereko, iyo yakakamurwa pakati McDonald Hama Kroc zvarisingazivi. The chikamu muzana rakapiwa varidzi itsva kuti kushandiswa Logo, kuti zvizivikanwe uye kutsanya-zvokudya hurongwa yakagadzirwa nehama.

Mumazuva iwayo, kana paiva zvinokosha kujairirana Kroc uye McDonald Franchises kare akatengesa zvose vakakurumbira kutsanya cheni zvokudya. Zvaidavirwa kuti iyi ndiyo nzira iri nyore kuwana mari zvakanaka. Vanhu Vakawanda akatengesa kodzero, havana kufarira pakuzadzisa ari zvizivikanwe uye kuti akuteerere zvaidiwa mashoko ose chesungano. Ivo nehanya mari. Kroc aida kuti nhoroondo, muchiso "McDonald kuti" aiva mumwe nzira. Aida muresitorendi vakauya rakadzikama mari, regai kushoora zvizivikanwe mhiri America. Akaramba kutengesa Franchises kuti hombe munzvimbo nokutengesa kodzero kuvhura resitorendi imwe chete. Kana muridzi Institution akaratidza kuti anogona kuvimbwa muchiso, Ray akamutendera kuvhura imwe Datenroku. Haana kuwana purofiti restaurateurs, vanovamanikidza kutenga vakasarudzwa dzavo midziyo uye zvigadzirwa, asi zvakasimba kuongorora kunaka vose vanotengwa zvigadzirwa. Hwaitozoitika kutevedza mutemo zviyero "McDonald kuti".

Zvisinei, vatengi vacho ezvinhu akadaro hazvisi kufara. vanoita Wealthy vachida kutenga rezinesi yose vashandi, uye vanhu vane mikana vasingasviki havasi kugutsikana kuti kodzero unoshanda makore 20 chete pasi kuzviomesera kudzora Kroc. Negore bhizimisi idzva rokutanga, Ray akatengesa anokwana 18 Franchises. Uyezve, hafu restaurateurs chero vachida, kunyange Datenroku vaitengesa Pizza uye imbwa inopisa. Rey Krok aida nyaya yakasiyana. It zvakamubatsira chiitiko chisingatarisirwi - uchisangana Sanford Agatha.

"McDonald kuti": budiriro nyaya Sanford Agatha

-Gore 46 okuberekwa wenhau Agatha akanga aponesa mari yakaenzana 25 zviuru zvemadhora, uye aida kuti pave mabhizimisi avo. Kroc akatengesa kodzero yake kuvhura imwe resitorendi muguta Waukegan. Agatha kubhadhara kuvaka, akatenga midziyo, uye mari ichibuda. Muna May 1955, imwe diki resitorendi uye vazarura chisingatarisirwi inosvitswa kubudirira. Zuva nezuva, ake mari inenge chiuru emadhora. Munhu kwapfuura nyika risi, akanga dzinoronga. Akanga asina pfungwa yokuti kuresitorendi duku mutaundi duku achaunza muridzi mari yakaenzana 30 zviuru pamwedzi. akagamuchira nokuti risi chete chiuru. nokukurumidza Agatha akatenga akazvivakira imba youmbozha uye akatanga kurarama kwake zvinomufadza. Kubudirira uku kwakurudzira vanhu vakawanda vakanga chiduku nemari, asi chido chaizvo basa uye upfumi. Vanhu vakatanga lining kukwira pamusoro CRIC, achitarisira kuti kudzokorora kubudirira Sanford. Nhoroondo "McDonald kuti" mberi. Kroc aitengesa vanhu haisi bhizimisi idzva, akavapa kubudirira! Restaurant Zvakamubatsira munenge mitanhatu, kutanga kuunza zvakaisvonaka purofiti. Nokuda vanhu vakanga vakagadzirira tiite zvose mabasa uye zvinodiwa Ray, sezvaakanga achida. Kurota ake akatanga chinozoiswa.

Redemption Kodzero dzakavamba hama

Nhoroondo "McDonald kuti" akaenda mugwara idzva, kana muna 1961, vakatanga akabvuma kutengesa Kroc anozivikanwa muchiso uye kodzero yokuti vatarisire pachavo pasina kwavo kupindura. Letter "M", kwainzi chiratidzo ose masangano, vari vanofungidzirwa $ mamiriyoni 2,7. Kuti mhando mari kubva aimbova anofambira mushambadzi Chokwadi, akanga asiri. Kunyange zvazvo muresitorendi cheni akaunza mari hombe, kuti chikamu Ray aiva kunyora nezvavo. Mukuwedzera, uwandu zviripo chikwereti, uye saka vanopfuura mamiriyoni 5 emadhora. Kroc kudiwa makuru chikwereti. Sonneborn (zvakarukwa financier) vakanyengetedza akawanda anozivikanwa mumayunivhesiti mari mamiriyoni 2,7 zvebhizimisi kukura. Asi zuva asati kugamuchira mari akauya kuramba, kukurudzirwa ne unreliability yacho vachida. Ipapo Sonneborn tega kuti nokubatanidza resitorendi zvebhizimisi uye zvivako pamusika. chinangwa chekambani raiva kuwana vaiva muresitorendi kuvaka nyika vakamira iro. Uye zvakanga zvakaoma chaizvo!

Purchase nyika uye dzimba

Company History "McDonalds" zvaisazova saka vanopenya kana kwete Harry Sonneborn. Akaita abatsira zvikuru kukura pemambure. Kuwana ane ruzivo zveakaunzi, Harry anosika papepa nechitarisiko rakabudirira chaizvo kambani. Zvakanga zvakafanira kuti ave nechokwadi kuti mabhanga vakabvuma kupa zvakanaka chikwereti. Kuva chikwereti kuti huru basa wekambani - zvokudya vasingatsanyi, uye kutengeswa Real Estate, muna 1961, Kroc akakwanisa kutora kadhi pakati $ mamiriyoni 2,7. Pakupedzisira, hama muripo dzavo uye zvakazara pamudyandigere. Nhoroondo "McDonald kuti" rafambira mberi pasina havaoni ayo.

hampurilainen University

Mumakore 70 cheni zvokudya Wazova dzakakurumbira chaizvo. Kroc zveminda richikura zuva nezuva. The akakurumbira shanduro "Forbes" rakabudiswa imwe nyaya iyo vakati kuti mugariro wake yakaenzana mamiriyoni 340 emadhora. Asi aimbova mushambadzi uye kumbofunga kuti kurega! Pasinei nani kukwegura, haana hachimboregi kushanda uye kuvandudza.

Muna 1961, akazarura murabhoritari inonzi "Hamburger University". Kwakava kudzidza mbatatisi kubika parameters, muffinit uye cutlets. Zvisinei, "University" uye ari kushanda iye zvino, zvinoita vakadzidziswa chekambani pamusoro mamaneja. Mumakore 60 kuti atsive chinokurumidza akauya akakurumbira chigure anonzi Ronald. Nhoroondo "McDonald kuti" iri nguva hazvirevi chinhu pasina hunhu ichi, vadikamwa nevana zvose munyika dzakawanda. Vana vanoenda muresitorendi pakupera kwevhiki, achida kuona afare ichi!

Muna 1984, Rey Krok akafa. Nhasi, vesangano guru Rinotarisira Dzheyms Skinner (wechina munhu kurarama aine rakaoma).

Fast chikafu resitorendi muRussia

A refu zvikuru nguva yedu nyika vanhu vanogona vasingazoraviri zvakafanana cheeseburgers sezvo vokuAmerica. Network varidzi yakatsanangura kuramba kutengesa kodzero kusagadzikana yeRussian zvoupfumi uye zvematongerwo enyika. Nhoroondo "McDonald kuti" muRussia akatanga kuitisa Nhaurirano wakareba muna 1976. Izvi zvakaitika panguva Olympic Games muna Montreal. The Soviet Union pakupedzisira vachiri kusaina chibvumirano rinezvigaro richikurukura zvokudya mumaresitorendi. Muna 1990 akanzi "McDonald kuti" ndiyo yokutanga mu Russia, riri Pushkin Square. Kubudirira yakanga hunoshamisa nzvimbo - nezuva rokutanga basa pamberi pemikova kumusoro taisa 30 000 vanhu! Izvi hazvina zvakaitika munhoroondo nezvokuvapo pemambure. Zvino nharaunda nyika yedu apararira yakawanda mumaresitorendi, uye anoronga kutungamirira kuwanikwa mamwe masangano akawanda.

Interesting zvinhu pamusoro kambani

Nhoroondo "McDonald kuti" akanga muchidimbu mibvunzo nesu munyaya ino, uye iwe ikozvino unogona mutsaure nguva dzinonakidza uye kujairika chokwadi vesangano iri rwakatsaurirwa kuna:

• Sezvataurwa pamusoro apa, zviri Fast Food Restaurants rakarambidzwa kushanda vakadzi. Feminists varwa kodzero dzavo uye muna 1970 akahwina kodzero kushanda "McDonald kuti". Zvisinei, chimiro chavo hazvina kusiyana dzevanhu. Mukuwedzera, vaisabvumirwa kushandisa make-uye akapfeka zvishongo uye nezvishongo panguva basa kusuduruka.
• kukwezva vana maitiro mabasa echiKristu, nekuti zvose vana vanoda kuwana pedyo maonero chigure Ronald uye kuwana chitoyi panze kwemasikati "Vanofara-Kwemanheru."
• Kuuya muresitorendi samambure ichi, nguva dzose kutaura chikamu chigadzirwa chaunoda kugamuchira. By default, iwe achaputsa mukuru chimedu mbatatisi kana pasoda mvura. Izvi anoponesa nguva uye anowedzera mari muhomwe yacho wayo.
• Fast Restaurants zvokudya kazhinji zvaiswa pasi kurwiswa nemagandanga. Munhoroondo yose kuvapo pomumbure 13 kwemhosva dzakadaro dzaiitwa muIndia, Greece, France nedzimwe nyika.
• Food makambani kakawanda achitsoropodzwa nokuda macalorie uye harmfulness. Morgan Spurlock inonzi yakanga filmed pasi zita "Super Size Me." Rinozivisa kuti nokukurumidza uye zvinonaka chikafu zvinotungamirira kufutisa uye kukura zvirwere zvakawanda nhengo dzomukati.
• Kudeuka resitorendi dzesangano iri Europe iri Russia musi Pushkin Square (ndiwo resitorendi wokutanga munyika, akazarura muna 1990).
• Chekambani utariri kuita zvose purofiti akakura, vanhu vakaguta uye asingadi kuenda mukwikwidzi. Munguva pfupi yapfuura, zvose nemasangano zviri pachena Wi-Fi. With risingaperi Indaneti, vanhu vari kugara kwenguva refu muna Datenroku uye, sezvo ushe, kurayira zvokudya wemuno pane pakutanga.
• Dzesangano pamwe mikuru nemakambani akadai Hummer uye Disney. kushandira pamwe kwavo kwemajoini kushambadzira mumwe nomumwe.
• Rey Krok asati nehama-havaoni zvinobatanidzwa kutengeswa epurasitiki mikombe, aiva muduku makasimba kutengesa mixers yake, uyewo kuridza piyano. Akanga akaroora katatu. Muna 1974, Kroc akatenga zvarinoroora ane yebaseball chikwata.
• Mumwe vashandi, Ray akadana mwanakomana wake. Rimwe jaya akauya kushanda ari hweta, uye saka akapiwa basa kuti Ray chete kugona kuona izvozvo. Pashure Kroc afa ndiye Fred Turner achava musoro repamutemo guru.

Raymond Kroc azadzise hope dzake uye kuva shoroma, pakutanga makapfeka ruoko madhora 950 chete mari. Kuti vabudirire pakupedzisira. chinangwa aida: a chido kuhwina, unopinza vaiti uye nzwisiso, uyewo zvishoma nokupa. Iye akatanga kufamba akananga chinangwa chake muenzaniso zvikuru vanhu vazhinji. Production dzesangano mamiriyoni evanhu vanoda uye kusarudza zvino nyika, nokuti ichiita zvose zvinofanira yepamusoro! A manakiro Big Mac haana kuchinja kubva kwayo gadziriro wokutanga.