Dzhon Skalli: noruzhinji Jobs kubudirira

Dzhon Skalli - aichimbova purezidhendi Pepsico - akatora hofisi sezvo CEO pamusoro Apple muna 1983.

Akaberekerwa muna 1939 mune rimwe gweta mhuri, dzidzo mumunda mapurani design, uye ipapo Business Administration. Zvechokwadi basa rake pakati peboka Pepsico aiva mheni yokutsanya: ne makore 30, akashanda se mutevedzeri wapurezidhendi.

№1 vemutungamiri masango

Apo Apple aida yakavimbika mutungamiri, sanzwisisika mberi mune Marketing akamuitira zvinoyevedza mumiriri. Scully, kufanana Jobs, aiva agare achingoshanda uye zvakakwana. In hwake, iye kukunda chokundandama. Asi zvakanga zvisina kukwana - kuti kwakajeka mumiririri, achiri muduku, iye vakapinda yemitambo uye vakadzidziswa kumba, nokukopa manyorero zvesimba kubudikidza vatambi.

With chimwe chezvinhu zvinoshamisa mabasa munhoroondo Marketing uye kushambadza, akadana Pepsi Challenge aivawo Dzhon Skalli. "Pepsi" (American muzvinabhizimisi aiva nechivimbo muna ukuru mishonga kwayo) yakaenzaniswa pamwe "Coca-cola" vatengi tinongoita. Sezvineiwo, iye amene anotora rutivi kuedza chakaipa.

Kutanga Apple

Apple CEO pambiru muna 1981 maigara Maykom Markkuloy - wokutanga investor iri boka, panguva akanga paakapiwa kwayo kukura 250 zviuru zvemadhora. Mike haana kuronga kugara munzvimbo iyi kwenguva refu, achivimbisa wake basa mukadzi ikoko kwete anopfuura matatu. Zvisinei, anotarisira kuti panguva Stiv Dzhobs Muchawana zvakawanda vakura mifananidzo maitiro Chokwadi, vakanga pasina. Naizvozvo Markkula vakakanganiswa vavhiringidzika kutsvaka purezidhendi kuti Apple.

Panguva apo Scully aitanga kukokwa Apple, zviri zvikuru zvinoshamisa ezvinhu akakunda - pashure Jobs, uchinakidzwa, wakapata kure mumwe mapoka kambani, akatendeuka nayo munzvimbo hondo isingaperi. Pasinei neizvi, purezidhendi Pepsico kuvanza kuyemurwa kwake nezvaaitaura Jobs wake brainchild. Kubva pakutanga, Stiv Dzhobs akaona pakati pachake uye Scully vane zvakawanda zvakafanana, uye muna 1983 akamupa pambiru President. mubvunzo kunozivikanwa here Dzhon Skalli kuenda kusvikira pakuguma kwoupenyu kuzotengesa pasoda, zvainzwika ipapo.

Gare gare zvikazooneka kuti akafanana zvakanga zvachose illusory, asi akaziva, Sculley uye Jobs in euphoria kubva pakukurukura nemumwe uye chinjanai pfungwa okusika.

Jobs uye Sculley: kusiyana

Nokufamba kwenguva, Dzhon Skalli uye Stiv Dzhobs akatanga kuona zvakawanda kuzvipokanidza. For Jobs vakava misiyano pachena pakati pavo. Scully akaomerera kuti mari yokutanga Macintosh akanga yakawedzera $ 500, iro Jobs akanga vangasimudzira havabvumirani. Panguva iyoyowo, kambani kwakambova zvakadzama dambudziko rakatanga kuwira rokutengesa uye zvigadzirwa zvitsva raiva yaingowanikwa wandei zvaaikanganisa.

Chinangwa Scully, kusafanana Jobs, akanga hwekutorawo napo chinobudirira Implementation kuti yokutengesa matungamirire.

Scully haana kuti chido, dzaiva Jobs. Mushure kuenda Jobs kubva kambani kana kubvunzurudzwa ake aifanira zvazvinoita hwokugadzira zvinhu chigadzirwa, iye akapa kutaura wakagadzirirwa pachine zvimwe unyanzvi.

Chokwadi, apo iye akaramba ari wechokwadi yokutengesa Maestro. Zvisinei, Abrahamu chinhu vakaitawo yakasiyana zvachose tsika zvaitaurwa mutemo uye Steve Scully.

Jobs vari kuramba akakuitira pasi, uye pakati pake uye Scully zvinopindura inonzwisisika kunetsana kuti simba. The Board Directors, izvo Dzhon Skalli musangano shure Jobs, akasarudza kubvisa naye.

Jobs anobva Apple

Panguva iyoyo, Jobs akanga kusiya mukana kuti kuita chikwata inonzi Apple Labs utariri. Jobs, uyo ane mazuva mashoma vakatanga kukumbira Scully kudzoka pazvigaro zvavo pashure pechinguva akatanga vakamumukira. Asi urongwa ivavo vakaenda neparutivi - yakapa varikutonga Kumutungamiriri boka Zhan Gosse, vakatora nzvimbo vakazochinja Jobs.

Zvakajeka basa pamwe Jobs ikozvino sokuti hazvibviri kuti Scully. Trust rave vasanyanya, uye Jobs akabviswa basa kambani zvachose. Unyanzvi mutungamiri andakapedza pana Apple, riri vava kuda pokuwa zvachose, kuchinja zvakawanda. Iye chaizvo ndiye akaponesa naye kubva kwokupedzisira kukundwa. Scully vakanonga uzere ayo kugadzirisa, iye akatanga idzva kudzora hurongwa. Kana Apple aiva matavi kare chete simba European mundima asi ikozvino zviyero izvi vava dzakazara Dzokuvaka kuti auye zvisingabatsiri.

WIthdrawal kubva Apple uye upenyu nhasi

Zvisinei, Dzhon Skalli wapukunyuka zvikanganiso zvakawanda dzinonetsa kuti mugumisiro vakasiya boka pashure pemakore gumi basa. The Board Directors kumanikidzwa kusiya akamubudisa Apple muna 1993.

Pashure pemakore akawanda, anobvuma vachiridzira Steve Jobs aiva mumwe zvikanganiso zvake zvikuru.

Ndiani Dzhon Skalli, uyo atova nemakore 71 okuberekwa, anogara nomudzimai wake wechitatu mutaundi Palm Beach, Florida, uye haisi kuwanikwa mumunda asingashumbi guru inivhesitimendi.