Marketing, Samambure Marketing
"Edosha": wongororo. Trading Network "Edosha" zvigadzirwa "Edosha"
Nenzira, kusiyana nemakambani mazhinji emakambani muMoscow, akazarurwa "Edosh". St. Petersburg, nzvimbo yepamusoro "Moskovskaya", Naberezhnaya Obvodny Canal mumigwagwa , dzimba 134-138 (kunyange), kuvaka 425, tsamba A, nzvimbo 121 N, ye. Nha. 197 - iyi ndiyo kero yepamutemo yepakati yehofisi.
Mutungamiri wekambani
Vladimir Soloshenko haasi wekutanga mubhizinesi, akateverwa nehupamhi hwepamusoro hwehutano uye ruzivo mukuronga makambani akabatanidzwa. Iye ane unyanzvi, anotaura, anonyatsoziva mumashure maMLM. Akakwanisa kutaura mutauro wake oga mubhizinesi rebazi: akasika muRussia mushonga unesimba wakave wepasi rose - mutsara wezvitoro "Edosha", zvichibva pane zvekudya zvine unyanzvi hwemafuro.
Dynamics yekuvandudzwa kwe "Edoshi"
Uchapupu hweWodstat nhamba pamusoro pegadziriro iyi inoshamisa uye inonzwisisika: chirongwa chinokurumidza kukura pamusika weRussia. Kana munaDisemba 2013 nzvimbo yekambani yakatengesa yekutengesa "Edoshi" yaiva nevanhu 75 000 pazuva, muna April 2014 - ikozvino vanhu 120 000. Uye ichi chave chiri chiyero che "Amway", "Avon", "Faberlika", "Oriflame".
Chigadzirwa chekambani yekambani yakatengesa yekutengesa
Danda guru mubhizinesi rino rinowanikwa nevatangi vezvinhu chaiyo - zvigadzirwa zvekudya. Ie. Nokuda kwezvinhu zvinotengeswa zvinotengeswa (vanhu vose vanodya zuva nezuva). Uye pakarepo zvinodiwa zvakasimba kune vatengesi zvinotarisirwa mberi: ndezvokugadzirwa kwepamusoro chete. Nokudaro, kuburikidza nemagwaro matsvene, zvakatofanofanirwa kuzadzikisa zvinobudirira. Icho chirevo ndeimwe chete: chete yepamusoro-soro, iyo yakawanda yakatengwa nemutsananguro "ingadai yakazviwana pachayo." Mukuwedzera, mune chero guta ripi kune vanhu vazhinji vebasa rebhizimisi rakadaro, vanoziva misika uye conjuncture. Chii chinonzi "Edosha" anopa vanhu vakadaro?
Mhinduro dzevatengesi vemazuva ano vakaona kupikisa kwevashandi kubva kune avo vambani vekambani iri mubvunzo ihwo humwe uchapupu hwekugona kwekuzviziva!
Kubudirira kwegadziriro
Iyi Internet hypermarket "Edosha" (iyo inoisanidza kubva kune dzimwe makambani ekutengesa zvakananga) haisi yakasungirirwa zvachose kune zvigadzirwa zvemagetsi zvemamwe makambani anozvikurudzira ivo mumusika. Kunyanya kwake kunonyanya kukoshesa michina. Izvi - zvinoshanduka zvakanyanya, uye naizvozvo - kutenderera kunotenderera, kwakanzwika mufirimu yeGaidai huru ("Kutarisa mibvunzo shirche, asi kune vanhu iri nyore"). Vadziviriri vanonzwisisa tarisiro yemafungiro akadaro uye nekutya vanodanidzira vachiti: "Edosh - kurambana!" (Nzira yakaedzwa uye yechokwadi yeR PR PR).
Sei vachiri kutya? Uye nekuda kwemahofisi emagariro emuzinda we hypermarket mune mubvunzo akawana chiridzwa chepasi rose (vanoda kushanda nevatengesi varipo) - ndapota, pane mukana wekusimbisa kushandiswa kwemiti yakagadzirwa mumasimi - fadza). Nenzira, bhizimisi iri rave kutotendeukira ku "chikwata" chakakura che "hypermarket". "Makambani eEdoshi" makambani ekugadzira anowanikwawo mumagariro ehurumende, uye zviri nyore kwavari kuti vatarame nemitemo yevatariri, sezvo vanyori vepakati pehofisi yekambani vachaisa mavoko avo pane dzimwe nyaya. Bhizinesi rakadaro rine chinangwa - chimwe chikonzero chevakwikwi kudanidzira: "Edosh - kurambana!"
Zvakakosha kusimbisa kuti kuitira kuti upindure nokukurumidza kune mazano anovaka evanhu vebhizimisi pasi, iyo central office yeEdoshi haisi kungovapa pachake mararamiro uye mapurogiramu, asiwo inobatsira kuita mari yakawanda. Saka, funga iwe pachako, "Edosh" kurambana kana kwete.
Trading Trading
Kwete kutengesa muInternet kubatana "Edosha" (izvi zvichakurukurwa pasi apa). Tatove tataura nezvekugadzirwa kwayo. Ngatitange taudza kuti kubva kuMLM sei pasi pephipi rekambani ino, sembeu, inotsva zvitoro.
A slender algorithm inoshanda. Kutanga, chikamu chakanaka chekubatsirana naye chinowanikwa munharaunda (pasi pekumanikidzwa kweMLM injini). Vashandi vanogadzira kushandiswa kwakagadzikana kuburikidza nekugara vachitenga kitsamba yemagetsi (zvinyorwa zvavo - ona tafura 2). Apo kuwedzerwa kwegore negore kunosvika 0.5 mamiriyoni rubles, chikwata chekutengesa "Edosha" chinozadzikiswa nechitoro chechigadzirwa chitsva. Rimwe gungano revatori vemasangano rinoumbwa kuti rive nekambani, zvinyorwa zvinoitwa, kubhabhatidzwa kunogadzirwa. Haufungi kuti rinotarisa rinonzwisisika here?
Vashandi "pasi" vanogamuchira rugwaro rwakakodzera rwekuita danho rakadaro. Chokutanga, uye izvi zvakasikwa, dare rakasimbiswa muhofisi yehofisi nzvimbo - muSt. Petersburg (ichi ndicho chikonzero chakakosha chekugadzirisa.) Yokutanga yesangano yekuchengetera kubva kambani yakavhurwa muNizhny Novgorod. Nenzira, vaverengi vanodikanwa, munogona kuwana nyore paInternet kutaura kwaVladimir Soloshenko panyaya iyi. Uyezve, kushandisa michina yakaisvonaka, mazita ezerenda akazarurwa munzvimbo dzakasiyana. (Ona tafura 1)
Guta renzvimbo | Mabhii "Edosha" - mazita |
Bryansk | Bezhitskaya street, 7 |
Vladivostok | Chasovitina st, imba 17 A |
Volzhsky | Mira mumugwagwa, imba 53 ж |
Vologda | Maltseva mumugwagwa, 52 |
Ivanovo | Kukonkovy mumugwagwa, imba 89 A |
Izhevsk | Muguta Udmurtskaya, imba 214 |
Kazan | Gafuri Street, 50 |
Kirov | Mugwagwa Herzen, imba 44 A |
Krasnodar | Dostoevsky mumugwagwa, imba 86 (inoshanda mu test mode) |
Nizhny Novgorod | Kultury street, 112 |
Novosibirsk | Mugwagwa Pisareva, imba 60 (test mode) |
Omsk | Yeniseiskaya Street, Building 1 |
Eagle | Komsomolskaya st, imba 269 |
Priozersk | Street Privokzalnaya, Kuvaka 5 |
Samara | Revolution Street, 155 |
St. Petersburg | Tipanova Street, Building 19 |
Syktyvkar | Pervomayskaya st, imba 25 |
Cherkessk | Oktyabrskaya mumugwagwa, imba 321 |
Yaroslavl | Prospekt Leningradskiy, imba 52 G |
Isu tinowedzera kuti mutengesi wekutengesa "Edosha" uri kukura nesimba. Mugore razvino, kudzorerwa kunorongedzwa pamutengo wezvivako muzvematongerwo enyika neCIS nyika: Belarus, Ukraine, Kazakhstan, Armenia.
Yese yeInternet sector
Zvimwe zvinhu zvakasiyana-siyana zvinowanikwa neEdosh. Indaneti-shop inoshandisa vatengi (iyi mubvunzo we "vashoma" vatengi vemidziyo yekambani, kureva, kwete kuvaka bhizinesi rayo), uyo akatenga chikadhi chemaplasitiki. Mutengo wayo uri 50 rubles. Iwe unogona kuraira zvinhu zvacho zvakananga pawebsite kana kuti kudana nharaunda yekumiririra yehofisi. Mutemo wako unotarisirwa kubva 10:00 am kusvika 11:00 masikati. Urongwa hunopiwa nokukurumidza zvakakwana - kubva pamaminitsi makumi mana kusvika paawa nehafu. Izvi zvinoshandiswa nemahofisi mazhinji, kuronga zvokudya zvavo nekubatsirwa kwaEdoshi. Kuendeswa kwechirongwa pamutengo we-ruble 700 hauna mari. MuSt. Petersburg uyewo inoshandisa nzira yekutora zvikwereti zvekuisa mukati memhete yegwai.
Ndiani anosarudza "unotenga kutenga" nokuzarura webhusaiti "Edosha" paPc PC yake? Shamba yeIndaneti inobatsira vanhu vebhizimisi; Amai, "vakabatanidzwa" kuvana vaduku; Vashandi vemhuri, avo vari mumuviri zvakaoma kutenga zvigaro pachavo; Vanhu vanonzwa kunzwa kushaya nguva.
Mushandi-itsva kune kambani
Imwe shamwari itsva yekambani inotenga kubva kune iyo inotsigira kadhi rake ye 100 rubles uye inozadza pebhuku raakaisa iyo (iyo inotungamirirwa nekambani Edosha pakubatanidzwa). Kunyoresa kunosanganisira kugadzirisa nzvimbo yekuziva yekambani yemudzimai weruzivo rwesaiti (zita, pasipoti, kero, nhamba yepeji yekunyora ) pamwe chete nenhamba yekunyora yevatsigiri.
Nokudaro, maererano newavo vatsva vanoongorora, nzvimbo yacho inonyora mazinga ne "bazi" rayo (iyo itsva yekambani iyo yekutanga, iyo inotsigira iyo yechipiri). Panguva imwe cheteyo rookie inofanira kutanga kutenga kutenga makumi matatu nemazana matatu.
Pashure pokunyora uye kuva shamwari, iyi rookie inogona kukurudzira vamwe (vatsva) vashandi kune kambani. Ie kune chimiro chekugadzirisa: kubva kune anotanga kune uyo anotsigira. Iyo inonyanya kushingaira inokwezva, iyo yakakwirira yepamusoro ichava. Saka nhare "Edosha" inoumbwa.
Mumabasa akadaro, mudiwa wekambani haafaniri kutarisa pane "mechanical" kutenga-kutengeswa kwemasero, zvinogadziriswa nemuganhu wekutengesa, uye, chaizvoizvo, MLM. Ikozvino, mumamiriro ekupedzisira - inotengeswa nechinangwa chemakadhi kune vavakidzani uye kuedza kuchengetedza iripo yakawanda yezinga network.
Bonus profit
Ndezvipi zvinokurudzira izvi? Nhengo imwe neimwe yebazi rakavakwa inogamuchira mari yebhonasi kubva kunotenga zvayo uye zvinhu zvakatengwa nevanobatsirana nekambani inokwezva nayo. Maererano nemitemo yekambani, bazi rakazara-rakagadzirwa rine zvikamu zvinomwe.
Iyo yakakwirira mashizha emabasa eMLM "Edoshi"
Zvakagadzirisa zita remutungamiri, mudiwa "Edoshi" anowedzera mari yebhonasi yake nechimwe chinzvimbo, kureva kuti, anowana kubva kumusoro kwepamusoro 2% kubva pamutengo wekutenga, uye kubva kune 7% yekutanga. Pose, anogamuchira mari ye 35%.
Inofanira kuzivikanwa pakarepo - izvi hazvibviri kune munhu wose. Zvisinei, iwe unobvumirana kuti iyi inokurudzira yakanaka. Mutungamiriri, asvika pakurongeka (pane rimwe bazi), "anowedzera matavi" achiripo. Mukuwedzera, "vanokura zvakadzika." Vamiririri ve "pasi apa" vanozvikwidziridza pachavo vanovaka "piramidi yenyaya nhatu" saka vanova vatungamiri. Chii chinokurudzira "mutungamiri akatungamirirwa"? Iye, "akura" nenzira iyi vatungamiri vaviri, anova "mutungamiri wesirivha", vatatu - "ndarama", mana - "sapafisi", mashanu - "emerald", matanhatu - "diamond". Iko bhonasi inobatsira yevatungamiri vepamusoro-soro inosanganisira 2% yehuwandu hwevatungamiri vepasi, pamwe chete ne1% yesangano rose rezasi. Mukuwedzera, vatungamiri vanogamuchira mubayiro wenguva imwechete yehuwandu hunoitwa: kubva pamakumi makumi matanhatu emakumi matatu emabhururi e "sirivha" kusvika kumazana makumi mapfumbamwe emabhururi - e "diamond".
MLM kubva pakutanga-chigadzirwa kits
Dheta racho ndiro chikamu chekufambisa kwekambani. Uye zuva rega rega-seti yezvigadzirwa. Tichataura pamusoro pavo. Iyi kambani kambani inoshandisa vashandi pamwe chete, ichivanyorera nekupa mukana wekutarisa kwemahofisi, kugamuchira mari yavo.
Kunyatsozivikanwa - kutengeswa kwezvokudya zvinoita kuti bhizimisi rive nyore: kune vatengi, hapana mharidzo inodiwa, chete chigadzirwa chakanaka chinodiwa. Mutengo waro unotarirwa nemahofisi emaimiriri e hypermarket "Edosha" ayo anokwikwidzana munzvimbo. Mutero weKiteresi, mutsika wekutengesa kwemunharaunda - zvose izvi zvinotorwa mukufungisisa. Iko kuwedzerwa kwema-trade-up sezvo MLM inoshanda inobatsira zvose zviripo kubva pakutengesa uye mabhizimusi-akaparadzirwa mabhonasi.
Mamiriro ezvo anonzi "akagadzirwa-yakagadzirirwa" akachengeterwa mutengo wakafanana weiyo zvino 11 seti: 3000 rubles. Nezvigadzirwa zvemiti uye mabhesi 300. - nekuda kwekutaura. Izvo zvakagadzirwa zvezvinhu zvezvitengesi zvinotengeswa nekambani yekutengesa Edosha kubva musi waMay 10, 2014 inogona kuonekwa mufurafura 2. Chimwe chigadzirwa chiri pachena zviri nani. Sezvakataurwa kune tafura, takawedzera kukunyorera kwekuderedza kwe "Edoshi" mune imwe nzira isina kuoma, kuderedza zvimwe zvigadzirwa zvemiti (somuenzaniso, zviyo) kune rimwe rekodi "zviyo zvakasiyana."
Inoshanda musi waMay 10, 2014 inotarisa | Products "Edosha" |
Kutanga nokukurumidza (sarudza nhamba 1) | Pepa rePlastiki "Edosha" (40); Kunyora cheji (40); Advertising booklet (2); Kutengesera karenda (40); Kutanga mapeji (200). |
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Pasina nguva mukova (raisa Nha. 2) | Pepa rePlastiki "Edosha" (35); Chikwangwani chekunyoresa (35); Advertising booklet (2); Kutengesera karenda (35); Kutanga mapepa (200); Leaflets advertising «New shop» (100); Leaflets advertising "Gore Idzva" (100); Leaflets promotion "KuZuva revakadzi" (100). |
Shamba bhizinesi (sarudza nhamba 3) | Pepa rePlastiki "Edosha" (20); Kubhadhara pepa (20); Kutanga mabhuku (1); Kutendesa karenda (20); Kutanga mapeji (100); Pepa napkins yakasiyana (5); Wadding inonamatira AMRA (200); Sipo sopu SAFEGUARD (1); Bhuti rezino ORAL_B (1); Dao rinotsi-ma-a-med rakasiyana (2); Soap SAFEGUARD uye CAMAY (2 yakasiyana); Pepai tipei (1); Pepa rekutorera (3); powuri ARIEL kamwe (1); Liquid FAIRY yekugeza ndiro (2); Mvura PROPER d / surface. (1); Poda yekuchenesa "Pemoksol" (1); Sponges yekicheni (10). |
Bhizimusi bhizimisi (rakasarudzwa №4) | Pepa rePlastiki "Edosha" (20); Kubhadhara pepa (20); Kutanga mabhuku "Edosha company" (1); Kutendesa karenda (20); Kutanga mapeji (100); Zvokudya zvekakani (ham, maorivhi, maorivhi, mapeazi, zviyo, nyama yengurube, chiropa chekodhi, sprats, pineapples, apricots - 1 bhangi); Packaging (chai inopisa, tete chaiyo, ketchup, pomelo, mazambiringa akaomeswa, mazambiringa akaomeswa mukati mega, walnuts, pistachios, apricots akaomeswa, mbeu, cocoa, kofi - 1 pack), granulated shuga (1800 g). |
Inobatsira bhizinesi (set №5) | Pepa rePlastiki "Edosha" (20); Kubhadhara pepa (20); Kutanga mabhuku (1); Kutendesa karenda (20); Kutanga mapeji (100); Croissants dzakasiyana (3 mapaki); Mbeu dzakasiyana (2 w / w); Peas, chibage, tema yakaoma, pasta yakasiyana (4); Flake dzakasiyana (4); Zviyo zvakasiyana (7); Kuvhara (muchero, mazambiringa akaomeswa, apricots akaomeswa, pomelo - 1 pc.); Shuga 1800 g. |
Simple business (set №6) | Pepa rePlastiki "Edosha" (20); Kubhadhara pepa (20); Kutanga mabhuku (1); Chikoro chekutsvaga "Company Edosh" (20); Kutanga mapeji (100); Zvokudya zvekakani (mackerel, pink salmon, sprat, maorivhi mavara, maorivhi machena, mazai machena - 1 pot); Caramel akasiyana 3 pack; Hwaka 2 kg; Mafuta eWorflower 2 mabhodhoro; Pepa rekusungirirwa rakasiyana - 2 pcs .; Zviputi (1); Kuvhara (makiki akazara, chokoti maokie, mafuta - 1 pamu); Bhari ye chokoti yakasiyana - 2 pcs .; Zvokudya zvakasiyana - 6; Kafi, munyu, pasta yakasiyana - 5; Granulated shuga 1800 |
Bhizimisi rehove (set №9) | Pepa rePlastiki "Edosha" (20); Kubhadhara pepa (20); Kutanga mabhuku (1); Kutendesa karenda (20); Kutanga mapeji (100); Zvokudya zvekakani (2 pcs - pink salmon, mackerel, sardinella, cod chiropa, sprat, tuna-mafuta, tuna-juice, saury); Sardine - 1 w / w; Mafuta eWarflower -1 bt .; Mafuta eChikoro 1 bt .; Zviyo zvakasiyana - 4; Macaroni akasiyana -5; Yakarongedza munyu - 5; Granulated shuga - 1800 g. |
Bhizinesi rebhizimisi (rakasarudzwa № 10) | Pepa rePlastiki "Hypermarket Edosha" (20); Kubhadhara pepa (20); Kutanga mabhuku (1); Kutendesa karenda (20); Leaflets advertising (100); liquid FAIRY zvakasiyana d / ndiro (2); Shampoo GARNIER (1); Cream-soap "Falcon" (1); Shower gel "Falcon" - (1); Paper handkerchiefs (10); Dao rezino Bhuku-a-med (1); Soap SAFEGUARD yakasiyana (2); Mukadzi gaskets akasiyana (2); Jikoni dzesikoni (1); Pepa napkins yakasiyana (5); Manyorero emagetsi mazino akasiyana-siyana (2); Bhuti rezino ORAL_B (1); Cotton wheels (1); Pasi DOSIA machine (1). |
Home universal (set №11) | Cookies vakasiyana (2); Waffles (1); Candies (3); Tea (1); Kafi (1); Shuga 900 g; Macaroni akasiyana (5); Zvokudya zvakasiyana (5); Zvokudya zvekakani (mazai akafukidzwa, nyemba, mapeas, chibage, ham, nyama yenguruve, nyama yenguruve, nyama yemombe, salmon, sprats, cod chiropa - 1 w / w); Mafuta ekufuratira (1); Iodized munyu (1); Pepa napkins yakasiyana (2); Machechikasi (1); Kugadzirisa-a-med dino paste (1); Mushonga wezvinokonzera PROPER (1); Liquid FAIRY w / ndiro (1); Jikoni dzesikoni (1); Cotton wheels (1); Cotton swabs (1); Mipumburu yakasiyana (2); Sesepa dzakasiyana (4); Pepa rekumusoro (1); Pepai tipei (1). |
Musha nyama (set №12) | Zvokudya zvakasiyana (10); Macaroni akasiyana (3); Granulated shuga 900 g; Mafuta ekufuratira (1); Makedheni (maorivhi asina mapako, mushwa, chibage, peas, ketchup, nyama yenguruve - 1 w / w); Zvokudya zvine makedheni (maorivhi ane dombo, ham nyama yakabikwa, nyama yenguruve, nyama yemombe, nyama yehadha, nyama yehuchi, nyama yakagadzika, nyama yakagadzirwa nenyama yenguruve - 2 w / w, zvokudya zvekakani (nyama yechingwe, nyama yekanyama yenguruve - 3 pcs.), Oat flakes (1 Pack.) |
Sweet business (set №8) | Pepa rePlastiki "Edosha" (20); Kubhadhara pepa (20); Kutanga mabhuku (1); Kutendesa karenda (20); Kutanga mapeji (100); Granulated shuga (2000 g); Kofi yakasiyana (3); Tea yakasiyana (2); Sweets tsokolati yakasiyana (8); Cake waffle (1); Dessert (1); Cookies "Sweets sukari" (1). |
Mhedziso
Iyi kambani yekutengeserana yakananga ine ramangwana rakanaka nekuda kwehuzivi hwayo yekushandura mafungiro mune mutengo wemiti uye kukaramba dzidziso mukugadzirwa kwekambani yekambani.
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