Marketing Strategy - anobudirira stimulator kukura mune rokutengesa

yokutengesa nzira - nzira naro unogona vabudirire Marketing zvinangwa.

Kugadzirwa Marketing nzira:

1. Ziva zvinangwa

2. Akatakura kunze kwokunze uye zvemukati kuongorora.

3. Pfungwa kuti Marketing zvinangwa

4. Chisarudzo yokutengesa nzira.

Kuitora kukwira purogiramu Marketing:

1. Uri chokuita nhumbi (kuchinja musanganiswa mutemo, diversification nzira, tapping kudare mishonga itsva)

2. Uri chokuita mutengo (a nzira kuwedzera purofiti, kuchinja mitengo zvinhu nzira, Pricing nzira mishonga itsva)

3. C chokuita pamusika uye kuparadzira nenhumbi (kupinda itsva musika nzvimbo, nyanyisa uye haangotongi kuparadzira)

4. Uri nechokuita okutengesa kusimudzirwa (musika nhau zano, pakusikwa mufananidzo chekambani chigadzirwa)

Kuita zvakarurama kusarudza yokutengesa nzira kuti anosangana zvimwe zvinodiwa, zvakakodzera. Zvinofanira kuva

1. Zvinofanira zvakajeka, yakananga uye inowirirana

2. Dzakagadzirirwa pamwe ritaure pamusika zvinodiwa

3. ugovere refu uye kwenguva pfupi

4. Dzakagadzirirwa dzisina kupfuma.

General unhu Marketing nzira

1. Corporate nzvimbo inogarwa imwe nzira kudyidzana pamwe pamusika uye kuona zvinogona wekambani ayo zvinodiwa Chinozivikanwa Tasks- kuwedzera entrepreneurial activity- kunosangana kwokudiwa - anotokonya initsiativy- kusikwa itsva munda basa

2. Functionality - mubasa tsanangudzo chikuru yokutengesa nzira Zvinangwa: Pakusarudza chipfuro rynka- inotungamirwa zvirongwa kumusika nokuti chipfuro musika

3. Instrumental - vari kuita imwe nzira zvakawanda nani kushandisa dzakasiyana-siyana zvinoumba kumusika. Zvinangwa: Wedzerai kubudirira Marketing kwekushereketa misika chipfuro

Zvinoitwa Marketing nzira

Corporate nzira zvinosanganisira yemakwikwi zano, zvirongwa kukura uye Portfolio nzira. Portfolio inzira hurumende ichiisa mari, izvo chete pakati yebhizimisi dzakabatana uye zvinogona mumwe bhizimusi chikwata. Nokuti Portfolio nzira dzinosanganisira: - Matrix BKG- McKinsey Matrix

• Kukura nzira - dzinodzora zvino, kupfurikidza kusarudza mhando mabasa, kufungisisa zvokunze uye dzimwe zviratidzo. kukura zano iri pakutsvaga anotevera matrices:

- Matrix Ansoffa- itsva chizvaro BCG

- Matrix zvekunze acquisitions

• kukwikwidzana urongwa - umbwa mukumisa munhu yemakwikwi zvinobatsira makambani kana zvinhu uye kuziva nzira kuramba kugadzirwa. Kukwikwidzana nzira zvinosanganisira:

- Matrix Porter

- The chizvaro pakati kwikwidzana zvakanakira

- The muenzaniso kwikwidzana masimba

- Model maitiro vakwikwidzi.

Functional nzira dziri akakamurwa musika segmentation nzira, Positioning urongwa kumusika Mix nzira.

• Market segmentation zano rine zvitatu

- chigadzirwa segmentation

- Strategic segmentation

- kwikwidzana segmentation

• Positioning urongwa - kuona nzvimbo anokwezva chigadzirwa zvichienzaniswa vakwikwidzi

• ari Kushambadzira kunovhengana nzira - kunoita kuti iwe kutsanangura kunzwisisa yokutengesa kunovhengana kuti anotipa okutengesa kukura nokuda kambani.

Danho Marketing nzira dziri akakamurwa:

- chigadzirwa nzira,

- Pricing nzira ,

- Distribution Strategy

- ushambadzi nzira.

Mukugumisa, zvinofanira kucherechedzwa kuti pane zvimwe dambudziko pakusarudza optimum nzira marketinga.No nguva uye pfuma kupedzerwa achitsvaka zvakanaka zvingaitwa mune ramangwana kupfuura ndanyarara hangu kuwedzera rokutengesa.