Event Management - a kurapa sangano zviitiko. Chiitiko-utariri yaro kukura muRussia

Event Management - chine mabasa vakaedza kuumba vakawanda uye ezvokutengeserana zviitiko. Panyaya iyi, kutanga zvipe rutsigiro rakasimba kushambadza makambani, apo yokupedzisira vanotorayirwa nokusimbaradza mweya mukati Makambani.

Chiitiko-utariri anozivikanwa pasi rimwe zita - ". Chiitiko" Its chikuru basa ndiro sangano raJehovha zvavo mabasa pamwero mukuru chiitiko kuchaita kuti kurangarirwa kwenguva refu uye yangopedzwa.

A Nhoroondo shoma

Kana isu funga pfungwa iyi rakashandurwa kuti Chirungu, chiri chiitiko, chiitiko. Sourcebook zvinozivikanwa kuti okutanga zviitiko varaidzo yakabuda kwezana remakore rechi19. Panguva iyoyo, kutengeswa matikiti kuti siyana zviitiko zvemitambo ounyanzvi. In ichi uye yeOlympic somuenzaniso, muGirisi yekare, kana makwikwi siyana in Ancient Rome zvinogona kunzi varaidzo.

Kapoka chiitiko-maneja Joe Goldblatt akaratidza kuti kupupura murongi siyana zvinokuvaraidza yakatanga muzana remakore rechi20 (1955 - Nyaya "Disneyland"). murume uyu anoshamisa anogona kutenda, nokuti ndiye muvambi International Community nezvechiitiko-utariri. Iyewo yakatanga nyika yokutanga ekudzidzisa uye advertising chirongwa nyanzvi munharaunda iyi.

Mamiriro chiitiko utariri

Sezvaunoziva, vanhu ano ane huru maitiro maviri - vakawanda kugadzirwa uye kudya. Zvakanga avo kukanganiswa kuramba kudikanwa chiitiko-kumusika.

Sezvaunoziva, vanhu ano ane huru maitiro maviri - vakawanda kugadzirwa uye kudya. Zvakanga avo kukanganiswa kuramba kudikanwa chiitiko-kumusika.

MuRussia, chiitiko utariri abatwa pamusoro pakarepo. Saka, muna USSR, kwakadai basa inopiwa hurumende kwenguva refu, uyewo vaitakura basa rokuronga chikuru zviitiko (eg Olympic Games).

Professional chiitiko-kambani muRussia akatanga mabasa ayo chete 90s remakore rechi20. Nokuda hunhu munda iyi yebasa zvikazooneka kuitira kuti vakawanda nyanzvi akanga anoratidza basa. Naizvozvo, vamwe mabasa kuitwa makore iwayo, kwete nokuda kubatsirwa, uye nokuda dzose gupa.

With kukura yemakambani mutsika raramba kumuka kudiwa kwete chete nokuda chiitiko-yokutengesa, asiwo nyanzvi chiitiko utariri. Havafaniri chete kuva zvakasikwa, asi vanofanira nhaka zvinhu zvakasiyana-siyana uye ruzivo mumunda wepfungwa. In mamiriro wezwi iri masangano ari mamiriro ndivo vashandi unyanzvi vari kukwanisa kuronga chero chiitiko. Tinogona kufunga kuti chikamu ichi akapa minamato zvichaparadzwa kukudziridzwa mberi.

Chiitiko zviitiko zvakadaro

Saka, sei kutanga chiitiko? Zvikonzero zviri "anotungamirira", pashure izvo sangano zviitiko, anogona kuva zvakasiyana. Zvichienderana uye zvinangwa, zvakakodzera kusiyanisa zvinotevera zviito: misangano, zviitiko, ekudzidzisa, misangano uye purogiramu, uyewo okupemberera. Pakati zvinhu urimowo chiitiko Kutarisira ndeinotevera: Fund-anopfuwa (kurera mari chinangwa chaicho), makorokoto, mhemberero, kupemberera, zviitiko zvemitambo, Concerts uye mimhanzi zvesimba, uyewo vakawanda mhemberero. Chinhu chikuru ichi kwacho - kushandiswa kwakarurama nguva dzose uye sangano yomutambo pamwe kunonyanyisa vabatsirwe.

Zvinozivikanwa kubva ruzivo kuti sangano zviitiko, kunyange mumeso kukura, zvingada zvinokosha nesimba uye mutengo (zvinhu uye pfungwa). Naizvozvo, nokuti Qualitative kugadzirira tsanangudzo kunzwisisa mukuru zvinangwa, zvinangwa uye zvandinenge mbirikira. Chete pashure kugamuchira mhinduro izere dzemibvunzo iyi inogona kutanga pakarepo chiitiko-utariri. Zvisinei, muna kuronga anofanira akafunga zvimwe zvinzvimbo anokosha, izvo huchakurukurwa.

bhajeti

Izwi iri pakutsvaga kukosha zviitiko zveramangwana. Somuenzaniso, anonyatsoita yemakambani bato kunodyira kusvika zviuru 20 bv. A dzakasiyana chikero chiitiko (semuenzaniso, chinoshamisa konzati muiti) zvakasiyana zvachose chiitiko zvakanaka. Ichi pamusoro-pamwero zororo zvimwe kwesangano mabasa: press Misangano, wokudhinda kubvunzurudza uye terevhizheni. Mari dzakadaro zviitiko pamwero mukuru kazhinji inosvika zvikuru kukura.

hwezvekuita

No danho zvisinganyanyi kukosha, iyo inobva sangano iri chiitiko, - urongwa. Kubudisa imwe dzakananga mazita nyaya inofanira kugadziriswa, uye nguva kuchaita kwete chete kuronga imwe zororo, asiwo Zvakanyanya Kunaka Panguva Yepamuviri Zvinoumba mari inofungidzirwa paari.

mushandi

The kugarwa of staffing nyaya chete kugadzirisa sangano mabasa rakanga raitwa nemazvo. Nokudaro, kutanga danho iri kuona uwandu vashandi paneimwewo mutambo vemifananidzo, ruzha mainjiniya, nyanzvi munyika. Tinofanira kunzwisisa zvakajeka kuti vanhu vazhinji vachaitwa mubasa chokuendesa zvokushandisa, gadziriro yacho, uyewo kunyengetedzana pamwe Contractors.

kukwezva Sponsors

Sangano uye mufambiro mabasa kwaiwanzoitwa tichibatsirwa kutsigira nemari. Zvisinei, dzimwe nguva, yemakambani zororo iri kambani akabata vayo. Zvose zvinoenderana kukura ichi kana kuti bato.

Kukwezva pfungwa kuruzhinji

Chimwe chezvinhu zvinokosha mabasa, izvo anoedza kugadzirisa chiitiko utariri ndiko kuwana zvakakodzera mbirikira. Naizvozvo, kana kuronga kuita zvakakodzera kuti zvakarurama kumiririra, mune mari uye chii yezvakaita norudaviro chiitiko, zviri chinodiwa kuwana.

Kubatanidzwa yavose rechitatu

With nyaya iyi chero nyaya kutarisana mutsva Event Manager kana Marketing Manager. Sangano zviitiko rakasiyana pamwero kuvimba nenyanzvi. Pasinei chokwadi kuti mazororo akadai anogona kumbobuda kuita zvishoma anodhura, rimwe sangano chairo kudzivisa vakawanda dambudziko, kuita zvizere kurema ose mabasa.

Nyanzvi, kuita maererano nemitemo kutanga vakawanda pfungwa. Uye chete ipapo, achishandisa okugadzira zvinhu kupa pfungwa kwaizova kunonyanyisa kuratidza munhu akazvimiririra uye zvinonyatsoreva yemberi zviitiko.

Chinotevera ndechokuti kusarudzwa yakakodzera michina uye zvivako. pfungwa pane kukosha izvi kuti pave rakapedzwa manyorero. The vanachiremba wamasangano izvi ichaitwa akurukure Contractors, kutsvaka nyanzvi ruzha mainjiniya uye presenters. Uyewo, nyanzvi uchawana nzira sei kuponesa pane vamwe mashoko, asi regai kurasikirwa chinhu racho kumhanya-mhanya.

More zvokufambisa sangano zviitiko zvichaitika chete kunobatanidza yakakodzera sangano pakati nezvokurara, kunyanya paruzhinji ukama. Somuenzaniso, kukurukurirana nevaari yakasimbiswa kare ukama nevanhu venhau, anogona kuzadzisa mbirikira zvikuru nokukurumidza. Nyanzvi kuti vabudirire zvinangwa nzira dzakasiyana-siyana mashoko kufambiswa: yakananga-mail, panze okushambadza, uye dzinoshuma mashoko kubaya vateereri nokubatsirwa dzinokosha zvinyorwa. Saka, zhinji makambani Russian ano takatarisana yatinoona kuronga mutambo pamwe kutora chikamu nyanzvi.

Tichienzanisa wokumavirira tsika

KuMadokero, chiitiko Kutarisira - chiri chitsva mhando vemabhizimisi, unogona kupa hapana anopfuura makore makumi maviri. Pfungwa vanamuzvinabhizimisi Russian neushamwari mabhizimisi ichi chete pakati 90s. Panguva iyi, mudzimai zvoupfumi yakanga akararamazve uye akava mumwe nzira ennobles mabasa akasiyana-siyana. Chiitiko-utariri yazova mumwe vakatsvaka-pashure zvikuru unyanzvi vari kukurukurirana pamusika. Uwandu masangano anopa mhando aya mabasa kunoramba kuwedzera, uye voruzhinji zviitiko kutanga kutora European wezwi, kwete chete muMoscow asiwo zvikuru nzvimbo.

Zvisinei, sangano zviitiko hukuru zvose zvinofanira kufunga peculiarities National nemafungiro: kana pamutambo - kusvikira mangwana. noupamhi ichi mweya wokuRussia dzimwe nguva unoitisa mamwe matambudziko, asi mugumisiro haisi chero nzira sei.

Zvinofanira kucherechedzwa kuti zvinoenderana nechipimo iyi yebasa dzakafara tarisiro. Panguva iyoyowo vanoti vakadaro mabasa mumusika zvizere kuumbwa, zvakare mangwanani. Kazhinji, kuvapo yakaderera mitengo tichiregeredza yepamusoro muna boka kuti basa nokuda kushaya tsika dzakasiyana chiitiko zvakanaka makambani. Saka, vakawanda vanoyeuka kuti aifanira vanopemberera New Year kana gore wekambani mazuva mashomanana asati chiitiko. Uye chokwadi, kuMudzidzisi mari dzinofanira chinyatsotsanangurwa ari Zvinofungidzirwa dzinenge imwe mwedzi mitanhatu kupemberera uku.

Event utariri makosi

Zvinosuruvarisa masangano dzidzo, izvo zvaizoita kugadzirira vanachiremba akadaro havapo. basa iri kazhinji ishe vemifananidzo, vanachiremba, vadzidzisi uye vanoshambadzira. Kazhinji, vanhu kuwana basa «chiitiko-maneja" pasina dzidzo chaiyo. Courses ndivo akakodzera avo chete vane nenyaya zvakafanana pamwe zvinokosha chiitiko zvakanaka. Zvinosuwisa vari nokure muduku.

Kazhinji, chiitiko-masangano kuita kurovedza vashandi vayo. Kuti aite izvi, vanodzidziswa vanoshanda. Uye akanakisisa chete navo wakanyoresa hurumende.

Isa mberi zvinodiwa rwevamiriri

Tinogona kutaura nechivimbo kuti basa maneja muchikwata ichi - nzira yake youpenyu. Ndokusaka munhu akasarudza basa iri rinofanira nounhu zvakananga anoshandawo rake raiita mabasa.

The zvakafanira unhu chiitiko-maneja:

- akazaruka uye anofara hunhu, sociability, uye ane chimiro;

- rokusika uye unyanzvi unyanzvi;

- Analytical uye zvakasikwa kufunga;

- High kuita uye kunetseka mupfungwa;

- utungamiri ;

- musangano unyanzvi;

- kuda nokuzvidzora kuvandudzika.

Pachishandiswa pamusoro pamazita unhu, zvinganzi vakagumisa kuti homebody uye phlegmatic nani munzvimbo iyi regai kushandisa.

Vanhu basa iri vanofanira nhaka zvinoyevedza uye zvakasikwa matarenda. Zvisinei, zvikuru munyaya iyi, wana uye unyanzvi hwokuronga. Maneja inofanira zvakanaka tanga uye kuzadzisa zvinangwa chero zvodini. Uyewo, zvinofanira varidzi kukwanisa kushanda mashoko akawandisa uye netarenda rokunyengetedza.

Saka, zvingaita kuti munhu chaizvo kunzwisisa chinhu ichi chiitiko zvakanaka. Where kudzidza panguva, zviri zvakare kwete zvachose pachena. Unogona kutaura chimwe chinhu pamusoro chokwadi - kana munhu aine kanenge hafu unhu avo, izvo munyaya ino, kuti ave kuedza kubatsira pakuronga chiitiko, somuenzaniso, ari kambani apo iye anoshanda. Uye kana kuri ake wakanaka, uye zvaanoda kuzviita, ipapo tinogona kare kupa minamato yavo uye nedzimwe makambani.

The chikuru mirayiridzo nezvechiitiko utariri

Today PR-mabhizimusi nenyanzvi vari dzinounzwa dzakadaro nezvechiitiko Kutarisira: sangano yomunyika yemakambani zvinhu chinangwa kusimbisa mweya zvebhizimisi; zvikuru pamwero mukuru zviito.

Zvisinei, muchiitiko chimwe nechimwe, nyanzvi dzinobva mabasa kuti vanofanira kugadzirisa. Chairo Pfungwa kuti zvinangwa kuchakubatsira kusarudza kubva maturusi akasiyana-siyana kuti zviumbe, izvo rakakodzera pane imwe nyaya. Chimbofunga nezvomuenzaniso unotevera.

Somuenzaniso, imwe mishonga kambani chiitiko-sangano rakanga akarayira kupemberera rechishanu raiyeukwa rokuberekwa kwake. Ichi chikero kupemberera, pakutanga, kunosimbisa chepamusoro mweya. Naizvozvo, sezvo yakanakisisa Ipfungwa kwainzi tichisiya chikwata kuti kirabhu nyika. Sezvo zvikuru nzira yakakodzera yokukurukurirana akasarudzwa Chikwata makwikwi uye zvemitambo ataure rudzi, mumwe womumhuri zororo racho raiva mikana yokuti munhu achida kuona guta kubva chibharuma.