Franchise "Pyaterochka": wongororo. Business yokutanga nuances

Franchising chinhu ano uye zvakakunakira zvikuru chimiro ukama pakati vanamuzvinabhizimisi. Wakagadzirira zvinobatsira yekudyidzana kuzadziswa imwe pfungwa.

Zvikurukuru nevakawanda refu nayo akawana kodzero "Pyaterochka". Ichi Supermarket cheni chinhu Russian muchiso Corporation X5 Retail Group.

Assortment neimwe nzira yokubudisa ichitovimbawo nezuva anotenga kudiwa, nzvimbo yokugara iri pedyo. Target boka - vanhu vane avhareji zvakaoma, saka Supermarket ose anoedza tiomerere nemitengo yakaderera. Kukwezva zvakawanda vatengi zvinoitwa pave dhisikaundi chimwe chigadzirwa kana boka mumatanda chero nguva.

Nhoroondo kukura Supermarket "Pyaterochka"

Panovhurwa yokutanga Supermarket "Pyaterochka" kwakaitika muna 1999 kuSt Petersburg. Panguva iyoyo, kambani "naAmareki" nokukurumidza vakashanduka - zvakatorera chete kwemwedzi mitanhatu kukunda Moscow pamusika uye kuvhurika 15 zvitoro.

Muna 2002, utungamiriri "naAmareki" akasarudza kuedza mumwe mutsetse basa kukura - ichi yaiva kodzero "Pyaterochka". Muna 2005, pakava riine nemambure "Kopeika" muzvitoro, "Vanhu sendi" uye "pamharadzano." Ipapo chetezvo zvakaitika renaming pamusoro kunhaka X5 Retail Group.

Pari musika wokuRussia izere vanopfuura 6,000 muzvitoro, kuvhurika vakawanda izvo chave kodzero "Pyaterochka". Reviews zvebhizimisi vatengi vari zvikuru akanaka, nekuti nekambani vatungamiriri vane rutsigiro zvizere yotunga Entrepreneurs mumatanho ose kukura.

Contact kodzero. musimboti oparesheni

Akaramba yakatanga kubva 2002 kodzero "Pyaterochka" Yachinja inokosha nzira muna 2009, uye yava chinhu tsvimbo (shure) kodzero.

pamwe kwakadaro kunobva anotevera nhungamiro: chokutanga, franchisee uye hofisi chekambani musoro X5 Retail Group dzakasaina chishandiso chibvumirano, maererano izvo yotunga entrepreneur anogamuchira vanopfuura 90% of zvinhu (kunze chinonwiwa rine doro) uye wakakwana chitoro zvakanaka.

Product Kutengeswa rinopedzisa mashoko Implementation pamusoro mari yakaunganidzwa uye kushandisa nayo munhoroondo franchisor. Kukura sangano kubhadhara iri 13 kusvika 17% zvachose okutengesa.

Uwandu vakagamuchira franchisees vanofanira mubairo kune vashandi, mutero, mari yechikoro, utility mari, uye kusiya mari kuchengetera kugutsikana.

Zvose zvichava pachako mari franchisee.

mutengo kodzero

How zvikuru ndiyo kodzero "Pyaterochka"? mamiriyoni 1 rubles. Zvino ukuru kutanga mubhizimisi vanenge mamiriyoni 8 rubles.

Pasinei kuvapo akadaro mukuru chiyamuro pachikumbaridzo chitoro payback kunoitika mukati mumakore 1-2.

Zvakanakira franchising zvinowanika

Entrepreneurs munhu ndashama yavo pazvinowanikwa muzvitoro kazhinji havagoni kukwikwidzana chitoro ngetani, nokuti havambokwanisi zvakakwana zvokushandisa. X5 Retail Group anozivikanwa nzira kuderedza mari - kuzvishandura franchising hurongwa. Iri basa muenzaniso umo mutengi (franchisee) anogamuchira kubva mutengesi (franchisor) kodzero kushandisa rinozivikanwa muchiso uye rakasiyana entrepreneurial rwokugadzira uye pamwedzi kwemari anotamisa kuti nhoroondo mubereki kambani uye anogamuchira munhu akasarudzwa nesangano chibvumirano Agency Fee.

Contact kodzero "Pyaterochka" rine zvinotevera zvazvakanakira:

• Shandai yakakurumbira muchiso, izvo zvinozoita chendangariro kukurumidza kutanga bhizimisi;
• nekusimba budiriro womuenzaniso chitoro;
• nokuti-software uye mapepa;
• kutengeserana zvakazara kunovimbisa mubereki kambani;
• izere yokutengesa rutsigiro;
• achiitisa nokudzidziswa chepamusoro.

kodzero pfungwa

Zarura chitoro "Pyaterochka" kodzero iri chero mumiririri diki uye svikiro kadikidiki bhizimisi. Reverse franchising franchisee kunoda inowirirana Implementation anotevera zviito:

1. Kudzidza uye kusaina imwe yakatarwa magwaro.
2. Kuripwa mukanyiwa-pakuverengwa muripo.
3. Selection kwenzvimbo kwakavakirwa, maererano hwakagadzwa nomumbure mitemo.
4. The pakuunganidza anodiwa rwokugadzirwa uye vezvokutengeserana michina.
5. Kubvuma kuti basa vashandi, uchiteverwa kudzidzisa ari kudzidziswa nechepakati X5 Retail Group.
6. Panovhurwa chitoro, mumusika.
7. Kwokubatsira Revashandi, kudzora rokutengesa uye Zvidavirire pamusoro inventories.
8. Kuomerera zvigadzirwa hwakatamisirwa mubereki kambani, uye kuteerera kusina mubvunzo kuti murayiro mumwe remunharaunda Director zvakanyorwa.
9. Zviri chitoro panzvimbo yakakodzera ezvinhu, nguva dzose kubhadhara mubayiro uye nenguva mubhadharo kuti bhajeti.

mabasa franchisor

Maererano yasarudzwa chimiro kodzero chitoro harungashandurwi "nemakwara" hungada kubva 6 mln. uye pamusoro. Panyaya iyi, iyo franchisor anofanira:

1. Kutapurira mashoko pamusoro nomumwe basa rikurumidze, vhidhiyo hurongwa, bhuku muchiso, uyewo kuudza franchisee pakati ruzivo uye utsanzi pakati mabikirwo chitoro mapurojekiti, injiniya zvinogadzirisa, uye zvichingodaro. D.
2. Kuisa yekombiyuta kuiita yoku- dzose.
3. Kurayira entrepreneur tichitarisa kugadziriswa, kuvakwa pakuunganidza anodiwa nezvidimbu michina.
4. Kuronga pomugove kwacho uye nechokwadi chokuti pamwe vave akabvuma chete nekusimba bhizimisi kana yayo Kuparadzirwa centre.
5. Kupa zvinogoneka rubatsiro kuitira kuti doro zvigadzirwa vakaunzwa bhizimisi franchisees.
6. Dzinosanganisira chitoro franchisee ari paIndaneti Marketing uye zvokushambadzira chirongwa.
7. Monitor zvaidiwa ezvinhu kodzero.
8. Kubhadhara boka mari.
9. Kuita vakaronga odhita.

Zvinodiwa Kuti mutengi

Franchise "Pyaterochka" inoita richangobva akaita shamwari kuvimba kwete chete pane mudanga mari, asi kuti kuva nechokwadi chokuti haangamuregeri mumamiriro ezvinhu akaoma.

Saka zvinogona anotenga vanofanira kusangana zvinotevera ezvinhu:

1. Nhaka pachako kana kukwezvwa upfumi.
2. NeImba kana kubvarura yakakodzera vezvokutengeserana nzvimbo.
3. Franchise chitoro inofanira iri rimwe zvinotevera nzvimbo yeguta: mupenyu / avete / vazhinji kana akabatikana nzvimbo, iyo chirwere kumusoro rokutenga patency.
4. Near migwagwa mikuru inogona iri.
5. Zvinofanira kuwana migwagwa uye kukurukurwa nzvimbo.
6. Kugonesa nhovo pakusununguka.
7. Yakakunakira kupaka nokuti makasitoma.
8. Telephone mutsetse uye Indaneti.
9. Mvura, kumanikidzwa-mhepo kufefetedza, mhepo-kutonhodza, utsanana, kuchengeteka aramu, kudziyisa.
10. SIGNAGE "Pyaterochka" anofanira kuonekwa zvakajeka pamusoro kana divi wachi.

Zvinodiwa Kuti musha

Maonero zvakanakira uye mari yacho zvivako yasarudzwa chiri kuitwa ne unyanzvi pakati X5 Retail Group. On nzvimbo chitoro nzvimbo, vagari venyika woruwa, uwandu vakwikwidzi uye kwezvivako kunobva chinhu chinokosha pane zvose mubhizimisi kwacho - sei nokukurumidza abhadhare kodzero "Pyaterochka". Reviews muMoscow ari pamwe nomumbure ichi vari kunyanya zvakanaka.

Chinhu bedzi Inovhiringidza zvinogona ishamwari - iri zvakakwana kwokutanga guta mukuru, nekuti nepamusika ano inopa zvakasiyana siyana Franchises panguva zvikuru mari yakaderera.