Mirayiro pamusoro advertising evadzidzisi. kudzidzisa vashandi advertising mitemo

Maererano mitemo Russian, vashandi vane nemasangano edzidzo anogona dzinoongororwa pamusoro fanira kana yokuzvidira hwaro. Panguva iyoyowo inofanira kuendeswa mugadziriro itsva zvinyorwa mutemo. Chii? Ndezvipi zvechadenga zvinodiwa kuongororwa nzira revashandi pakati nemasangano edzidzo?

Mirayiro pamusoro advertising revashandi ose nemasangano edzidzo: iri zvakagadzirwa ari mutemo

The hurongwa itsva advertising vadzidzisi kwairatidzwa reBazi Redzidzo uye Science of Russian Federation № 276, izvo wakabudiswa musi 07.04.2014, murau uyu rakagamuchirwa kuti pave zvokudya Federal Mutemo № 273 yomusi 29.12.2012 In maererano mutemo yaivapo mu masangano edzidzo akanga achibvumirana gwaro akadai mirayiro pamusoro advertising evadzidzisi. Under idzva repamutemo chiito kunobva mutemo hakusi zvakafanira, asi izvozvo zvinogona yatsiviwa chinangwa chete. Somuenzaniso, nzvimbo advertising Commission (ayo specificity, tichaongorora gare gare munyaya ino).

Zvino pfungwa yacho Regulation kakawanda munyaya akapoteredza advertising yacho advertising pakati Rules yakatenderwa Order № 276.

Funga kiyi urongwa kuMudzidzisi tsime mutemo zvizere.

The hurongwa itsva advertising: mukuru zvatinopiwa

Tichadzidza yokutanga zvose zvayo zvokudya huchashandiswa mune mubvunzo. The itsva sezvakarayirwa advertising vashandi pedagogical unoshandawo vashandi kuti masangano dzidzo, uyewo misoro masangano akakodzera (kusanganisira mabasa avo chikamu-nguva kana sechikamu mubatanidzwa). Pfupiso advertising nzira maererano murayiro № 276 ndiko:

- in zvinodiwa kupima zvinodiwa vashandi vane zvikoro zvedzidzo zvinodiwa kuti vari kuisa nzvimbo dzavo;

- vari kuziva kuti munhu ane ruzivo, vachibvumira kuti kuwana yepamusoro zvinodiwa.

Kazhinji, kuti advertising achisimbisa kuita imwe post, yaifanira hazvo. It nokuzvidira ndivo nyanzvi vanoda kuwedzera zvavo zvinodiwa chikamu, asi kuva nechokwadi zvakaitika inoda kudzidzisa vashandi vari muchikwata kudzidzisa vashandi.

Mitemo ine advertising vadzidzisi, zvakanyorwa kuti nhamba 276, akaisa zvinotevera zvinangwa zvinoratidza nzira iyi:

- anotokonya kukura nounyanzvi unyanzvi revashandi ose masangano dzidzo, avo basa kukura;

- chekunatsiridza dzidzo;

- the kwadzakabva kwomudonzvo dzidzo kusvikira chaizvo ari kuitika zvinodiwa kuti waidzora sangano zvinhu dzidzo;

- kuona pakugoverwa mari nokuda muripo mazano, kwakavakirwa nhamba padanho zvinodiwa vashandi.

zvinotaurwa Key nokuti advertising revashandi ose masangano dzidzo maererano mitemo Russian - collegiality, nokusununguka, kuona pachena, zvinhu sezvazviri.

Zvino ngatiite kudzidza chinhu chitsva advertising vadzidzisi, izvo kuratidza nzira pakati nokusimbisa kuti zvinodiwa kuti munhu anoenderana nzvimbo yake. Muchiitiko chino, ndiko fanira tinyatsonzwisisa competencies mushandi sangano yedzidzo.

Zvinofanira fanira advertising revashandi ose nemasangano edzidzo: nokudzidziswa

Zvinofanira kunyatsoongorora kodzero dzevashandi ose nemasangano edzidzo rinoitwa 1 nguva muna 5 years. Huru mumabasa reDare chaiyo kuongororwa mapuranga, izvo aumba kubva pakati vashandi kuti tsika. zvivako izvi unosimbiswa kwakavakirwa mirairo musoro sangano yedzidzo. basa ravo, sezvataona apa, zvingaita kudzorwa vakaparadzana zvokudya, izvo akabvumawo utungamiriri tsika.

Dare vanosanganisira sachigaro, ake Mutevedzeri, munyori, uyewo zvavo nhengo. New mitemo advertising vadzidzisi vanoda kubatana kuti Commission sechinhu mumiriri wesangano rinomirira, kana kuMudzidzisi sangano inovhurwa.

Pakarepo nzira nokuti dzinoongorora unyanzvi yesangano yedzidzo chiri kuitwa maererano nomurau musoro wacho. Vashandi vachange dzinoongororwa kunofanira vanoziva yakakodzera vemo chiito mukati memazuva 30 asati aronga purogiramu nzira.

Akatevera Gwaro kukosha pakugadzirira advertising - imwe pfungwa. Ongorora mamiriro ayo.

Fanira advertising revashandi ose nemasangano edzidzo: Mharidzo

New ari advertising vadzidzisi ndiro rinokosha muunganidzwa kuti mushandi mumwe nomumwe yedzidzo sangano mharidzo - gwaro umo yakatarwa nhamba mashoko pamusoro mushandi. zvinoti:

- Name mushandi;

- chinzvimbo inogarwa mushandi kuti sangano iri rokudzidzisa;

- musi kusaina ari nyanzvi mabasa kondirakiti;

- padanho kodzero yacho mushandi;

- Information pamusoro kwemutemo mamwe nyanzvi kurovedza mazvikokota;

- chivimbo chakasimba of zvabuda, akaita kare, kana vakatora nzvimbo;

- inobva tinyatsonzwisisa migumisiro mushandi, ake nyanzvi uye mabhizimisi unyanzvi.

sangano Kutarisira anofanira vanyatsoziva mushandi pamwe runoenzanirana kumiririrwa imwe siginicha. Izvi zvinofanira kuitwa pasina kwapera pane mazuva 30 asati advertising. kana kutsvakwa, mushandi anogona kutanga pakusuma tichifunga mamwe mashoko. Kana mushandi sangano yedzidzo anoramba asaine gwaro, rinofanira vanopupurirwa kubudikidza mushandirwi, uyewo maviri kana kupfuura gona vanhu.

zvino isu kudzidza mapiro rinoitwa zvakananga chipupuriro vadzidzisi, iro sechinoitika fanira.

Noumhizha hwose chikoro tsvimbo: nzira nokuda fanira advertising

Vaiona nzira rinoitwa mumusangano komiti, izvo isu akati apa, pamberi mushandi uyo certifies. Zvinonzi vaiona kuti akwanise kana wakapindwa haidereri pane vaviri pavatatu uwandu vechikamu advertising Commission.

Kana mushandi asingakwanisi kuitawo nzira pazuva chivimbo chakasimba nokuda kwechikonzero chakanaka, kunogona kuva kune rimwe zuva. Kana munhu asingadi kuonekwa chipupuriro pasina chikonzero chakanaka, Commission anekodzero kuongorora zvinodiwa rwenyanzvi pasina ake kupindura.

Pamusangano, anofanira kufunga submissions akaita kunze pokudzora masangano dzidzo, uye mamwe mashoko pamusoro mushandi kuti vanoongorora zvavo nyanzvi mabasa. Zvichitevera migumisiro advertising Komiti afunga pamusoro sei akasangana ake romukova kana kwete. It unogamuchirwa pasina mushandi chipupuriro nevanhu rakashama vhoti. Muchiitiko chino, kana kuti mushandi kuziva runoenzanirana nzvimbo, akaratidza runenge hafu nhengo komisheni anofanira kuitwa sarudzo yakanaka.

Mugumisiro advertising mukuru akamuudza pashure achaita kupfupikiswa tichifunga kodzero yacho nyanzvi. Tichadzidza muudzame zvii yaifanira mushure advertising vadzidzisi kusangana pambiru zvakakwana.

Nzira pashure fanira advertising

Magumisiro nzira iyi inofanira kunyorwa maminitsi yakasainwa nenhengo komisheni. Gwaro iri munochengetwa mushandirwi, pamwechete kumifananidzo uye kumwewo (kana), izvo zvaizobatsira padanho kurovedza nyanzvi yacho mushandi.

Mukati 2 Mumazuva advertising iri chiitiko kuti mushandi akamutora, Munyori Commission anogadzirira iye Excerpt kubva maminitsi. Kwairatidza pachake date chipupuriro, pamusoro kuMudzidzisi muitiro, ahwo ruzivo. Pokugadzwa anotanga vashandi kuti tiite pasi apa siginicha nokuda 3 Mazuva namarudzi inotungamirwa. mushoma iri ipapo zvaisanganisira mune private mabhizimisi mushandi wesangano iri rokudzidzisa.

Zvinoitika kuti mushandi ari sangano haribvumirani zvakaguma vapedza advertising evadzidzisi. Mhedziso The Commission haagoni kuzvironga. Panyaya iyi, munhu ane kodzero yekukwidza nyaya pamusoro mugumisiro nzira nenzira waakaudzwa nemutemo.

Pashure pokudzidza sei sangano akaita advertising vadzidzisi, tarisai chaizvo pakati mitemo Order № 276, anosarudza iyo chikamu mudonzvo sangano yedzidzo kodzero kwete kungoonekwa.

kwete Ndiani kupfuura fanira advertising?

Procedure zvinodiwa kupima haagoni kutora nzvimbo:

- vashandi, vanotova zvinodiwa chikamu;

- tsvimbo masangano edzidzo vanenge mubheka kweinenge 2 makore;

- pamuviri, uyewo mushandi ari sangano vari pamusoro maternity pazororo;

- vashandi vaiva kure basa kupfuura 4 months nokuda chirwere.

Zvinofanira advertising vamwe Mapato revashandi ose nemasangano dzidzo nevaya ataurwa pamusoro apa, takatsunga ne yoga nemirayiro.

Chinangwa advertising vadzidzisi vanogona kunge kuwana budiriro yakakwirira yevanhu. Panyaya iyi, wakakodzera nzira - yokuzvidira, kana hatisi kutaura mabasa fakaroti. Tichadzidza wayo chaiwo akadzama.

Certification iri kukura kwounyanzvi: asi nuances

advertising Izvi Saka kazhinji yokuzvidira. Maererano migumisiro yacho Implementation riri basa wokutanga munhu kana chemhando zvinodiwa muchikwata. It wakaisirwa 5 years uye haagoni kuwedzerwa.

Kana kunze advertising vadzidzisi vane nemasangano zvedzidzo kuti vanozvidavirira kuna yeUnited simba zvivako, kuitira kuti pave nzira nokuda dzinoongorora unyanzvi pave Unokosha Commission. Vanofanira kumisa, saka kuti panguva batana chechetere. Uyewo, kana tsika kuzvidavirira kuna romunharaunda kana matunhu neminisiparati zvivako, ipapo advertising revashandi dzavo akaparirwa rairo pamwe kutora chikamu kwematunhu uye nemakanzuru masimba. Zvinogona kucherechedzwa kuti mashoko mamiriro, sezvo zvakaita fanira advertising anofanira kuva nhengo wesangano rinomirira mumiririri.

Vashandi vanoda kunatsiridza unyanzvi hwavo, zvinofanira akatumira kuMudzidzisi Commission okuti pamusoro advertising evadzidzisi. Gwaro iri zvinogona kutapukira kune nomazvo vanhu tsamba kana paIndaneti. Chikumbiro anogona kuiswa uye kuti uchatamisa komisheni pachake. Zvinobatsira kufunga chaizvo ari gwaro zvakadzama.

Kushandiswa nokuti advertising: ndezvipi zvachiri?

Kushandiswa nokuti advertising vadzidzisi vanofanira kusanganisira mashoko pamusoro zvinodiwa Categories kana zvinzvimbo uko mushandi zvaaitaura. The runoenzanirana Gwaro hunogona kutapukira kune Commission, pasinei munhu basa muupenyu kupfungwa yedzidzo, kusanganisira nguva maternity pazororo. Asi kana munhu ari vanopupurirwa kusvikira kumusoro muchikwata iri gadziriro pabango kokutanga, application inogona kuzviisa pasi Commission chete pashure 2 makore risiti muchikwata ari nzvimbo yokutanga. Kana ukoshi chemhando zvinodiwa kuongororwa rapera, haina kuita kodzero mushandi vakazoroorwa kutumira fomu apiwa advertising sezvo chikamu pambiru.

The mitsara mubvunzo yokudzidza makomisheni mukati memazuva 30 chionekeso. Panguva iyi, hwakakwana munhu anofanira kuva nguva:

- kuona misi nokuda advertising ane mushandi sangano yedzidzo, kufungisisa izwi vakambodanana zvinodiwa chikamu;

- wazivisa hwokunyora vashandi kuti tsika kuitisa advertising yavo.

zvino isu kudzidza mapiro vanogadzirisa nzvimbo advertising yevashandi pedagogical pamusoro mirairo hurongwa nhamba 276 pomudonzvo pakukura sangano edzidzo.

Chipupuriro kudzidzisa

The zvachose nguva yose vaiona advertising haafaniri kupfuudza mazuva 60 kubva musi ayo Implementation uye kuitwa kubudikidza Commission ane ruzivo chisarudzo musi rakavapa munhu mumwe zvinodiwa. Sezvo kuna fanira advertising, basa anofanira kuvapo kanenge-zvikamu zviviri kubva muzvitatu nhengo dzayo. Kudzidzisa mushandi Saka unogona kuva pamusoro payo, uye ndisipo. Kana yechipiri, zvingadarowo kuti ayo advertising.

Munhu basa muchikwata yokutanga, kana:

- yakawana kuti vadzidzi vake zvinobudirira mukudzidzire chirongwa waivadzidzisa pahwaro migumisiro zvichiongororwa, iyo anoitisa sangano rokudzidzisa, uyewo kudzidza kuti zviri kuitwa nenzira waakaudzwa nemurairo;

- vadzidzi vake vakakwanisa neunyanzvi maererano nesayenzi, njere basa, okugadzira zvinhu, kubudirira nemitambo zvabuda;

- nayo chikasimbiswa kuti munhu anenge aita rakakura kuvandudzika ari chatingatevedzera yedzidzo muitiro, kuvandudzika kuti nzira yokudzidzisa, achishingaira muchirongwa mabasa shamwari yakarongeka kuti tsika netsvimbo.

Mirayiro pamusoro advertising vadzidzisi chinoita kuti muchikwata soro iri basa mushandi kana:

- Vakawana kuti vadzidzi dzinoratidza simba zvakanaka kukura hwokudzidzisa kwakavakirwa migumisiro zvichiongororwa, iyo anoitisa chivakwa rokudzidzisa, kana nenzira waakaudzwa nemurairo;

- Vadzidzi kubudirira nemigumisiro yakanaka mumunda sayenzi, unyanzvi, mutambo, uye ichi kunosimbiswa kwavo mubasa Olympic Games, makwikwi;

- nayo chikasimbiswa kuti munhu anenge aita rakakura kuvandudzika ari chatingatevedzera yedzidzo muitiro, okusuma michina itsva dzidzo;

- munhu vaishingaira muzvirongwa methodological basa makwikwi ounyanzvi.

Direct tinyatsonzwisisa basa vadzidzisi inobva pakudzidza mubasa ravo, chero kuti huru basa mabasa vashandi chokuita akakodzera mabasa. Nzvimbo dzidziso mudonzvo advertising Inosimbisa kuti Commission anogona, Ndanyatsomuongorora magwaro uye ruzivo pamusoro basa nyanzvi, chisarudzo:

- kuisa pakutanga kana soro muchikwata nokuda mushandi sangano yedzidzo;

- kuramba munhu mariri.

Sezvo kuna fanira advertising, sarudzo iyi rinoitwa pasina mushandi nevanhu rakashama vhoti. Zvakabuda nzira aunoita kune mushandi tsika uye zvakanyorwa. Kana munhu ane muchikwata kwekutanga uye aisagona kuwana wechipiri, magetsi nenhanho zvinodiwa anodzokororwa kusvikira kwayo kuregedza kushanda.

Mirayiro pamusoro advertising vadzidzisi maererano kurongeka nhamba 276, sezvakaitwa mumwe mutemo unoti nzira kodzero mushandi yokukwirira tinyatsonzwisisa yedzidzo sangano wake zvinodiwa.

Zvinogona kucherechedzwa kuti wokutanga uye soro chikamu, yakabudiswa mune imwe nharaunda Russian kuita uye mune dzimwe dziri Russian Federation. Zvisinei, mutemo yeUnited dare advertising mufambiro vashandi vane zvikoro edzidzo chaitwa mune tsika, kufungisisa romunharaunda peculiarities ari rokudzidzisa muitiro. Ngationei kudzidza izvi zvizere.

Certification revashandi ose masangano dzidzo munzvimbo vari: nuances

Zvechokwadi, Kuwanikwa yepamusoro aishanda mirayiro panguva yeUnited pamwero - chinokosha chekunatsiridza dzidzo. Asi zvakafanana inokosha sei zvinobudirira urongwa aya chinozoiswa kumatunhu. Saka, muna kosi kugadzirisa matambudziko akasiyana-siyana vadzidzisi pakudzidzisa siyana zvikoro zvedzidzo zvinogona pamwe nemumwe. Pakati Zvivako kuti kutora yakafanira co-basa chikamu - Social Management Academy, kana ASOU. Certification kuvadzidzisi nemasangano akasiyana-siyana munharaunda Moscow anogona kuitwa mukufamba nekuita Data Kutarisira masangano kana vadzidzisi kushanda navo, pamwe nomazvo hurongwa ASOU. Chii, somuenzaniso?

Saka, muna ASOU advertising vadzidzisi kungava basa iri Regional Scientific uye Methodological Center of Academy. mamiriro Izvi yakatangwa kuti vabatsire vashandi kuti masangano dzidzo Moscow nharaunda panguva kwemutemo zvinodiwa kupima. Panyaya iyi, pakati nyaya kugadziriswa centre - achitungamirira advertising evadzidzisi. Kukwidza kugona kurapa nemasangano edzidzo - munhu chinhu chinokosha kuvandudzika ari rokudzidzisa muitiro.

pfupiso

Saka taidzidza nzira iyo zvinodiwa dzinoongororwa Russian vashandi dzidzo. Chinangwa advertising vadzidzisi zvingava fanira kana yokuzvidira zvinodiwa simbiso nekukura kwayo. A kukonzera akakodzera kuongororwa anoita basa raikosha.

Vatungamiriri nemasangano edzidzo vachabva kuraira kuti advertising vadzidzisi, kuti zvinomiririra kwavari nedzimwe nzira kuti zviite kuti ndima zvinodiwa kuongororwa nzira. Kana advertising rinoitwa masangano omurume yeUnited dzakapoteredza kana matunhu neminisiparati zvivako, basa yakatangwa navo.

Certification kutungamirirwa vadzidzisi uye vashandi vane nemasangano edzidzo ari nokudzorwa chete mitemo mutemo panguva batana chechetere. In dzakawanda zvenharaunda dzidzo nzvimbo vane kudzidzisa zvirongwa kuMudzidzisi nzira kuongorora zvinodiwa zvavo.