Promotions - chii? The sangano uye kuita yezviito

Inosimudzira makwikwi mune misika zvose pasina chaakasiya; inoenda kuti telemarketers vari kuedza kuwana nzira itsva kusimudzira zvigadzirwa. Nhasi, kushambadza iri kuramba vachishandisa nechivando uye unconventional nzira nekufemera mutengi. Somugumisiro, kutsvaka nzira itsva kusimudzirwa pane chimiro kushambadza, kufanana BTL, t. E. kunanga kushambadzira, zvinosanganisira uye kushambadza. Ndezvipi kushambadza? Sei bata kwavari? Uye chii mhando avo ikoko? ichi zvose ichakurukurwa munyaya yedu.

pfungwa

Saka, tiri kufarira kushambadza. Chii chimwe kutsanangura, zvichida havadi, asi chii "Promo"? In Chirungu shoko rinoreva ... "zvokushambadzira". Nyore pasina, handiti? Asi, tinopa iwe zvishoma zvakadzama kupinda musango kuti Marketing uye kuona pfungwa chigadzirwa kukwidziridzwa. Iri izwi rinoreva chine matanho kuti mutengi mashoko kubatsirwa uye zvakanakira ichi kana kuti chinhu (basa mucherechedzo, mugadziri) uye kurudziro kuti kutenga. The chikuru Chishandiso kusimudzirwa ndiyo pakushambadzira. Hazvina kubuda Display (ATL), icho isu tose inoshandiswa: TV uye redhiyo makwapa, zvikwangwani mumigwagwa, nezvimwewo Asi vatengi vari zvishoma vanoteerera nzira okushambadza kwakadaro, uye dzinokura kudiwa kukwira mushanduro itsva mishumo yokutengesa mashoko kuruzhinji ... Saka pane isina kunanga, kushambadza yakavanzika, kana BTL, zvinhu kukwidziridzwa. Vari kunzwisisa sezvo vasiri mureza chiito kuunza shoko mashoko pamusoro chigadzirwa kune mutengi. Last munyaya muitiro yokuwana mashoko uye kazhinji hatitombozvioni kushambadza mashoko kana anoriona sezvo kubatsirwawo, uye saka anosarudza kutora chikamu mune chiito ichi.

Zvinangwa ari mugove

Chero Kukwidziridzwa anogara huru chinangwa - kuwedzera kutengeswa kwenhumbi. Asi ichi vatungamirire supergoal siyana matanho t. H. And kushambadza. Nzira iyi inoshanda zvakanaka: zvinogona kuzadzisa chaizvo mabasa anobvumira kuswedera yose chipfuro. Vanogona akatumira:

- kuwedzera nevatengi uchinzwira zvivako zviri nhumbi;

- kuti kukurudzira kutongwa wodzokorora tenga;

- pokugadzwa munhu Mutengi sangano pakushambadzira mashoko nemamwe vatakuri (venhau) imwe chigadzirwa;

- kukwezva vamwe vatsva;

- kushanda zvinhu zvitsva uye mavanga;

- kundorwa pfungwa pamusoro chigadzirwa;

- inotungamirwa pfungwa chokuita nhumbi.

urongwa

Kune mhando inoverengeka kushambadza, uye nhamba yavo iri chete kukura sezvo telemarketers vari kuramba tichiedza kuwana itsva nzira pakushambadzira zvigadzirwa. Zvisinei, nzendo kugadzirira zvakadai yokutengesa yemabasa yose dziri kurongwa nenzira chete cheni. Chokutanga, unofanira kutsanangura chinangwa uye kunangana vateereri kushambadza. Chii chipfuro vateereri? Izvi vatengi imwe akagadzirwa maitiro (bonde, zera, mari, uye zvichingodaro. N.) With iyo Kukurukura inovhurwa. Zvadaro sarudza kupfuura zvakakodzera chimiro chiito, mazwi ayo takatsunga, Nzvimbo kukura uye bhajeti. Ipapo chimwe manyorero iri rakanyorwa, akasarudzwa mudonzvo, akaita zvakafanira nezvinhu (mapepa, inomira, mayunifomu uye zvichingodaro. N.). Data All aunganidzwa mune chinhu Integrated umo ngadzirambe mutariri nerimwe mhando chiito. Ipapo zvinoitwa chinozoiswa, uye kuongorora basa.

marudzi migove

Nyore nzira kupindura mubvunzo: "? Promotions - chii" kuburikidza kupatsanura yavo. Mukuru mhando - ndiko zvakabudiswa. Newer, asi ikozvino-yaizivikanwa: leafleting, tastings, makwikwi, sweepstakes, chipo mugove. Pakati Mhando Newest unokosha nezvenyu munhu chinja-nokutengeserana, t. E. The mukutsinhana yemakwikwi zvigadzirwa pamusoro akasimudzira chigadzirwa, bhonasi migove, Coupons, muchinjikwa kushambadza, t. E. Promotion aiwanzopiwa wokushanda naye asiri yemakwikwi zvigadzirwa, nokupenya dzakatsamwa. Kureva kutsanangurwa merchandising kushambadza, t. E. Registration pfungwa waakazvitengesa Pos-zvinhu, kubvunza pamusoro zvokutengeserana paburiro, kuratidza nhumbi , uye zvichingodaro. N. Vamwe vatsvakurudzi achiati yokutengesa zvinhu paIndaneti.

zvakabudiswa

Kuparadzirwa mimwe - yakasimba nzira kuti munhu kuidza chigadzirwa. Free zvinhu zviri chaizvo kukwezvwa kubaya vateereri. Kune dzakasiyana siyana zvakabudiswa: kuparadzirwa ivhu munzvimbo nevazhinji kuunganidzwa vatengi, rakapararira kuburikidza anodhinda nhau (magazini pasting mu sachets pamusoro shambuu, ruomba, anonhuwira), kuti kupanana packs it hafu-isina kupedza wemagazini kwenhumbi. Kana kushandisa zvakabudiswa kunofanira ukanyatsoongorora akainangisa vako uye ayo zvinodiwa. Saka, tora musaga dhuri mayonnaise ari mukamuri rokumirira zvinodhura chitoro akatadza ose shopper, nokuti anogona "kurova" mufananidzo wacho mumaziso vashanyi kuti nzira yokubudisa. Ukuwo, kuparadzira inodhura. shoma chigadzirwa ari muchitoro upfumi maturo. Sezvo vatengi nomufaro kutora mharidzo, asi kashoma kuti vaite nokusingaperi kutengwa.

leafleting

Distribution mapepa, Coupons, flyers makore mashoma apfuura akabudirira chaizvo. Nhasi, ichi nzira zvakachipa kwazvo okushambadza akava kakawanda kuti vazvidzisa pachake uye haritauri achida kushanda. Nepo leafleting - iri anokurumidza chaizvo nzira kuzivisa nangananga vateereri pamusoro chinhu Somuenzaniso, nezvewikendi chiito ari muchitoro. Asi kuita nokuparadzira mapepa kushambadza kunyatsofunga. Mutengi anokupinzai kana Usangoverengera informational magwaro. Iye prochet uye kuramba chete chii runobatsira iye. Saka mapepa vanofanira kupa ukoshi mumaziso mutengi. Kuti, kunoguma rugwaro ruchabata kubatsira: a dhisikaundi, mukana mukutsinhana chipo, etc. Nerumwe, zvinofanira kufarira mutengi - semuenzaniso, munguva pfupi yapfuura, vanhu vanofara kutora muhomwe makarenda ... Nhasi zvinobvira kutifadza anogona mutengi, akadhindwa ari Gwaro upi aiitwa, zano, mamwe mashoko anobatsira.

Gift pamwe kutengwa uye marotari

Human hunhu akadaro kuti chero zera anoda zvipo. Saka, mumatanda pakugovera zvipo kunakidzwa kubudirira chete. Ichi chikuru nzira kuti vabatsire mutengi kuita mukuru nhamba zvatengwa, kana kanenge muedzo kutenga. Variants pamusoro kushambadza kwakadaro zvikuru. Zvinogona kuva Exchange Coupons kana Mabhokisi kuti mibayiro. Muenzaniso mumwe mberi kwakadaro womubhodhoro vangave "Magnate" aizikirimu - nezviito "Tenga chinhu aizikirimu uye kuhwina motokari." Muna 2014, boka rakanga achiridza maviri Porsche Cayman Pink uye dema, uye nokudaro kukurudzira vatengi vaishandisa kuedza mhando itsva chando jälkiruoka. Muna 2016, mumwe akaigadzira aizikirimu "Tycoon" chiito "Lamborghini" izvo kurova zvinyorwa kukurumbira, akadzokorora kubudirira kwake uye nokuda 3 months vakajaira vatengi kuti itsva mhando chigadzirwa. Anogoverana zvipo uye marotari zvinonyanya kubatsira yemakambani avo, nhumbi izvo vanorambidzwa pakuzivisa pamusoro nhau (doro, fodya). Somuenzaniso, kambani "Ochakovo" promotional Mushandirapamwe "Win goridhe nesirivha vara," izvo ndaunza mibayiro.

Makwikwi uye kuita mitambo

Munogonawo giveaways zvinhu zvakasiyana-siyana makwikwi, izvo kwete chete vanosundira vatengi kutenga nhumbi, asi kuita naye kukurukurirana. Zvinonzi kwaiwanzoitwa Somuenzaniso, Photo pakurwisa, izvo zvichaita kuhwina uyo anowana zvikuru mavhoti. Izvi zvinoita mutengi kwete chete kuti chikamu makwikwi, asi rinokurudzirawo kushandisa Nevazikanwi vake, kuvhota kwaari. Izvi zvinotungamirira chokuti vechikamu pachavo zvinozivisa mashoko pamusoro chirongwa uye kuderedza mari pakushambadzira. Somuenzaniso, magazini EUROMAG aidzidza emibvunzo "Kuhwina rwendo kuNorway," achikurudzira vatengi kudzidza zvakawanda pamusoro nyika nzvimbo dzinoshanyirwa uye ndinosika pent-up kudiwa. Zviito zvakadaro musamutsa pakarepo vezvokutengeserana mugumisiro, asi ave yakareba accumulative kushanda.

Anoravira uye vachindiedza

Kamwe vatengi vakaedza chigadzirwa, mikana yokuti achaita rwokutenga, ikawanda kwazvo. Naizvozvo, tastings uye kuongorora dzakakurumbira chaizvo kukwidziridzwa kwenhumbi. Hongu, ndicho nzira aidhura ezvokushambadzira, zvinoda kudzidziswa chaiyo, asi zvakakodzera varonga kwakakodzera. Zvinokosha chete vanosarudza nokungwarira nzvimbo chiito. Saka, vagari vazhinji maguta uchayeuka kuti makore mashoma apfuura pamusoro kwevhiki vari hypermarkets kwakanga chaizvoizvo rakawandisa pakati promotional mikoko pamwe anoravira. Zvinofanira kunzwisiswa kuti mutengi pakati uye boka mari matunhu haazorambi kuedza chigadzirwa ari Supermarket. Asi muresitorendi kana tsvimbo, ainakidzwa anoravira waini kana midzanga.

zvakanakira migove

Kupinza vatengi vari kukurukura chigadzirwa - nayo ndiyo mberi nzira kusimudzira yokupedzisira. Promotions (kushambadza) kuti tikwanise kuudza mutengi pamusoro chigadzirwa uye kukunda maonero vakananga pakushambadzira. Promo - unotambudza uye kazhinji aidanana chinodhura, asi kunowanzoita nokukurumidza uye chinooneka zvabuda.