Sei kumhanya AD mu "Instagram"? Overview nemirayiridzo

"Instagram" - mumwe vaitungamirira platforms Zvinhu kugutsikana. Muna June 2016 nhamba basa vanoshandisa ave kupfuura vanhu mashanu mamiriyoni zana, zvose zuva inobudiswa namagwatidziro zvitsva zvinopfuura mamiriyoni makumi masere. Service achibvumira vanoshandisa pakarepo date kutapurirana uye ane zvakawanda zvakanakira pamusoro dzimwe platforms. Munguva yacho okushambadza pachikuva inobatsira pakuti zviri mu "Instagram" ane yakakwirira chaizvo virality zvichienzaniswa nedzimwe network.

Advertising mishandirapamwe inobudirira nokuda hombe kukura vateereri, saka kwebasa rinofanira pasocial network chero yokutengesa nzira richava guru bhizimisi chisarudzo. Nyaya ino - uwane muchidimbu kuti kutanga kushambadza pamusoro "Instagram".

chipfuro vateereri

Kugona kumhanya shambadzo kutanga akaonekwa October 2015. Vanhu Russian ndivo vateereri mamiriyoni mapfumbamwe, vazhinji vacho vari vechiduku (makore 15-25). Kuwanda varume nevakadzi vanenge zvakaenzana. Usati unogona kumhanya zvakanangwa kushambadza mu "Instagram", zvinokosha kufunga huru kuchiitwa papuratifomu ichi - kuudza vanoshandisa mifananidzo yakanaka uye kurudzira kukurukurirana. Ichi AD nemanyorerwo kunonyanya kubatsira kuti paIndaneti zvitoro, maresitorendi, fenicha zvitoro. Muchidimbu, mumwe nomumwe ane kugutsikana zvakanaka unhu kwakajeka.

marudzi ma ads

Vaya vanoda kumhanya zvakanangwa kushambadza mu "Instagram", mashoko pamusoro Website achakuudza kuti unofanira uzive pamwe vaGiriyedhi. Vaviri vavo, ivo kunofambira mberi uye simba ( "Carousel"). Kunofambira mberi shambadzo - ndiko nguva mumhanyi uye kuchaita mushambadziri kuumba simba kanyika kuti mapikicha ari murume aishandisa anogona kufamba.

Zvinangwa uye Zvinangwa

Sei kumhanya AD mu "Instagram" uye kuti kushanda? Zvakakosha kuisa zvinangwa uye yakajeka nezvinangwa. Somuenzaniso, kungava kuti paumbwe muchiso ruzivo, kuwedzera Sales, anokwezva vashanyi nzvimbo, Lida Campaign, okuwedzera kutendeuka panzvimbo, kuti vanyanye kufarira pakuburitswa, kusimudzirwa Directory Huskies uye Schering, kuwedzera kwenhamba zvivako Anwendung nemavhidhiyo maonero, vakapinda nharaunda uye mabasa .

Just sei kubudirira nangananga kushambadza mu "Instagram" kunobva chete pamusoro mushambadziri, uye nokugona aro kuvaka basa mberi. Unofanira kuziva kuti papuratifomu ichi, asi kunze kuti waida matsva pfungwa, izvo zvinogona kuva mutsindo chakaita kubudirira rose rutsigiro. Kupfuura zvose, usati watanga kushambadza "Instagram" via Facebook, anofanira kuti vaongorore mikana yacho uye kuti ave nechokwadi chokuti pane zvose zvamunoda. Kuva muchiso kana basa, unhu design, mumwe Facebook nhoroondo (kusika shambadzo vanogona chete kuva pasocial network).

kuchinja

Ikozvino ngatitaurei pamusoro sei kuti danho nedanho kutanga kushambadza mu "Instagram". Basa rinotanga kunyoresa mumabhizimisi maneja "Facebook". Izvi zvinobvumira kuti kusika ruzhinji noukama rutsigiro uye rakavhurika kuiwana, kunyange vaya vane nhoroondo mu "Facebook". Zvino unofanira kunyoresa kubudikidza bhizimisi maneja nhoroondo mu "Instagram" muasunge kuti kushambadzira chirongwa kuburikidza "Rongera zvokushambadzira nyaya." Pashure paizvozvo zvinokwanisika kuenda zvakananga kusikwa ane zvokushambadzira rutsigiro.

In pazviruva zvaunofanira zvakanyatsonanga mumwe zvinangwa vakadzinganiswa ichi vaGiriyedhi-the clicks panzvimbo, mavhidhiyo, nekuisa Mobile kushanda. Unogona kuchinja zvimwe kutanga zviruva, akadai zita AD boka, uye zvichingodaro. Shure pahwindo kuti kupinda ruzivo. Zvinonzi yakatarwa mushandirapamwe pamwero bhajeti - mari kuti richaperera pamusoro chaiwo voruzhinji noukama rutsigiro. In nemapoka AD hwacho mwero mumwe nomumwe wavo, uye iwe unogona kunyora kwete chete zuva kudyiwa rese, asi yakarongwa ichimbomira uye rinotanga.

Kana uchisangana zviruva vanoshandisa zhinji, mubvunzo unomuka, chii vateereri Pixel. Shure ichi izwi rinomuvanza chaiwo JavaScript bumbiro kuti kunogona kuiswa panzvimbo. Anounganidza date pamusoro vashanyi nzvimbo uye kutumira mashoko pamusoro User basa zvakananga munhoroondo wako "Facebook". kana vateereri chichabatsira mu club Pixel pashure kanda kushambadza mu "Instagram" via Facebook? Over! Hazvina huchashandiswa ichi kuchaita vanoshambadzira kuratidza shambadzo chete vanoshandisa imwi makachengeta panzvimbo chaiyo chiito kana kushanyira mapeji akakodzera. Unogonawo kuona Nhamba website yavo zvakananga "Facebook".

Basic mezviruva dzinoitwa, asi usati kumhanya pachako shambadzo vako "Instagram", tinofanirawo havatsananguri parameters ari akainangisa. Inowanikwa unokubvumira kusarudza mapoka yaivapo vateereri, iyo nyore basa zvikuru, kunyanya kana yakawanda achigadzira, kana danidziro, asi pazviruva vari kuchinja, uye iwe unogona kuumba boka idzva, nani pamushandirapamwe kunangwa.

Sei kuziva akainangisa? The mushambadziri anofanira kunyatsonzwisisa chaizvo vachange kufarira yaida chigadzirwa. Nyore Nzira ndiko kusika mufananidzo "hwezuva mutengi" zvadaro mubvunzo kuti vateereri Kurongwa asisiri ichamuka. Somuenzaniso, mumwe munhu vangafarira panyaya nokuda Vanosarudzwa kushambadzira mu "Instagram" uye mirayiridzo sei kutanga nayo? vateereri Izvi zvinogona yakakura chaizvo, asi AD haungavhenekeri kufarira vanhu vasina basa ravo, kutengesa boka kana mabasa aunofarira, mari-zvibereko. Izvi unhu zvounhu uye vanofanira tsanangurai.

Vateereri setup iri kusanduka chaizvo, kuwedzera nzvimbo hwakarayirwa zvavanofarira, zera uye maitiro unhu. Heuno mumwe muenzaniso.

Location: Moscow uye Moscow nharaunda.
Interests: kombiyuta servers, kombiyuta network, kure Kutarisirwa zvirongwa, dziviriro kupindira, mashoko kuchengeteka, bhizimisi duku, kombiyuta kuchengeteka.
Maitiro: diki mabhizimisi varidzi.
Age: makore 23-45.

Uyu ndiwo mumwe nzira zvaipiwa default. All vakaponeswa mapoka zvinogona kuonekwa "Tools" Tab. Regai kuvimba munhu boka, edzai dzakasiyana vateereri kuziva inonyatsobudirira nzira. Gadzira shambadzo zvinoverengeka zvakasiyana vateereri: zvinoratidza kuti yakatetepa kukanganiswa uye zvakasikwa chivimbiso kuchaita kubudirira okushambadza mu "Instagram".

How kutanga uye zvakadini tinorasikirwa?

Mushure Pakusarudza vateereri vanogona kusarudza muenzaniso muripo. Kazhinji zvakakodzera womuenzaniso optimized CPM. Mutengo imwe vaGiriyedhi kuchaenderana kwete chete pane mhando AD, asiwo kugutsikana uye unhu. "Facebook" anoita zvimwe zvinoda kuti yakajeka kugutsikana. Recommended kwemavara 1080 x 1080 pixels, uye pamanyorerwo - mumwe munhu. The mufananidzo haafaniri anosanganisira zvinopfuura makumi maviri muzana acho.

Next unofanira kugadza chiito bhatani, uye sarudza chipfuro rutsigiro. Inogona kuumbwa mu "Pixel kutendeuka" Muterere. UMT-Labels zvinodiwa kuti zvokushambadzira zvose, zvikasadaro zvichava hazviiti kuongorora kushambadza rati analytics kubva Google uye "Yandeks.Metrike". Kuverenga mashoko, enda kune "Traffic Sources".

Zviya, usakanganwa kuti yakawanda yokutenda sei kutanga kushambadza pamusoro "Instagram", mirayiridzo rakamiswa uye mitengo vane pachikuva pachayo, saka kuzorodza zvose kuyeuka kunogona pakarepo paaisika chirongwa.

In mufananidzo pazasi kuti muenzaniso pakuzivisa zvizivikanwe kuti miriwo chikafu.

Common zvikanganiso

Dzidza sei kumhanya shambadzo yako "Instagram", vakawanda vanoshamisika kuti nei AD haina vakapfuura mwero? Kazhinji Moderators ripoti chero kutyorwa dzinowanikwa chiziviso ichi, asi kubviswa yavo vachiri Danho kuchaita kuderedza nguva. Kunyange zviduku kutyora mitemo angaguma zvarakasiya sezvo Moderators nokungwarira uye manually kutarisa mumwe vaGiriyedhi. Zvinofanira kurangarirwa kuti akadaro kudzokorora kunogona kutora maawa makumi mana kana kupfuura.

Chinonyanya kakawanda chikonzero ndiyo kutsaudzira shambadzo kamwe rugwaro mifananidzo. Sezvataurwa pamusoro apa, mashoko ari mufananidzo vanofanira kutora hapana anopfuura makumi maviri muzana vhoriyamu. Chokwadi, kutanga rugwaro mashoko anoita shambadzo zvavataura, asi panguva imwe chete, izvozvo kunoderedza zvinonyatsorehwa kukwezva uye unhu. Zvinodiwa rinoshanda zvachose matombo ose pakushambadzira mbiru, kunyange vakasiyana vhidhiyo. Kuti uzive kana Classified chikumbiro, shandisa chokushandisa-mbariro.

Uyewo, usati kumhanyira "Instagram" kudzokorora kushambadza, nzira kana Website kuti advertises rakavapo yakaruma zera racho, unofanira kuongorora kuti vakasarudzwa vateereri zvakajeka inoenderana constraints izvi. Somuenzaniso, vanhu Moderators havazobvumirwi kubudisa vanoshambadza kuti fodya kana doro zvigadzirwa, kana makore ari yasarudzwa kuratidza kuti vateereri riri pazasi makore gumi nemasere.

Sei kumhanya AD mu "Instagrame" kuburikidza "Facebook" kururamisa "bhuku"? Vamwe shambadzo zvinoda kuti mushambadziri vaivimba "Facebook" uye kuti zvinoenderana mutemo uyu, tinofanira kuyeuka kuti zita inofanira raanotaura chepakutanga, kuti ndiye Facebook, zviri Chirungu uye ane guru F. Shoko anofanira zvakafanana Schriftgröße tsamba uye kunyora mumagadzirirwo kuti dzakapoterera ndima vanofanira kuva noushingi.

Hazvigoni kushandiswa panzvimbo siginicha Logo, uyewo chero nzira kushandura shoko (somuenzaniso, akaisa muzvizhinji kana akatema). Kana, pane chepakutanga AD munhu dzakachinja shanduro Logo, kushambadza kwakadaro kuchaitawo kurambwa.

akabhadhara mabasa

Chero zvazvingava, pane nuances, uye izvozvo zvaitika kuti kunzwisisa zvachose pasina nguva. Panyaya iyi, nyore nzira kuvimba nenyanzvi vari kuita mukusimudzira munharaunda iri pasocial network. Chokwadi, mabasa akadai akazviratidza kuna "Instagrama. Vamwe zvikuru dzakakurumbira mabasa ndiye InstaPlus uye Aitarget. Sei kutanga kushambadza mu" Instagram "pasina kutendeukira kubvisa Adblock kana antivirus? Zvinosuruvarisa, zvakakodzera kudzima anenge ose dziviriro kana kushanda mabasa akadaro. This achityira vanonyevera chinotangira, kana akavimba yechitatu-party Software -. chinhu private nyaya imwe neimwe user.

yokuedzwa

Hubspot Nyanzvi (basa nevakawanda software, iro rine guru vakasarudzwa maturusi kuti paIndaneti yokutengesa) inoitwa miedzo okushambadza dzavo mu "Instagram". Pasi chati iri yokuedzwa uye zvabuda.

Hubspot wakaedza mifananidzo, rugwaro, uye nhau mhando. Kuongorora kubudirira okushambadza kuitwa pachishandiswa anokosha metrics zvakadai the clicks, zvaanoda, CPC, Ctr (tinya kuburikidza kushambadza), mari Lida, CPM (mutengo pa zviuru nemaonero) nezvaizoitika. The bvunzo raisanganisira mhando nhatu rwezuva uye nhau tigutsikane mu kushambadza (carousel, achiri mufananidzo uye mavhidhiyo).

pakati nezvemarudzi nhanhatu dzakasiyana mifananidzo: mufananidzo ane foni yakajeka chiito, stock mapikicha, ndyiro nokuti the clicks (akanaka mifananidzo, dzakadai katsi, kwete chokuita zvawo), mufananidzo chine ruzivo kuti inodzidzisa achagamuchira pashure yezwi iri vaGiriyedhi yenyu. Uyewo pabvunzo isu chikamu rwokuzvarwa-achitarisa mapikicha kuti rokushandisa aigona kuiswa kwavo "Instagrame" pachake uye mifananidzo nemashoko okuti kana akatorwa.

Somuedzo rugwaro tigutsikane rinoshandiswawo nokuda marudzi akawanda orugwaro kutsanangura shambadzo. Heino mimwe mienzaniso.

Title: "sei kumhanya AD mu" Instagram "bhizimisi". Title - ndiro chinyorwa yakanyorerwa muverengi, uyo anotsanangura chii rinobatsira achagamuchira kana kudhanilodha kana iitike.

Sezvo chiito angava wenyaya iyo verenga: ". Uye kupomba basa ravo" "Check humboo kubva ino ari oga, kutanga okushambadza mu" Instagram

Kazhinji pane zvokushambadzira uye tamba, kunakidza magwaro zviri zvishoma kushanda kune zvawo chete.

In Hubspot muedzo ose magwaro vakashandisa mufananidzo chete.

zvakawanikwa

Zvabuda vaiva sezvinotevera. The yakachipa pashiri mhando okushambadza - mufananidzo pamwe kudanwa yakajeka chiito, ivo 45% isingadhuri Stock Photography, asi panguva imwe chete kuva mukuru Ctr (kaviri kupfuura kuti ezvokushambadzira kubva ndiri mapikicha).

Stock mapikicha vane apasi ari Ctr, asi chikuru CPC. Advertising mufananidzo une chikuru mutengo chete watinya, uye shambadzo ne "Photo-hwambo" kupfuura chipa mutengo kuti Like.

zvakawanikwa

Vanoshambadza "chiito" chimwe chezvinhu zvakanaka panyaya mutengo / yepamusoro. Pabvunzo, rakaratidza kuva kudhura, uye scored soro nhamba the clicks zvichienzaniswa nemamwe marudzi pakushambadzira. Nyanzvi vakagumisa kuti "Instagrama" vanoshandisa akafanana shambadzo vane kudanwa yakajeka chiito, nekuti zvakajeka kuti achawana pashure nekudzvanya pamusoro kubatana.

"Instagram" akanyatsokopwa anorondedzera kuti unhu okushambadza tigutsikane kuchikuva kutarira chaivo.

Stock mapikicha anenge mhindu yemari Internet vanoshandisa, kushambadza kwavo nani kwete kushandisa.

Natural-achitarisa mifananidzo dzose mbiru mu "Instagram" kunyanya zvakanaka kushambadza, kunyange zvazvo nyanzvi Hubspot akataura kudaro. Pamwe zviri nyore mifananidzo pachikuva haisi clickable, uye vanoshandisa anongoti haana kuona izvi kushambadza nzvimbo bhatani kuti tinya. Kubva musi uyu, kuti mushambadziri anofanira chiziviso nenzira kuti mushanyi kunzwisisa kamwechete kuti akapa.

"The hwezvo kuti the clicks" - cute mifananidzo, izvo haana ukama huru kugutsikana haasi dzakazviita kuratidzwa munzira mbiri. Kudivi rimwe, zvakawana kakawanda mana likes pane dzose ma ads. Ukuwo, unogona kutya vateereri.

Results magwaro akadai kuti kudanwa yakajeka chiito pano akaratidzawo yakanakisisa mugumisiro. Usati wasarudza zvokuita zviri AD mu "Instagram", kuti marketer ane kupedza nguva achifunga mashoko, rinosunda inodzidzisa kuti tinya pane ma ads.

bvunzo iyi ndeimwe zhinji chete. Zvichida dzimwe vateereri angadai dzakaratidza nemigumisiro yakasiyana, saka rinogona kutorwa kufungwa, asi murege kutungamirirwa sezvo chokwadi Mhedziso. The zvakanakisisa kuita kuti kuva pasina iratidzwe nzira uye kuziva inonyatsobudirira kuti vateereri ichi uye chigadzirwa ichi. Zvisinei, chero zvazvingava, kunaka kugutsikana, uye unobtrusive okushambadza zvinokosha.