The zvinoshamisa Kubudirira Nyaya muvambi Coffee "Starbucks"

Govard Shults matatu apfuura akanga ari kofi mubhizimisi, kutevera chete chinangwa chimwe: kusimbisa ukama pakati vanhu pamusoro kofi. "Starbucks" Zvino iye CEO. Asi munzira kumusoro kwaisava nyore. Schultz, mukomana kubva murombo mumhuri anobatwa kirasi, sei akakurira nematambudziko ose uye nheyo kupfuura pachiremera kofi zvitoro munyika?

shoma Biography

Schulz akaberekwa musi waJuly 19, 1953 kuBrooklyn, New York. Mhuri yake yakanga pasina kusiyana nevamwe. Mubvunzurudzo pamwe Bloomberg, akati kuti achikura pedyo varombo vanhu. Saka, sezvo mukomana mukusanzwisisa nyika kusaruramisira kwevanhu, urombo chinongoitwa pazera duku. Apo Schultz aiva nemakore 7 chete okuberekwa, baba vake, mumwe mutyairi wemarori, uyo zvaibatanidzwa kununura manapukeni, iye akakuvara gumbo rake panguva purogiramu ndege. Panguva iyoyo kwakanga kusina utano inishuwarenzi uye muripo, saka mhuri akasiyiwa asina kumboenda mari.

Chesekondari, Schultz nokushingaira nhabvu uye akagamuchira nekumhanya bhezari kuna University, iri Northern Michigan. Ipapo jaya Kukoreji, uye pakupedzisira akasarudza pachake kwete kuti aizoramba kutamba nhabvu. Muripo zvaifanira kubhadharwa, saka nomukomana aitofanira kuenda kubasa. Akatanga aine mushandi wemubhawa, uye dzimwe nguva kunyange anyatsoronga.

Ndapedza muna 1975, Schultz akashanda rose gore pamusoro zvemitambo chawo muna Michigan. Akakokwa kuti kambani "Xerox", apo akawana ruzivo mukubata vatengi. Kwenguva refu Akagara gore ikoko uye vakagara kambani Swedish nechokuita neimba nemidziyo.

Zvaiva imomo kuti Schultz hwakavaka basa uye akava maneja wokutanga uye ipapo mutevedzeri womutungamiriri. Akakwanisa kuti okutengesa chikwata muhofisi muNew York. Zviri ichi kambani, akatanga vasangana zvizivikanwe zita "Starbucks", pfungwa dzake akanga nokukwezvwa vakawanda donhwe kofi Vagadziri. Kuziva Howard akasarudza kushanyira Seattle, taronga pachine kofi varidzi: Gerald Baldwin uye Gordon Bowker.

Kujairirana kambani "Starbucks"

Kwapera gore, iye Baldwin ipapo-nemakore 29 (muvambi "Starbucks"), pakupedzisira, akakoka Schulz kushanda, kumupa nzvimbo Kumutungamiriri chitoro remapazi kumusika. Ipapo "Starbucks" vaiva vatatu chete muzvitoro umo kurema kofi akatengeswa musha kushandiswa. Wokutanga Starbucks chitoro kuchiripo uye uri Pike Place Market muna Seattle.

Raiva Rakaoma Zvikuru rwendo Milan

Schultz The dambudziko hwachinja wakati akatumwa kuMilan kuti dzinoratidza. Kufamba vakakomba guta, jaya vakachera tifunge espresso mbariro, apo varidzi aiziva vatengi ake ose nezita akadzishumira zvakasiyana-siyana kofi kunwa, kana iri cappuccino kana plagjiati. Schultz akaziva kuti ukama kuchabatsira kuti kutengesa kofi.

Muna 1985, Howard akasiya "Starbucks" pashure ake pfungwa Italian havana kutora havaoni. Nokukurumidza akasarudza kuwana kambani yake, Il Giornale (rakashandurwa kubva Italian rinoreva "zuva nezuva"). Kuti kutenga nzvimbo kofi, Schultz vaifanira kuunganidza kupfuura $ mamiriyoni 1,6. Akashanda kwegore iri kambani 'Strakbars ", kuedza kuvhura ngetani kofi dzimba Italian nzira.

Muna August 1987, Schultz akapiwa nzvimbo General Director pamusoro Starbucks, rwaiumbwa matanhatu kofi.

Zvinobatsira pomumbure, "Starbucks"

America akakurumidza azadzwa tsitsi kambani. Muna 1992, "Starbucks 'pomumbure akaenda pamusoro Nasdaq Stock Exchange. Kambani akanga atova 165 akazaruka pfungwa, kwemari yaiva $ 93 miriyoni kuti gore. Saka, nokuda 2000, "Starbucks" rava yose network, chakavhura vanopfuura 3,500 kofi zvitoro uye akapiwa $ 2.2 billion muna pagore kwemari. Schultz aiva mumwe simba zvikuru vanhu America.

"Starbucks" aimbonetseka pamusoro, paivawo kukundikana. Saka, muna 2008, Schultz chakamboti akavharwa anopfuura zana, wedzimba kudzidzisa mushandi wemubhawa kugadzirira espresso wakakwana.

Sezvo chikamu kuchinja Schultz akazivisa kuti "Starbucks" anotsvaka kuhaya Aimbova-uto. Gore rapera, kambani akasimbisa norunyerekupe kuti mubayiro kukoreji muripo revashandi dzavo.

Paaiita basa rake pana Starbucks Schultz agara pokutanga kune vashandi vayo, izvo rinoati vakaroorana. Rinopa zvose nzwisisika kurapwa uye inishuwarenzi, vatingakurudzira nyaya iyi baba vake.

Schultz rakapa ane bhuku kujairika, "Dururai mumwoyo make sezvo komichi mukombe akavaka Starbucks».

Starbucks kuramba vachiwedzera, yava rine gore negore rokutengesa anodarika $ 16 bhiriyoni, saka Schultz ane akapfuma mamiriro. ukoshi hwake mambure vanofungidzirwa pana mabhiriyoni $ 3 - a shoroma wechokwadi.