Tsvaga mazwi eYandex. Keyword statistics. "Yandex.Direct"

Kutsvaga ruzivo paInternet, vashandisi vanofarira zvinhu nemaseji vanopinda mibvunzo yavo mukati meinjini dzinotsvaga - keywords nemitsara. Chikumbiro chimwe nechimwe chinomiririra zvinodikanwa uye zvido zveumwe munhu anoshandisa purogiramu yekutsvaga. Iyi mibvunzo inotsvakurudzwa nemajini ekutsvaga, zvichienderana nemigumisiro yavo mitsva yekutsvaga kwemasayithi akakodzera kumushandisi anoonekwa.

Kugadziriswa kwemashoko

Kuti unzwisise chirevo chekutengeserana ndechekuti, unofanirwa kufunga nezvezvinhu zvawo zvikuru:

1. Zvitsva zvekutengeserana kwemukati zvinoratidzwa chete kune vashandisi vangave vachifarira.
2. Mutengesi anongobhadhara chete kutumirwa kwemushandisi kuburikidza nekutengeserana, kwete nguva yekuratidzwa kwayo.
3. Mutengesi anogadzirisa mutengo wekushandurwa kwevakashanyi kune nzvimbo yavo.
4. Kuona kwezviziviso kunoitika zvichienderana nemari iyo mutengesi anokwereta kuti achinje.
5. Kuvimba kwekuratidzira kushambadzira kune vateereri voratidzwa, sezvo kuendesa kwezviziviso kunobva pamibvunzo yekutsvaga yevashandi.
6. Bvisa kudzora kushanda kwekambani. Nhamba yekutendeuka kubva kune zviziviso kunzvimbo yacho zviri nyore kuverenga. Muchiitiko ichi, kuongororwa kunoitwa zvose zvesayenzi pakushambadzira uye chiziviso chacho pachacho maererano nehuwandu hwezvakaratidzwa kuhuwandu hwekushandurwa kubva pairi.
7. Kurumidza kudzokera kunekutsvaga.

Kuongorora mibvunzo yekutsvaga

Kubatsirwa nekugamuchira nekuongorora mazano ekutsvaga kwebhizimisi chero ripi zvaro rinoshandisa paIndaneti rakakura. Nokuongorora zvikumbiro izvi, kusimbisa nzvimbo dzebhizimisi zvakasimbiswa, uye chigadzirwa chinogadziriswa kune chinangwa chevateereri vevashandisi. Semugumisiro, nzvimbo iyi inokurudzirwa mune injini yekutsvaga mumutsara wokutanga wehuwandu uye inowana mukana wekuonekwa kakawanda nevashanyi.

Semuenzaniso, kambani inobatanidzwa mukushandiswa kweiyo microwave ovens. Kuti uwane nzvimbo yake paInternet, mushandisi anofanira kupinda muchikumbiro che "kutenga microveve."

Kuti nzvimbo yekambani ive yakakwirira sezvinobvira mumigumisiro yekutsvaga, mazwi makuru akaiswa pairi anofanira kunge akakosha sezvinobvira (zvinoenderana necheki inotorwa nekambani). Zvadaro iye achabudisa mawebsite ezvo, uye achashanyirwa nevanogona kutenga vatengi.

Nzira yekusarudza mazwi

Zvinyoro nyore kubata, asi zvine simba mune zvayo zvinoshandiswa, zvichitsvaga kutsvaga kwemashoko e "Yandex", inopa keyword planner "Yandex.Wordstat."

Pa peji rekutanga re "Yandex.Wordstat" kune mutsara wezwi rinokosha, nhamba yekutengesa mabasa uye "Pick" bhatani. Mutsara unokosha wekutsvaga wapinda mumutsara, uye bhatani "Pick" rinodiwa kuti uitange.

Pfungwa dzinokosha:

• Kushandiswa kwemashoko makuru ehurumende kunobvumirwa mumutsara;
• Kuchengetedza mazwi asinganzwisisiki zvinokwanisika zvakare mumutsara.

Kuti uchinatsire kutsvaga, nguva dzose inobatsira kuratidza nzvimbo iyo chigadzirwa kana basa richashandiswa. Chiratidzo senharaunda yenyika yose inopa chisarudzo chikuru chekusarudza, saka zviri nani kuzvikwanisa kumaguta.

Mushure mokusarudza guta, unofanira kuisa shanduro mu "maererano ne" nzvimbo uye chefa "Bhokorora". Tafura yemiti miviri inowanikwa pahwindo.

Muchikamu chekuruboshwe ndiwo mazwi akafananidza nemhinduro yakapinda, uye ari kurudyi - mazwi akaiswa nevashandisi pamwe nechikumbiro chedu. Ndiko kuti, munharaunda iyi kune mazwi makuru anodikanwawo kuiswa mubhuku. Mutsamba imwechete "Yandex" unogona kudzidza nhoroondo yezvikumbiro uye uone kudikanwa kwenguva ipi zvayo. Kuti uite izvi, iwe unongoda kuisa shanduko mu "History of requests" nzvimbo.

Kuongorora ruzivo rwakagamuchirwa, iwe unogona kushandura nenzira yakajeka urongwa hwekutengeserana kwemashoko, kuita zvisarudzo, maitiro ekuitisa zvikwata zvekuparidzira muguta rimwe nerimwe.

KweChrome, ipirg-in yakagadzirwa yakagadzirwa inotarisa pakusarudzwa kwemashoko makuru - Yandex Wordstat Helper service, iyo inonyatsochengetedza simba uye nguva yekutsvaga mazwi eYandex. Iwe unogona kuisa kubva kuIndaneti yeWiki yeWiki.

Chii chinonzi Yandex Direct?

Iyi ndiyo nzira yekuisa zviziviso mumusangano wekutengesa weYandex uye injini yekutsvaga. Kune mumwe munhu anoshandisa, izvi zvinoshambadza ndezvega, nokuti nekuda kwekuiswa kwayo sangano rinoshandisa mibvunzo yekutsvaga iyo uyu muyena akapinda muhurongwa kare. Nokudaro, kushambadzira kwakadaro kune mamiriro ezvinhu.

Yandex.Direct panguva imwechete inoratidza zviratidzo kwete mumutsva ekutsvaga kweYandex, asiwo pane zvimwe zvidzidzo:

• "Vadzidzi";
• "Live Journal";
• Pepanhau reIndaneti "Kubva kuruoko kusvika kune rumwe";
• Tsvaga injini "Aport";
• Portal Mail.ru.

Nzira yekufambisa pakuratidzira

Sangano rekukwanisa kugadziriswa kwekugadzirwa kwechiitiko chechigadzirwa muYandex.Direct system ine zvikamu zvitatu:

• Kudzidza nekuumbwa kwemashoko makuru;
• Zvisikwa pazvikonzero zvavo zvezviziviso zvinobudirira;
• Kuongororwa kwemigumisiro.

Kugadzirwa kwemashoko makuru

Nhanho yekutanga mukugadzirwa kwechikwata chekuparidzira ndiyo tsanangudzo yevanotarisa vatariri vebasa rinobudiswa kana chigadzirwa, zvinowanikwa zvachose.

Chinangwa chikuru chekutengeserana kwekutsvaga ndechekuita magetsi anoshanda, anogona kuwanikwa chete kana achishanda nevakarurama vavanotarisa. Pakaitika kukanganisa panguva iyi, kambani inotyisa kutyisa bhadharo yekutsvaga yekutengesera kwepasi uye, zvichiguma, kuwana kushandiswa kwakafanana kwehuwandu hwekutsvaga.

Kubva pamigumisiro yedanho rino, kutsvakurudza kunoitwa kwemashoko e "Yandex", ayo akaumbwa kubva kune zvakashambadzirwa chigadzirwa. Nzira dzakasiyana-siyana dzokusarudza dzakagadzirwa, asi kushandiswa kwemashure-uye pasi-pfupiso mibvunzo inonzwisiswa nenyanzvi seinobudirira zvikuru.

Kubudirira kwezviziviso

Mushure mekutsvaga mazwi e "Yandex", zviziviso zvakanyorwa. Zvakakosha kushandisa mitsara inokosha inowanikwa mumusoro nekunyorwa kwezviziviso. Chiziviso chakaparadzana chakagadzirwa pamutsara wega wega.

Advertising Locations

Kugadziriswa kwemashoko kunowanikwa mukubudiswa kwezvinhu zvakasiyana-siyana.

Kunyanya kuiswa

Nechisarudzo ichi, chiziviso chacho chiri pamusoro pemapeji, anoonekwa kumushandisi mushure mekuzarura uye naizvozvo inobatsira zvikuru. Pakuiswa kwepamusoro pane peji pane zvisingatauri zvitatu zvinoshandiswa kushandisa masayiti pamibvunzo yakaderera.

Maonero Akavimbiswa

Kune mibvunzo yakakura, shandisa chikamu chepeji kusvika kurudyi rwezvigadziro. Ikoko kune zvigaro zvine matanho anoenderana nemutsara wemutsara wemibvunzo.

Ad in rotation

Izvi zvinodhura zvine mari yakaderera. Zvisinei, zviratidzo zvavo hazvibvumirwi. Nhamba yakawanda yezvivigiso zvakagadziriswa zvinoenderana nechikumbiro, zvishoma kana mukana wokuratidza mumwe nomumwe wavo.