Exhibition basa muRussia

Enderana mabasa ose kuratidzira uye nhumbi munyika dzakawanda zvinokosha kwemauto hwenyika. Market Infrastructure Russia zvakare dzinoratidzwa bhizimisi sezvo pakuratidza uye akanaka mabasa. Izvi kwete chete zvinoita kuti simba kukura pamisika, upfumi mari, asi nokukurumidza kukura kumatunhu, sezvo imwe motokari mauto ose zvoupfumi.

Pfungwa yacho kuratidza basa uye nei zvichidikanwa

Basa iri nechinangwa kuwana kupfuura vakarongeka dzokukurukurirana nadzo wezvokutengeserana uye maindasitiri kuwana kumisika itsva munharaunda yabereka zvinhu. Panguva ino, basa sangano kuratidzira mu Russia ine zvakawanda zvakafanira nyanzvi pfuma zvakakwana:

• utariri;
• zvoupfumi;
• Michina;
• ouinjiniya;
• zvoupfumi;
• kushambadza;
• ruzivo.

General nyaya budiriro rwokugadzira inoratidzirwa mabasa vave zvakakwana akadzidza mu Russia. Pari, zvikuru zvokukurumidzira inova dingindira kubudirira kwayo. Chikonzero ichi chaiva kuona kuchinja upfumi: nguva apo nokukurumidza kuunganidza guta, chikatsiviwa nguva makwikwi.

Nzvimbo nemauto ari zvoupfumi nemauto munyika nhasi

Zvino vazhinji mudzimai mubhizimisi kunzwisisa kuti Tingawaneiko hazvibatsiri goho kunze uye vanopedzisira upfumi mumusha mavo. Kuchinja kunyange musimboti makwikwi: vanogadzira Distributors vava kunetseka kwete zvikuru kushambadza zvibereko pacharo, sei kuita zvakawanda kubatsira kuti yakagamuchirwa mutengi, kubudikidza kusarudza imwe muchiso. Ndokusaka pashoo uye dzakanaka basa vaigadzira uye vaitengesa zvinhu mumasangano emakambani nechinangwa paakasika kudiwa kuti vakatengesa chinhu. Muchirevo chechinyorwa chino, uye rinoti kukosha kuronga mhando dzose nhumbi uye kuratidzira.

Nyaya idzi dzakagadzirirwa kuti zivisa vaifarira vateereri pamwe kukura imwe maindasitiri, yabudisa nenhumbi dzayo uye mabasa uye kuziva kudiwa pavo. mutengo wavo kuti pave nemamiriro ezvinhu kuroora yokukurukurirana exhibitor angaguma mutengi. The nenyanzvi sangano inoratidzirwa kunonyanya kubatsira nayo inogona kutarisirwa. Zvinosuruvarisa zvino Russian inoratidzirwa varongi kugadzirisa dambudziko iri unprofessional kwete pakutevedzera mberi kusvika sangano ravo uye zvakakwana vanoongorora migumisiro chiito ichi. exhibitors Vakawanda havana kuziva ineffectiveness yavo kuitawo zvakanaka, sezvo asina chinhu zvakakwana nomazviri tinyatsonzwisisa sangano chacho.

Asi ari mirayiridzo iyi zvakatobviswa matanho akawanda: mumwe kupatsanura nesangano nzira, pahwaro iyo kwekuronga uye sangano zviitiko zvinorondedzerwa:

• yokungotaura yokutevedzera, izvo zvinopa ongororo uye vanorumbidza umo kambani paChikoro pashoo;
• muunganidzwa Analytical mashoko pamusoro mabasa zvebhizimisi mukufamba kupinza;
• kuratidzwa basa vakawanda mashoko uye mitemo sangano rayo.

Mhando kuratidzira

Form sangano kuratidzira (nhumbi) vane zvakawanda uye anogona kugutsa zvose zvinorayirwa vechikamu kuti musika ukama. Pari, mabasa aya chinozoiswa kuburikidza inotevera mabasa: Auktionen, music mavhiki, kuratidzira, okudhindira, showrooms, nhumbi, Misangano, mitambo, exchanges, waini, etc ..

Pasinei pachena zvakafanana, zviitiko zvakadaro vakasiyana mumwe musi dzinoverengeka zvinhu:

• kuvavarira;
• hurongwa sangano;
• nzira kuitawo;
• sezvamunoita akakwezva vechikamu uye vaenzi vanofarira, uye zvichingodaro. d.

Pari basa, ndiyo nyaya Article ichi ngachipiwe mu huru nhumbi uye kuratidzira zvaiitirwa muchimiro:

• tengeserana nhumbi;
• kuratidzira panguva dzakasiyana-siyana mumatunhu (dzakawanda dzakapoteredza, matunhu neminisiparati, etc ...);
• kushandiswa Salons, kuratidzira uye nevamwe.

Features guruundano mabasa

Congress uye kuratidzwa basa hapana zvokushandisa zvishoma simba ezvokushambadzira, kukurudzira zvakasiyana siyana uye mabasa. Uyezve, mukana uyu muitiro vanotenda mukana nokukurumidza mashoko Exchange ruzivo. Zvezvinotaurwa kunosanganisira sangano zviitiko zvakasiyana zvinogona uye hukuru. Kazhinji, izvozvo:

• dzokusiyirana;
• Forums;
• misangano;
• magungano;
• RESE;
• Misangano uye zvichingodaro. d.

Kazhinji, Vector kuti pakuratidza uye akanaka mabhizimisi rinonzi "chiitiko-kutinhwa", iro rinotsanagurwa rokuti ushanyi. Congress uye Exhibition mabasa kuchikosha simba pamusoro paumbwe uye pave nyanzvi uye mabhizimisi Tourism in romunharaunda, National uye dzakawanda framework. Zvinofanira kucherechedzwa kuti kuratidzira akadaro anobatsira kukurudzira uchishanyira vanhu Mapato maviri vanhu. Chokutanga rakananga vechikamu kuti kuratidzira yaiitirwa mukutsvaga kusimudzirwa uye kushambadza vatengi kuti vatengese zvinhu zvavo. The rechipiri boka - avo vachishanyira pashoo mabasa nechinangwa kumuzikamwi uye humwe pakuunganidza zvigadzirwa, refu zvibvumirano kuti pamwe kana pakusununguka.

Kunyatsogona pakuratidza mabasa mumunda of Congress ushanyi ndivo hwaro mamiriro zvoupfumi. Chinangwa indasitiri kusikwa chitsva uye Optimization rokuvhiya emakambani ose zvoupfumi sectors uyewo kukwezvana vemamwe mubhizimisi mari, ane kusvika kuchava kutituma ari kuda zvimwe ikure nemazvo uye bhizimusi ushanyi.

Nzvimbo mumamiziyamu munyika kuratidza basa

Modern inoratidzirwa basa zvinosanganisira ezvinhu ayo chimwe chinokosha tsika uye rokudzidzisa vector. Kuchinja mumagakava muupenyu mukupera ramakumi remakore, hurumende rave inokanganisa Museum kuratidzira, chikuru basa raiva kudzidzisa vanhu, kuziva manyorero akanaka hwemashiripiti uye dzidziso zviri Genres siyana. Exposition uye kuratidzwa zvinoitwa nguva vanenge akasvika standstill. Kushanda kwemakore anopfuura 20 ari "nomusi" kuratidzira, mamiziyamu, uye nhasi kuramba kushanda pamwe chete mitsetse.

Active miziyamu uye kuratidzwa basa varemekedzwe chete masangano, vakagadzirira kuzvirumbidza mufambo chiitiko. Kunoitawo wezvokutengeserana uye noncommercial Vatori kuona mamiriro ezvinhu kuti nokukurumidza kupindura paruzhinji kubvunzurudza, kuzozivisa basa pakutsvakurudza zvinhu zviri kuratidzira uye kupa vaenzi vavo.

Pasinei nokuti miziyamu uye kuratidzwa basa - koda zvakafanana akaenzana pfungwa, upfumi chezvinonhuwira yokupedzisira zvikuru ane pokutanga mamiriro pamwero.

Kukosha kuratidzira uye nhumbi

Shagnuvshaya kure yaro kukura Russian upfumi panguva ino Danho kufunga inoratidzirwa basa kwete chete somunhu Pricing mudziyo, kutsvaka zvinogona vadiwa, nokumutsa guru, asi somunhu rinodhaka maindasitiri pachishandiswa huru zvesayenzi zvinogona Kunoshandiswa nekuita pakati kwematunhu uye dzakawanda pamisika. Sangano pakuratidza basa kunosanganisira nzvimbo yakadaro zveupfumi, izvo nyore aigona vakatamira mabikirwo, rubatsiro uye nenhumbi kuoneka itsva tsika zvebhizimisi. Kwete chete sangano ekisipoti-Import Exchange panguva ino anova zvaanoda pakuratidzirwa basa, pasina izvozvo makadzivisa upfumi kukura munharaunda mukati munyika. Izvi kunoitika nokuda pamberi ichi mhando yebasa hune kusangana zvinogona zvakanakira pamusoro vezvimwe pakukurukurirana uye kukwanisa kunowirirana upfumi munyika kunyika.

Types uye kusiyana kuratidzira uye nhumbi

International kupatsanura hurongwa unokubvumira zviparadzanise pashoo (zvakanaka) anotevera chikonzero:

• nzvimbo yomugariro Zvinoumba vechikamu;
• Industry (dingindira) chiratidzo;
• upfumi kukosha;
• miganhu chiratidzo;
• nguva puranga (refu).

Izvi handizvo chete nzira iyo pashoo mabasa wakaitwa kupatsanura, kunyange kuzivikanwa dzakawanda. paiva kudiwa streamline mabasa sangano kuratidzira, inobva muganhu hwaro kubatanidzwa zvinoitirwawo wekuongorora imwe nhamba kunyika rine chokuita nokuchinja mune European upfumi. Zvinotevera kupatsanura akagadzirirwa kuongorora upfumi kukosha imwe Kupindira munharaunda iyi.

1. Global Exhibition (chiitiko chimwe indasitiri pasi pose, chinokwezva vechikamu kubva pasi pose).
2. European Exhibition (European pamwero chiitiko, kukwezva vanhu vanobva kunyika dzose).

Zvinotevera hurongwa anogona kuita kwakadai basa:

• zvitunha Executive simba panguva yeUnited pamwero uye of masangano;
• Zvivako specialized musangano zviitiko zvakadai;
• CCI (Chamber of Commerce);
• zvose sectoral uye Inter-zvenharaunda neshamwari;
• sangano siyana muridzi, kunyange kana basa haasi mukuru kwavari.

Hwokuratidza andinenge kunyatsoshanda, zvemari pakusimba, unhu basa sangano makanzuru hazvibviri pasina kukura upfumi basa. Sangano pakuratidza basa rinonyatsotarira asika ezvinhu kuti achasimudzira zvinhu uye mabasa kwete chete nokuti zvipfuwo asiwo kumisika, zvichaita kumanikidza Entrepreneurs dzomunharaunda kumisa zveupfumi uye zvoupfumi noushamwari nezvavatorwa vakaroorana.

Sei kukura kwebasa pakuratidza mabasa munyika?

Development of sangano nhumbi mabasa (kuratidzira) munyika haasi akamira, kunoita munhu multi-bhiriyoni dhora zveminda vehondo nyika, iyo inoita kuti zvose nguva kukwikwidzana munzvimbo iyi. A kota zvibvumirano chaizvo panguva zviitiko dzakawanda. Exhibition basa sezvo basa muAsia, akazvitsaurira Qualitative munogodorerei mberi, mberi Europe uye America, uye kuwedzera utungamiri munharaunda iyi. In nyika yedu zvose zvinoitika asi zvakasiyana.

MuRussia, kukura pakuratidza kwebasa kaviri munhu Qualitative chinja. Zvishoma nezvishoma nokure anova yakazvimirira bazi. Kuwanda zvinhu izvi zvinova zvimwe zvinoda chakatowedzera runovabvumira kuitika yavo yose niche. Izvi runoratidzwa pabani Data kubva International Union of Ausstellungen uye Fairs: Russia ine inoratidzirwa varongi anenge 250, 55 zvacho nhengo International Union; vakaita zvidzidzo dzinopfuura 1,200 kuratidzira panguva dzakasiyana siyana. The wegore turnover kubva ichi basa munyika kunopfuura miriyoni 193 USD., Uye kwakawedzera neinopfuura 30% ose gore. Kubvira muna 1991, nhamba mabasa munzvimbo iyi yakawedzera 17% pagore. Zvose zvinoratidza kuti chikamu ichi youpfumi munyika anovandudza zvakakwana.

The chaizvo zviri kuratidza zviitiko munyika Russian

Exhibition zviitiko munyika yedu inoitwa mumaguta akawanda, kuwedzera St. Petersburg uye Moscow, kunyange guta kuramba kuzivikanwa dzakawanda nzvimbo sangano kuratidzira.

Zvinokwanisika kuziva zvimwe nezvemaitiro kukura pakuratidza basa muRussia. Zvichitevera muenzaniso wenyika munharaunda nyika ichifamba akananga kuderedza yezvisikwa kuratidzira, anomirira vakawanda maindasitiri. Mumwe chiitiko hwakazotevera iri kuramba ichiva kushandiswa, vanoda kuti zvizere nhau nzvimbo inoratidzirwa zvinoitwa, akaigadzira nhumbi kana mabasa. Kuwedzera maindasitiri kukura rinobatanidza kuwedzera kuratidzira (akanaka) pamusoro penyaya.

The guru Russian, Moscow, ichiri guta, apo ruzhinji (inopfuura kota) nezvezviitiko zvakadaro nyika, chinoramba Nhongonya nokuzvininipisa vakawanda maindasitiri. Asi zvakawanda zviri pachena kuitika yakawedzera nhamba kuratidzira (kusanganisira dzakawanda), wakaitirwa kumatunhu uye maguta, apo yakaomerera vazhinji vamiririri vari vanofarira kudyiwa zvibereko mukugadzira uye mabasa zvakawanda uye.

Chokwadi chokuti pashoo basa iri kukura nokukurumidza panguva ino, rinoti-inoramba ichiwedzera exhibitors, uyo ari zviitiko izvi kupa zvinhu zvavo. Zvino nhamba yavo iri pedyo hafu uwandu vechikamu.

Pari, chikuru kuvakwa pakuratidza nzvimbo rinoitwa muMoscow (pamusoro zvose izvozvo chokuita All-Russian Exhibition Center). Kuramba wokukudza pashoo muSt Petersburg. Updated, uye kuvakwa nzvimbo itsva kuti sangano kuratidzira panguva dzakasiyana-siyana mumatunhu ari Irkutsk, Samara, Volgograd, Tyumen, Khanty-Mansiysk, Khabarovsk, Sochi nemamwe maguta.

Zvisingagadziriswi nyaya Panguva iyi nezvokuvapo kuratidza basa

Zvinosuruvarisa rwunotyisa zvakanaka kuchinja kuratidzira kuitika tikafunga zvinetso zvinogona kugadziriswa zvishoma nezvishoma uye nokutambudzika kukuru.

1. Chekutanga zvinofanira kucherechedzwa Kusakwana pamutemo kuumbwa, riri insufficiently inodzora basa iri. Vanofanira kuva mamwe dzemunharaunda uye magwaro akakodzera.
2. Kushaya Kufambisa vari kuronga zvinhu izvi: hapana nhaurirano yematemu, pasi, nharungano nzvimbo, iyo kunokanganisa dzakawanda co-oparesheni; National zvinoriumba zvakaneta akaratidza.
3. No nhamba Masangano mubasa pashoo indasitiri, izvo ichivhiringa kuongorora basa ravo uye anoita zvakaoma achatanda kukura.
4. No Conceptual kusvika pakati vehurumende panguva dzakasiyana-siyana mumatunhu aya mhando yebasa, pasinei kukosha kwayo kuti kukura National upfumi hwose.
5. The pasi pamwero kutsigira vamwe madhipatimendi zvakagadzirirwa zviito zvavo kwakarongeka kupa inoratidzirwa basa Russian mamiriro rutsigiro.
6. The pamwero zvokunyama uye michina hwaro yezviitwa zverudzi urwu hazvirevi zvinodiwa dzakawanda, uye sezvo rimwe chikuru zvainovhiringidzawo munyaya iyi kukwana kuratidza nzvimbo munyika.
7. Pari, exhibitors vatorwa zvikuru kukwanisa kusimudzira zvigadzirwa zvavo, rubatsiro uye ruzivo rwokugadzira kumusika weRussia. zvinhu Russian dzimwe nhumbi dzakawanda kwete zvakakwana kumiririrwa, saka zvinokosha kushanda nenzira iri symmetry pakati aibuda kupinzwa uye kunze kwenyika.
8. Varongi ane kuwanda fairground zvirongwa nyaya dzakafanana hakusi nokutendeka kukwikwidzana mumwe, izvo akazoita popularization zvinhu zvakadai uye inokanganisa kukura indasitiri rose.
9. Kushandiswa nokuda kwokuratidzwa (nhumbi) kukodzera nokuda nharaunda iyi, kushaya chokufambisa Kuwanikwa, kutadza kukwezva zvakakwana nhamba zvevashanyi, kureva, murombo kwezvivako.

Pasinei refu mazita kwokusakwana, ari kuratidza bhizimisi Russia anoenda-dimensional matatu basa sangano uye kuvandudzika pamusoro wechipfuwo pamusika, mune zvakasikwa zvechokwadi pamwero wenyika. Izvi zvinoitika nokuda kuziva zvayo enyika uye inokosha kukosha kukura munyika upfumi.