Fanira advertising mabasa. Mutemo pamusoro advertising mishonga uye mabasa

MuRussia, pane vakawanda mabasa kuti inofanira vanopupurirwa maererano nomutemo. Izvi zvinosanganisira mabasa chokuita kuti upenyu uye utano vanhu nepfuma yavo. Mubvunzo inodzora Mutemo "On advertising mishonga uye mabasa." Ngationgororei izvozvo zvizere.

Services uye advertising miviri

The vanovengwa advertising akatanga iyi vari:

• mabasa;
• Masangano gadziriro yavo;
• vashandi;
• kugadzirwa urongwa;
• Quality Management System.

Nezvekugadzirwa Gadziriro advertising rinoitwa maererano Mitemo iri advertising kuita muRussia. Maererano gwaro, chikamu ndiwo:

• State Standard;
• nechepakati sangano;
• VNIIS;
• Miviri, certifiers, uye mumarabhoritari kuti vakapiwa zvakakodzera accreditation kuitisa basa.

Mhando uye zviri advertising Zvirongwa

Under mutemo Russian, pane nematunhu nomwe kuti inoitwa panguva imwe chete pamusoro mabasa uye mabasa. Vanosanganisira:

• Kukoshesa;
• tarisa zvabuda;
• rokuongorora kuzvidzora.

Nokuti zvinhu mhando yebasa iri kazhinji kwacho kunosanganisira anotevera:

• advertising proffessionalnykh unyanzvi uye rokuongorora masimba;
• advertising mabasa uye rokuongorora masimba;
• kusvibisa cheki;
• advertising rakanaka gadziriro uye rokuongorora kuzvidzora.

Certification of chisingaoneki hunhu mabasa rinosanganisira zvirongwa zvakadai:

• nzira iri zvebhizimisi kuti rokuongorora kuzvidzora;
• Certification wegadziriro yepamusoro basa pamwe rokuongorora kuzvidzora.

Kune mitemo advertising mabasa uye mabasa, uyewo Regulation pamusoro GOST R maitiro maererano magwaro aya uye anosarudza matanho akakodzera.

basa Features

Kana kupa rubatsiro kuti zvimwe zvinhu zvine chokuita urongwa. Pakati pavo pane zvinotevera:

• chinhu chingava munhu, uye kodzero yake pfuma nemiganhu yokuedzwa;
• mutengi anokoshesa unyanzvi muiti;
• Nyanzvi evaluators dzimwe nguva kuvapo muna Implementation mabasa;
• basa ehupfumi kungaenderana nharaunda umo vakauya.

Masangano anopa advertising

Kune masangano akawanda kuti zvinogona yakapiwa advertising mabasa. Pakati pavo pane zvinotevera:

1. Ministry of Commerce.
2. Bazi Transport.
3. Agency nokuti Physical Culture uye Tourism.
4. State Standard.
5. Rosbytsoyuz.

Mitemo

The pamutemo framework iri Implementation zvinhu ine zvose dzakawanda uye nyika uye emunharaunda mitemo, utsanana mitemo uye dzemunharaunda, uyewo avo kuti vanotenderwa mukati kuchiitirwa basa.

Fanira advertising mabasa kunze nemhaka zvimwe zvinodiwa, iyo rinoti mwero vakachengeteka upenyu hwevanhu uye utano, uyewo nepfuma yavo, mutemo kwezvakatipoteredza, vamwe nzira pokutarira basa rawo kwacho, uye munhu unyanzvi, ake Zvatinoda.

Kuita unhu kuzvidzora nyanzvi, vanenge vakanyorwa muna State Register pamusoro GOST R. Kazhinji kuitwa munzvimbo basa inopiwa. At yakanaka muzinda nzira yacho gwaro uye nyaya rezinesi kushandisa mashoko kuita chiratidzo. Kana kuongororwa akaipa, wacho anogamuchira chisarudzo pamusoro kuramba.

Mune Implementation rokuongororwa kudzora mabasa kuti vari chisingaoneki zvakasikwa, vatengi vari vakabvunzurudzwa pachishandiswa nemibvunzo, kubvunzurudzwa uye dzimwe nzira. kazhinji basa iri ndiro mutoro evanhu nzvimbo, yokutengesa mabasa, MOU uye vatambi. Monitoring ndiye akaronga uye kuzvironga. Kakawanda akasimbisa muzinda inopa advertising mabasa.

The maitiro rokutanga kuti zvinovapa kufukidza dzakadaro se:

• Repair uye kugadzira zvigadzirwa zvokushandisa, michina uye zvokuridzira zvemagetsi neimba zvinangwa;
• kuchenesa yakaoma uye pendi;
• hotera uye kufamba mabasa;
• Eenhede;
• mutakurwi zvokufambisa.

Nzira dzekuziva nadzo wayo

Chero kupima vanofanira kuomerera zvimwe zvinodiwa. sarudzo dzavo - ichi chisarudzo chakaoma kuti chinangwa kupima. Funga kuti mubvunzo uyu anonyatsoshanda Japan. The kupatsanura kunobva kukosha kuti mutengi. We kusiyanisa pakati:

• yomukati quality, riri kunze mumunda maonero makasitoma;
• zvokunyama, izvo mutengi anoona;
• chisingaoneki, izvo mutengi anoona;
• mupfungwa;
• yakapfuura nguva yebasa.

With nzira iyi, basa uye mabasa advertising vanofungidzirwa zvikuru yakavimbika, uye panguva imwecheteyo zvinoberekwa zvimwe zvinodiwa.

Chakagamuchirwa International Standard ISO 9004-02, yaiti "Guidelines pamusoro mabasa anoratidza" akava hwaro kukura yomunyika Standardization mabasa munyika dzakawanda, kusanganisira Russia.

Common zvinhu pano dzinosanganisira:

• tichimirira nguva;
• kuuraya mazuva;
• nhamba revashandi;
• mutengi chivimbo;
• kurerukirwa;
• aesthetics;
• wokuremekedza;
• zvimwe zvinodiwa yepamusoro.

masangano dzakawanda

Nyaya advertising mishonga uye mabasa kunoitika kwete chete pamwero wenyika. Kune kwematunhu uye dzomunyika masangano kudzidza nzira dzakadaro. It inozivikanwa Somuenzaniso, sangano akadai International European Techcenter okuchenesa. Muruvoko advertising nokuda Dutch makambani, Switzerland, Belgium uye dzimwe nyika. Nemamwe masangano Munokudzwa:

• International Association of Social Insurance;
• European Association of motokari Tourism;
• Universal Postal Union;
• The World Tourism Organization nemamwe masangano.

mhedziso

Maererano pamutemo uwandu, muna 2000 yezvebhizimisi webasa ndanogara zvoupenyu mabasa 70%. Zvino chikamu muzana ichi yava yakatokura. Kuti aite izvi, musika kunoratidzwa yakakwirira makwikwi uye kuwedzera kukuru kwenhamba mumwechete mhando mabasa. Saka, unhu kunonyanya kubva kutituma kuti makwikwi. Naizvozvo, advertising mabasa zvava zvinokosha kuona zvaidiwa yakakwirira mitemo yebasa.