Integrated Marketing Communications

Integrated Marketing Communications ndiwo vanzwisise yokutengesa kukurukurirana kuronga kuti anoona kukosha kuongorora basa wacho nzvimbo zvinonyatsorehwa nzira (kushambadza, paruzhinji ukama, okutengesa kusimudzirwa, etc.), uyewo kuwana wemishonga yakanakisisa kuti rinogona zvakajeka, kusachinja-chinja uye kunyatsoshanda kuti simba kutaurirana zvirongwa uchishandisa kupindirana kuwadzana nomumwe kwakafanorongwa.

Revatema yokutengesa kutaurirana kunosanganisira zvinotevera dyidzana nyaya:

1. Kuumba yunifomu gadziriro mashoko kushandisa dzakasiyana-siyana achishandisa yokutengesa yokukurukurirana, izvo regai anopikisana uye chikwata nemumwe, oita rimwe yakanakisisa nzira Kurukura.

2. Integrated Marketing kukurukurirana inozviisa rwakafanana chinangwa - maximize kubudirira Marketing kukurukurirana nokuita kuwana anobudirira zvikuru mubatanidzwa chakaita zvokugadzirwa, chirimwa uye midziyo kumusika kukurukurirana, uyewo munhu yakananga maturusi uye unyanzvi zvinoreva.

Integrated Marketing Kukurukurirana munyika iri kusimudzira zvakaoma. Izvi yakatarwa rine zvinotevera siyana Marketing kukurukurirana:

1. Advertising, ari akabhadhara chimiro kufambiswa kwemashoko kubva mutengi, zvainanga vatengi;

2. Advocacy, achimiririra kuwedzera kudiwa nokuda kupararira nevokunze anokosha mabhizimisi mashoko ari anodhinda nhau, paterevhizheni kana redhiyo;

3. Sales Kukwidziridzwa, muchimiro pfupi-rokuti chinokurudzira matanho kukurudzira kutengeswa kana kutenga mabasa uye dzowokwake;

4. Private sale, kwakunoitwa nemumuromo mharidzo nhumbi, mabasa waunotarisira mutengi kuti kutengeswa.

All marudzi yokutengesa kukurukurirana nokuzvidya Nzira dzinoshandiswa dzavo yokukurukurirana, akadai dzokupisa, Sales mharidzo, kushambadza pamusoro matkamuistoja, kushandiswa nhumbi, kuratidzira, makwikwi, ndaza, mapepa, mapepa, mibayiro uye zvichingodaro.

The chikuru Vavariro yokutengesa kukurukurirana akanyudzwa masero rokutengesa uye vanowatengesa, nzwisisika nevatengi ruzivo, ichipa zvikonzero, kundizivisa zvatengwa vanobatsirwa pakutsigira kushambadza kubva mugadziri, zvigadzirwa zvitsva, vatengi akayeuchidza dzokutambura kutenga ezvokushambadzira uye kushambadza.

Marketing dzezvokukurukurirana unyanzvi zvinosanganisira zvokunze nzira, iyo pfungwa rinoitwa kuti kushanya. Izvi zvinosanganisira zviratidzo, showcases, aystoppery, chiedza mapuranga, barkers, etc.

Mari Internal - ariwo nzira yokutengesa kukurukurirana. Vanokurudzira kuzviwanira, nokukwezvwa mukati, nemhaka pakusika mupfungwa excitation zvinogona mutengi, ikasara kuti kuda kutenga. Izvi zvinosanganisira design, mumhanzi, ruvara palette, zvinonhuhwirira, werudzii kukurukura vashandi, maturusi uye midziyo, zvakadai mharidzo, zvakasiyana kuturika, mukati design, anoratidza, mukati uye kuratidzwa showcase, achimhanya mitsetse uye emagetsi nezvinonhuhwira.

The chikuru maitiro yokukurukurirana revatema yokutengesa kukurukurirana dzinosanganisira: yakakwirira kunyatsoshanda, kukosha nokubatanidza communicators maviri kushandisa zvose zvokushandisa uye unyanzvi yokutengesa kukurukurirana maturusi, kukurukurirana nezvainoita mutengi uye neizvi kuita anenge iyoyowo.

Nokudaro, IMC ndiye muitiro kubatana-siyana zvokushandisa yokutengesa kukurukurirana, kubva kavha kusvikira pakushambadzira. It yakarongwa nenzira vabvume hunogutsa nhau wakayambirwa chaiyo pamusoro akainangisa vaigona kubatsira kushandura zvinangwa uye anosangana kambani.