Marketing odhita: zvinhu, mumwe muitiro muenzaniso. nzvimbo odhita

Marketing odhita - iyi ndiyo imwe nguva inokosha mune inobudirira mudzimu zvavakanga vachida kuita. Inogona kuitwa yayo kana rubatsiro kunze nyanzvi.

The tsananguro

Marketing odhita - a utariri basa nechinangwa kuziva zvikanganiso zviri ezvinhu Marketing uye purofiti chokuita navo. Maererano pakuongororwa yacho Zvakanyanya Kunaka Panguva Yepamuviri nzira inovakwa, uye vakabata yokubvunza panyaya.

Marketing odhita - humwe hurongwa, nguva nenguva, chinangwa, uye Chikurukuru - akazvimirira odhita. Zvinokanganisawo kwete chete zvemukati asiwo kwokunze ezvinhu. The cheki anogona kuitwa zvose achishandisa sangano rose uye mumwe madhipatimendi ayo. Basa iri rinotarisira kuziva "bottlenecks" mune Marketing, uyewo vaigadzirira zano kugadzirisa navo.

misimboti

Vose zvemukati uye kwokunze yokutengesa odhita rinoitwa maererano dzinokosha nenheyo. Izvi zvinosanganisira zvinhu zvinotevera:

• Comprehensiveness. The odhita hakufaniri kungopfeka ari kuongorora matambudziko nyaya. Kunosanganisira misoro uongororwe zvose yokutengesa mabasa.
• Kakawanda. Odhita zviito zvinofanira kuva streamlined uye kupindirana. In chirwere ichi anofanira kufukidza kwete chete dzomunyika nokupesana, asiwo zvakatipoteredza.
• Kuzvitonga. Marketing odhita yaifanira tisingasaruri. Kana chinangwa akazvimirira tsvakurudzo hazviiti, kunze nyanzvi vanofanira kubatanidzwa.
• Periodicity. Kazhinji basa achaita kutanga yokutengesa bvunzo chete pashure mubereko varikumahombekombe kutanga kusviba. Kudzivirira matambudziko, kuti odhita yaifanira nguva zvimwe zvikamu.

tsvakurudzo zvivako

Mukuita yokuedzwa nenyanzvi tatarisana nemapoka maviri zviratidzi: avo ravakanga dzinogona, uye avo mhiri kudzorwa management. Saka, yokutengesa odhita zvinhu vari:

• nechinzwano zvekunze ezvinhu;
• yokutengesa zano pamusoro sangano ;
• yokutengesa wemuTesitamende zvebhizimisi;
• chimiro yokutengesa utariri sangano;
• kubudirira magetsi ino riri zvebhizimisi rose uye nokuda kwayo nomumwe dzakabatana.

Huru muzvikamu

yokutengesa odhita kwacho kunosanganisira dungwerungwe sequential matanho. Izvi zvinosanganisira zvinotevera:

• Preparatory Danho. Panguva iyi pane wakasimba kuonana pakati wokutanga nemhosva uye wevanoongorora akaunzi. Kuenda panokurukurwa zvinokosha nguva uye pre-mazano. Uyewo, musoro dhipatimendi vanofanira kupa vakaongorora zvakakodzera mashoko ose.
• Kuongorora chirwere. The wevanoongorora akaunzi rinozivisa dzepfungwa panyaya yokutengesa zvinhu uye anoongorora navo. Yakasimbiswa ukama, uye mwero zvaidiwa mitemo kana kurongwa kunangwa. Zvinokosha kucherechedza kuti panguva iyi wevanoongorora akaunzi anogona tigadzirise sangano basa nokubvunzurudza vashandi.
• Planning. Panguva iyi, nyanzvi ari kutsvaka Zvakanyanya Kunaka Panguva Yepamuviri zvingaitwa. Vari chinangwa zvaizopedza zviri Nokurasikirwa kubva kurasikirwa Purofiti, uyewo kudzivisa zvakafanana ezvinhu mune ramangwana.
• Introduction. Under kugadzirira uye Implementation yacho yakaronga zviitwa. Zvisinei, wevanoongorora akaunzi anogona kutora pakupfuura ichi avepo kana kuita chete nenzira Advisory basa.
• Mhedziso. The wevanoongorora akaunzi inopa vatengi pamwe zvakazara mushumo mabasa ayo uye vokutanga zvabuda kubudirira. Vanogona kuva nekambani iri tarisiro mberi pamwe.

Directions odhita basa

The yokutengesa odhita wechaunga aakaitira dzakawanda zvinoshamisa. Vanogona kurondedzerwa sezvinotevera.

zvinoumba odhita

Marketing odhita sehwaro bhizimisi raibudirira nzira rinosanganisira nhamba yenhengo. The zvihombe ndedzinotevera:

• Kuongorora kwokunze yokutengesa kwezvakatipoteredza (Kumikidzo microenvironment, izvo zvinosanganisira pamusika, vakwikwidzi, kuparadzirwa uye zvimwe nehurongwa);
• Kuongororwa kuti yokutengesa nzira (akakurukura chirongwa uye panosvika kwayo Implementation);
• musangano mamiriro kuongorora (tsvakurudzo basa neimwe chikwata vachiravana, uyewo kuona kubudirira Links pakati pavo);
• Qualitative Kuongorora yokutengesa system (urongwa mashoko, kubudirira mukuronga, kuzvidzora, sangano, etc ...);
• quantitative Kuongorora yokutengesa system (haibatsiri pachinhu mutengo Marketing mabasa);
• dzichipfekeka kuongorora (kumusika uye Pricing gwara, kuparadzirwa migero, okushambadza uye kubudirira pachena ukama).

Zvakanakira nekuipira nechitarisiko odhita

Kakawanda chaizvo kwokunze yokutengesa odhita, uhwo kazhinji outsourced masangano kushandiswa. It kunoratidzwa anotevera zvazvakanakira:

• kuvapo zvakawanda ruzivo mumunda;
• Kuwanikwa zvakafanira mashoko kuti zvinobudirira utariri zvisarudzo;
• kushandiswa ruzivo iyo wevanoongorora akaunzi anogona kushandisa kurapa kambani.

Kunyange zvakadaro, pane zvimwe zvinhu zvisina kunaka kuti zvaizobatsira munhu yokutengesa odhita. Basa rine zvikuru zvainovhiringidzawo:

• kwemitengo mabasa nyanzvi pakati wevanoongorora akaunzi;
• zvakavanzika ruzivo inowira mumaoko rechitatu-party nyanzvi, asi nekuti pane mukana leakage.

Features Internal odhita

Internal yokutengesa odhita kunosanganisira yakazvimirira uongororwe nekambani nekungwara. Zvakanakira basa iri hunhu zvinotevera:

• chinokosha mutengo mari;
• tengeserana chakavanzika kuenda mhiri sangano;
• Company vashandi vanoziva chaizvo basa rake, uye saka regai kupedza nguva achiunganidza ruzivo.

Kunyange zvakadaro, Marketing odhita Makambani haisi nguva zvichiita kuti tiite pamusoro wayo. Izvi imhaka urema kwaiita basa akadai:

• Company vashandi havasi nguva dzose chinangwa ari tinyatsonzwisisa basa raro (ichi inogona anokonzerwa chaizvo zviri ukama wepabasa, kana chido kuvanza zvikanganiso zvavo pachavo);
• kushaya ruzivo uye unyanzvi mumunda Auditing.

MUENZANISO Marketing odhita

Kuti tinzwisise sei nzira yose yokutengesa odhita kunoitika, zvakakodzera kufunga panzvimbo generalized muenzaniso. Toti pane mhando establishments Fast Food "Patty." Saka, asati wevanoongorora akaunzi zvinofanira kunangana rokuongorora chaiye hunowanika, uyewo kuva kurumbidza kuti chiito ramangwana.

Nokudaro, nyanzvi aizova zvinotevera:

• Drafting zvinoitwa promotional mabasa zvavakanga vachida kuita, izvo akaunganidzawo zvinotevera mashoko:
  • zvachose mutengo yokuzvidzora mharidzo;
  • kunyatsoongorora yakambomira promotional nezvinhu;
  • kuparadzirwa dzokuwana okushambadza (sei ruzivo runopiwa mutengi);
  • kutanga ukama pakati uwandu okushambadza bhajeti uye mari yacho zvebhizimisi, zvichiguma nhau nguva.
• Kuongororwa Data kuti bazi rimwe nerimwe;
  • zvivanakire nzvimbo;
  • tinyatsonzwisisa kwokunze zvakagadzirwa nemasangano;
  • ari functionality pakati yokudyira;
  • mashoko ouchenjeri sangano kushanda uye kugadzirwa zvivako.
• Nhamba Utilisation okuwana chete zvachose Vhoriyamu purofiti:
  • Kudzidza rokuzvidavirira mashoko;
  • disaggregation mapfupi kuzvidzora nguva kuti uwane ongororo;
  • muunganidzwa riini, izvo uchavamutsira bandwidth establishments por chikwata nguva (nhamba yevanhu, avhareji chitsama cheki, kuwanda nenhumbi kutengeswa);
  • tinyatsonzwisisa haisi kuzodzokera;
  • vaigadzirira tafura Analytical Data vakawana kuti kutyaira ari mumufananidzo chimiro.
• Kuita nyaya umo zvinotevera mashoko zvichagoverwa:
  • Chinangwa mufananidzo unorondedzera motokari kuti bazi rimwe nerimwe;
  • Kuongororwa kudiwa chinhu chimwe nechimwe ari kuwanda nemasangano;
  • tsanangudzo Neine Basa Chaizvo mazuva maawa matavi;
  • nokuti mumwe nomumwe pfungwa simba dzinokudziridzwa mazano kuvandudza;
  • kunyatsoongorora kubudirira magetsi yokutengesa hurongwa;
  • mhedziso pamusoro functionality kuti maindasitiri uye voruzhinji musha yokuitira.

Mugumisiro odhita achava mushumo wakakwana uye zvinoverengeka dzinoshanda audzwa. Data zvose izvi zviri muMagwaro muchimiro zvinotevera magwaro:

• kuronga Marketing mabasa zvainanga kuchaitwa zvikanganiso uye pakuzadzisa zvokudya establishments;
• chiito ronga zvainanga kuwedzera permeability nerimwe matavi nomumwe;
• zvakazara mushumo pamusoro asiri zvaidiwa kurumbidza kuti okuzvibatsira.

nzvimbo odhita

With kukura mberi kwesayenzi uye hwokugadzira riine peji kwayo paIndaneti chiri chinangwa zvakafanira kuti sangano, zvainanga kubudirira. Site odhita kunokosha kufanana zvavakanga vachida kuita seboka. Kwakadaro mabasa nezvezvaiitwawo zvekuvaka kuongorora kuziva uye zvakarurama kwokusakwana, uyewo kukurudzira payo kutsvaka injini. Saka, Auditing padandemutande peji unosanganisira pfungwa idzi:

• Analysis yechivako chacho. Zvinofanira kuva Zvakanyanya Kunaka Panguva Yepamuviri kubva nemaonero mashoko anowanika, uyewo mushandisi ruzivo. Uyezve, pfungwa iyi kunokosha nokushanda kutsvaga injini.
• The kudzidza kugutsikana. Mashoko acho ari panzvimbo iyi inofanira kuva dzinoshanda kushanda kuti user. Mukuwedzera, inofanira kuva nemamwe.
• Usability. Nzvimbo inofanira kuvakwa musoro uye unonzwisisika nokuda user. Uyezve, kuva akanaka chakagadzirwa.
• Analysis semantics. Zviri nzvimbo inofanira kuvapo mazvi kuti zvienderane vanoshandisa 'queries akakurumbira kutsvaka injini. Zvisinei, kuti riwedzere havafaniri kukurirwa navo.
• Verification Meta chipepa. It vakatsunga kwete chete nokuda kwavo pamberi, asi zvaidiwa kugutsikana nzvimbo.
• Kuongororwa HTML-bumbiro. Akaita ake zvakakwana kukanganisa kuongorora, uyewo pfungwa chipepa placement. Ichi chimwe chezvinhu zvinokosha matanho kune optimizing kwako nzvimbo.
• Server basa. Kururama kwenguva yacho mhinduro User zvikumbiro.
• Nzvimbo vachiongorora kuti abvume.

Zvinofanira kucherechedzwa kuti odhita ane Internet zvekuvaka - chiri chinangwa kuitwa nhasi pamusika ezvinhu. Maererano zvabuda dzakaratidzei zvikanganiso huru, uye optimizing kunyora urongwa. Zvisinei, chinofanira kufunga kuti nzira iyi zvinodhura zvikuru.

Example nzvimbo odhita

Pane kunzwisisa nzira iri yokutengesa odhita nzvimbo. Muenzaniso kutsvakurudza kungaguma nzvimbo anotsanangura kuvakwa kambani. Izvi zvinosanganisira zvinotevera mumatanho:

• Analysis hwokupinda pfungwa. Ndivo mapeji nzvimbo dzakasvikwa User anopinda, nokutevera kubatana kubva bato yechitatu kupfuma. Saka, kazhinji, chikuru mutoro inowira papeji huru. Asi zvakadaro nyaya inokosha sezvo pamazita mabasa kana mutengo, vanoshandisa hadziwanzowaniki.
• kukundikana kuongorora. Kuvaka nyaya rinobata zvinoriumba haafaniri kupfuudza 40%. Chikuru Chikonzero kukundikana - zviri untargeted motokari kana zvekushandisa matambudziko panzvimbo.
• Tikwanise maonero magadzirirwo. Nokuti kuvakwa yemakambani nani kusarudza kwazvakarerekera nepurani. Chekutanga, haina kutsausa kubva omumwe chikuru mashoko, uye chepiri kwenguva kuramba akakodzera. Zvinokosha kuteerera mashoko zvinogumbura. Nzvimbo inofanira kuiswa mashoko zvinokosha chete, uye chero imwe rugwaro hariite.
• Kuongororwa kugutsikana uye yaifanira peji nokuda peji usability. A zvakafanana chikanganiso musha peji - ndiye placement kuti mashoko kuitira kuti azadze nzvimbo. Information chinofanira kungova inoshanda. Mu "About isu" anofanira kuva varipo kwete chete mharidzo wekambani, asi mapepa. Zvinokurudzirwa kuti nyaya imwe neimwe ine akakurumbira kubatana Rebasa Catalog zvinhu.
• The chinokosha ndeyokuti kuongorora rwendo ari mumhuri. Zvinofanira kuva nomusoro uye azvakaita inonzwisisika. Saka, kazhinji nzvimbo maumbirwo mukomana aishandisa Inovhiringidza. Hazvina kunaka kuti kusika partitions nemazita akafanana, kana pamwe chete kugutsikana. Chinhu isanzwiwa kuisa zvinokosha umboo yechipiri Muterere pamwero, sezvo kushanda haridzimi vanozvishandisa.

Aongorora Zvakaitika Internet vateereri, zvinotevera kunenge anokosha kuti vanova site makambani:

• Kuramba of yakaoma uye multi-pamwero Muterere, izvo zvinogona kuvhiringidza vatengi;
• dzidziso huru Muterere inofanira chinjikira, izvo zvinoita kupfuura vakarongeka kushandiswa peji nzvimbo;
• papeji huru, Zvinokurudzirwa kuisa anokosha mashoko (somuenzaniso, vamwe zvinhu vari chigadzirwa katarogu, anokosha anopa);
• hazvina zvakafanira kuti kusanganisa kubatana kuti faira Muterere.

The dzose kunhaka mumwe muitiro akadai ane odhita pamusoro yokutengesa, ari chinodiwa kuti vabudirire mudzimu zvavakanga vachida kuita. Basa iri zvinobatsira kuziva Makwanza munguva uye kugadziridza nzira.