Kuramba Marketing

boka risati anoenda mutengi kumusika, nyanzvi dzinofungidzira ayo zvebhizimisi nezvaanogona uye vanotevera nzira kukurudzira zvinhu uye mabasa. Pfungwa yokutengesa achibvumira mabhizimisi dzisina zvemari, kutanga mabasa ayo, vanopiwa rinorema purofiti. Zvisinei, nzira iyi hwakazara zvimwe nengozi, sezvo pfungwa pane chimwe chidimbu zviri mumusika kungaita kuti vasanyanye kwemari iri huye kurasikirwa kufarira ichi mhando kwenhumbi kana mabasa.

kuramba Marketing

A kwenzira yakafanana kushandiswa nemakambani kuti pave nedoro, nyama, zvipfeko, michina, maindasitiri michina. Dzimwe nguva kambani ine kusiyaniswa kana undifferentiated yokutengesa anogona kushandisa pfungwa yokushanda yokutengesa zvinhu zvavo Implementation kuti mamwe zvinhu. Muenzaniso iyi kambani "General Motors", izvo kuita nzira iyi segmentation zviri mumusika rakarova kuti zvakarurama kubaya vateereri kweShanduro itsva motokari yokutevedzera.

Pfungwa yokutengesa - vanonzi chipfuro kumusika. Rinoti vateereri yevatengi avo kugoverana zvinotevera nzira:

• pabonde Kuzivikanwa;
• nzvimbo dzokugara;
• mumwe yakawanda mari;
• chido;
• chinangwa odhitoriyamu;
• kutya;
• anoda.

Kana musingadi basa kuongorora zvakadaro, zvichaita hazviiti kuona kana nzira mushandirapamwe, kana kuti kufanotaura nefuma ramangwana kana njodzi. Pfungwa yokutengesa akasikwa kutakura sezvo kunyatsotevera sezvinobvira kubatsira ayo akainangisa. mienzaniso:

• mabasa pamariro;
• Products nokuti honeymooners;
• kugadzirira michato;
• Products vana.

Target pamusika zvikamu

The musika iri muzvikamu, imwe neimwe pakawanda unoenderana chikumbiro chaicho. Achishandisa kwazvo Kuongororwa yevatengi zvose mapoka mapoka zvakafanana zvikumbiro. Under izvi kusika zvitengeswa. Zvichienderana worudzii musika Positioning boka anosarudza, rinototi mabasa ayo kana imwe kana dzakawanda zvikamu zviri mumusika.

Dzichiitika Marketing muzviito

Kuti tinzwisise kuti kusika imwe chidimbu kubva kumusika, ratinoparidza dzinokosha nzira kugoverwa kubaya vateereri kuti mapoka mamwe. Kuita kwazvo kuongorora. Mumwe chidimbu chichapiwa dzinounzwa kuvanhu vane nzvimbo chaiyo dzokugara; guta kana musha (kufungwa yevagari arambe achirema), nharaunda, zvekufambisa, okunze, Kuwanikwa makwikwi uye zviri pamutemo constraints.

Izvi zvinoteverwa munhu wevanotungamirira kuongorora kubaya vateereri: zera, pabonde, basa, dzidzo, mari, hwevakaroorana chinzvimbo uye mararamiro. Iva nechokwadi kuti funga mafungiro vatengi kuti zvizivikanwe kuti vanoda kupinda kumusika sezvazviri dzakakurumbira uye chii kuvimbika vateereri vake. Kufungisisa zvikonzero izvo kutenga zvakaitwa, uyewo ukuru kukosha nekambani zvigadzirwa kuti vatengi.

Sezvaunogona kuona, usati wasvika pamusika, makambani yakanyatsofungwa kuongororwa uye anogona kusiya kukura mune dzimwe nzvimbo nokuda yakaderera kudiwa zvipiriso zvavo. Saka, tinoona kuti chero basa iri urongwa kwenhumbi uye mabasa chokuita ngozi. boka rimwe nerimwe akasarudza kupfuura rokunyaradza pachavo Marketing, asi pasina nokungwarira kuronga uye kuongorora chero pamusoro apa nzira vachava pasi nokufamba.