Rolichestvennye uye Qualitative zvokutsvakurudza nzira

In Marketing kuongorora kumusika vachishandisa quantitative uye Qualitative tsvakurudzo nzira. On chii Mibvunzo inogona akapindura tsvakurudzo Marketing?

Chekutanga, vanhu tsvakurudzo musika kubatsira kunzwisisa vavariro yacho vateereri kana kutenga zvinhu kana mabasa. Chechipiri, nokuda Qualitative uye quantitative nzira dzinogona kuwanikwa nevatengi mafungiro pamusoro unhu nhumbi. Quantitative uye Qualitative tsvakurudzo nzira kuti tikwanise kuongorora uye kunzwisisa chikonzero nei muri kurasikirwa vatengi, uye vanoda kushandisa kuminamato vakwikwidzi yenyu. Kuramba kutsvakurudza kubatsira kuchinja sezvinodiwa iri chigadzirwa kana basa, kuti vatengi kutenga zvakawanda, uye angafara kuvakurudzira boka rako shamwari. Muchidimbu, quantitative uye Qualitative nzira uye sangano kutsvakurudza mune yokutengesa kunokupa mukana kukura uye kuva zvemakwikwi.

Quantitative kudzidza anopindura mubvunzo "zvikuru sei" uye "uyo". mhando iyi yokudzidza inobatsira kuti kuongorora ukuru vakawanda hachizi kana zvokutengeserana mucherechedzo, kunan'anura chikuru mutengi boka, kuongorora tarisiro kutengesa zvigadzirwa. Chisiri quantitative tsvakurudzo ari remibvunzo kana kundorondedzera rakasiyana vateereri ari akapoteredza shoma zvakawanda nezvinetso unozotevera kufambiswa zvokutsvakurudza zvabuda vose vanoshandisa.

In ongorora migumisiro quantitative tsvakurudzo akashandisa Statistical nzira zvichiguma Uropi uye kushandiswa dzemaitirwe nokuongorora kudiwa uye zvitengeswa mamiriro; musika chinzvimbo; tariro Kugadzirwa rimwe chigadzirwa, uyewo munzvimbo dzakasiyana-siyana okukura ane boka mishonga kana chigadzirwa Portfolio. Kuwedzera quantitative tsvakurudzo iyi inoshandiswa kuongorora kubudirira Marketing danidziro uye kubudirira makambani samambure Distributors, nokuenzanisa mutengi pavakanzwa vanokwanisa zvinoita yokutengesa inofamba mugadziri.

Nzira quantitative tsvakurudzo akasiyana mhando kubvunzurudzwa, musha nemiedzo, dhesiki ongororo nzira, Hall-miedzo uye odhita retailers.

Qualitative tsvakurudzo nzira kutijekesera mupfungwa zvikonzero izvo mutengi anoita mumwe chiito uye kunozivisa navo. Izvi zvinogona kuva akasununguka kusarudza, kusarudza kukanganiswa nezvinenge zvaitika (eg hasha kushambadzira kuti vakwikwidzi), kana kusada kutenga imwe chigadzirwa, kusada kureva basa rako. Analysis zvezvinokonzera maitiro akadaro, wechokwadi kutyaira vavariro, moods uye mafungiro zvinogona vanoshandisa - zvose zvinosanganisirwa kutsanangurwa Qualitative tsvakurudzo.

Qualitative tsvakurudzo nzira dziri akakamurwa zvikuru mukurumbira zvakadzama kubvunzurudzwa uye mapoka kukoshesa. Mukuwedzera, kuongorora hurongwa hwakavhenganisa nzira imwe chete kuwana Qualitative uye quantitative ruzivo.

Zvakadzama kubvunzurudzwa uye mapoka kukoshesa sezvo Qualitative tsvakurudzo nzira zvinoratidza mafungiro mutengi kusvikira pakuonekwa chigadzirwa, ayo kavha, magadzirirwo, etc. chimiro ichi kutsvakurudza chendangariro kuti Somuenzaniso, chitaridzi kana mufananidzo pamusoro payo, isingakanganisi manzwiro mutengi rechitendero, kana anomupa rekusuwa imwe yakasiyana hunhu. Zvidzidzo kuti Qualitative zvinopa mukana kuona izvi zvinhu uye kuvabvisa nemagadzirirwo rwakazara, pamberi kutanga kugadzirwa imwe chigadzirwa.

For yakavhenganiswa nzira Qualitative tsvakurudzo atsanangura nzira "shopper chakavanzika", iro rinoshandiswa kuti kuongorora padanho uye unhu vatengi dzakasiyana-siyana chitoro nzvimbo. Nzira iyi kuziva pokuperevedza zvikuru kwaiwanzoitwa nokufarirwa samambure zvakanaka.