Chinese motokari indasitiri: dzinokura siyana Chinese mota. Overview of Chinese motokari indasitiri

China akadzidza kuti motokari pachiyero yakanakisisa pezvitsiga kwenyika uye zvino kushingaira kuwedzera musika. At mwoyo anobudirira kuwedzera Chinese michina vagadziri ari yakatarwa zvinoita kuti vari zvichiitika munyika ine hwaro hwakasimba.

Chinese motokari indasitiri: zuro uye nhasi

In yokutanga yezana 90 Chinese motokari maindasitiri haana mumamiriro ezvinhu - kunyanya nokuda kwokushayiwa kuwana zvemakwikwi ruzivo. Achipindura izvi Hurumende China asarudza kudzivisa zvainoreva motokari dzekunze, vachiwedzera kuti 80% basa iri kupinzwa.

Somugumisiro, motokari mafekitari vane chikonzero kuwedzera kugadzirwa mu China. By hurumende kuburikidza mutero kwakabatsirei unovimbisa. The Chinese vakaenda mari, uye kugadzirwa mota yawedzera zvinoshamisa - zvokuti panozosvika gore ra2003 akatanga kuonekwa pachena overheating mumusika: kudiwa akaita seiyi, mitengo kuti motokari itsva yakatanga kunaya.

Situation akabatsira kushanda zvokunze mumisika uye, somugumisiro, kugadzirwa harisi chete asina kuwira kudzikira, uye vakawana zvaitoshamisa kumhanya: muna 2006 China rakava rechitatu maererano motokari yayo (mushure US uye Japan), uye nokuda 2009 vakava mutungamiriri nyika iri indasitiri. Lineup of Chinese mota ave achishingaira kuwedzera. Nyanzvi dzinofungidzira kuti kubudikidza 2020, ose motokari rechitatu munyika ichasakara muchiso ane yokugara mvumo muna China. Revenue kukura vagari China zvakabatsira kuvandudza mamiriro pamusoro wechipfuwo pamusika, kwete chete kupikisa panyaya kubva mudzimba vaburitsi, asi kubva kune dzimwe bhizimisi.

Sales muRussia

Chinese motokari indasitiri mu Russia haasisiri zvekumwe. Maererano nokufungidzira kuti nyanzvi yacho motokari pamusika muna 2013, rokutengesa pakati pezvitsiga kubva China vakapfuura dzakabatana mamiriyoni 100. Ndikaramba musika mugove Chinese dzinza michina - zvakanga 3,7% (apo muna 2012 - 2.6%). Chinonyanya mukurumbira muchiso - LIFAN. muchiso okutengesa kukura muna 2013 raiva 34% zvichienzaniswa 2012 m, 27.467 motokari vakatengeswa.

nzvimbo yechipiri pamusoro rokutengesa pamusoro Geely muchiso Won (27,263 motokari), kuwedzera tichienzanisa rapfuura gore - 55%. "Bronze" akakunda zvizivikanwe Great Wall (19 954 motokari, kukura - 39%), wechina nzvimbo staked Chery (19 855 motokari, kukura - 4%). Huru zvikonzero zvinobatsira pezvitsiga kubva China nenyanzvi Russian kuzodana-siyana uye nemitengo yakaderera. Maererano vanoongorora vokuChina motokari indasitiri acharamba kukunda musika wokuRussia, mugove waro munguva yemberi iri kure anogona kusvika 10%.

Lifan

Mutungamiri kutengesa Russian - Lifan kambani - rakaumbwa muna 1992. zvino unobereka, zvimwe pane mutakurwi motokari, mabhazi uye Atvs In Washington. Translated kubva Chinese zita kambani rinoreva "kuenda nechikepe zvizere." The muchina wokutanga pefiyumu ichi akazviratidza Russia muna 2007, uye yaiva mufambi motokari Lifan kamhepo. Pakati Newest siyana ivhu - mumwe nadzurudzo Lifan Solano, akapinda mukati Salons yeRussian Federation muna November 2013. The motokari ine 106-horsepower injini, ari vakapakata mavhiri ari chiedza alloys, ine simba gudzanzwi (6 vakurukuri). Chinese motokari huru vakwikwidzi ari chidimbu - Nissan Almera (102 zvapano injini ..), Kia Rio (107 zvapano.),. Geely Emgrand (98 zvapano ..). Michina All - imwe mutengo siyana (429-489,9 zviuru rubles.). Zvinofanira kucherechedzwa kuti muna November 2013 yakawedzera Lifan garandi kusvika 5 makore (150 thous. Km kumhanya).

Geely

Kambani yakanga yakateyiwa Li Shufu, uyo zvino rakava pamusoro 50 rakapfuma vanhu China ne mhanza kuti mabhiriyoni 1,5. Dollars (maererano Forbes). Muna 1986, imwe entrepreneur akavhura kambani kuti pagadzirwe yenhengo kuti Refrigeration enyika. Makore matatu gare gare, akatanga kubudisa decoration zvenyaya magnolia muti, uye gare gare akatamira kune zvibereko midhudhudhu. Makore mashomanana gare gare, muna 1997, Li Shufu akatanga ungano kumotokari panguva fekitari yacho. pashure pegore, pamwe wokutanga kumumvuri akakungurutsa kubvisa motokari pasi Geely muchiso. Izvi shoko rinoshandurwa kubva Chinese rinoreva "rufaro". Muna 1999 akatanga kuvaka chirimwa guru muna Ningbo, uye kubva 2003 zvizivikanwe zvakatengeswa kwose. The kambani zvino pave 600 zviuru. Cars pagore, vari aivigirwa kunyika 46. Muna 2014, munyika showrooms Russian pasi Geely muchiso achapiwa kutengeswa maviri chinozikamwa motokari - EX7 (Crossover) uye SC7 (Sedan). The yokutanga (ari Trim yepamusoro mutengo) vachaparadzwa vakagadzirira dehwe mukati, vezvenhau uye Switch, kupaka sensors, pamberi airbags. Pakati zvinoumba rechipiri motokari - mhepo kutonhodza uye ano gudzanzwi.

Zviri pachena kuti zvakawanda yemakwikwi chinova Chinese auton indasitiri. Reviews pakushandisa michina ine nzira izvi kuchaita kutamba panguva imwe chete, imwe kusarudza basa ribudirire zvitsva zvinogadzirwa date - iwe chete vanofanira kumirira kutengesa.

Great Wall

Great Wall Motor (GWM) - China guru voga vaiva boka mumunda motokari kugadzirwa. Umbwa muna 1976 muna Hebei Province. Kambani vakatanga kushanda sechinhu akaigadzira nemarori duku, asi kwemakore yakawedzera kuva vakabata kambani zvinosanganisira nhamba ane subsidiaries (mabasa avo vakakamurwa - vamwe vaunganidze motokari, vamwe kubereka zvinoriumba). Kusvikira 1997, GWM motokari kusvitsa chete kune epamba kumusika, asi pashure akava kutombozivikanwa muchiKristu uye kunze. Mukuru kudiwa muchiso uyu mumuchina kwakacherechedzwa muUnited States, Russia, Western Europe uye kuSouth America uye Africa. The muchiso aripo zvose dzakabudirira uye hove-up pamisika. Zvino Great Wall - mumwe China kuti pamusika vatungamiri nerubatsiro "technicals". Muna 2003, ivo GWM migove vakatengeswa pamusoro Stock Exchange kuHong Kong. The kambani unobereka mazana ezviuru mota pagore.

Pakati chinozikamwa zvakagadzirwa mimwe yacho zvizivikanwe motokari - Haval Coupe, kuratidzwa panguva Beijing Motor Show muna April 2014. The muchina rinotarisirwa kuva mukwikwidzi pamusoro BMW X6. Nokuda Great Wall, wokuChina yemotokari indasitiri muchiso chakazivikanwa kuRussia. The muchiso - piyona ine musika wokuRussia.

Chery

muchiso uyu - mumwe muduku ari chidimbu, iyo motokari ndidzo Chinese Automotive indasitiri. Kambani rakaumbwa 1997 nokutanga reGuta Hall weguta Wuhu, muna Anhui province.

Maererano vakuru, vari Municipality (uye mudunhu rose) akanga asiri zvakakwana pamwero maindasitiri kugadzirwa. Pakutanga kwakasarudzwa kuvaka kugadzirwa yemotokari injini chirimwa. Gare gare, fekitari paakapedza conveyor, paakapiwa Dollars 25 miriyoni. Mune mamwe midziyo yakatengwa kubva Ford, uye yakatanga dzakazara kugadzirwa michina. An dzinonakidza Chokwadi ndechokuti zita Chery (nzvanyira pamwe Chirungu "Cherry", kureva Cherry), kambani akagashira pakarepo. Chokutanga, hachizi ainzi mu Chinese - "Ruy Madz" izvo zvinoreva kuti "chikomborero chinokosha". Pakutanga, mutsara uyu akashandurwa kufanana Qirui, asi sezvazviri mumitauro European nokuda nzeve anoona kunyatsoti kujairana, kambani inonzi Chery (uye napamberi kuti yaiva zvenguva nzira - dzinonakidza). mimwe inoverengeka azvino muenzaniso siyana zvizivikanwe wakatangwa mukupera 2013. Pakati pavo - Chery Tiggo mberi-nemavhiri, shanu-nokukurumidza Chinyorwa hutachiwana ane variator, 139-horsepower injini.

rokutengesa kutarisira muRussia

Sezvataurwa pamusoro apa, vamwe vanamazvikokota vanoti Chinese auton indasitiri anogona kutora 10% kubva pamusika wokuRussia. Maererano nenyanzvi, mumwe zvikonzero kuona remangwana Chinese pezvitsiga muRussia --siyana. Uyewo, mumwe chinhu kuti sipidhi kuwedzera "Chinese" - chivimbo risinganyanyi kunaka muchina uye mune zvimwe zviitiko kwete kupfuura zvakanaka mufananidzo. Nyanzvi chitsamba kuti carmakers kubva China mari zvikuru kuteerera pabasa, kugoverwa handingadariki zvikamu okutengesa nzvimbo, zvimwewo.

Mukuru basa nokuda Händlerliste Chinese mavanga, nyanzvi inonzi mashoko basa achitarisira vatengi: vokuRussia vasingawanzotauri chavanoziva pamusoro Chinese mavanga, kuti vanokwanisa chaizvo kukwikwidzana European, makambani Japanese uye Korean, uye kuti mugadziri rinotibatsira vimbiso zvizere. Pakati kujairika mazano nokuda musika nyanzvi kuti Chinese motokari - zvakafanana pezvitsiga munyika dzakasimukira ane kunonoka 5 makore. Zvinonzi kuzivikanwa kuti runako motokari vakaungana China, yave ichiwedzera zvishoma nezvishoma, uye mutengo vari inokwanisika.

Marketing muna Chinese

Sezvataurwa pamusoro apa, mashoko vatyairi Russian mune motokari kubva China chinokwezva anonyanya inokwanisika mutengo. Zvisinei, hakusi chete ichi. Zvinokosha zvikuru kuziva nomazvo yokutengesa kune Chinese auton indasitiri inopedza muRussia. Izvi zvinoshanda munzvimbo dzakawanda basa, kiyi iyo - the Optimization okuwana uye uvandudze wokutengesa makwara. Somuenzaniso, makore mashoma apfuura kuti Chery akasaina pamwe Kaliningrad chirimwa "Avtodor" yakanaka chibvumirano, izvo akabvumira kuwedzera rokutengesa mashoma nguva. Chinese automakers vakakwanisa zvibvumirano pamwe mikuru retailers, "Rolf", "Atlant-M", "AvtoVAZ", "Autoworld", nokudaro kuwana mukana chete rokutengesa migero sezvo achitungamirira pezvitsiga dzenyika. The Russian paruzhinji pavakabhabhatidzwa rinoshandiswa kuti paiva Chinese motokari, waiva mufananidzo kuoneka mumagazini okushambadza uye ndaza anenge kwose kwose.