"Mac" - ndiwo mararamiro

emakore anopfuura matatu okupedzisira PC anopesana "Mac '. Uye kana munhu pachake kombiyuta, IBM PC muzukuru, vaifanira kukurira anenge munhu wose, basa "Mac 'zvangoitika. Imhandoi isingawanzowanikwi shiri - kombiyuta "Mac '? Uye mumwe haasi chinonyanya dzakakurumbira pezvitsiga zvinogoneka saka refu kuchengeta kudzivirira vakawanda vavengi?

Kwakatangira Chiitiko bhizimisi

Ngativhure munhoroondo noruzivo rwemakombiyuta, kutanga eighties remakore rechimakumi maviri. Nepo Apple kaiva kambani yakavambwa iyi miviri - Jobs uye Wozniak. Vakakwanisa kuuya kumusika vaviri kumbonyanya dzakakurumbira yokutevedzera makombiyuta musha vanozvishandisa.

Zvino nenguva iyoyo, muna 1981, IBM hofori unotara kusunungurwa wokutanga pachavo kombiyuta. Most vaburitsi duku kunge atanga pamusoro kugarisana mishonga yavo IBM PC, achiziva uyo uchava flagship ari zvichiitika musika.

Asi haufaniri kutora chisarudzo chakadaro pa Apple. Muna 1984, Jobs panoratidza kombiyuta "Macintosh" 128K - baba veimba Macs.

Kubva 80s kusvikira nhasi

The womumhuri muenzaniso wokutanga, zvaakapiwa asina kurasika "mwana" pakati zvigadzirwa makambani makuru, akava mukuru y. Kunyange zvazvo kuedza zviri mirayiridzo iyi zvaiva zvimwe Developers, zvokutengeserana makombiyuta iyoyo yaifanira akakwanisa kubva murayiro mutsetse.

Nhoroondo Apple zvigadzirwa anokodzerwa munhu yoga nyaya. Zvinokosha kucherechedza kuti kuwedzera graphical inowanikwa iri "Macintosh" rakaiswa kwenguva yokutanga kombiyuta mbeva. Asi pakakoromoka kubva PC kusvikira nokuumba ruvara tarisisa arasikirwe kambani pamusika chinokosha mugove.

Desktops "Mack" - ndiko, pakutanga kwezvose, mumwe-chimedu. Zvinokosha kuyeuka akakurumbira "segirazi" zvokuridza iMac G3, nyaya iyo chakaratidza kudzoka Jobs kuna Apple muna 1997. Kana chena hemisphere iMac G4 pamwe tarisisa uri mutete hunde.

Asi hatigoni kukanganwa pamusoro Apple kuti kubudirira mune notibhuku mukugadzira. PowerBook 100 kwave phenomenally kubudirira kwenguva yacho (yakabudiswa muna 1991). Hazvishamisi pashure nehafu gumi magazini Mobile PC akaiti "yakanakisisa Gadget nguva dzose." Uye zvine saka kure dzakachinjwa MacBook Air Ultra-dzakatetepa muviri uye unoshamisa akanaka zvakagadzirwa.

Design uye PR

Asi, kwete kwezvinhu zvakagadzirwa kunge kurarama uye vave brainchild kuti Steve Jobs. Hwaro kubudirira Apple aiva Positioning kwakarurama mishonga kwayo: "Kana tisingadi kubereka hombe kombiyuta, hazvisi nokuti hatigoni, asi nokuti havadi." Mac "- kombiyuta nokuda vepamusoro."

"Funga Different" ( "Funga Different") - mumwe sirogani nguva dzose. Kuti afarirwe mwoyo vatengi, Apple vakaedza kuvanyengetedza kuti dzinokosha. Pfungwa angasava yepakutanga, asi ari mudzidziso zvakakwana. Uye zvinoshanda saka kure, kana zvigadzirwa chekambani vari zvino anodzivisa Mobile kumusika mhirizhonga androids.

Muzongoza yokuti "otherness" akanga akaisa kune yakajeka, yepakutanga, uye dzimwe nguva zvinotyisa nepurani. Kunyange vaya vasina kuronga kutenga kombiyuta "Macintosh", mufananidzo Apple kuti zvigadzirwa zvitsva vakabatwa nezvibereko.

Kunyange hwokugadzira Zviitiko yakajeka yokutengesa nzira. muenzaniso kundikana anogona kunzi pasina kiibhodhi miseve kusunungura yokutanga "Macintosh". utsanzi Izvi zvikasaitwa kunzwisisa vanoshandisa uye Developers, uye makore maviri gare gare vakadzoka miseve.

Kubatana "simbi" uye Software

The PC pamusika aiva tsika kuti "Hardware" anoita zvimwe makambani uye Software vamwe kunyora. Asi hazvisi panguva "Yabloko": Iye "Mac ', iro uchishandisa maitiro uye rakawanda chikumbiro kwairi yakataurwa Apple.

Inofanira vainyatsotarisirwa yepakutanga Operating System "Mac" - Os X, nekuti kunze akagadzira uye mukurumbira "vakasarudzwa vanhu," izvozvo chinonyanya anokwezvwa vanozvishandisa. Mark Stylish design, nyore kutsvaka uye configuration hurongwa rakavimbika. Sezvineiwo, vamwe vanoshandisa inonzi chiremerera ingaita payakaipira: muna MacOS X anonetsa akamisa sezvo pakuonekwa uye functionality.

"Macintosh" uye Os X hwagara vasingasiyani, asi mumakore achangopfuura, mushure Apple yezwi Intel processors, ari daka kuti "Macs", uye IBM-PC sovestimyh kuderedzwa zvikuru. Zvino unogona gadza Mawindo ari "Macintosh", MacOS uchishandisa maitiro achishandisa chinokosha nama anogona ndimhanye neniwo pamusoro PC. Ndizvo kunaka kushanda OSes pamusoro "wokumwe simbi" Sezvineiwo muduku chinyakare boka Mac - Os X.

Chiremera uye undelivered

Nokuti hofisi uye vakawanda musha vanoshandisa, "Mac" angava akakodzera ichi. The chete nevakawanda ainge pamusoro Apple zvigadzirwa ndiyo mutengo wayo. PC kubva mumwe mugadziri pamwe chete unhu achava isingadhuri. Varidzi "Mac" kazhinji nharo kuti makombiyuta dzavo kwenguva yakareba, asi zvingava zvakafanira kwete zvikuru high quality, vakawanda vanoshandisa Rumhangapanga "Macs" zviri pasina kukurumidza kuchinja motokari dzavo zvikuru ano.

Pane dzimwe payakaipira. Under Os X chikumbiro Software iri shoma zvikuru pane pasi Windows kana Linux, iwe kunyanya vakasununguka uye zvikuru unyanzvi. Uye kana kufarira mutambi yako kana kuti e-mail yeGmail.END_STRONG zvinogona kutsiviwa nepurogiramu mwero yakatarwa, ipapo Software masayendisiti kana vezvokutengeserana kuti hazvishandi. Kana waiti chirongwa haana shanduro nokuda Os X, hazvina kukodzera kushandisa mari kutenga "Mac."

vanozvishandisa vakawanda akawira Windows, anogona kunzwa kushaya vaunofarira mitambo yepakombiyuta. Ndivo akarayira kuti zvikuru zvishoma. Saka kana uri munhu farira chap, ari "Mac" - ichi hachisi chisarudzo chako.