Mhepo - mbatya, tichibatanidza zimbabwe mupendero rakanatswa functionality

On the zvipfuwo dzezvimwe yepamutemo chitoro apo mbatya "Atmosphere", kuwana zvisizvo nyore. Vanhu vakawanda vanoziva muchiso ichi chete kuburikidza kunotenga kwose, apo pane richikurukura mvumo nehoro (kunyanya munyika dzokuMadokero). Chimwe chikamu kwevanhu - vari kakawanda vashanyi drains the kana tenga zvakachipa hembe kubva Europe (kureva - wechipiri-ruoko), vakanga vava mafeni kuti «Atmosphere». Zvipfeko pefiyumu ichi zvaunoswedera kwayo functionality uye ano chepakutanga nepurani.

Products vari papi sezvo zvinokosha, zuva nezuva, vakasununguka, dzinongoitika. Panguva iyoyowo uwane yokuisvonaka uye musoro mitengo mishonga «Atmosphere». Zvipfeko iri pfupi isingadhuri, nechinangwa navanopinda vateereri.

Mumwe makambani kupfuura kubva kweShanduro Whitehead Textile indasitiri, "Primark", asi zvizivikanwe ndiye "Atmosphere". zvipfeko zvake rakagadzirirwa vakadzi. Pamwe iyi yakakurumbira hachizi kuti mufashoni Vakadzi 'zvinhu conglomerate «Primark» ndiye musiki uye vamwe zvakaenzana anozivikanwa mavanga. Izvi «Secret Zvinhu», «Secret Zvinhu Collection», «Backswing», «Denim Co»; kuti vana Whitehead Textile zvigadzirwa - rinozivikanwa zvikuru «mazuva okutanga», «girl2girl», «Yang divi» uye nevamwe.

Corporation "Primark", mumwe pezvitsiga izvo nhasi ndiro «Atmosphere» (zvipfeko dzemadzimai), ane basa rakasiyana nemamwe kubudirira nyaya. basa rake rakatanga aine June 1969. Yokutanga chitoro yakavhurwa Ireland (muDublin). Mugore, akawedzera imwe zvitoro zvina - zvose munharaunda Greater muDublin.

Muna 1971, yokutanga pamwero mukuru chitoro nzira yokubudisa kunze muDublin, uye pakazopera gore iroro, zvakanga zvichiri 11 pfungwa muIreland yakavhurwa.

Kwemakore, boka akunda nemasango, nemavhinga muEurope. Parizvino zvitoro ne "Primark" wekambani zvigadzirwa, hunokonzera «Atmosphere», kwaingova 257: Ireland (38), Spain (35), Great Britain (161), Netherlands (4) Portugal (6), Germany (10) , Belgium (1), Austria (2).

Kambani wokuti nechinangwa kuderedza mari nhumbi nenzira dzakasiyana-siyana. Sei vanoti musangano okuwana, kuponesawo pamusoro zvetsika pakushambadzira uye zvinodiwa kuti BTL-ruzivo; mukana mahombe Wholesale kutenga kubva mbishi zvokuvakisa kugadzirwa, izvo pakutanga akazoita mari yokupedzisira Mari nhumbi; pfungwa logistics hurongwa.

Asi pasinei "marudzi" uye democratic hunhu Positioning, unhu nenhumbi haina kukanganiswa. Unogona kuziva izvi nokutenga zvinhu muchiso «Atmosphere». Clothing akasikwa vagadziri - ichi handicho chete mirayiridzo dzesangano. Ungawana kupi Stylish shangu, nenhumbi, dehwe nhumbi.

Kusarudza kutenga zvinhu muchiso «Atmosphere», vanofanira kuteerera kukura gradation. Munyika dzakasiyana pane misiyano. Zvinotevera tafura rinoratidza mukuru kukubatsira kusarudza zvakanaka. Kazhinji kukura yakaratidza pamusoro Chikwata pamusoro neizvi divi, ipapo unogona kuwana mashoko akarurama pamusoro sezvamunoita.

Size chati. Kukura reshiyo munyika: UK, Ireland, The Netherlands, Spain nePortugal.

Size anogona hunyambiri zvaanoreva. Somuenzaniso: mubatanidzwa nhamba dzinogona kuwanikwa Chikwata sezvo 8-10 kana 18-20. Izvi ainyanya zvipfeko kubva kwakavharwa nenyama Micheka pliable kuti vane Stretch pfuma.