Ndianiko marketer? tengeserana tsananguro. Summary marketer

Wakambozvibvunza, ndeipi musimboti kunotenga kutenga nhumbi Resale? Pamwe musanganiswa wavo replenishes zvose chinorehwa mugadziri, kana vanonhonga nhumbi chete maererano kufarira? No! Pamberi chitoro echiShinto achazadzwa nzira imwe kana mumwe chigadzirwa, kuitisa rakakomba tsvakurudzo kumusika. Vavariro yake - kudzidza huripo kudiwa mu mutengi pamusika. Kana boka anofarira kuwedzera bhuku rokutengesa, hazvizovi kuita pasina nyanzvi yakadaro, somunhu marketer, uyo anodzidza kutsvakurudza zvakafanana.

zvinhu mabasa

Panyaya iye ari marketer, mhinduro unequivocal haako. Chokwadi kuti mashandiro nyanzvi mumapoka akasiyana zvingasiyana zvokunyama. Somuenzaniso, mumwe akasimba vakandoteka yakawanda sangano okushambadza chigadzirwa chayo, uye mumwe chinotaura pamusoro kutsvakurudza kuti vakwikwidzi uye vatengi.

Panyaya iyi, zvishoma kupindura mubvunzo wokuti ndiani marketer, hazvibviri. Asi ichi ndicho chaizvo chinzvimbo. Kazhinji, mashandiro anoita nyanzvi ichi vanofanira nechokwadi Zvakanyanya Kunaka Panguva Yepamuviri chokupika uye kuwedzera matambudziko kwayakaita. Muchiitiko chino, zvinofanira kutevedzerwa yose kunzwisisa kuti yokutengesa tsika.

chikuru mabasa

Vatengesi vanofanira kuita:

- tinyatsonzwisisa musika vanokwanisa;
- Kuongorora indasitiri;
- kushurudzira chinodikanwa;
- okufananidza ongororo;
- kukura Marketing matungamirire.

Sezvaunogona kuona, mabasa ose nyanzvi wakakura kwazvo. Oga, vane bhuku basa kurarama matambudziko chaizvo. Panyaya iyi, mabhizimisi makuru ndivo yose madhipatimendi kusimudzira chigadzirwa. pane nzvimbo "maneja-yokutengesa" duku yakasimba. The mupfuri kufanana huru mabasa avo vakabatikana rokutengesa uye kuwana vatengi.

Kunobudirira nyanzvi ane tarisiro basa kukura. Nokufamba kwenguva, izvozvo zvinogona kugadza Director pamusoro Marketing uye Commercial Director.

zvaida ruzivo

Ndianiko marketer? Izvi, kupfuura zvose, mazvikokota ane zvakanaka yokungotaura hwaro. Uyo asingadi zvakazara ane ruzivo yokutengesa misimboti, havazokwanisi kuita tsvakurudza uye kukudziridza zvakakodzera pfungwa yacho kukwidziridzwa. Chakadaro mumhanyi kunze dzidzo yepamusorosoro chinokosha vanoda zivo zvepfungwa, evanhu uye navadzidzisi kuumbwa.

Marketing Good, pakati pezvimwe zvinhu vanosungirwa kuva Analytical, uye panguva imwe chete rokusika mafungiro. Zvinofanira kuva nyore kuti asimbise ushamwari nevanhu vakasiyana, kuti kudzifarira, kuti pfungwa dzake dzigadzikane uye nezvibvumirano.
Vatengesi vanofanira kuva nechivimbo PC User, asi vanozivawo inokosha pasuru, izvo zvinosanganisira hofisi uye panorongwa. Tenzi rino nyanzvi achaita kwemasvomhu kugona. Regai kumukuvadza, uye kuziva zvinokosha zvirongwa.

Zvinenge telemarketers zvose kuisa mberi zvinorayirwa kuti fanira kuziva mitauro yokumwe. Izvi zvinonyanya kukosha kana kambani iri kushanda iri pamusika dzakawanda.

Internet marketer

Dzimwe nyanzvi dziri kudzidza misika uye zvaisanganisira mukusimudzira kushambadza paIndaneti. Vari kunzi zvishoma zvakasiyana. Izvi Indaneti telemarketers. Kuwedzera kune zvose zviri kumusoro basa ravo:

- kukwezva vashanyi nzvimbo dzesangano;
- kukura Internet- zvirongwa.

Somugumisiro yakakwirira profitability kuti oupfumi zvemari Munyika Wide Web anofanira nechokwadi. Internet Marketing - nyanzvi, muridzi kwete chete zvinokosha Marketing. Anofanira kuva ruzivo mune network ruzivo, uyewo Web Design uye vane unyanzvi hunobatsira kuti vakwanise zvakasimba zvokuti tiwane ruzivo chaipo World Wide Web.

Internet Marketing - nyanzvi chokuita Pfungwa ezvokushambadzira mifananidzo uye magwaro ainyatsoziva zvemagetsi kubhadhara zvemichina uye kukwanisa kutaura vatengi. Sezvaunogona kuona, chinzvimbo ichi zvinoda kuti zvikuru. Internet Marketing ibasa rakaoma kuunganidza zvakafanira mashoko, izvo mune ramangwana zvinokosha systematize uye ongorora. Next, pahwaro humboo nyanzvi yakatanga imwe nzira yokuti kutsigira chigadzirwa.

Marketer dzezvematongerwo

Chinangwa nenyanzvi iyi kuongorora kumusika mamiriro, kudiwa kufungidzira uye tinyatsonzwisisa pangave pane kusimudzira zvinhu yakanga ichangotangwa inishuwarenzi. Marketer dzezvematongerwo anofanira nyanzvi dzose zvishandiso nemugwagwa. Izvi zvichaita kuti kambani kuti nguva dzose kuva uye ushande nokubudirira.

Ndiani Marketing muongorori? An nyanzvi uyo monitors zvose zvichiitika musika dzinokura kukwanisa kufamba mu ezvinhu chokwadi.

Chii basa Marketing analytics? Pamazita Izvi zvinosanganisira:

- tsvakurudzo Field pfungwa mapoka;
- richiona nezvezvabuda kumusika, uko vakwikwidzi;
- Kudzidza nevatengi zvaunofarira;
- inotungamirwa musanganiswa mutemo;
- muunganidzwa nemishumo, etc.

Marketer Kunoumbwa rehurumende imwe kambani hombe, anonziwo mubasa tsvakurudzo pamusoro musika wacho emunharaunda. Uyu nyanzvi anokwanisa kuti vaunze pfungwa, vatsvake ruzivo, dzichengete zviitiko uye vanhu.

Panguva iyoyo, kupupura yokutengesa uchenjeri huri zvemberi uye nomukurumbira mazita. Naizvozvo hapana zvinoshamisa pakuti vamhan'ari chinzvimbo kuti mushandirwi anoisa dzakakwirira wandei. Kazhinji, munhu aikwikwidza ari kuongororwa kuti ruzivo wemagariro evanhu uye zvoupfumi, mutemo uye nhamba, mitemo kuitika uye nhoroondo kukura kugadzirwa uye kutengeserana.

Wacho chinzvimbo munhu yokutengesa muongorori kuva kudzifarira, kuva Analytical uye anoruka kufunga, nguva dzose kuedza kunatsiridza pachavo uye vane kwazvo ndangariro, sangano uye unyanzvi Analytical.

chinodikanwa

Zvino zvakaoma kuwana kambani iri hurumende kuti paisazova pambiru marketer. The chikuru mukana wokupupura ichi asi kukurumbira guru ndechokuti zviri zvikuru aibhadharwa. Pakatanga basa rake, asi hapana chiitiko chesekondari akapedza ane mari zviuru makumi matatu rubles. Pashure mari yake inokura kuti mashanu kana matanhatu zviuru rubles pamwedzi. Asi mari iyi haisi muganhu. Zvisinei, zvinofanira kurangarirwa kuti kufambira basa achiita ngaiteerere uye zvakaoma kushanda netsvimbo.

The Kusarudza Marketing kuti basa anogona kukanganisa kwaro kudiwa kwete chete mukugadzira makambani. Pamabasa chiremba vanoda uye unyanzvi Consulting yemakambani.

Where kuenda kudzidza?

Saka, imi munotoriziva ndiani marketer, uye zvakasimba vakasarudza wana dzakagadzirirwa ichi. Unyanzvi ari basa kubudirira mukudzidzire vanhu vakagamuchira Sociological kana yepamusoro ezvoupfumi dzidzo. Uyezve, mune mumayunivhesiti zhinji vakatowana akatanga izvozvo vadzidzi se "Marketing". specializations izvi zvinowanikwa dzinenge dzose yunivhesiti munyika. Zvisinei, telemarketers muMoscow, somunhu mutemo, ava ndivo vanhu vane kudzidza Moscow State Institute of International Relations, National Research Institute "Higher School of Economics" kana Institute of Business Administration of Russian Academy of National Economy uye Public Administration pasi President of Russian Federation. mumayunivhesiti izvi akarongwa pakati guru kunyanya vashandirwi. Pamberi munhu ane dhipuroma pakati tsika, mikova svinudzai zvikuru nomukurumbira Consulting yemakambani kuti dzidzira mu kumusika.

How kusika munhu tangazve uye kuwana basa?

Kuti atore kumbova kambani munharaunda yako vakasanangurwa, unofanira kunyora tangazve. Marketer rehurumende vachatora chete uyo nedzidzo uye pahunhu hwake tichaswedera mushandirwi. It vanofanira kufunga kana vaigadzirira Biography kwayo.

Chokutanga, vanoratidza ruzivo kwako pamusoro kambani yauri pasi CV umo. Izvi zvichaita kutsanangura kwako unyanzvi ounyanzvi. Funga zvakaitika yako uye ruzivo. Izvi zvinoita mushandirwi kuona kuti munoziva sei uye kana kusangana tarisiro. Rondedzera kubudirira kwako yapfuura mabasa. Regai kundivanzira chero ruzivo.

Next Chokwadi, dzidzo. Rinoratidza inokosha asi mamwe kwete chete. dzidzo Specialised muchava nani.

Bhadharai pfungwa misoro kuti vawane mamwe mashoko. Pano tinofanira kutaura zivo mitauro mumwe kana kupfuura dzimwe, nokudzinga rezinesi (kana), noumhizha hwose siyana ekombiyuta. Kana uine chitandadzo, zviri zvakare kunokosha nezve ari pfupiso. Marketer ane upenyu kuchiva chero nzira chokuita yemakambani tsika kana vaitirei nzvimbo nokukurumidza achatora basa.

Next, unofanira kuenda imwe kana mbiri kubvunzurudza. In pamberi vakawanda vamhan'ari kuti nzvimbo inogona vakatsvaka kunetseka nemishonga. Tsvimbo boka achatora zvikuru chinangwa, unchained uye akagadzirira kuti-simba basa.

In danho rinotevera kuti vaedze uye chokupedzisira uchibvunzurudzwa. Panguva iyi uye pane kusarudzwa zvakanakisisa yakanakisisa.

Kuvaka basa

At yakachengeteka ndima mumatanho ose uchibvunzurudzwa ukaona pamusoro kutanga nzvimbo basa. Kudzidza kuGiriyedhi pasina hunobatsira ruzivo, achitora nzvimbo "mubatsiri yokutengesa." Unofanira kuita mabasa maduku uye kutakura brunt pamusoro tichiita basa.

Inotevera pavaipfuura basa ndiyo nzvimbo marketer. Izvi zvinowedzera kuripwa basa rako. Panzvimbo ino, vanofanira kutaura pachavo okusika. Izvi zvichabatsira kuumba hwaro mamwe nyanzvi kukura.

Wokutanga danho zvakakomba muna basa achashumira soMusoro Marketing Department. Ibasa ari nyanzvi riri kutarisira mudonzvo wose vanachiremba uye kudzora basa ravo. Zvisinei, ichi hachisi muganhu. Makambani akawanda kugadza zvikuru vanokwanisa telemarketers CFOs kana kudzibayira nzvimbo mukuru maneja.

chisarudzo

Basa Marketing ndechimwe chezvinhu zvinovimbisa. By kuvasarudza izvozvo, iwe kuwana yakawanda zvinhu kuti ushande mabasa nyore, uyewo mune kambani zvakanaka nzvimbo.

An chinokosha mukana wokupupura iri kudiwa akawandisa unyanzvi, mano uye ruzivo. Izvi zvichaita kuti, kana achida, kuti vanozviwana vari zvimwe unyanzvi.