Portfolio ongororo: tsanangudzo, zvinangwa, madzidzisiro, mienzaniso.

Portfolio ongororo - Marketing pasi pfungwa iyi kunzwisisa mudziyo kubatsira kuona upfumi hune zvavakanga vachida kuita, kuti kururamiswa zvimwe upfumi munyaya dzakasiyana yebasa. Somugumisiro yacho pachisara "ukagunzva" kana kwakaderedza upfumi mumunda kuti hazvibatsiri, tinovandudza kana kuwedzera upfumi munyika vaizotibata mumadhipatimendi ose kambani.

Chinangwa Portfolio kuongorora ichaongororwa kuti zvakanakisisa nhaurirano hwevakuru boka uye zvakakodzera kugovera mari.

Nzira Portfolio ongororo:

Rakajairika nzira mumunda - siyana matrices. Zvikuru kushandiswa-chizvaro matanhatu nzira:

1) BCG - Nzira iri kuongorora kumusika mugove uye kukura pane zvavakanga vachida kuita.

2) IPC - vachiwirirana zvebhizimisi chinangwa uye makirisito kugona basa kuti abvume.

3) McKinsey - tinyatsonzwisisa of kukwezva uye makwikwi pakati zvoda musika.

4) Shell - nayo dzaona pachishandiswa kuda kuva pakati indasitiri makwikwi

5) Ansofa - inoongorora nzira wayo applicability kumusika uye zvigadzirwa.

6) ADL - tichibatsirwa chizvaro ichi, kuongorora upenyu kambani zvinogara uye nzvimbo pamisika hama kuti vakwikwidzi ayo.

Nzendo.

The kwacho kuburikidza iyo Portfolio kuongorora inogona rakakamurwa kwawakabva akawanda:

1) Definition muzvipoka

2) Selection ari kuongorora nzira

3) Collection mashoko, iyo inodiwa mubishi pavanoteka kukwira chizvaro

4) Kuvaka matrices

5) Development ane nzira itsva inobva kuongorora.

Mashoko unganidzwa nokuda Portfolio pachisara zvinosanganisira:

1) Hurumende uye zvinoita pokumuka maindasitiri kuti zvinobatanidzwa nedanho kambani.

2) makwikwi akaitwa

3) The upenyu kutenderera pavaipfuura upenyu kutenderera.

4) The mugove kambani madhipatimendi mumusika.

Portfolio kuongorora rinopindura mibvunzo yakaoma maererano kambani. Idzi dzinosanganisira:

- Ko chekambani makwikwi?

- Kana toreva pakati nepakati gadziriro rokuparadzira chigadzirwa mumusika?

- Ndeipi kunonyanyisa uwandu misika anogona kufukidza kambani mukufamba kwavo mabasa?

- The upenyu kutenderera nechimwe zvose kushanda nzvimbo kambani.

- Kutambirwa zvibereko worudzii chinonyanya kwakarurama?

- Ndezvipi sectors nezveramangwana mari kuvhara kana ndiwedzere?

- Zviri zvakakodzera munguva yemberi iri pedyo kuti auye zvigadzirwa zvitsva kutengesa?

- Ko kukura mari, akakodzera panguva kuti boka chigadzirwa imwe?

- Ndezvipi kurimwa kumusika nzira zvinofanira chinozoiswa mune ramangwana?

Pashure pachisara tinogona vafunga kuti acharamba kufurira kukura kambani. Zvinogona akasarudza Siyanisai zvavakanga vachida kuita, kureva pamusoro Implementation ari nzira, umo dzinokudziridzwa uye vakauya kutengesa zvigadzirwa zvitsva uye mabasa. Diversification ane subtypes dzakawanda:

Akasungwa uye vasina kusungwa (conglomerate)

Related diversification, akavapindurawo, rakakamurwa marudzi akawanda:

• Vertical ndiye neizvi uye mberi
• Horizontal mabasa kuwedzera kuwanda zvinhu kana nzvimbo kuwedzera munzvimbo.

Portfolio kuongorora. Example.

The kambani iri mubasa kugadzirwa uye kutengeswa mwana zvokudya - mixes, bota, puree, muto.

Nguva nenguva, asi kambani vaifanira kuziva kuti ichi kana kuti akakurumbira zvinhu pakati vatengi, kana zvakakodzera kuti kutengesa zvigadzirwa zvitsva, chii mhando mwana zvokudya kazhinji inogona kutorwa kubva kumusika nokuda yakaderera vade, sezvo simba makwikwi mumunda mucheche kudya kunovaka. Kuti tipindure mibvunzo iyi yose uye vanofanira kuitisa Portfolio kuongorora.

Unganidzai mashoko kubva muzvitoro vaitengesa mwana zvokudya zvigadzirwa, profitability rinowanikwa, yaiita makwikwi, uye zvichingodaro. Somugumisiro ari kuongorora zvinoita sokuti Porridge yemakwikwi yemakambani vana akatenga nokukurumidza, uye facial boka iri mubvunzo akaita kwete kudiwa. Nokuti boka mishonga rokutanga vanoda yokutengesa kuvandudza - itsva panze chitarisiko pasuru, akasiyana-siyana siyana, etc. Kugadzirwa rechipiri boka zvakanaka kurega zvachose, kwete kuti ari kurasikirwa.