Bheri "Tuborg": mugadziri, mufananidzo, maitiro

Kwenguva yokutanga nezvebhari "Tuborg" yakazozivikanwa pakupera kwezana remakore rechi19. Hapana munhu aikwanisa kunyange kufunga kuti izvi zvinowanzogadzirisa nyika yavo mukurumbira wepasi rose.

Nyaya yekare

Zvose zvakatanga kuDenmark. Yaiva ipapo iyo muna 1873, kure neCopenhagen, hapana anozivikanwa Karl Tietgen akavaka firiti yekugadzirwa kwechirume chinonzi foam drink. Akatumidza doro rake "Tuborg" mukukudza kweimba yezita rimwe chete, iro muzana remakore rechi17 ndiro raive remufumi wekutengesa Jonas Tue. Kune mutengesi, imba yacho yaiva nhare chaiyo uye kudzivirirwa. Nokudaro zita racho. Mushure mezvose, mukushandura kubva kuDenmark borg - "castle", uye Tuborg inogona kushandurwa se "Tue Castle". Saka zita remunhu kazhinji rinowira munhoroondo. Ndiani angadai akafunga kuti mumakore mashomanana makore zita reumwe wevagari vedunhu reguta guru raizove risingazivikanwi rinozivikanwa nevanhu pasi pose?

Bheri "Tuborg" yakakurumidza kuva yakakurumbira. Chikonzero cheizvi chakanga chisiri chenguva yakanakisisa yekuravira uye kunhuhwirira kwakanaka kwewaini yekare. Kune imwe nzvimbo yakakura pano, zvakananga zvakakwana, basa reharu rakaverengwa. Mumakore iwayo, doro raitengeswa mumabharuru, uye vashandi vaTuborg vakasarudza kuidururira muhombodo kwekutanga kokutanga munyika. Izvi zvakaburitsa mukurumbira kunwiwa itsva.

Assortment ya "Tuborga"

Bheri "Tuborg" haigoni kuvhiringidzwa nemamwe. Chikonzero chacho chiri mutsara wayo. Chakavanzika chiri mumuguniti chaiwo unoshandiswa mukugadzirwa kwawo. Iyo yakagadzirirwa inodzivirirwa nechakavanzika chekutengeserana uye pasi pehutano hwakasiyana-siyana hunhu hwekunwa. Iye zvino, kambani inobereka zvakasiyana-siyana zvewaini yakakurumbira. Kuzivana navo tafura ichabatsira.

Imwe yese yemhando dzakasarudzwa yakasiyana nenzira yayo pachayo. Asi chimwe chinhu chinobatanidza: unyanzvi husingaoneki uye usingawanzo nyore. "Tuborg" yakakwana kune rimwe ruzha rune ruzha, uye nokuda kweshamwari inofadza yekutaura. Mariri hamuna kushungurudzika, saka pakupisa girazi rekumwa kwakadaro hakusi nyore. Pamashamba emazuva ano, Tuborg yakazara muhombodo mabhodhoro, mapani emataini uye kegs.

Mubereki anofunga chii?

Iyezvino nyika dzinopfuura zana muzana dzinotengesa doro "Tuborg" mune zvinyorwa zvavo. Mhinduro yeKateresi pane iyo inonyanya kunaka. Vatengi vanocherechedza kuti doro rinenge risina chiedza uye rinonaka kwazvo. Haatombotauri musoro, kunyange kana anonwa zvakawanda. Izvozvi ikozvino inotaura nezvehutano hwechigadzirwa.

Asi vamwe vanhu havadi. Kune vanyori vanofunga kuti doro rinofanira kuva rakasimba, rinonhuhwirira uye rakataura kusuruvara mukuravira. Vanhu vakadaro vanosiya zvisina kururama pamusoro pekunwa "Tuborg". Vashoma vanoziva vatengi havasi nguva dzose vanoona musiyano mukuravira uye kusiyanisa imwe dzakasiyana kubva kune imwe, saka pane dzimwe nguva kune pfungwa yokuti dzose doro rinodururwa kubva mune imwe mudziyo, mavarai chete akasiyana. Uyu maonero haafaniri kukanganwa. Muzhinji, huwandu hwakawanda huripo hunoisa "Tuborg" urongwa hwekukwirira hukuru kupfuura dzimwe dzakawanda, zvisati zviduku zvinodhura zvinodhaka doro.

Beverage Manufacturers

Izvo zvipfeko zveTietgen nguva dzose zvinowedzera kuwanda kwemagetsi uye zvinofadza vatengi vayo nemitsva nemarudzi matsva. Saka, muna 1880 Tuborg Green yakaiswa mukugadzirwa, uye makore mashanu gare gare Tuborg Gold yakaonekwa. Vanhu vakada chaizvo doro idzva "Tuborg". Muiti akaedza kugutsa zvido zvevanhu. Mumakore ose aya, doro racho rakava rakakurumbira. Pakutanga yakapiwa chete kumusika wekumba, asi pakupedzisira wakaenda mberi kwayo. Kuti kusimbise nzvimbo yayo, kambani yaKar Tietgen muna 1894 yakabatana nemamwe mabhii gumi nemaviri munyika, uye kunetseka kwakaumbwa kunonzi The United Breweries, iyo yakakwikwidzana nekambani yakakurumbira Karlsberg mumakore iwayo.

Pasina makore gumi akapfuura, chibvumirano chakasayirwa pakati pemakambani ekuparadzanisa zvikamu zvekutonga, uye muna 1970 nyika-yakakurumbira Carlsberg yakangotenga mutsigiri wayo. Kubvira panguva ino, chiDanish chinodhaka chinotanga kubudiswa kune dzimwe nyika dzeEurope. Muna 1991, boka rekambani yeScandinavia rakabatana muhurumende inonzi Baltic Beverages Holding, iyo yakabatanidzwa mukutsvaga kwekuchera munyika dzeichimbova Soviet Union. Iyo yakakurumbira "Tuborg" yakatanga kufamba-famba munyika yose, uye zvino nyika 21 dzinozvibudisa pasi pemvumo kwete muEurope chete, asiwo muAfrica neAsia.

Ndiine maziso angu

Zvino iye zvino anenge munhu wose munyika anoziva kuti bhuru yaTuborg inoratidzika sei. Mifananidzo yake inofambisa mumagazini, mabhuku uye pamapurisa mabhokisi. Mumufananidzo, chigadzirwa chacho chinoratidzika muhupenyu hwayo hwose. Mutengi anogona kutarisa bhodhoro yepakutanga nechepamusoro pakagadzika, iyo pasina chido chevashanduri. Nekubatsirwa kwechindori chakakosha, inogona kubviswa nyore nyore mune imwe kufamba. Izvo zvinonzi chigadzirwa chimwe nechimwe chinogadzirwa maererano nemuvara wechigadzirwa chiri mukati maro. Izvi zvakagadzirirwa kuti zvive nyore kutenga doro mumutambo wekutengesa. Chiti chiduku chiduku chine zvinyorwa zvose pamusoro pezvinwiwa uye hazvibatanidzi pamusoro pebhodhoro. Izvi zvinoita kuti zvibvirire kuongorora zviri mukati.

Chirevo chikuru uye chinonyanya kuzivikanwa chiyeuchidzo kune doro rakakurumbira, rakaiswa munharaunda yegadziri kuDenmark. Iyi chimiro chiri mumhando yehombodo ine urefu hwemamita makumi maviri nematanhatu, mukati mayo mune elevator. Nekubatsira kwayo, vatashanyi vanogona kukwira kusvika kumusoro kwepamusoro uye vanofarira panorama yeCopenhagen.

Ndeupi "Tuborg" ari nani?

Sezvazvinozivikanwa, chaizvoizvo "Tuborg" ibisi iri chiedza. Izvo chete ndeye Tuborg Black. Pasi pose, imwe yezvinyorwa zvakakurumbira ndezvokudhakwa kwekare kuDenmark - Tuborg Green. Iyi kamu yakajeka inogadzirwa kubva mumvura yakachena, mhepo yebhari yemarara, hoops uye martose molasses. Simba rekumwa iri shoma uye rine 4.6 chete chete. Mbiriso yakakosha, iyo inoshandiswa pakugadzirira kwayo, inopa kunwa kwekunakidza kwakasiyana, kunhuhwirira kwakasiyana uye kunobatsira pakusika kwehutu hwakagadzika mugirazi. Iyo yekupedzisira yehutano inonyanya kukoshekedzwa nevadzidzisi vehupfeki. Vagadziri, vachida kusimudzira kusanangurwa kwakasiyana-siyana kwechinwiwa, vakaisa pairira yacho mifananidzo chaiye yekorona, iyo pachayo ndiyo mambokadzi weDenmark. Vagari vomunharaunda kunyange vachitamba vachiona kuti iye zvino havana Mambokadzi Margaret chete, asi King Tuborg. Iyi kuenzanisa uye kuzivikanwa kwevanhu vose ndiyo inonyanya kukoshesa iyo inogona kupiwa chero chinhu chipi nechipi.