Chii chinonzi "Kawai"? zvichireva

Nyaya rinotaura nezvei "Kava", iro mutauro waiva shoko, sei uye naani rinoshandiswa munguva yedu.

mutauro

Chero mutauro mupenyu, iro achishingaira kushandiswa nevanhu pamusoro nguva, pane mashoko zvachose matsva. Izvi ndizvo zvachose zvakasikwa, uye pasi payo mitauro inenge zvose. Kunyange kune nyika kuti usarega kusarurama nemaune kutaura kwake, kuuya pamwe dzomuzana yokumwe "mudzimba" tsanangudzo zvose.

Kana tikafunga mutauro wokuRussia, kwemakore gumi, mashoko aya kuonekwa mukati kwazvo. Rinokosha ichi airidza nenzira, Indaneti. Nemambure nzvimbo hapana miganho vanhu mukukurukurirana kana mutauro, uye Russian "Nick" uye kunyanya vechidiki pakupedzisira kunyura vazhinji kutukana borrowings uye mashoko kubva mimwe mitauro. Rakanga kunetseka kwazvo Japanese tsika, kana kuti, Anime - kwakajeka mafirimu. Zviri nekuvongwa iye ari muupenyu wechiduku (uye kwete chete) chizvarwa akabatanidza mashoko akadai Chan (yakanaka musikana) kuna (murume) uye Kawai. Asi chii chinonzi "Kawai"? Izvi ndizvo tichataura.

mavambo

Shoko iri rakasvika kwatiri kubva mutauro wechiJapan, zvinoreva "akanaka", "akanaka kwazvo." Kare, kuparadzira nayo zvikuru akarishandisa kunonyanya pachinhu chokuti uri tsitsi, chido kudzivirira uye kuzvidemba. Saka zvino tinoziva kuti "Kawai".

Zvichitaurwa zviri nyore, pane mutauro wechiJapan uye tsika ipfungwa yaingowanikwa pamusoro kuzviitira kuti kutsanangura chinhu kana munhu uyo mumwe munhu ariwana zvakanakisa, inofadza uye kusarurama kuchavhumwa somuti mhando. Asi dzimwe nguva rinoshandiswa chizvarwa vakurukuri uye kutsanangura munhu mukuru anozviita somwana kana kwete maererano nezera rake rechokwadi. Sezvaunogona kuona, ishoko Japanese unezvirevo dzakawanda.

nyanya kushandiswa

Asi nei dzimwe mashoko akafanana mitauro yokumwe havana kugamuchira yakafara kupararira kwakadaro munyika yose?

All nyaya iri Japanese tsika, kana kuti, kuonekwa ano. tsika Japanese pachahwo anonakidza uye akasiyana, kwemazana emakore akawanda haina chokuita kubata West, somugumisiro, izvi zvakaita kuti chokwadi kuti zvisinei vakawanda kuonekwa,, sezvinoita Japanese mafungiro vatorwa sezvisingaiti chaizvo uye akasiyana West. Uye mumwe kwayo nedzimwe zvinhu - chiri zvinoumba nemaune zvinhu, matoyi, zvipfeko, uye zvikuru kusarurama kuchavhumwa somuti maitiro uye zvimwe zvinhu zvinogona kunzi akanaka. Uye sezvo isu nechekare, ishoko Japanese rinongoreva "akanaka".

Mashoko aya anogona kazhinji akanzwa muJapan pacharo, vashanyi kazhinji kushamiswa ndechokuti vokuJapan akareva ichi "Kawaii" aesthetic zvisinei munhurume, zera uye munzanga akawanda izvi mutsika dzokuMadokero kuti funga zvachose kukodzera, zvakare zvechihwana uye kunyange infantile.

Izvi zvinoratidzwa kwete chete kwemaitiro vanhuwo muJapan, asiwo maindasitiri zvakadai nhau, kushambadza, Logos, uye zvakawanda. Saka zvino tinoziva kuti "Kawai".

waridza

Kana isu nezvazvo apo muJapan unogona kuwana kuratidzwa "Kawaii", ndizvo zvinenge zvose mabhora muupenyu. Ichi matunhu neminisiparati mahofisi, zvitoro, uye pakushambadzira. Uye nenzira, makambani akawanda vane "Kawainui" dzavo mascots Somuenzaniso:

• Pikachu, tsika iri vakagarwa dzinoti "Pokemon" anoratidzwa mune dzakawanda ndege ane Japanese mutakurwi vendege.
• madhipatimendi Most mapurisa vane pachavo mazango zvavo zvakafanana, dzimwe nguva zviri kuiswa mubhokisi mapurisa.
• All prefectures Japanese avo "Kawaii" vatambi Mascot.

Matkamuistoja iyi mhando kwakakurumbira chaizvo Zvisinei, muJapan, kutenga hazvina chete navatorwa asiwo vanhu pachavo munyika ino, vose vana nevakuru. Uyewo, shoko rinowanzoshandiswa ukama zvokupfeka, wake manyorerwo, uye manyorerwo, kazhinji kana iye akasimbisa vana maitiro. Kusanganisira anonzi nenhumbi siyana mifananidzo kuratidza vatambi kana Japanese kuchangamuka.

Zvisinei, vamwe vokuJapan, anoreva ichi pfungwa yaro zvinoratidza zviri kunaka, tichifunga izvozvo zvakare jee, kana kunyange chiratidzo infantile mafungiro mukuru.

Zvino tinoziva zvinorehwa neshoko "Kava".

Shandisa muRussia

Kwakadaro inotapira zvinhu chaizvo pfungwa zvishoma kupararira uye kunze Japan, zvese Western uye mune dzimwe nyika yokuAsia. Somuenzaniso, zviri zvakakurumbira South Korea uye China. MuRussia, basa guru iri rakanga reDare Anime, uye zvishoma nezvishoma shoko zvakasimba kupinda muupenyu vechiduku vakawanda. Ichokwadi munyika yedu madudzirwo uye chiperengo akashandisa ayo kwainoita chimiro "Kawai" panzvimbo "Kawaii", mumwe nomumwe wavo waigona kurova Anime vanoda uye vechidiki zvavo, paiva shoko "Kawaii". Chii, uye ayo shanduro kubva Japanese, tinoziva ikozvino.