Inwa "Sprite": aine nyota upenyu!

Sezvo govorival chaiwo, mumwe wedu musango chitubu (kana kumwewo) haana kushandisa Birch Sprite?! Kunyange zvazvo, Chokwadi, dzangu dzinodikanwa Birch muto, pasinei akapomerwa kudavira krieytora Vavilov, pakanga pasina munhuwi: zvose hwangu drink "Sprite" akanga vanosonganirana mafeni ake uye akaiswa boka pacharo, inobereka sezvo pasoda pamwe ndimu kana madota. Uye chainaka vaigona kuongorora vamiririri "chizvarwa Pi" muSoviet Union uye yaimbova Soviet Union chete gare gare kupfuura Classics mumwechete "Pepsi", zvaizivikanwa zhinji kubva piyona ane risina makore youduku.

Kuberekwa yezvechitendero

Pfungwa zita chinonwiwa "Sprite" Akatanga madzibaba asununguka kare, ari 40s remakore rapfuura, vaya zvinozipa mazuva apo vamwe mikana yakawanda "mvura zvihwitsi" uyewo ndambonzwa. In Pictures vanoshambadza The Coca-cola Company rava dzakakurumbira chaizvo mumwe elf bvudzi sirivha, vaitakura zita sprite. unhu Izvi kuramba vakapfeka uye kunyemwerera broadly, ndiro dzisiri American, asi pachinzvimbo aipfeka chomumusoro mumusoro wake kubva koko fizzy chinodururwa. VokuAmerica, vaduku nevakuru rudo gamba, uye gare gare, apo boka akasarudza vachiri kufunga mukusika Pop ane ndimu, zvokunwa iri kwaita basa zita vose vanoziva ane tarenda hunhu - "Sprite". Drink, zvinofanira kucherechedzwa, akauya mukurumbira. Uye ukabuda chinzvimbo yakanaka rokutengesa.

1961 - gore rokuberekwa

Muna October gore rino, uye zvokunwa "Sprite" akasikwa. Ndiye, Sezvambotaurwa, aiva kuravidza kwesuko pamwe ndimu (pfungwa iri nyore: analogue uye mukwikwidzi hapana zvishoma nomukurumbira 7Up kubva PepsiCo akasunungurwa). In kuwanda Labels zvave vakawanda rwedenga uye manyoro uye sirivha hues. A chokunwa yokutanga "Sprite" vakakwanisa edza vagari Atlanta uye Marietta (USA). Mumazuva manomwe chete akaedza mumaguta masere, uye akaiswa sezvo pasoda pasoda pamwe ndimu munuhwi. Inwa "Sprite" akanga aronga kuti kushandisa imwe nzira sezvo zvetsika zvinwiwa.

1978 - kuenderera mudungwe

Mugore rino Sprite kwaitika rokutanga chinwiwa muboka pamwe kuravidza unhu hwakafanana, inova yakazvimirira uye yepakutanga. Hazvina nyota kwazvo quencher. Kunyanya tichifunga hachizi itsva nyore kuvezwa zvinogona vatengi dzakagadzirwa makuru vachikwanisa rakajeka catchy zvisiri. Kubvira mutema bhodhoro akava chiratidzo mudzidziso nzira freshness uye coolness achida. Uye muchiso zvasvika muna 40 inotaura. A rinokosha pakuita kusvetuka Sprite mukukurumbira rakabatsira kushongedzwa chawo, nekuti Pop mumidziyo kwakadaro harisati yakabereka kana kutengeswa!

Uye chii tine?

MuRussia, zvose anokunda Sprite inopenya siyana pamusoro ndimu uye madota akazviratidza muna 1992, pakarepo pashure pokuwa. Kubvira ipapo, iye pakarepo anova mumwe kupfuura mukurumbira nyota-richipedza hwahwa. Yakanga zvechokwadi hachizi kuti anenge akafuridzirwa vamiririri vakawanda mberi youth kuva wokutanga zvose, pasinei zvavakaita uye vainzwa.

The yakakurumbira sirogani

Uye kare muna 1994 zvakanzi vakaita rebranding uye sezvaari mumwe Logo itsva. Uyewo yakakurumbira sirogani kuti "mufananidzo hapana - nyota zvose," nhasi chokuita zvakasimba "Sprite". Zvino drink ichi silnogazirovanny chaizvoizvo richiparadzirwa munyika uye awana kukurumbira pamusoro ndima pamwe huru nezvinobata Coca-cola. Parizvino, isu yakada mutsetse wose kuravidza akasiyana "Sprite": maranjisi, wemagaka, bhuratifuru, Ginger, simba (pamwe zvine caffeine).

Kunyanya pamusika rakakura Asian akaita Spritea (pamwe dzinongoitika girini tii). Nhasi, zvokunwa ichi rinoshandiswa senzira hwaro Quick akawanda cocktaileja - nedoro uye munyoro. Uye mutengo "Sprite" kuchiri democratic uye nyore kusvika widest siyana zvinogona vatengi uye farira mafeni: 0.33 fő - 25-40, 0.5 fő - 50-60, 1 fő - 70-100 rubles.