Mukaka "Buttermilk": mugadziri uye chigadzirwa mamiriro

Kana zviri unhu chigadzirwa, kureva mukaka "Buttermilk" (mugadziri - Russia) anokodzerwa mazano akanakisisa. Zvinofanira kucherechedzwa kuti yakabereka kupfuura Mugadziri nomukaka zvigadzirwa munyika yakakura nyika.

Kugadzirwa wekambani

Evolution of "Buttermilk" sezvo romukaka pefiyumu №1 dvutysyachnyh vakatanga mumakore okutanga. Muna 2002, boka akafarirwa uye akasaina sungano chinhu "Unimilk" uye Eduard Uspensky, akazogadzira mifananidzo nokuda chigadzirwa uye Logo kambani. Saka pane chitsva vanozivikanwa uye mukaka "Buttermilk" (mugadziri - Russia).

Chekambani zvigadzirwa kutanga akazviratidza muSt Petersburg, apo wokutanga batch mangé molochki akaita kuti "Petmol". High yepamusoro uye chigadzirwa Kuwanikwa vakaita nayo nevanhu. Izviwo, kwakamutsa kukura simba rokuvaka chigadzirwa, uye kare muna 2004, mukaka "Buttermilk (mugadziri - Russia) anokodzerwa musoro National chigadzirwa uye anopinda gungano mutsetse rokutengesa zvose pfungwa mu" Unimilk ".

vanhu vashoma vanoziva kuti pakutanga mukaka haana kuiswawo pakati pasuru mishonga, uye boka iripo pasi zita "Kubva Buttermilk" uye akanga achiparidza zvishoma reShanduro nomukaka zvigadzirwa - yogati, anovava ruomba, yogati.

Kutanga itsva dzaFord

Muna 2008, kambani anoita restyling pakati muchiso. Izvi akabvumira yose zvigadzirwa kambani kuva mufananidzo chete. Kwapera gore, ari mugadziri akave nokugamuchira mutongo chiratidzo "BRAND MUGORE / EFFIE", uye akazviratidza Rating makurusa mutengi pezvitsiga mudzimai pamusika kwegore.

It rebranded rwakapa zvakasimbisa zvinoshingaira kutsigira zvizivikanwe kwete chete panguva senyika asiwo Kishi. Company update kwaiva kuchinja Logo, chigadzirwa magadzirirwo uye musika Positioning. Somuenzaniso, mumwe akanaka katsi Matroskin, anosimudzira zvigadzirwa zvavo uye vatengi inobatanidzwa ndangariro kubva yakanaka katuni yekare, kwaakanga yairamba tinkering pamwe mhou yake, nechokwadi zvose zviri yakachena, mukaka yakachena.

"Buttermilk" riri nokure kupfuura zvipfuwo katuni muchiso pamusoro nomukaka zvigadzirwa, izvo zvinhu vari kubudirira kutengeswa pamusika.

Batanidzo pamwe Danone

Chekambani kukura muna 2010 raiva kiyi. Pashure kubatanidzwa mukaka "Buttermilk" - mugadziri mu Russia №1 - mukana kupinda nyika yakati chechetere. The kambani French "Danone" anofarira yesangano iri boka uye zvizivikanwe anopa "Buttermilk" nechibvumirano pamwe kwenguva refu.

Kubva ikozvino akarondedzera zvizivikanwe yave unobereka nomukaka zvigadzirwa, zvinoti:

• mukaka;
• anovava mukaka;
• ruomba;
• koteji chizi;
• Curd guru;
• anovava ruomba;
• milkshakes.

"Buttermilk": munhu anovimbwa kambani

Zvinofanira kucherechedzwa kuti pasteurized yose mukaka "Buttermilk" akapfuura zvakawanda nemiedzo uye inspections. Quality kuzvidzora kwakaratidza kuti 3.5% mafuta chigadzirwa yakachengeteka uye ane anobatsira zvivako. Shandisa vakadaro mukaka zvinogona vanhu vakasiyana zera mhando.

Maererano pakuongororwa vakanga anozivikanwa nounhu hwakadaro mukaka:

• chibatiso;
• Akasununguka zvakakwana;
• inofadza manakiro;
• kushaya kwebasa rinofanira miriwo kwemafuta uye preservatives.

Pakati zvikanganiso akataura chimwe chete kunaka unhu - pasherufu zvikuru upenyu.

Zvichienderana miedzo raiitwa, vaongorori vakawana kuti mukaka "Buttermilk" zvokusarudza (mugadziri - Russian) asangana zvose zvinodiwa uye nokurondedzerwa akaisa mberi neShumiro Health. Nemhaka kudzora kudzidza vakatadza kuona kuti utachiona uye utachiona hunokonzera zvirwere ari Kuronga pasteurized chigadzirwa (mukaka) havana kuzivikanwa. Preservatives uye madhayi ari chigadzirwa uyewo harina, uye vose zviratidzi vari muupenyu siyana.

Kunyanya mukaka "Buttermilk"

Vazhinji anochengeta guru pasherefu upenyu zvinopfuura kutsanangurwa yaidzorwa kanoverengeka. Zvinokurudzirwa kuti varambe pasteurized mukaka haasi kupfuura 3 days. Zvinonzi akabvumira, kana kambani vouches kuti unhu uye kuchengeteka chigadzirwa padzimba dzaro pasherufu upenyu. Unoshamisa chinoratidza kugadzirwa "Buttermilk" mukaka nhema:

• rechimanjemanje, yepamusorosoro kugadzira mishonga;
• kutsigira zvekurima kwezvakatipoteredza, kuvapo private mapurazi zvibereko mukaka;
• dzose enderana Kurovedza yevashandi vanoshanda mafekitari zvokurima, uyewo nevaya vari neVadzidzi muchina zvivako kuti kubudiswa mukaka;
• chinokosha kudzora pakutanga chigadzirwa.

Achishandisa zvemazuva ano, zvakatipoteredza ushamwari mbishi zvinhu, akatakura kubva kudzora nechimwe kugadzirwa matanho kubvumira kuti kusika yepamusoro zvinogadzirwa kuti chose kugutsa zvinodiwa mutengi. Ndizvo mukaka "Buttermilk" zvokusarudza (mugadziri - Russia).