The kambani kupfuura zvinodhura munyika - Apple, Google kana Microsoft?

Rapid kukura, purofiti uye zvachose zvinhu - nhasi tiri kupa pamusoro makambani akawanda zvinodhura munyika.

Mumabhizimisi ezvinhu, magazini Forbes anonzi chiremera edition, nyanzvi uyo chinangwa dzinoongororwa yakamboshandiswa nemateru makata vakakurumbira vanamuzvinabhizimisi uye makambani munyika. The kuera dzinoitawo masangano akasiyana-siyana, somuenzaniso, BrandZ uye Interbrand.

Forbes nyanzvi kufungawo zvinotevera zviratidzi:

• batsiro;
• capitalization;
• ubhadhare;
• bhuku zvinhu.

BrandZ nerimwe gore dzinomirira makambani akawanda zvinodhura munyika kwakavakirwa mashoko kubva nyanzvi uye vatengi, tichienzanisa vanopfuura zviuru 23 mavanga.

apuro

Pasinei Agency, pasi pasi, ari pamusoro shanu pane zvakafanana dzesangano. At pamusoro kuera kwemakore maviri akachengeta Apple. The kambani kupfuura dzinodhura rakafanana nerokuti unyanzvi uye kwazvo akaitwa munyika. Yake yokutanga pachako kombiyuta Apple havaoni Stiv Voznyak uye Stiv Dzhobs vakasikwa 70s. Pashure kutengeswa gumi nevaviri makopi Entrepreneurs akakwanisa mari uye pamutemo kunyora imwe kambani itsva.

Kusvikira mangwanani 2000s, Apple zvigadzirwa zvave kuzivikanwa muna kubudisa zvebhizimisi, dzidzo uye hurumende sectors, zvisinei kwakapararira haana kugamuchira. Zvinhu zvakachinja zvinoshamisa 2001 apo iPod akazviratidza ari pamisika, uye pashure pemakore matanhatu kambani rakabudisa wokutanga iPhone touchscreen smartphone. Pakupedzisira vakanochengeta kubudirira pakagadzwa kombiyuta piritsi. Nemhaka dzemhando yepamusoro uye yepamusorosoro midziyo, Apple akagashira chinyorwa purofiti muna 2011 kokutanga akava mutungamiriri kureva kuti pezvitsiga zvikuru zvinodhura.

Google

Chaizvoizvo achangopfuura mutungamiri achiteverwa nomumwe kambani American - Google Inc. The akakurumbira kutsvaka Injini pakutanga aiva purojekiti tsvakurudzo vaviri akapedza vadzidzi pa Stanford University. Sergey Brin uye Larri Peydzh akasika Pagerank - a ano kuti anosarudza chakakoshera Websites.

Muna 1998, boka yakaitwa chikamu, uye kwainyanya mari yaiva kushambadza chokuita wanyora. Brin uye Page zvishoma nezvishoma kwamazana kuburikidza kuzviwanira makambani duku kuti vakaita mukurumbira mabasa akadai kuzivikanwa, akadai Google Earth, YouTube, Google Voice, Gmail, Google Chrome nevamwe.

Maererano nemamwe mabhuku, kambani kupfuura zvinodhura munyika - chete Google. Chaiva chokwadi muna 2011, asati kuwedzera "womuapuro" mukwikwidzi. Nhasi, Brin uye Page anoita se vateveri - maitiro avo Android Mobile mano haisi muduku iOS, asi Apple ari kanosvota hakusi nyore kuparadza.

Coca-cola

Zviri kukanganisa kutenda kuti mishanu akasimba dzinomiririrwa chete nevanhu yepamusorosoro makambani. A nzvimbo zvakakodzera wechitatu uri The Coca-cola Company - kambani kupfuura zvinodhura munyika inobereka zvinwiwa. The akakurumbira mushaba akaonekwa 1886. Recipe naJohane Pemberton akatanga kunwa sezvo mushonga kuti inobatsira vane kusagadzikana tsinga. Huru zvinhu vaiva coca mashizha uye Kola nzungu, dzinopisa muti.

Kubva gore negore yacho kubva pakutengeswa uye zvinobatsira Coca-cola kwakawedzera. Tichanwei akazviratidza vavengi vakanga nharo nezvengozi yakachena coca shizha uye kokeini iri mazviri. The resipi rakachinjwa, uye kwaiva makopi akawanda pasoda, uye chekambani utariri kunzwisisa mumatare. Kusvika panguva drink rinomiririrwa munyika dzinopfuura 200 - Coca-cola ndeimwe yenzvimbo kucherechedzwa pezvitsiga munyika.

Microsoft

Panzvimbo chechina mu chepamusoro yedu kamwechete zvakare kambani chokuita nenyika mukuru rwokugadzira. Microsoft zvinosuwisa kwete kambani kupfuura zvinodhura munyika - okupedzisira makore gumi iye akambomisa chete nhanho shomanana kubva kukunda.

Kudzimbahwe, riri Redmond (Washington, USA), nyanzvi dziri kushanda-software zvakagadzirwa kuti PC uye Xbox nokunyaradza vakakurumbira. Microsoft zvigadzirwa vari mumitauro 45 uye vakatengesa munyika 80, uye Windows kushanda hurongwa, kuonga Bill Gates uye chikwata chake, akava inonyanya Software chikuva munyika.

McDonald raMwari

Pakupedzisira yedu "mwero" kureva ndiyo kambani kupfuura zvinodhura munyika mumunda zvokudya kutsanya. resitorendi yake yokutanga Mac uye Dick McDonald yakavhura muna 1940. Pashure pemakore 12 ebasa McDonald kuti Rey Krok kufarira pfungwa, izvo awana kodzero hama kuvhura imwe resitorendi pamwe chete zita uye kugutsikana. Franchise samambure rakatanga nokukurumidza kukura. Nokufamba kwenguva, Kroc akatengera kodzero dzose uye vakanyorwa kuti McDonald raMwari System, Inc. The muzvinabhizimisi vaikwira zvakafanana nemitemo uye rinokosha dzidzo hurongwa.

McDonald vake, Chokwadi, yakakurumbira zvikuru kupfungwa "zvokudya kutsanya", asi dzimwe nguva achiri muduku vakwikwidzi. Somuenzaniso, kubva 2010 nhamba kumaresitorendi wekambani wechipiri chete Subway Network. Kudeuka McDonald muna Europe kunoonekwa sechinhu Moscow resitorendi musi Pushkin Square, akazarura muna 1990. It iri urongwa ari 2008th aputsa nhoroondo iri rwomumbure - vaenzi mamiriyoni 2,8 ..