The Marketing mabasa boka - hwaro wezvamatongerwe mudanga purofiti

The kambani iri pamusika upfumi ndiyo musimboti kuti zvinodiwa vatengi. Panguva apo chinokosha romugove akapfuudza kudiwa kubva mutengi pamusika, zvinoitwa Marketing nenyanzvi rinotarisa pakudzidza zvakataurwa vatengi vanoda uye chii vachida kubhadhara mari. Zvakanyanya rakarongeka Marketing mabasa ose zvebhizimisi chaizvo mune zimukadzimu zvavanoda uye zvinodiwa kuti kusikwa zvinhu zvitsva uye kuvandudza munazvo, nokuumbwa mitengo nokuda chigadzirwa siyana, uyewo mukuvaka zvinobudirira rokutengesa mugero, uye kusarudza nzira kusimudzira zvinhu pamusoro pamusika.

The Marketing mabasa kambani iri kunzwisisa tsvakurudzo pamusika kuti kuziva kuitika uye forecasted kukosha kudiwa pokumuka mapurogiramu yakananga yakanyorerwa kunanga pamusika zvikamu, chinangwa chiri kusimbisa nzvimbo chekambani pamisika, kuwedzera Sales, uye somugumisiro, ichipa akafanorongerwa yakawanda zvisingabatsiri. Saka, Marketing boka mukutarisana yokutengesa basa rudzi vanofunga tangi - pahwaro mashoko kubva kumusika Mamaneja, akaumba kurimwa, tsvakurudzo, yokutengesa, dzevanhu pfuma, mari netsika zvavakanga vachida kuita. Saka, pana Zvinofungidzirwa kutarisirwa kudiwa wakadenha okutengesa urongwa kuti ndiyo hwaro kukura kugadzirwa purogiramu zvebhizimisi, izvo zvinozoita anosarudza hukama bhizimisi uye manpower zvinodiwa zvebhizimisi iri kuronga nguva.

Analysis pakati yokutengesa basa iri zvebhizimisi achibvumira kusimbisa ayo anokosha anoitwa: kuongorora mamiriro kukura kudiwa uye kuchinja kwenguva, musika tsvakurudzo zvainanga kunzwisisa matambudziko kwezvakatipoteredza zvikonzero pamusoro mabasa sangano kuti kudzora zvemukati uye yakasimba kwokunze kwaniso uye vakatsunga inokosha maitiro mune ramangwana, kuongorora ari makwikwi akaitwa, paumbwe zvebhizimisi mutemo wekambani, asi Pricing mutemo wekambani, paumbwe gwara S Sales (chigadzirwa Kuparadzirwa zano) kukura kukurukurirana mutemo pamwe vatengi, paumbwe zvirongwa kusimudzira zvinhu pamusoro pamusika.

Pakusarudza yokutengesa nzira kuti utariri akaitwa vakawanda anouya kubva chokwadi kuti mutengi vanodei siyana uye akasiyana zvikuru, saka zvisingaiti kusika munhu chigadzirwa yezvisikwa inosangana vatengi zvose kamwechete. To Marketing mabasa wekambani ubudirire uye zvinobatsira wakanakisisa chinangwa, kureva, kupa mari, pakutanga yokutengesa nyanzvi ongorora wekambani musika mikana, ipapo chidimbu pamusika musi dzinoverengeka nzira, vanoongorora uye kusarudza chinonyanya kukwezva pamusika zvikamu. Zvadaro kuvasarudza mumwe kana kupfuura zvikamu kutanga, kusarudza kuti pamusana pokuti zvivako uye zvechadenga chigadzirwa achagona kuhwina kwakasiyana nzvimbo yaro pamisika uye vatengi 'mupfungwa, achiumba chidimbu, kureva strategize Positioning uye embody muna kunzwisisa yokutengesa marketinga.Kompleks rinosanganisira kuva nevaya zvokushandisa zvinowanikwa telemarketers, kuburikidza izvo vanogona kupesvedzera kwokudiwa chigadzirwa chayo kubva kumusika. yokutengesa kunovhengana vanoumba anonzi 5 "P": chigadzirwa, mutengo, nzvimbo sale, kukwidziridzwa uye netsvimbo. Kuongororwa yokutengesa basa zvebhizimisi kuongorora chii apindure kubaya pamusika ndiro wemishonga 5 "P" iri Marketing nzira uye zvirongwa zvavakanga vachida kuita.

Nokudaro, yokutengesa basa zvebhizimisi chinowedzera pfungwa kushandisa pfuma zvavakanga vachida kuita kuburikidza pokumuka mapurogiramu yakananga anotaurirwa kunanga mapoka vatengi, iyo pakupedzisira inotungamirira kubudirira pakati unodikanwa zvoupfumi migumisiro basa, kureva, We chamutsa zveminda.