Veblen zvazviri, kana nei tiri safunga kutenga

Mumwe nomumwe wedu kuuya zvirokwazvo mhiri kuzvitoro zviduku pamwe garish signboard munhu akakurumbira muchiso, uye zvechokwadi "nzvimbo" mitengo. Pasinei chokwadi kuti unhu uhwu chigadzirwa unogona zvakanaka kutenga uye pane zvine cost, pane vanhu vanosarudza kubhadhara zvakawanda zvinobatsira ehupfumi chezvinhu inotengeswa nehoro izvi. Uyezve, chido kuenda kwako wenguvo shoma chinhu panguva yakakurisa mutengo dzimwe nguva yakasimba zvokuti vanhu vanopedza nguva inokosha vakamirira refu tungamidzana - sei kutsanangura maitiro ichi?

Veblen zvazviri: pfungwa uye chaizvo

In upfumi dzidziso inogona kupatsanurwa solvency chinodiwa kuti chigadzirwa huviri pakufara mumapoka: chadzo uye non-dzichipfekeka kudiwa. Uye kana boka rokutanga iri zvakananga nokuda mutengi unhu kwenhumbi kana mabasa, yokupedzisira anoenderana zvinhu vane ukama hunoshatisa ehupfumi Zvingava zvakaoma chaizvo kuti kuronda. Vamwe vanhu kutenga chii vanosarudza kutenga shamwari dzavo (bandwagon mugumisiro), vamwe vanotsvaka kumira kubva muchaunga (snob maturo), apo vamwe vanoda kurera nomukurumbira ravo uye kutenga nemaune zvinhu zvinodhura. Zvapedzisira Mhosva chinorondedzerwa zvakadzama Economist Thorstein Veblen, uyo rukudzo kushandisa zvinhu kana mabasa hausi chinangwa chahwo, uye kuti pave zvirambe, uye ndakawana kwayo zita - "Veblen kushanda".

Izvi futurologist American uye munyori wenyaya akanyora mabhuku akadai "dzidziso Entrepreneurship", "dzidziso yacho Leisure Kirasi" uye vamwe., By iyo pfungwa "nomukurumbira uye kusiyirira kuparadzwa" kwazvo akapinda muupenyu evanhu uye nezvoupfumi. Maererano Veblen, yazvino muvanhu kwokudiwa yakafurira chaizvo zvakasimba nzira kurarama "dzemauto vanhu". Mufananidzo yokufaranuka kirasi upenyu kuramba achiva ndozvakajairwa uye chiero vamwe vanhu vose. Saka, vakawanda vari kuedza kutevedzera zviri zvadzinofarira uye zvaunofarira zviri oligarchs, ari "yendarama mukomana", Nyeredzi anoratidza mubhizimisi, etc. Asi telemarketers ava zvikuru.

Veblen chaizvoizvo: Mienzaniso

The Status kunwa kunogona kuonekwa kupeta ose dzoro. Just tarisa, sei kuigadzira ivo wevatariri edu uye zvavari kuvadzinga. Zvinogonekawo kuti unakirwe uye kuenda mumwe trendy boutiques uye kumbira mitengo. Veblen zvazviri rinowanzoshandiswa wakaratidzwa kunyatsoongorora mabasa ounyanzvi, izvozvo anoita mumaresitorendi anodhura uye hotels, kazhinji kunooneka pachayo iri kushambadza pamapeji magazini muumbozha. Uye kana isu wedzera kuti mweya wokuRussia chiwanzo tanyanyisa, zvinova pachena nei vamwe vanhu vanotenda kuti midzimu inofanira hazvo kubva Armani, Brioni achipfekedza pamusoro, uye wachi - kubva kuunganidzwa Patek Philippe. Yokupedzisira, nenzira, yakakurumbira zvikuru pakati Russian vepamusoro - pakati mafeni pefiyumu ichi zvinosanganisira Vladimir Putin, Anatoly Chubais, S. Naryshkin, etc.

Features yezvakanga mudzimba rakawanda

Veblen gangaidzo yagara kuzivikanwa, uye hapana nyika inogona zvakanyorwa zvagara. Zvisinei, nzira inoshanda munyika yaimbova Soviet Union, riri yakasiyana kuonekwa muEurope. Kana vapfumi vanhu zvikuru dzakabudirira kupa zvatinofarira yavo yakasiyana bedzi chigadzirwa kana muchiso ine nhoroondo zana nemakore, chikuru chinoratidza kuti vomunyika yedu chinhu kupfuura mutengo. The yakakwirira kukosha nhumbi, saka kwavari anova anokosha uye anodiwa. Zvinofanira kurangarirwa, kana iwe pakarepo une chido wekuti vamwe "muchiso" bagatelle. Our telemarketers - rokunyengedza vanhu, namabasa avo, havana havazvidzi kushandisa zvose zvemarudzi mupfungwa nzira. Kuziva chii chinotikurudzira kuti kutenga zvimwe zvinhu, tinogona nokuchenjera kuita uye kuti ichengetedzwe mari kwayo bhajeti.